ENGINEER SUCCESS. Energy New markets New customers New networks

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ENGINEER SUCCESS New markets New customers New networks Energy 2013 Leading Trade Fair for Renewable and Conventional Power Generation, Power Supply, Transmission, Distribution and Storage NEW TECHNOLOGY FIRST 8 12 April 2013 Hannover Germany www.hannovermesse.de/en/energy

Networking. Energy-driven progress. The unique trade fair concept adopted for Energy attracts companies from across the world. As a leading event dedicated to every segment of the energy market it creates an unparalleled forum for discussions on energy-related issues involving all the key industry players together at the same time and place. Use this international platform to showcase your solutions for an efficient, sustainable and competitive energy mix. The presence of over 100,000 trade visitors and more than 5,000 exhibitors ensures a high level of international interest and represents an incomparable source of potential business, especially as HANNOVER MESSE 2013 has placed the focus on energy-related keynotes. We look forward to seeing you in Hannover! Yours sincerely, Hubertus von Monschaw Director, Energy Energy at a glance Energy is based on a horizontal trade fair concept that covers the entire energy market. It addresses all the major issues, including the challenge of transforming the energy industry and which alternatives will secure the greatest efficiencies in the generation and supply of sustainable energy. Energy documents the entire energy production chain, focussing on the energy mix of the future in the presence of a large international audience comprising representatives from industry, the media, politics, local government and the public sector. How you benefit by exhibiting at Energy New markets Energy attracts potential buyers from all the world s growth markets: 104,200 trade visitors, including 23.4% from outside Germany, all interested in the latest technological developments and with concrete plans for the future in mind. This market goes from strength to strength and Energy is the market s no.1 meeting-place. New contacts Energy is the only place where you can talk to all the key players in renewable and conventional energy from generation, supply and transmission to storage and distribution. Benefit from the dialogue between representatives of your sector and all the main user industries including, of course, your competitors, who will also be there. New networks Popular events such as the energy forum Life Needs Power, the Smart Grids Theme Park and SuperConductingCity offer the best opportunities for networking. The involvement of major industry associations and professional bodies yields obvious benefits. You will also be able to meet media representatives from across the globe, as well as top people from the business and political communities. Highlights Themed presentations Offshore Decentralized energy generation/contracting Smart grids Geothermal energy Power station engineering Joint displays Group Exhibit Hydrogen + Fuel Cells SuperConductingCity Forums Renewable energy Life needs Power Wind Transmission and distribution Energy generation and supply Power plant construction Renewable energy power plant technology Visitors Industry Commerce Energy sector Public sector Government 2 3

Business generator. Visitor profile at Energy. All the key market players gather here at the same time and place. They share the same interest: to generate more business. Thanks to the extremely high proportion of trade visitors at Energy, exhibitors find it easy to make good business contacts. In other words, this is probably the best business opportunity of the year. Visitors 104,200 visitors in total Proportion of trade visitors 94.8 %, including 24.3% from outside Germany The international market at your trade fair stand At Energy you will meet trade visitors from all the growth regions of the world this means more contacts, and better-quality contacts, than at any comparable event. Securing access to new markets Europe 45.0% EU, 10.8% Rest of Western Europe, 3.9% Rest of Eastern Europe The unique concept of HANNOVER MESSE yields important cross-over benefits derived from the other trade fairs in its line-up not least visitors from every area of business and industry. Energy industry 25,600 Manufacturing industry 25,200 59.7% Capital goods industry Basic materials and primary products Services from private sector/freelance providers 8,800 11,000 17,000 Research institutes/industrial research 4,300 America 10.2% 26.3% Asia Public authorities and institutions Distributive trades 4,100 4,100 2.4% 1.4% Spotlight on your solutions Africa Australia/Oceania The professionals visiting the trade fair Energy are looking for new solutions. As a result the event provides numerous opportunities to market your latest technology. Renewable energy 68,000 Breakdown of trade visitors by continent Energy technology Hydrogen and fuel cells 21,600 33,100 Energy generation and supply 20,400 Decisive competitive opportunities Decentralized energy generation Power station construction 18,200 15,400 Almost two thirds of the visitors are directly involved in making their company s investment decisions. Hannover thus offers great potential for sales. Smart grids, smart metering and ICT solutions for the energy sector 14,300 Mobility technologies 12,600 4 5

