How to Use. Search & Social to Increase Sales FAST

How to Use Search & Social to Increase Sales FAST

Gloria Lafont President/Owner: ActionMarketingCo.com Editor: PromoBusinessSuccess.com Direct: 954-372-7967 Email Gloria@ActionMarketingCo.com LinkedIn www.linkedin.com/in/glorialafont Twitter @glorialafont

My Story

Agenda The biggest challenge small distributors face The big opportunities in the market How it works Keys to success Action Steps

The competitive landscape for distributor businesses has changed dramatically!

Denial

FACTS Competition is getting tougher Old methods don t work like they used to Small distributors are loosing ground while the big are getting bigger

STATE OF THE INDUSTRY OVER $3 MM UNDER $3 MM

Promotional Products in the US: Market Research Report Source: ibisworld.com

Promotional Products in the US: Market Research Report Over the next five years, continued growth in corporate profit and total advertising expenditure will boost industry demand, compelling companies to spend more on promotional products. Source: ibisworld.com

Adult smartphone owners in the US don t go an hour without checking their phone.

QUESTION REVIEW SHARE LIKE COMMENT SEARCH

Social Within reach at all times Easy to access It s addictive Lots of interaction

Search Within reach at all times Easy to access Fast answers

B2B buyers are up to % through their journey before contacting a vendor. Source: Forrester

STEP 1 STEP 2 BE FOUND CONVERT

Social, Content & SEO are tied together

B2B marketers that use blogs receive 67% more leads Websites with blogs have 434% more indexed pages Companies that blog have 97% more inbound links

Produce Content Quality over quantity SEO friendly Speaks to target audience Use keywords

Promote Your Content Be consistent Use a content calendar Use paid ads

DISCOVER FIND CONVERT

Know, Like & Trust

Social = Discover

52 % adults use multiple platforms

Most Effective

Start Here

38 % are Millennials of LinkedIn users

More than 2 million Millennials on LinkedIn hold marketing roles, and about 30% of these are decision makers.

Goals Build expert status Meet potential clients Increase visibility of your brand

Activities Share educational content Answer questions Share your views Participate in groups Targeted paid advertising

1.8 billion active users as of February 2017

57 % recommendation said they acted on a

Organic Reach

Engagement

Facebook Ads

Retargeting

Search = Find

What do You Want To Be Found For?

Keywords

Search Results

Google Adwords Quick results Ads appear on relevant search results and targeted demographics You only pay when someone clicks Cons: complicated Cons: No long lasting effect

Google Adwords Paid + organic = 32% more clicks 56% 88%

Google your business name

How Social Boosts SEO

Increases inbound links. Helps your site get indexed faster Google is putting increasing value on social media mentions as a ranking factor. Google can detect if your followers are legitimate.

Search Engine Ranking Factors 2015

WEBSITE CONTENT CONTENT PROMOTION TRACK & MEASURE

Well defined target audience Relevant informative content A premium position High visibility Good reputation A website that converts

DISCOVER FIND CONVERT

User Experience Issues Website speed - (2 seconds or less) Auto-Play on audio & video Poor quality content/imagery Your Calls to Action are not Clear Confusing navigation

To Make it Happen 1. Content strategy - blog regularly 2. Join groups on Facebook and LinkedIn 3. Retargeting ads on Facebook- $100/mo 4. Retargeting ads on Google

(Image source: unknown author - found on the internet)

Questions?

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