From Social to Customer: Convert more leads using CRM and Marketing Automation
|
|
- Easter Collins
- 6 years ago
- Views:
Transcription
1 1
2 From Social to Customer: Convert more leads using CRM and Marketing Automation Rob Triggs Sales Effectiveness Advisor VP Sales & Marketing 2
3 Agenda We promise to help you learn to generate and convert more Leads Purchasing Trends The way People and companies buy a product or service has changed. Learn what your company must do. Click Dimensions Examine the features of Click Dimensions and how they in combination with CRM allow companies to generate and convert more leads from social and the web. Sales Methodology Explore the most popular sales methodologies in practice today and why they are becoming less effective CRM Learn how your CRM can become a revenue generation tool when combined with marketing automation Diagnostic We have a diagnostic process to estimate revenue potential for your company. I will take you through this model and offer you an opportunity to use it for your company How to Real life examples of putting it all together 3
4 Who we Are Value, Integrity, Trust Gold Certified Microsoft Dynamics CRM and Click Dimensions Gold certified located in Toronto, Canada. Digital Marketing Helping our clients increase sales with digital marketing managed services and training Business Strategy We help companies realize their goals by shaping & enabling strategy though process and technology CRM over 20 year experience in CRM. Experts with Microsoft Dynamics CRM. Training programs Hosted Cloud Services Hosted CRM cloud, Office 365 & Sales BI Sales Automation Our core focus is enabling companies to sell! We offer the technology and support programs to help you succeed 4
5 Where we Serve We are North America Focused and support Global Implementations United States HQ Canada Caribbean Europe East Asia 5
6 Three Compelling Facts 60% to 90% Fact #1 Buying process has Changed Fact #2 50% of leads are mismanaged Fact #3 Lead Nurture drives more sales at less cost 6
7 FACT#1 60% to 90% Today s buyers are anywhere from 60% to 90% of the way through the purchasing process before they reach out to a vendor (Forrester Research) 7
8 How Companies Purchase Companies begin to shop for products and services after a business symptom becomes an opportunity or business pain Business Symptoms Business Pain Business Plan When a company moves through Business symptom to business plan they start looking for ideas Engaging a company when they have entered the Research Potential Solution phase is not the most effective way to sell Research Potential Solutions Research Potential Suppliers RFI/RFP/RFQ Select Vendor Negotiate Terms CRM Dynamics Ltd. All rights reserved Buy 8
9 BANT Solution Selling- Target Account Selling TAS Consultative Selling- Challenger Sales Sandler SPIN SALES How we sell: Sales Methodology CRM Dynamics Ltd. All rights reserved Business Symptoms Business Pain Business Plan Research Potential Solutions Research Potential Suppliers RFI/RFP/RFQ Select Vendor Negotiate Terms Buy 9
10 SEARCH IS ON THE RISE Consumers are already 60% through the purchasing process by the time they speak to a sales person Source: hubspot.com
11 TOOLS USED TO SHOP TODAY Growing every year 88% are online & 70% are mobile 20% consumer generated online reviews 93% Go online for Product info 4.8 Billion Google per Month 62% Buy products online 64% Active on Social Media Source: marketingmag.com
12 Fact #2 50% of qualified leads are not ready to purchase immediately (Gleanster Research) 12
13 Typical Sales Process 6 Simple Quote to Cash steps 1 Identify 2 Qualify Target Territory planning, marketing campaign, customer segmentation, vertical markets, up sell and cross sell opportunities Interest Lead management, nurture, trade shows, referrals 4 Present Demonstrations, case studies, references, capability presentation, trial, POC 5 Propose Present proposal, review pricing, review solution 3 Requirements Gathering Sales meetings, assessments, discovery, RFI response 6 Negotiate to Close Close the deal, deliver solution, customer support, invoice the customer. 13
14 1 Identify Sales Process Today Marketing must take over the first three sales stages for greater success Target Territory planning, marketing campaign, customer segmentation, vertical markets, up sell and cross sell opportunities 2 Qualify Interest Lead management, nurture, trade shows, referrals 3 Requirements Gathering Feature requirements, assessments, discovery, RFI response 4 Present Demonstrations, case studies, references, capability presentation, trial, POC
15 NURTURE Fact #3 50% more Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost (Forrester Research) 15
