Visual Identity Standards Revision 1 July 2014 Prior to working with these guidelines please check the intranet to ensure you are working with the latest revision. Wolseley Canada Inc. Contents 1
Welcome Contents This is your guide to the elements of our visual identity. We use these elements consistently, in all our communications. They work together to define how Wolseley Canada presents itself to our shareholders, our customers and, of course, to ourselves. About Wolseley 3 Colours 4 Typography 5 Wordmarks 6 Wolseley Wordmark 7 Customer Facing Wordmark 8 Industrial Division Wordmarks 9 Division Icons 12 Use of the Wolseley W 15 Corporate Stationery 17 External Brand Appications 20 Main Signage 21 Bay Doors 22 Counter Sales 24 Branch Window Wraps 26 Doors 27 Trucks 29 Wolseley Canada Inc. Contents 2
About Wolseley Wolseley Canada is the country s leading national distributor of plumbing, HVAC/R waterworks and industrial solutions to professional contractors, retailers, and industrial users. Our new brand refinements reflect the diversity of products and services we deliver coast-to-coast. Wolseley Canada Inc. Contents 3
Basic Elements Colour Primary Palette Secondary Palette Woleseley Red Pantone 1797 CMYK: 0.94.94.6 RGB: 205.46.49 A palette of colours has been developed to establish an identity for all Wolseley communications. Balance The balance of colours has been carefully considered to ensure that: colours in the primary palette are dominant colours in the secondary palette support colours in the tertiary palette act as highlights Sticking to this balance will ensure that Wolseley is seen as a confident and progressive organization. Primary palette Red and white are primary colours. Black is used as the predominant colour for body copy. Tints of red cannot be used. Secondary palette Charcoal grey may be used as a subtler, more friendly, warmer black. Cool grey can be used to add subtlety to a layout. Charcoal grey Pantone 425 CMYK: 0.0.0.79 RGB: 59.59.59 Cool grey Pantone 427 CMYK: 0.0.0.11 5 RGB: 227.227.227 Colours may vary slightly across different media. On-screen colours are dependent upon the monitor or projector on which they are viewed, and may not always appear consistent. References for Pantone, CMYK, and RGB are shown on the left, but should always be matched visually according to each application. Where possible, please use Pantone colours. Wolseley Canada Inc. Contents 4
Basic Elements Typography Helvetica Neue Minion Arial 35 Helvetica Thin 45 Helvetica Light 55 Helvetica Roman 65 Helvetica Medium 75 Helvetica Bold 85 Helvetica Heavy 95 Helvetica Black Minion Minion Bold Minion Black Arial Arial Bold Three typefaces have been chosen to give maximum flexibility when designing for a variety of audiences. Helvetica Neue Helvetica is the dominant typeface. It should be used for bold, clear headings, and when dealing with facts, figures and information. It can also be used for body copy in lighter weights such as Helvetica light 45 or Helvetica Roman 55. Minion Minion is the supporting typeface. It can be used for body copy and quotes. It should not be used for headings. Arial Arial is the in-house typeface for use on internal, on-screen documents, PowerPoint presentations and stationery templates. It has a similar feel to Helvetica Neue and is a widely available typeface. It is our principal online typeface. Wolseley Canada Inc. Contents 5
Basic Elements Wordmarks Corporate Wordmark The Wolseley wordmark is our key visual identifier. It has been specially drawn and so must only be reproduced from approved master artwork. Our wordmark must always be clearly visible, and positioned to endorse all our communication. This version of the wordmark is used for all corporate communications including: letterhead, business cards, internal emails Customer Facing Wordmark The Wolseley Customer Facing wordmark is our key visual identifier to our customers. It has been specially drawn and so must only be reproduced from approved master artwork. Our wordmark must always be clearly visible, and positioned to endorse all our communication. The Customer Facing version of the wordmark should be used for any and all customer facing communication including: promos, customer emails, trucks, uniforms, advertisements, branch posters + signage, promotional campaigns, customer web portals Artwork for each version of our wordmark is available in CMYK, Pantone and RGB, for both screen and print. Wolseley Canada Inc. Contents 6