Smart. The concept for your trade fair success. A value-adding exhibition concept Energy is divided into four keynote categories. This ensures that your potential customers and partners can find your stand quickly. Energy generation and supply The perfect marketplace for providers in centralized/decentralized energy generation and supply. Here you can present your energy-efficient solutions to representatives from industry, trade and commerce, the public sector and government. Showcase everything from fuel cells and all-inclusive contracting packages to the latest advances in energy supply and storage. Energy transmission and distribution The central platform for specialist suppliers of cabling, transformers, switchgear, power supply, measuring equipment and instrumentation, network management and components. Position yourself alongside the world s leading specialists in electric energy technology. Synergies a success factor At Energy exhibitors will benefit from the synergies resulting from the content and proximity of the 11 trade fairs that make up HANNOVER MESSE 2013. This setting facilitates discussions and face-to-face encounters with your user industries and other energy-related sectors as, for example, at the trade fairs MobiliTec and Wind. The trade fair Wind in Hall 27 Located next to Energy, Wind will once again be staged as a trade fair in its own right. 25 In Hall 27 again in 2013 Power plant construction (conventional and renewable energy) Whether oil, gas, coal, power to gas, offshore wind parks, solar energy/solar thermal energy, biomass or biogas, geothermal or hydroelectric power the demand for efficient energy production has grown dramatically. The products and solutions on display in this category reach an international audience of decision-makers and investors. Entrance WEST 2 27 Energy generation and storage Wind energy Fossil fuel power plant Solar thermal power plant Hydroelectric power Geothermal energy Photo-voltaics Biomass Storage technology Hydrogen and fuel cells Decentralized energy generation and co-generation/combined heat and power plant MobiliTec MobiliTec Open-air site Energy Open-air site Entrance WEST 1 Energy generation, transmission and distribution Smart grids/network management Contracting Electrical systems/ups systems Switchgear Energy management/condensers Contact systems Cable technology/management Super conductors Global Business & Markets 13 Energy transmission 12 and distribution Transformers and electric filters Switchgear and switchgear technologies Housings Testing and measuring devices Current converters/transformers Power electronics, relays 11 Companies specializing in automation and energy technology Entrance SÜD 2 7

Full of energy. Highlights and supporting program. Energy is much more than a showcase for innovative products and an international platform for business leads and contacts. It also serves as an important platform for know-how transfer and dialogue between experts. There is hardly a better place for examining the trends and challenges in the energy sector. Joint presentations with an extensive range of services, a high-calibre program of forums and various special displays provide ample opportunities for you to position your company at the heart of the debate and reach your target groups. SuperConductingCity The themed presentation on the important topic of superconductor technology embraces industrial applications and processes, products and exhibits for every type of application this array will appeal to a broad audience of professionals. Theme Park Smart Grids Join this presentation of smart grids, smart metering, smart buildings and ICT solutions for the energy sector and meet users looking for new solutions. The Theme Park Smart Grids shows the entire value-added chain and offers exhibitors extensive services. Contact us for information about the various participation options. Decentralized energy supply & contracting Present your solutions for decentralized energy supply and innovative contracting models at this joint display and benefit from a comprehensive service package, numerous add-ons free of charge and the central location of Energy. Group Exhibit Hydrogen + Fuel Cells The international platform for the hydrogen and fuel cell industry at Energy: this group display offers the benefits of a full-service package to help you stage an optimal presentation. More information at www.h2fc-fair.com Renewable Energy Forum Focus on renewables: Staged jointly by the trade fair organizers and the German Renewable Energy Federation (BEE), the Forum is dedicated to the latest developments in the renewable energy sector. Energy Forum Life Needs Power A tried-and-tested event, the Energy Forum Life Needs Power is an annual summit for experts from the energy and electricity industries, as well as scientists and politicians, who gather to discuss topical issues and exchange ideas and opinions. The topics covered include some of the major questions relating to the generation, distribution and storage of electric power. This is where experts discuss the expansion of the electricity grid, smart energy supply, the challenges and opportunities of regenerative energy and a lot more. Be part of the dialogue: www.life-needs-power.de The Energy Forum is supported by BDEW, VDE and ZVEI. Find out more about the highlights and how to become an exhibitor at: www.hannovermesse.de/en/energy Dr. Wolfgang J. Schmitz, President Vestas Central Europe, Hamburg, Germany: As the world s biggest industrial show, HANNOVER MESSE again provided Vestas with an excellent platform for our presentation. We are very pleased that we were able to sign two major sales contracts during the show. We also got a pleasing number of new business leads. The week was made complete for us by some lively discussions about wind energy and our product portfolio with policy-makers and representatives from business and the media. 8 9