16 INBOUND VS. OUTBOUND SALES MODEL 62% Less expensive to generate a new Source: hubspot.com
17 Marketing Budgets 63% 74% 62% 53% 53% 63% 61% SEO Content Marketing Marketing PPC Video Mobile Marketing Social Media Survey says that most companies are looking to improve their content marketing in Source: responsys.com 2014 Report
18 Compelling Facts 60% to 90% Today s buyers are anywhere from 60% to 90% of the way through the buying process before they reach out to a vendor (Forrester Research) 50% of qualified leads are not ready to purchase immediately (Gleanster Research) Companies that excel at lead nurturing generate 50% more salesready leads at 33% lower cost (Forrester Research) 18
19 Generate More Leads A New way to sell 1 Compelling Content Blogs, E-books, White papers, video Social sites (LinkedIn, Twitter, Facebook) 2 Track & Automate Search words, Gated content, form capture, nurture, lead score, task assignment, measure 3 Leads Content attracts, CRM and CD tracks and nurtures, sales closes the lead Digital Presence CRM & Marketing Automation Customers 19
20 The new way of selling SMarketing Potential Customers Web Presence Web Social Media Blog Banner Ads CRM Account Contact Lead Opportunity Task Mobility Dashboards Marketing Automation Marketing Web Tracking Lead Scoring Social Discovery Nurture Marketing Existing Customers 20
21 Marketing Automation Features Marketing Web Tracking Lead Scoring Nurture Marketing SMS Messaging Campaign Tracking Form Capture Surveys Landing Pages Social Discovery Integrations (GoToWebinar) Training & Support 21
22 Take Control of Your Funnel The Modern Sales Funnel Committed sales Forecast 22
23 6 Essential Elements of SMarketing 2. Track web visits in CRM 3. Nurture without engaging sales 1. Sales & Marketing use same data base 6. Digital marketing Strategy 5. Sales process baked into 4. Lead CRM scoring and response time measured 23
24 Demonstration Bringing it all together 2 Microsoft Dynamics CRM And Click Dimensions For more information, please visit: 24
25 Account Information 25
26 Web Visits 26
27 Gated Content 27
28 Marketing List 28
29 Create Leads 29
30 Campaign 30
31 Phone Call Tasks 31
32 Putting it all together Digital Presence Web site 32
33 Putting it all together Digital Presence Services Web site 33
34 How does your company measure up? We help clients grow by identifying gaps in their current processes We provide business and systems expertise to close the gaps and increase sales We use a structured diagnostic process to measure your processes against industry best practice 34
35 Thank You! Special Offer to Attendees. 1. Revenue Diagnostic tool >> and 2. Free E-book 24 Wildly creative >> ways companies use CRM to drive revenue and serve customers bit.do/roi 35
WELCOME TO BKD S WEBINAR SERIES
WELCOME TO BKD S WEBINAR SERIES Improving Sales through Microsoft Dynamics CRM May 6, 2016 Woody Davis BKD Technologies Marketing & Business Development We will be starting shortly. While you wait, please
More informationBusiness Startup. Bitmin Case Study. How The Smarketers Helped BitMin Achieve Inbound Success
Bitmin Case Study How The Smarketers Helped BitMin Achieve Inbound Success About BITMIN BitMin is a global cloud advisory and technology services firm. It is primarily looking to serve clients interested
More information12+ Tips for Turning Your Digital Marketing Efforts from a Liability to an Asset. Patty Cisco, MBA, Principal
12+ Tips for Turning Your Digital Marketing Efforts from a Liability to an Asset Patty Cisco, MBA, Principal Our SEO isn t working! I don t know what good conversion looks like People can t find us! The
More informationMARKETING IN THE MODERN WORLD
MARKETING IN THE MODERN WORLD Traditional Marketing and Sales Marketing provides air cover Sales takes down deals But the Buyers Journey has Changed Buyers are doing more research before they call you
More informationSCA/SA Monthly CSP Meeting. Providing you the tools to build your cloud business
SCA/SA Monthly CSP Meeting Providing you the tools to build your cloud business Profiting from the CSP Relationship D365 O365 Azure Agenda Microsoft Indirect CSP Incentives SCA Partner Resources Targeting
More informationMarketing Technology Platform Overview
Marketing Technology Platform Overview What is Marketing Automation? The Right Message To the Right Person At the Right Time Technology that helps streamline, automate and measure marketing activities
More informationA BEGINNER'S GUIDE TO INBOUND MARKETING
A BEGINNER'S GUIDE TO INBOUND MARKETING What is Inbound Marketing? Inbound marketing is a marketing methodology that moves away from interruptive methods and instead focuses on attracting customers through
More informationOne of the largest plastic companies in Finland looked for a revised strategy.