Basic Elements Wordmark Exclusion zone Use of the wordmark Exclusion zone To ensure the Wolseley wordmark stands out, a minimum exclusion zone surrounds the mark as shown to the left. The preferred use of the wordmark is Wolseley red with grey hexagon on a white background. The wordmark should only be reproduced in black when colour printing isn t available. It is recomended the wordmark be reproduced in Charcoal grey (79% black) when it appears greater than 2 inches. White reverse Charcoal grey Black Wolseley Canada Inc. Contents 7
Basic Elements Customer Facing Wordmark including The best local distributor Exclusion zone Use of the wordmark Exclusion zone To ensure the Customer Facing Wolseley wordmark stands out, a minimum exclusion zone surrounds the mark as shown to the left. The preferred use of the customer facing wordmark is Wolseley red with grey tagline on a white background. The best local distributor The customer facing wordmark should only be reproduced in black when colour printing isn t available. It is recomended the customer facing wordmark be reproduced in Charcoal grey (79% black) when it appears greater than 2 inches. Colour Charcoal grey Black The best local distributor The best local distributor The best local distributor Wolseley Canada Inc. Contents 8
Wolseley Industrial Group Wordmark The Industrial Group wordmark is the primary visual identifier for the Business group (Industrial group). It has been specially drawn and so must only be reproduced from approved master artwork. Our wordmark must always be clearly visible, and positioned to endorse all our communication. Artwork for each version of our wordmark is available in CMYK, Pantone and RGB, for both screen and print. When to use This logo would be used when marketing and promoting the specific company group within: print ads, website, Powerpoint slides, clothing and uniforms and trade show support. Wolseley Canada Inc. Contents 9
Wolseley Industrial Group Wordmark Exclusion zone Use of the wordmark Exclusion zone To ensure the Wolseley Industrial wordmark stands out, a minimum exclusion zone surrounds the mark as shown to the left. The preferred use of the Industrial wordmark is Wolseley red with grey hexagon on a white background. The Industrial wordmark should only be reproduced in black when colour printing isn t available. It is recomended the Industrial wordmark be reproduced in Charcoal grey (79% black) when it appears greater than 2 inches. Colour Charcoal grey Black Wolseley Canada Inc. Contents 10
Basic Elements Business Division Icons Charcoal Grey With Wolseley Canada s vast product offerings we have defined our various offerings with a unique graphic representation for each operational group. These divisional icons are to be used in tangent with our Canadian Customer Facing wordmark as described in the following pages. Solid versions Charcoal grey This version of the icons is the preferred usage Reversed Reversed The reversed version should be used when the background colour is greater than a 30% screen Wolseley Canada Inc. Contents 11
Basic Elements Business Division Icons Alternative Icons Alternative outlined versions Keyline At times a keyline version may be used Reversed Reversed The reversed version should be used when the background colour is greater than a 30% screen. These icons need to always be supported with the Canadian Customer Facing wordmark within the piece of communication. Reference the various samples in this guide for direction Wolseley Canada Inc. Contents 12
Basic Elements Business Division Icons Alignment x x x x x Alignment Without type The reversed version should be used when the background colour is greater than a 30% screen Keyline Alternatives x x x x x Wolseley Canada Inc. Contents 13
Basic Elements Business Division Icons Stacked Type Alignment Stacked This alignment should be used when the icons are placed side-by-side or when horizontal space is limited. PLUMBING HVAC/R WATERWORKS INDUSTRIAL Font used for text need to be all uppercase. Horizontal Horizontal This alignment should be used when the vertical space is limited. Font used for text need to be upper and lower case. Wolseley Canada Inc. Contents 14
Letterform Mark Use of single letter W Primary Crop Reverse Crop ie passenger side vehicle The Wolseley W can be used as a distinctive graphic focal point for the brand to enhance any communication from print material, to websites, to signage, to fleet graphics. Colour: The first colour option to consider is the Wolseley Red. However, other more subtle variations can be considered (see next page for examples) Samples Wolseley Canada Inc. Contents 15
