Advertising rates for Frankfurter Buchmesse 2018 Your advertising and PR opportunities / Print and online advertising / Promotional opportunities / Special advertising formats buchmesse.de/en #fbm18
Table of contents Everyone who s anyone in the world of publishing and media gathers at Frankfurter Buchmesse. The website book-fair.com offers visitors a way to stay connected and informed all year long. Get connected and present your company at Frankfurter Buchmesse. Visibility throughout the year Media presence online, print and on site International relevance Adressing your target group Page 3: Page 4: Page 5: Page 7: Page 8: Page 9: Print and online advertising Special advertising formats Print options Online options Special advertising formats Exhibition site 2
Print and online advertising 2018 Print Medium Print run Date of publication Audience Price Details Catalogue 13 000 5 October 2018 270. Complete alphabetical directory of exhibitors Central reference guide Visitor Guide 120 000 27 September 2018 380. Orientation aid for exhibitors, trade visitors and the general public Hall overview maps Widely circulated medium Floor plan 200 000 5 October 2018 6,700. Map of the fairgrounds with the exhibition areas, tips on restaurants and public transport Fair A to Z 10 000 5 October 2018 2,000. A Who s Who for exhibitors Voucher Book for booksellers 10 000 Early August 2018 900. Targets booksellers, mail-order booksellers and librarians Leaflet in the Information for Booksellers 7600 Early August 2018 Booksellers in Germany, Austria, Switzerland 3,000. Targets booksellers, mail-order booksellers and librarians Online Medium Print run Date of publication Audience Price Details Website 10 million page impressions 2017 First day of booked period 2,100. 365-day portal for the publishing and media industry Frankfurter Buchmesse App 21 000 downloads October 2018 1,500. Provides helpful book fair related services Logo package June 2018 480. Company logo in Catalogue (print/online), Website and App Frankfurter Buchmesse Newsletter 48 000 subscribers See details 520. / / The latest issues covered all year round 3
Special advertising formats 2018 Medium Audience Price Details Promotional opportunities 5,000. Direct, immediate contact to target groups via walking acts and personal distribution At the Agora and Via Mobile Advertising on the Agora Price upon request E.g. inflatables, advertising busses etc. Very high visitbility Megaposter 10,750. Located on the exterior walls of the exhibition halls Very visible to all attendees Advertising space on the Via Mobile, corridors, halls 440. Increase your visibility many times over / / Reach all attendees as they travel throughout the exhibition halls Frankfurter Buchmesse / Marc Jacquemin Frankfurter Buchmesse / Christoph Seubert Frankfurter Buchmesse / Christoph Seubert Frankfurter Buchmesse / IMarc Jacquemin 4
Die Frankfurter- Buchmesse-App zum Download Book Fair www.book-fair.com Shuttle Partner /businessclub # fb m 17 Die Frankfurter- Buchmesse-App zum Download Download the official App for the Frankfurt Book Fair 3 Print options 2018 Catalogue Featuring a complete alphabetical directory of exhibitors, the Catalogue serves as the central reference guide among the book fair s media outlets. / Print run: 13 000 / Format: 122 x 195 mm / Booking deadline: 3 August 2018 / Material deadline: 7 August 2018 / Date of publication: 5 October 2018 Katalog 2017 Catalogue 2017 Download the official App for the Frankfurt 2nd cover page, 4-colour 5,400. 