Case KWH Plast One of the largest plastic companies in Finland looked for a revised strategy. How to create a new position on the markets? How to get new clients and boost sales? How to create new business
More informationBeginner s Guide to Inbound Marketing EDUCATE EMPOWER ACCELERATE
Beginner s Guide to Inbound Marketing EDUCATE EMPOWER ACCELERATE Inbound marketing is now the overwhelming marketing approach of choice for companies and organizations of all sizes, across all industries.
More informationInbound Marketing for Manufacturing
Inbound Marketing for Manufacturing How a capital equipment manufacturer grew sales 250%+ and tripled the value of the business using inbound marketing to reach new customers. 2012 Top Line Results, LLC
More informationSix ways we can help
Marketing Proposal Big Enough to Serve Your Business, Small Enough to Know Your Business. 10 209 25 85 10 14 70 5 years in business full time employees leadership staff customer service staff design service
More informationWhat is Lead Generation? Why is Lead Generation Important?
What is Lead Generation? Lead generation describes the marketing process of stimulating and capturing interest in a product or service for the purpose of developing sales pipeline. Lead generation often
More informationJohn Biancamano Inbound Digital LLC InboundDigital.net
John Biancamano Inbound Digital LLC 609.865.7994 InboundDigital.net About Me Owner of Inbound Digital, LLC: Digital Marketing Consulting and Training Website Design Content Development SEO/PPC Social Media
More informationWe Help CPAs and Tax Accountants Showcase Their Expertise and Safeguard Their Online Reputation.
Log In Blog Support Pricing Accountant Marketing Made Easy! Thousands of CPAs, EAs, and Tax Accounting Firms can vouch for the Marketing Power of ClientWhys. We Help CPAs and Tax Accountants Showcase Their
More informationThe Profit-Driven Provider. How to fill your senior living community at market rate.
The Profit-Driven Provider How to fill your senior living community at market rate. With increased competition, increased expectations from consumers and increased pressure to grow occupancy in lieu of
More informationAnn Oleson, CEO Jay Kelly, President
CONVERGE CONSULTING 2.22.16 TRENDS: RESULTS OF THE 2015 INBOUND MARKETING FOR HIGHER EDUCATION SURVEY PRESENTERS: Ann Oleson, CEO Jay Kelly, President ABOUT CONVERGE 2 3 4 OMNIUPDATE INBOUND MARKETING
More informationConvert Your Site Visitors Into Active Customers GENESYS
Convert Your Site Visitors Into Active Customers GENESYS The Problem Thousands of Consumers are visiting your website. Searching, researching and viewing multiple pages and services every month. BUT, unfortunately,
More informationAbove the Funnel How to Measure (and Grow) Your Lead Pipeline Sales Readiness Series
Above the Funnel How to Measure (and Grow) Your Lead Pipeline Hosts Dan Hudson 3forward President, Co-Founder Dan.Hudson@3forward.net Matt Smith 3forward Exec VP, Co-Founder Matt.Smith@3forward.net 2 Lead
More informationInbound Marketing for Vacation Rental Companies:
Inbound Marketing for Vacation Rental Companies: The Key to Beach Home Rental Success www.paveya.com Table of Contents Introduction Chapter 1: How the Internet Has Challenged Beach Home Rentals Chapter
More informationKWETU Marketing Agency EXPERIENCE > PASSION > RESULTS
KWETU Marketing Agency EXPERIENCE > PASSION > RESULTS About Us We re a digital consulting agency that assists brands flourish in the digital world by offering certified, effective & affordable online services
More informationAbove the Funnel How to Measure (and Grow) Your Lead Pipeline Sales Readiness Series
Above the Funnel How to Measure (and Grow) Your Lead Pipeline Hosts Dan Hudson 3FORWARD President, Co-Founder Dan.Hudson@ Matt Smith 3FORWARD Exec VP, Co-Founder Matt.Smith@ 2 Lead Ready tm from 3FORWARD
More informationSavvy Demand Marketer's Guide
Savvy Demand Marketer's Guide to Inbound and Outbound Lead Generation The Savvy Sales Manager s Guide to Inbound and Outbound Lead Generation HiP 1 The Savvy Sales Manager s Guide to Inbound and Outbound
More informationWe Help CPAs and Tax Accountants Showcase Their Expertise and Safeguard Their Online Reputation.