Your passport to success. Our services. Regardless of whether you are planning your own customized stand or require an all-inclusive solution, HANNOVER MESSE offers various options for the effective presentation of your business. Stand space only you design your own presentation If you decide to supply your own stand, just book your stand space in the normal way. Additional services can be booked as required. Our Terms and Conditions of Participation can be viewed at: www.hannovermesse.de/en/registration Basic rental charge for indoor space 199 per m 2 Basic rental charge for Open-air Site 77 per m 2 NEW: The new fair packages : our all-inclusive solutions It pays to decide early. A generous early booking discount is available until 15 September 2012 Developed by professionals, for professionals: our customized packages consisting of stand space, stand construction and support services maximize your success and minimize your organizational input. Four different packages are available, including two with upgrade options for promising contacts at very fair conditions. You can call our fair package hotline on +49 511 89-38000 or else go directly to: www.hannovermesse.de/en/fairpackage More contacts thanks to our highly effective services Our goal is to maximize your success in the form of new contacts. At HANNOVER MESSE you can reap the benefits of our tried-and-tested lead generation tools. Match & Meet win over new customers Boost your international sales. Our Match & Meet platform is configurable in accordance with your specific requirements. Specific B2B contact suggestions 365 days a year Scheduling of meetings online in the run-up to HANNOVER MESSE Access to the central Match & Meet Area and modern conference rooms Planning and organization of delegation programs The Match & Meet team looks forward to hearing from you on Tel. +49 511 89-34550. Detailed information can be found at: www.hannovermesse.de/en/match-and-meet Targeted lead generation with Deutsche Messe Interactive Our subsidiary Deutsche Messe Interactive works throughout the year to introduce you to prospective business partners. Make use of our special services such as: Basic Comfort Premium Style Premium Trend as from 3,715 1 as from 5,128 1 as from 9,093 2 as from 9,093 2 Upgrade price Basic+ as from 4,966 1 Upgrade price Comfort+ as from 7,740 1 1 On the basis of a row stand sized 9 m² 2 On the basis of a row stand sized 12 m² All prices are subject to VAT. Illustrations contain additional fittings/furnishings involving an extra charge. Personalized e-mail campaigns Targeted activities to enhance your online coverage Reliable scheduling service for your company events Detailed information can be found at: www.messe-interactive.de/en Further information can be found in our price list: www.hannovermesse.de/en/participation We will be pleased to help and advise you. Your contact for initial enquiries: Emanuel Marra Tel. +49 511 89-31146 emanuel.marra@messe.de You can count on us User-friendly, transparent and fast: via our Online Business Service (OBS) you can plan and calculate the costs of your presentation at HANNOVER MESSE. Go to www.obs.messe.de. OBS 10 11

Deutsche Messe Messegelände 30521 Hannover Germany Tel. +49 511 89-0 Fax +49 511 89-32626 info@messe.de www.messe.de Contact details Peter Helms-Lundborg Tel. +49 511 89-31314 peter.helms-lundborg@messe.de Thomas Pinkowski Tel. +49 511 89-32427 thomas.pinkowski@messe.de Susanne Clemens Tel. +49 511 89-31315 susanne.clemens@messe.de Elvira Bree Tel. +49 511 89-31327 elvira.bree@messe.de Contact details for our local sales partners worldwide are listed at www.messe.de/salespartner_gb NEW TECHNOLOGY FIRST 8 12 April 2013 Hannover Germany