3rd cover page, 4-colour 4,200. Visitor Guide With our highest-circulation medium, you ll reach a broad audience before and during the book fair. Furthermore it contains important information for exhibitors, trade and private visitors as well as hall floor plans. Visitor Guide 2017 / Print run: 120 000 / Format: 195 x 195 mm / Booking deadline: 23 July 2018 / Material deadline: 30 July 2018 / Date of publication: 27 September 2018 4th cover page, 4-colour 6,700. Bookmark, delivered by customer 4,500. Insert, delivered by customer 4,000. Advertisement on interior page, 1/1 page placement request: 3,000. Advertisement on floor plan, 4-colour 4,800. BASIS logo (Catalogue print/online) 270. Logo package (BASIC logo + logo in App + logo on website) 480. 2nd cover page, 4-colour 5,900. 3rd cover page, 4-colour 4,700. 4th cover page, 4-colour 6,900. Full page advertisement, 4-colour 3,400. 1/2 column advertisement (85 x 171 mm) 2,100. 1/3 page advertisement vertical (174 x 57 mm) 1,800. Small size advertisement (75 x 35 mm) 600. Event highlighting (46 x 30 mm) 380. PREMIUM logo package (logo package + logo in the Visitor Guide) 615. Book Fair Package The Book Fair Package puts you in the spotlight with your logo in the print and online catalogues, in the Frankfurter Buchmesse App and in a header on book-fair.com. You ll also be present with social media buttons in the online Catalogue, and with a product presentation in your company profile. / Logo package (BASIC logo + logo in the app + logo on the website) / Social media buttons in the online Catalogue / A product or service presentation online / Material deadline: 7 August 2018 Book Fair Package 575. Contact: NEUREUTER FAIR MEDIA GmbH Office Leipzig Judith Bettermann Messe-Allee 2 04356 Leipzig Phone: +49 341 678-27785 Fax: +49 341 678 27788 E-mail: neureuter@book-fair.com International visibility? Your advert in Publishing Perspectives: www.publishingperspectives.com. The quoted prices are subject to value added tax at the applicable official rate. Billing and delivery of services will be carried out exclusively via Frankfurter Buchmesse GmbH. Payments to settle outstanding debts must be made to the service provider. 5
Print options 2018 Fair A to Z Floor plan 50 Autorengespräche in 5 Tagen: 3sat Literatur Lounge Choose your favorite position Instant in Rights the German or English part of the collection of practical basics and everyday reference book which is a must-have for every exhibitor. Messe ABC 2017 Fully automated translation rights sales anywhere online Halle 4.1. E 108 DESIGNED FOR THE RIGHTS INDUSTRY 6.3 6.2 5.1 6.1 6.0 Kunst- u. Kreativmarkt Via Mobile Lesezelt Polizei Police www.book-fair.com Flat fee model, no more royalty statements Automatically collect payments online Eingang Entrance City AGORA 1.1 4.2 Eingang Halle 3 Ost Pendelbusverkehr Messeparkhaus Rebstock Entrance Hall 3 East Shuttle Bus Car Park Rebstock 3.0 Antiquariatsmesse Antiquarian Book Fair 4.1 ARD ARD (National Public Service TV Broadcaster) F.0 Bildung Education Internationale Verlage International Publishers Ehrengastpräsentation F.1 Frankreich Guest of Honour Presentation France Agora Lesezelt, Open Stage, Signierzelt Lesezelt (reading marquee), Open Stage, Signing Tent Gourmet Gallery Australien Australia Die FrankfurterBuchmesse-App zum Download Download the official App for Frankfurter Buchmesse Indien India Mittel-, Ost und Südosteuropa Central, Eastern and Southeast Hot Spot Education Nordeuropa Northern Europe Türkei Turkey Business Club Arabische Welt Arab World 4.0 Griechenland Greece Kanada (Québec) Canada (Québec) 1.1 Cosplay Corner: 14./15. Oktober Cosplay Corner: 14/15 October Kanada Canada Rafik Schami»Sami und der Wunsch nach Freiheit«Polizei Police Erste Hilfe First Aid Samstag, 14.10.2017 ab 11 Uhr Die löwenstarke Lese-Show Sonntag, 15.10.2017 Der Foto-Klorollen-Monsterworkshop! Foto: Anna Schäflein / Print run: 10 000 / Format: 105 x 148 mm / Booking deadline: 20 Juni 2018 / Material deadline: 27 Juni 2018 / Date of publication: early August 2018 14-15 Uhr Sonntag, 15.10.2017 Jörg Bernardy»Philosophische Gedankensprünge«12-12.45 Uhr OpenBooksKids präsentiert Doro Göbel/Peter Knorr»Die Flussfahrt«Der Denk selbst! Miniworkshop Foto: Denise Krentz GUTSCHEINE Eine Wimmelbilder-Such-und-Erzählstunde Gutscheinheft 2017 für Buchhändler/-innen und Bibliothekar/-innen 11-13 Uhr Jan von Holleben»Monsterhelden«Samstag, 14.10.2017 108 Inkl. 12-13 Uhr Die Allrounder Gatzke & Funk mit jeder Menge Erfinderspaß und spannenden Spielen! 