Log In Blog Support Pricing Accountant Marketing Made Easy! Thousands of CPAs, EAs, and Tax Accounting Firms can vouch for the Marketing Power of ClientWhys. We Help CPAs and Tax Accountants Showcase Their
More informationDIGITAL MARKETING DATA-DRIVEN AGENCY ROOTIVO.COM
DIGITAL MARKETING DATA-DRIVEN AGENCY ROOTIVO.COM UNCOVER OUR STORY IT ALL STARTED IN JANUaRY 2017 Born into digital, we instinctively understand the terrain of today s connective technologies. This native-tongue
More informationDemystifying Dynamics 365. Debra Ward, Account Executive, Dynamics 365 Elevate, Winnipeg
Demystifying Dynamics 365 Debra Ward, Account Executive, Dynamics 365 Elevate, Winnipeg AGENDA What is a CRM? What is D365? Scenario 1 HVAC Services Scenario 2 Scenario 2 sub title What is a CRM? C.R.M.
More informationMarketing & Communications in the Digital Age
Marketing & Communications in the Digital Age Giving Circle Connector Gathering October 27, 2016 Adrienne Peres Today s Topics Agenda Marketing 101 Paid vs. Earned Owned Content & Social Media Marketing
More informationAn Introduction to Inbound Marketing
An Introduction to Inbound Marketing What It Is, How It Works and Why You Need to Consider It. One in a Series of Marketing Guides X With 80% of people looking online for health information and 49% looking
More informationA BUSINESS CASE FOR B2B MARKETING AUTOMATION
A BUSINESS CASE FOR B2B MARKETING AUTOMATION TURN MARKETING INTO A REVENUE DRIVER RATHER THAN A COST CENTER 1. Generate and Nurture Leads 2. Align Sales and Marketing 3. Measure Results and Optimize Investments
More informationSuccessful SNF Marketing in a Digital Age
Successful SNF Marketing in a Digital Age Presented by: Harmony Healthcare International, Inc. (HHI) PPS & Case Mix Onsite Chart Audits MMQ Audits Seminars Consulting Program Development Mock Survey Sample
More informationAligning Teams & Driving Growth Using CRM. Ledgeview Partners ledgeviewpartners.com
Aligning Teams & Driving Growth Using CRM Agenda CRM as The Hub Lessons learned on alignment journey What s in it for the End User Step 1: Finding leads Step 2: Working leads/prospects/customers Step 3:
More informationDemystifying Dynamics 365. Alex Fredrickson, Account Executive Elevate, Seattle
Demystifying Dynamics 365 Alex Fredrickson, Account Executive Elevate, Seattle AGENDA What is a CRM? What is D365? Dynamics 365 Integrated Business Process HVAC Services What is a CRM? C.R.M. Customer
More informationDigital Marketing Strategies for Law Firms
Digital Marketing Strategies for Law Firms Overview The purpose of digital marketing is to generate leads and raise brand awareness. Some strategies are more effective for a Law firms. This Ebook outlines
More informationAn Enterprise Software Product Product Company Company
An Enterprise Software Product Product Company Company Navrita Software who we are? Navrita Software Pvt. Ltd. is a Enterprise Software Product company based in Chennai. our vision Make customer life-cycle
More informationRemaining Relevant with Inbound Marketing
Remaining Relevant with Inbound Marketing Presented by Cam Mirisola-Bynum Communications Director, Grant Marketing Cartoon Recap The long game Know your customers Nurture brand loyalty Meet expectations
More informationDirections EMEA Connected InNAVation! Mannheim, Germany, October 5-7, 2015.
Directions EMEA 2015 Connected InNAVation! Mannheim, Germany, October 5-7, 2015. George Brown Founded Salesworks 1986 Started working with Navision in Denmark in 1997 Developed OnTarget Methodology Marketing
More informationHow to Use. Search & Social to Increase Sales FAST
How to Use Search & Social to Increase Sales FAST Gloria Lafont President/Owner: ActionMarketingCo.com Editor: PromoBusinessSuccess.com Direct: 954-372-7967 Email Gloria@ActionMarketingCo.com LinkedIn
More informationContent Marketing: The Complete Guide For Beginners
Content Marketing: The Complete Guide For Beginners Content Marketing Definition: There are many definitions of content marketing across many content and digital marketing professionals. From my understanding
More information[ BUSINESS NETWORKING EVENT ]
DIGITAL MARKETING [ BUSINESS NETWORKING EVENT ] WHAT IS DIGITAL MARKETING The marketing of products or services using digital channels to reach consumers. WE LIVE IN A DIGITAL AGE WHERE DO YOU Everyone
More informationEnclosed You Will Find Detailed Information On Cleriti s Inbound Marketing Service Offerings
Connect, Convince and Convert with Clarity. Cincinnati s Premier Inbound Marketing Agency Enclosed You Will Find Detailed Information On Cleriti s Inbound Marketing Service Offerings Table of Contents