Website Trucks Letterform Mark Use of single letter W alternatives The first colour option to consider is the Wolseley Red. However, other more subtle variations can be considered. Email Headers Ads Cover pages anytime + MOBILE ACCESS 24/7 ONLINE anywhere AROUND THE CORNER, COAST-TO-COAST When your customers are the best at what they do, there s only one way for you to serve them be the best at what you do. The Wolseley team of experts can provide planning and implementation on your next municipal, industrial or commercial project. Wolseley provides 24/7online + mobile access, supported by an around the corner coast-to-coast branch network. True national reach for products when and where you need them. Wolseley Industrial is a dedicated distribution company specializing in the supply and service of pipe, valves, fittings and engineered products. We offer comprehensive supply and support solutions to Canada s industrial markets. Our uncompromising commitment to the products we supply includes reliable, consistent standards and an industry-leading quality assurance program. ABOUT US wolseleyinc.ca SHOP ONLINE wolseleyexpress.com Trust Earned Through Performance Wolseley Canada Inc. Contents 16
Stationery The unified stationary items serve as the anchors to the Canadian brand identity. Think of these items as marketing tools to reinforce the brand and reflects the companies culture to provide consistent and accessible communications. Wolseley Canada Inc. Contents 17
Applications Corporate Stationery Letterhead Secondary Page Envelope Wolseley Canada Inc. 880 Laurentian Drive Burlington ON L7N 3V6 It is important to use only these templates to project a consistent image of the Wolseley identity. These pages provide an overview. For more detailed information on how to use these templates consistently, please refer to the stationery templates appendix. Wolseley Canada Inc. 880 Laurentian Drive Burlington ON L7N 3V6 T 905.456.7890 F 905.345.6789 wolseleyinc.ca Business Card Front Back Digital Signature Corporate First Last Business Title first.last@wolseleyinc.ca First Last Title - Business Group, Area T 123 456 7898 F 123 456 7898 M 123 456 7898 E first.last@wolseleyinc.ca Wolseley Canada Inc. BUSINESS DIVISION 123 Street, City PR POSTALCODE wolseleyinc.ca wolseleyexpress.com wolseleyinc.ca wolseleyexpress.com Wolseley Canada Inc. PLUMBING AND HVAC/R DIVISION 880 Laurentian Drive, Burlington ON L7N 3V6 Canada T 289-288-1766 F 905-315-3633 wolseleyinc.ca wolseleyexpress.com Wolseley Canada Inc. Contents 18
Corporate / with Wordmark Sample Headlines to Appear Here Lorem ipsum dolor sit amet, consectetuer adipis cing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. Applications Powerpoint presentations It is important to use only these templates to project a consistent image of the Wolseley identity. Two templates are available for use and can be downloaded from the company intranet. A The Corporate template is used when all industry groups are presented. Branch and Division / with Customer Facing Wordmark The Branch and Division template is used when presenting to a single or multiple divisions audience. Sample Headlines to Appear Here Sample Headlines to Appear Here Lorem ipsum dolor Sample sit amet, Headlines consectetuer adipis cing elit, sed diam to nonummy Appear nibh Hereuismod tincidunt ut laoreet Lorem dolore ipsum magna dolor aliquam Sample sit amet, erat Headlines volutpat. consectetuer adipis Ut wisi enim cing ad elit, minim sed diam to Appear Here Lorem veniam, nonummy ipsum quis dolor nostrud nibh euismod sit amet, exerci tincidunt consectetuer adipis tation ullamcorper ut laoreet cing suscipit dolore magna elit, sed lobortis aliquam diam nisl nonummy ut aliquip erat volutpat. nibh euismod tincidunt ex ea commodo Ut wisi enim consequat. ad minim ut laoreet Lorem dolore Duis veniam, ipsum autem quis magna dolor vel aliquam eum nostrud sit amet, exerci erat volutpat. consectetuer adipis iriure dolor tation in hendrerit ullamcorper Ut wisi in enim vulputate cing suscipit ad elit, minim velit sed lobortis esse diam nisl veniam, nonummy ut aliquip quis nostrud nibh euismod exerci tincidunt molestie ex consequat. ea commodo consequat. tation ullamcorper ut laoreet suscipit dolore Duis autem magna vel lobortis aliquam eum nisl ut aliquip erat volutpat. iriure dolor in hendrerit ex ea commodo Ut wisi in enim vulputate consequat. ad minim velit esse Duis veniam, autem quis vel eum nostrud exerci molestie consequat. iriure dolor tation in hendrerit ullamcorper in vulputate suscipit velit lobortis essenisl ut aliquip molestie ex consequat. ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat. Wolseley Canada Inc. Contents 19
