SHDHD Branding Strategy South Heartland District Health Department Branding Strategy

Transcription

1 South Heartland District Health Department Branding Strategy December 2016 Draft Board of Health, January 4, 2017

2 Table of Contents Overview SHDHD Logo Explanation Public Health Logo Explanation SHDHD Logo Information Font Uses Review Page Design Company Information Sizes/Documentation instructions Signatures for s Building Signage ANNEXES: shdhd(s) > Administrative-IT > Office Forms > Forms with SHDHD Logo for in-house printing A. PowerPoint Template B. Letterhead Templates o General o Board of Health names included C. FAX Template D. HAN (Health Alert Network) template and cover page E. Cover Page Template

3 South Heartland District Health Department (SHDHD), with the Branding Strategy, assures consistency, coordination, clarity, cost-effectiveness, and comprehensiveness in the use of all communications resources. SHDHD has created a solid brand: The brand becomes part-and-parcel of everything we do. It enhances visibility, which contributes to influence, helping us achieve our goals. Branding is about meaning: what does the name of the department, program, or project mean to key audiences? The SHDHD logo is used on all written or electronic correspondence. Department staff will include the logo on any materials leaving the health department, to ensure the department s validity. The Public Health (PH) logo is used when determined necessary, such as in signatures to promote public health awareness. The SHDHD logo is displayed on signage inside and outside (front door and back door) of the health department. Both logos, as displayed below, are on the website. About Our Logo The South Heartland District Health Department logo was designed to express numerous characteristics of our organization. The yellow graphic element represents a shield protecting our communities, while the transparent effect symbolizes a screen or filter, which, figuratively, helps control risks entering our region. The four outer squares represent the four counties we serve: Adams, Clay, Nuckolls, and Webster Counties. The numerous interconnections and overlaps within the graphic represent our coordination with various partner agencies. The shield of protection and transparent screen or filter link to our mission statement, dedicated to preserving and improving the health of residents of Adams, Clay, Nuckolls, and Webster counties.

4 Public Health Logo The National Association of County and City Health Officials (NACCHO), a nonprofit membership organization representing local health departments throughout the United States, created the national identity to help increase the visibility of local health departments, and broaden the public s understanding about the role of local health departments and how their work benefits both individuals and the community-at-large. NACCHO created the logo to identify and distinguish governmental public health, which has unique legal responsibilities and authorities. Over time, use of this recognizable symbol should reassure people in the community that their public health department is working for their health and safety. The shield is a symbol that illustrates health, protection, and growth. The three point symmetry reinforces the three core functions of public health that are conveyed in the theme line: Prevent. Promote. Protect. We believe this simple, elegant statement conveys what public health does and what local health departments achieve. It also differentiates health departments as both a sentinel and responder. Like police and fire, the shape is also clearly distinctive in silhouette. The stylized plus : Consistent with the three curved sides of the shield, the three prongs represent the three core functions of public health assessment, assurance and policy development. The stylized plus symbol is also reminiscent of the universally-recognized Red Cross symbol which is firmly associated with health in the public s mind.

5 Font: Arial Uses: All correspondence including: Educational fact sheets, brochures and power points FAX and letter head documents Clothing style and color will be a department decision. No stretching or changing of size and shape, enlarge as needed. Design Company: Infuze Creative branding \ strategy \ design \ marketing 625 W 2nd Street, Hastings, Ne Telephone: Cell: Sizes/Placement: Purpose: to promote uniformity in all messaging Documents Header: Logo left side where possible (.6 x 2.42) Date upper right header or lower left footer Title where best fits, header in middle or top of document body Cover Page Logo placed in center of page (see below) PowerPoint See Annex A Logo on each page (.6 x 2.42) in upper left side where possible Cover Page Logo placed in Subtitle area (1 x 4.04) Date upper right Title center of slide Title area Cover page See Annex E Title at top centered Logo at center (centered); size 1 x 4.04 Date and other information bottom left Special Circumstances: Black & White version, i.e., newspapers Clear background for placement on colored backgrounds

6 Signatures for Employee Name Employee Title South Heartland District Health Department 606 N. Minnesota Ave, Suite 2 Hastings, NE Office Toll Free Fax Employee Website:

7 Building Signage: Front of building Back of building Front door

8 Prepared: November-December, 2016 Reviewed by Board Policy Committee: December 12, 2016 Board of Health: January 4, 2017 Reviewed and Revised if Needed: Signature Date Signature Date Signature Date Signature Date Signature Date Signature Date Signature Date Signature Date

9 ANNEX A: PowerPoint Template Logo size: 1 x 4.04 in Subtitle area of Cover Slide Logo size.6 x 2.42 (same as document s size) in lower right or left corner of title area.

10 ANNEX B: Letterhead, General-Colored Background

11 ANNEX B: Letterhead, General- No Background

12 ANNEX B: Letterhead with Board of Health Members ANNEX C: Fax Template

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14 ANNEX D: HAN (Health Alert Network) Template Jessica- add also to office forms

15 ANNEX D: HAN (Health Alert Network) Cover Page Jessica

16 ANNEX E: Cover Page Template <Date in Header or Footer> Title Logo size: 1 x 4.04 <Pictures here if needed> <Date in Footer (or header)>

17 Envelopes 9 or 10 return address Amy is reviewing and editing