More informationCONTENT MARKETING: FROM HYPE TO HELPFUL
CONTENT MARKETING: FROM HYPE TO HELPFUL Presented to TechUK 12 th FEBRUARY 2015 Prepared by Faye Hawkins MD at First Base Communications @hitfirstbase PART 1: THE INESCAPABLE HYPE COMPANY CONFIDENTIAL
More informationSuccessful B2B Social Media 101
Take your business to the next level Successful B2B Social Media 101 Brought to you by www.dwsassociates.com 651-315-7588 Successful B2B Social Media 101 Brought to you by: About the DWS Associates Founded
More informationPredictive Marketing: Buyer s Guide
Predictive Marketing: Buyer s Guide Index Introduction 2 About This ebook 2 The Benefits of Using a Predictive Marketing Solution 2 Recommended Steps to Making an Informed Purchase 2 Step #1: How do you
More information5 Steps to Mastering the Art of Social Selling
5 Steps to Mastering the Art of Social Selling And to Eliminate Cold Calling Gary Levine, WSI, McLean, VA Copyright WSI 2014 Do not copy or reproduce ABOUT WSI Global Leader in Digital Marketing Global
More informationSecrets of Advanced SOCIAL MEDIA Advertising
Secrets of Advanced SOCIAL MEDIA Advertising How to take your social media program to the next level. PRESENTED BY: MICHAEL REYNOLDS Michael Reynolds About Michael: President / CEO of SpinWeb Cellist Sushi
More informationMarketing Automation
Your Guide to Selling Marketing Automation This guide covers: What Is SharpSpring? Keys to Selling SharpSpring Benefits for Your Clients Common Objections and Questions Agency Partner Resources Grow your
More information8/13/13. Selling Isn t What it Used to Be. Pathway to the Sale. Making it Rain. Twitter Blog post Website White paper Case study Phone
Making it Rain Presented by Jenifer Lambert, CPC VP, Sales & Marketing Selling Isn t What it Used to Be Pathway to the Sale Twitter Blog post Website White paper Case study Email Phone 1 A recent Corporate
More informationThought Leadership Marketing
A Marketing Automation Guide To Thought Leadership Marketing 1 13 July 2010 ActiveConversion.com : Thought Leadership The Opportunity Changes in buyers use of the internet [ ] have challenged B2B firms
More informationSimple Steps to Great Marke0ng
Simple Steps to Great Marke0ng CONTENTS: 1 INTRODUCTION TO INBOUND MARKETING 2 UNDERSTAND YOUR BUYER(S) 3 YOUR KEY DIFFERENTIATOR(S) 4 HOW INBOUND MARKETING WORKS 5 INTRODUCTION TO SOCIAL ADVISORS 1
More informationGuide to Education Marketing Success. A digital strategy to connect with educators & convert them to customers faster
Guide to Education Marketing Success A digital strategy to connect with educators & convert them to customers faster 866.783.0241 w w w. a g i l e - e d. c o m / c a m p u s So, you have something awesome
More informationWHAT IS MARKETING AUTOMATION?
1 WHAT IS MARKETING AUTOMATION? The adoption of marketing automation technology is expected to increase to 50% by 2015. Sirius Decisions How Marketing Automation Has Evolved (2012) ORIGINS Marketing automation
More informationChris Carter, Market Focus, Inc. Matthew Dunn, Fast Forward Stories
Chris Carter, Market Focus, Inc. Matthew Dunn, Fast Forward Stories November 2, 2016 Content Marketing Communicating with Customers and Prospects Without Selling Delivering Information That Makes the Buyer
More informationSmall business Big ambitions
HIRE MARKET SELL LEARN Small business Big ambitions Marketing Playbook for SMBs SMBs have the advantage of flexibility. Your business may be small, but your ambitions are huge. LinkedIn can help get you
More informationSales & Marketing. Generating & Maintaining Demand SEE FULL VERSION SEE FULL VERSION SEE FULL VERSION SEE FULL VERSION SEE FULL VERSION
Sales & Marketing Sales & Marketing Generating & Maintaining Demand Executive Summary Situation Audit the current Business Status. Includes Sales Channels, Deal Reviews, Market Share, Competitors, Goals,
More informationPartner Go-ToMarket Services. Overview
Partner Go-ToMarket Services Overview As a member of the Microsoft Partner Network, you have access to resources that can help you create and execute your go-to-market plan to increase awareness, generate
More informationWhat is Social Media Marketing
REAL ESTATE Agenda o Overview o Why your business needs Social Media? o Challenges in Social Media Marketing(SMM) o Megarray Introduction o Benefits of Megarray o Megarray in Action What is Social Media
More informationWhat the Right Tools, A Realistic Budget and a Focused Marketing Strategy Can Do To Help Your Recycling Message Get Heard