External Brand Applications Effective Customer Facing branch signage increases brand awareness and enhances the experience of a destination. It works 24/7 and can attract new customers and increase sales and influence purchasing decisions. Intelligent way finding supports the experience. Wolseley Canada Inc. Contents 20
Plumbing Branch Exterior Signage Main Signage Plumbing HVAC/R Branch When possible primary branch signage should be composed of the following graphic devices. The large W anchored to the top right corner of the sign. The Wolsleley wordmark should occupy approximately 70-75% of the visual space, and the divisional icons and text should be included to further describe the particular branch offerings. Plumbing HVAC/R Waterworks Branch Waterworks Indistrial Branch Industrial Wolseley Canada Inc. Contents 21
Shipping Exterior Signage Secondary Signage Ideal dimensions: 2x3 Shipping Reference: Shipping_Bay Receiving Receiving Reference: Receiving_Bay Shipping & Receiving combined Reference: Shipping_Receiving_Bay Shipping + Receiving Wolseley Canada Inc. Contents 22
Plumbing Shipping & Receiving Exterior Signage Secondary Signage Ideal dimensions: 2x3 Plumbing Shipping & Receiving Reference: Plumbing_Shipping_Receiving_Bay HVAC/R Shipping & Receiving HVAC Shipping & Receiving Reference: HVACR_Shipping_Receiving_Bay Waterworks Shipping & Receiving Reference: Waterworks_Shipping_Receiving_Bay Waterworks Shipping & Receiving Wolseley Canada Inc. Contents 23
Plumbing Counter Sales Exterior Signage Counter Sales Ideal dimensions: 2x4 Plumbing Counter Sales Reference: Plumbing_CS_Exterior HVAC/R Counter Sales HVAC Counter Sales Reference: HVACR_CS_Exterior Waterworks Counter Sales Reference: Waterworks_CS_Exterior Waterworks Counter Sales Wolseley Canada Inc. Contents 24
Will Call Exterior Signage Counter Sales Ideal dimensions: 2x3 Will Call Reference: Will_Call_Exterior Multi Directional Shipping & Receiving Multi Directional Shipping & Receiving Reference: Multi_Exterior Parking signs Reference: TBD Wolseley Canada Inc. Contents 25
Full set Applications Branch Window Wraps 24/7 anytime 24/7 ONLINE + MOBILE ACCESS anywhere ONLINE + MOBILE ACCESS wolseleyexpress.com AROUND THE CORNER, COAST-TO-COAST 24/7 anytime 24/7 ONLINE + MOBILE ACCESS anywhere ONLINE + MOBILE ACCESS wolseleyexpress.com AROUND THE CORNER, COAST-TO-COAST These window wraps serve to further enforce our brand pesonality and provide a strong visual presence amongst our wide variety of branch locations The creative is in 3 parts and thus should be repeated in sets of 3. Individual windows 24/7 anytime ONLINE + MOBILE ACCESS wolseleyexpress.com 24/7 ONLINE + MOBILE ACCESS anywhere AROUND THE CORNER, COAST-TO-COAST Wolseley Canada Inc. Contents 26
Plumbing Counter Sales Interior Door Interior Signage Doors Counter Sales Counter Sales 7am - 5pm Monday to Friday Closed: Saturday & Sunday 7am - 5pm Monday to Friday Closed: Saturday & Sunday HVAC/R Counter Sales - Interior Door Counter Sales Counter Sales 7am - 5pm Monday to Friday Closed: Saturday & Sunday 7am - 5pm Monday to Friday Closed: Saturday & Sunday Wolseley Canada Inc. Contents 27
HVAC/R Counter Sales - Interior Door Close up Interior Signage Doors Counter Sales 7am - 5pm Monday to Friday Closed: Saturday & Sunday Wolseley Canada Inc. Contents 28
Passenger Side Applications Trucks Wolseley s Canadian fleet offer an ideal opportunity to broaden our brand awareness. Vehicles are a large moving canvass that offer us the opportunity to further enhance our new brand and communicate our offerings and offer contact information. Driver Side GTA-Ford F250 Shortbox Back Wolseley Canada Inc. Contents 29
Passenger Side Applications Trucks GTA-Ford F250 Longbox Driver Side Back Wolseley Canada Inc. Contents 30
00000 Passenger Side Applications Trucks GTA-Ford Econoline 16ft Box Driver Side 00000 Back anytime 24/7 ONLINE + MOBILE ACCESS anywhere AROUND THE CORNER, COAST-TO-COAST Wolseley Canada Inc. Contents 31
Passenger Side Applications Trucks GTA-Freightliner 26ft Box Driver Side Back anytime 24/7 ONLINE + MOBILE ACCESS anywhere AROUND THE CORNER, COAST-TO-COAST Wolseley Canada Inc. Contents 32
For more information please contact: Wolseley Canada Marketing Department 880 Laurentian Drive, Burlington, Ontario L7N 3V6 Contact: Pam Blacker T: 905-335-7385 E: pam.blacker@wolseleyinc.ca Wolseley Canada Inc. Contents 33