What the Right Tools, A Realistic Budget and a Focused Marketing Strategy Can Do To Help Your Recycling Message Get Heard Presented by Lisa Cassidy December 19, 2017 In 2016, Orwak North America s online
More informationResources Guide. Explore our 1,000+ Member-Only Resources: Research Reports, Training Courses, Tools & Templates
Resources Guide Explore our 1,000+ Member-Only Resources: Research Reports, Training Courses, Tools & Templates TOPICS 3 4 5 6 7 8 9 10 11 ABM, Strategy & Branding 12 Public Relations & Crisis Communications
More informationMicrosoft. Partner opportunity. Microsoft Dynamics 365 Business Central
Microsoft Partner opportunity Microsoft Dynamics 365 Business Central Market opportunity Business applications insights Making their own decisions Seventy-three percent of the purchase decision is complete
More informationTrustworthy Sources. Blogs, Podcasts Gain Interest As B2B Buyers Look To. For Credible Content That Proves Value
2018 CONTENT PREFERENCES SURVEY REPORT Blogs, Podcasts Gain Interest As B2B Buyers Look To Trustworthy Sources For Credible Content That Proves Value SPONSORED BY SURVEY REPORT BUYERS ARE BECOMING MORE
More informationDIGINEXA ACADEMY A PIONEER DIGITAL MARKETING TRAINING ACADEMY WEBSITE:
Complete Guide to Digital Marketing Synopsis - 2 Hours Digital Marketing Overview Marketing Process Why opt Digital Marketing v/s Traditional Marketing Digital Marketing Process Digital Marketing Channels,
More informationINBOUND MARKETING AT THE SPEED OF A STARTUP AGILE INBOUND MARKETING DRIVES BETTER, FASTER RESULTS FOR COMPLIANCE WAVE
INBOUND MARKETING AT THE SPEED OF A STARTUP AGILE INBOUND MARKETING DRIVES BETTER, FASTER RESULTS FOR COMPLIANCE WAVE The goals for Compliance Wave, a compliance and ethics startup based in Red Bank, N.J.,
More informationThe B2B Marketer s Guide to INTENT-DRIVEN MARKETING
The B2B Marketer s Guide to INTENT-DRIVEN MARKETING www.infusemedia.com We live in a time where brands are vying for the attention of customers from every digital and physical corner. As a result, many
More informationThe Essential Guide to Account Based Advertising ABM
The Essential Guide to Account Based Advertising ABM ABM Summary Account based advertising campaigns transform traditional display advertising for B2B marketers. Account based advertising improves marketing
More informationTable of Contents. Introduction Success Stories Contact Us
B2B Success Stories Table of Contents Introduction Success Stories Contact Us 01 03 20 Introduction 02 Introduction About This Book Directive is a B2B search marketing agency dedicated to growing businesses
More informationB2Best Practice. How marketing automation increases your inbound marketing success. Published by
B2Best Practice How marketing automation increases your inbound marketing success Published by 1 First things first. Inbound marketing is the process of helping buyers in your industry find your company.
More informationTurnkey Step-By-Step Business Finance & Credit System With Virtual Coaches. Help small business owners build business credit and optimize their
Turnkey Step-By-Step Business Finance & Credit System With Virtual Coaches. Help small business owners build business credit and optimize their personal credit. Help small business owners become lender
More information300% ROI ON 6 MARKETS
CASE STUDY 300% ROI ON 6 MARKETS Multichannel marketing campaign focused on increasing awareness and driving online ticket bookings for one of the most important international health industry conventions
More informationTable of Contents. Introduction. Success Stories. Contact Us
B2B Success Stories Table of Contents Introduction Success Stories Contact Us 01 03 20 Introduction 02 Introduction ABOUT THIS BOOK Directive is a B2B search marketing agency dedicated to growing businesses
More informationReinventing B2B media & events B2B MARKETING SURVEY KEY FINDINGS.
Reinventing B2B media & events 2018 B2B MARKETING SURVEY KEY FINDINGS www.contentive.com CONTENTS Introduction Methodology Key Findings» Future B2B Marketing Trends» Key Marketing Goals» Investment and
More informationADVANCED SOCIAL ANALYTICS STRATEGIES. PRESENTED BY: Isaac Pastrana & Michael Loban
ADVANCED SOCIAL ANALYTICS STRATEGIES PRESENTED BY: Isaac Pastrana & Michael Loban + PRESENTERS Michael Loban CMO infotrustllc.com @michael_loban Isaac Pastrana Director of Social Media wpromote.com @wpromote
More informationARE YOU TAKING ADVANTAGE OF THE HIDDEN SALES CYCLE?
ARE YOU TAKING ADVANTAGE OF THE HIDDEN SALES CYCLE? Leading businesses track customers online movements to predict their buying behaviour. It s easier than you think... ? WHAT IS THE HIDDEN SALES CYCLE?
More informationDIGITAL MARKETING 1.0
Marketing Is Contest For People's Attention Seth Godin DIGITAL MARKETING 1.0 Step By Step Guide Of Digital Marketing UDAY RAUNIYAR TABLE OF CONTENT INTRODUCTION History Introduction Assets TACTICS Search
More informationInsider Strategies and Tips: B2B Marketing, Sales and Distribution
Insider Strategies and Tips: B2B Marketing, Sales and Distribution Contact Info Lee Perlis Sr. Marketing Manager Blackboard Follow me: @lperlis lee.perlis@blackboard.com 2 Agenda Blackboard International
More informationEVALUATING YOUR DIGITAL MARKETING EFFORTS
EVALUATING YOUR DIGITAL MARKETING EFFORTS Copyright 2016 Elephant Marketing & Media, LLC. Editing, re-presentation or sale prohibited. 239.449.6107 www.elephantmkg.com WHAT IS DIGITAL MARKETING? DIGITAL
More informationThe New Marketing Metrics for B2B. Measurements that really matter to the success of your business
The New Marketing Metrics for B2B Measurements that really matter to the success of your business Table of Contents Introduction Step 1: Analyze Your Customer s Buying Process Step 2: Identify Your Marketing
More informationTraveling Together: Aligning Your Sales & Marketing to the Education Buyer's Journey. September 7, 2017
Traveling Together: Aligning Your Sales & Marketing to the Education Buyer's Journey September 7, 2017 Today s Speakers Jacob Hanson Managing Partner PR with Panache! Chris Piehler Lead Storyteller & Editorial
More informationEFFECTIVENESS OF MARKETING AUTOMATION ON DIGITAL MARKETING 01 /// WHAT IS MARKETING AUTOMATION?
01 /// WHAT IS MARKETING AUTOMATION? Marketing automation is software that automates your marketing efforts. As a result, your sales and marketing teams can work in tandem with one another. This allows
More informationCracking The Code To Inbound Marketing
Cracking The Code To Inbound Marketing A Proven Process For Driving Client Results Mike Lieberman and Eric Keiles August 21, 20013 Boston, MA #INBOUND13 ERIC KEILES @square2 it s not tipping I believe
More informationInbound Marketing Certification
Lesson 1: Inbound Marketing Fundamentals Buyers today are more empowered. Buyers have information readily available to them by simply doing a quick search on their mobile phone. As technology has changed
More informationWEB MARKETING SCHOOL 01 DIGITAL MARKETING OVERVIEW
WEB MARKETING SCHOOL 01 DIGITAL MARKETING OVERVIEW What is marketing? What is Digital Marketing? Understanding Marketing Process Why Digital Marketing Wins Over traditional Marketing? Understanding Digital
More informationTREASURY & RISK GROUP 2017 MEDIA KIT
TREASURY & RISK GROUP 2017 MEDIA KIT 2 ALM MEDIA KIT INTRODUCTION Welcome to the new ALM media kit. You ll notice a few changes that we think will improve your experience, making it easier to engage with
More informationModern Marketing. Paula Costa GTM team. Eoin Rodgers Direction Group
Modern Marketing Paula Costa GTM team Eoin Rodgers Direction Group Why we are here We re all facing the same issues It s a challenging time and we all need to change Understand best practice modern marketing
More informationEXECUTIVE SUMMARY State of Inbound 2017 AN EBOOK FROM SAGEFROG MARKETING GROUP
EXECUTIVE SUMMARY State of Inbound 2017 AN EBOOK FROM SAGEFROG MARKETING GROUP 1 INTRODUCTION Executive Summary: State of Inbound 2017 Inbound marketing meets the unique needs of the modern consumer in
More informationA Cure for the Common Cold-Call
Social Media Companies that market primarily on a business-to-business (B2B) basis have been slow to move beyond the traditional outbound marketing tactics to a more inbound, social marketing strategy.
More informationTable of Contents: 1. Get found 2. Convert web visitors to patients 3. Analyze what works
Table of Contents: 1. Get found a. Your website b. Your blog c. Social media 2. Convert web visitors to patients a. Creating landing pages b. Choosing a marketing firm specializing in inbound marketing
More informationAn Introduction to Multi-Channel Marketing
An Introduction to Multi-Channel Marketing Table of Contents 3 Chapter 1: What is Multi-Channel Marketing? 5 Chapter 2: Implementing a Multi-Channel Program and Best Practices 9 Chapter 3: The Benefits
More informationOracle CRM On Demand to Oracle Marketing Cloud (Eloqua)
Integration Information Pack Oracle CRM On Demand to Oracle Marketing Cloud (Eloqua) Last Updated: June 2016 Copyright 2016 Oracle and/or its affiliates. All rights reserved. Safe Harbor Statement The
More informationIntelligent Marketing Automation. Empowering Marketing & Sales through technology innovation.
Intelligent Marketing Automation Empowering Marketing & Sales through technology innovation. BART MOENS DOMAIN MANAGER DATA INSIGHTS EDWIN SCHINS D365 CRM CONSULTANT PRACTICALITIES Questions: Please type
More informationEVERYTHING YOU NEED TO KNOW ABOUT ACCOUNT BASED MARKETING:
EVERYTHING YOU NEED TO KNOW ABOUT ACCOUNT BASED MARKETING: A B2B Marketer s Guide to Reaching High Value Targets EVERYTHING YOU NEED TO KNOW ABOUT ACCOUNT BASED MARKETING: A B2B MARKETER S GUIDE TO REACHING
More information5 Reports You Must Take to Your Weekly Sales Forecast Call
5 Reports You Must Take to Your Weekly Sales Forecast Call This Quarter Deal Score Opportunity Stage Digital Signals Rep Performance Pipeline Velocity Last Quarter Last Year, Same Quarter Introduction
More informationADVERTISING ON THE WEB: ENGAGING HEALTHCARE CONSUMERS ONLINE
ADVERTISING ON THE WEB: ENGAGING HEALTHCARE CONSUMERS ONLINE Scott Samples Manager, Marketing Communications Martin Health System J.K. Lloyd President & Co-Founder Eruptr Stephen Moegling Partner, Account
More informationTRENDS IN DIGITAL MARKETING 5 THINGS YOU NEED TO KNOW. March 15th, 2017
TRENDS IN DIGITAL MARKETING 5 THINGS YOU NEED TO KNOW March 15th, 2017 1 1 Table of Contents Overview: IDG Custom Solutions 5 Key Market Trends Our Key Focus Areas Case Studies 2 IDG STRATEGIC MARKETING
More informationEssential Strategies for Growing Your Business. (With Inbound Marketing)
21 Essential Strategies for Growing Your Business (With Inbound Marketing) INTRODUCTION Inbound marketing better positions your company to get found by your customers by developing an online presence that
More informationREFERRAL MARKETING BEST PRACTICES FOR 2014 ACQUIRE NEW CUSTOMERS AT SCALE BY REWARDING EXISTING CUSTOMERS
REFERRAL MARKETING BEST PRACTICES FOR 2014 ACQUIRE NEW CUSTOMERS AT SCALE BY REWARDING EXISTING CUSTOMERS TABLE OF CONTENTS 03 Referral Programs 08 Best Practices 25 Case Studies 31 Referral Marketing
More informationThe Seven Most Common Marketing Automation Myths
The Seven Most Common Marketing Automation Myths by Jamie Turner Jamie Turner is the author of several books on marketing, is a regular guest on CNN on the topic of marketing and branding, and is the CEO
More informationSpecialist Diploma in Search Marketing
Specialist Diploma in Search Marketing SPECIALIST 30 HOURS STUDY ONLINE digitalmarketinginstitute.com Validated by the Industry Advisory Council. Including members from Content Specialist Diploma in Search
More informationHIGHER EDUCATION EDITION
THE ULTIMATE GUIDE TO MARKETING TACTICS FOR FIXING YOUR FUNNEL: HIGHER EDUCATION EDITION TWEET ME A marketing strategy that fits your higher education funnel is crucial in helping prospective students
More informationClient Presentation. What You Need To Know
Client Presentation What You Need To Know Product Suite Targeted Banner Advertising: C Suite Targeting Display solutions are designed specifically to target your audience at the local level. Social Content
More informationDefinitive Guide to Marketing Automation
Definitive Guide to Marketing Automation Jon Miller VP Marketing, Marketo @jonmiller Mary Bermel VP Demand Generation, CA Technologies You have the ability to send marketing emails. You can easily create
More informationSmart Marketing for Emerging Tech
Smart Marketing for Emerging Tech Roots Software Case Study Roots Software is a construction project life-cycle management system, providing end-to-end reporting and tracking that generates project efficiency,
More information