15-16 Uhr Die Autorin im Gespräch mit Nora Imlau, freie Journalistin (u.a. für ELTERN) über»neue wertschätzende Wege für Eltern, die es anders machen wollen«martin Baltscheit live! Andre Gatzke & Sebastian Funk»Das skurrile Erfinderbuch«Freitag, 10.2017 Katharina Saalfrank»Kindheit ohne Strafen«2,000. The Voucher Book is aimed exclusively at booksellers and mail order booksellers. 16-17 Uhr Samstag, 14.10.2017 11-12 Uhr Foto: Felix Stöve Die Autoren im Gespräch mit Nora Imlau, freie Journalistin (u.a. für ELTERN) über»bewegungs- und Ernährungstipps, die Kinder fit machen«1/1 page, 4-colour Voucher Book for booksellers Samstag, 14.10.2017 11-12 Uhr 2,900. 16-17 Uhr 14.30-15 Uhr Foto: Beltz & Gelberg Ingo Froböse/Peter Großmann»Der kleine Sporticus«Foto: Stephanie weiler Freitag, 10.2017 4th cover page, 4-colour Stand G So: Kids Stage, Halle 3.0, K 139 Tierisch wilde Malaktion für Kinder und andere Schönheiten. Foto: Thomas Duffé Foto: Sebastian Bahr Halle233.0 + H 27 2,200. Sa: Kindermuseum Frankfurt, An der Hauptwache 15, Frankfurt Axel Scheffler live!»die hässlichen Fünf«Die Autorin im Gespräch mit Leseclubs Bes 2nd cover page, 4-colour Lesung & Gespräch deutsche Stimme: Marian Funk Fr: ZEIT Halle D 13 Sa: SZ Halle 3.0 C 119 Lea-Lina Oppermann»Was wir dachten, was wir taten«deutscher Buchpreis: Werkschau German Book Prize Showcase uns: uchen Sie OpenBooksKids präsentiert: Erin Hunter live!»warrior Cats: Brombeersterns Aufstieg«Der Autor im Gespräch Foto M. Funk: Marco Ullrich Feuerwehr Fire Brigade Zentrum Börsenverein des Deutschen Buchhandels German Publishers & Booksellers Association Centre Organisationen auswärtiger Kulturpolitik Organisations of Cultural Cooperation Samstag,4.114.10.2017 Sonntag, 15.10.2017 Creative Business Festival Gemeinschaftspräsentation Wissenschaft und Fachinformation Collective Exhibition Science and Specialist Information Congress Center Messe Frankfurt Ebene 3 3rd floor Weltempfang Künstlerbuch Artist Books 14.45-15.30 Uhr 12-12.30 Uhr Foto: Arne Wesenberg Polizei Police New Zealand Freitag, Neuseeland 10.2017 Südafrika South Africa USA Samstag, 14.10.2017 Vereinigtes Königreich United Kingdom www.book-fair.com Internationales Bibliotheks-Zentrum (ILC) International Library Centre (ILC) Zentrum für Politik, Literatur und Übersetzung Centre for Politics, Literature and Translation Orbanism Space Israel Foto: Thomas Duffé Freitag, 10.2017 Foto: Sebastian Bahr 6.0 Australien Australia Indien India 14-15 Uhr 12-13 Uhr Touristik Tourism 4.1 Buchkunst International International Book Art International Stage Foto: Philip Schulte Kunstbuch Kunst Design Art Books Art Design Spanien Spain Einladungsprogramm Invitation Programme Hot Spot Publishing Services Religion Kids Stage Stage at the Children's Book Centre Schweiz (frankophon) Switzerland (francophone) Buchhändlerzentrum Booksellers Centre Operation and Security Center (OSC) Halle 4.0 Hall 4.0 Pressezentrum Press Centre Kinderbuchzentrum Children s Book Centre Portugal 4.0 Papeterie und Geschenke Stationery and Gifts Illustrators Corner Karibik Caribbean Lateinamerika Latin America Dienstleistungen für Verlage 4.0 und Buchhandel Publishing Solutions and Book Trade Services Axel Scheffler live!»die hässlichen Fünf«Signierstunde Publisher's Rights Corner: 10. Oktober Publisher's Rights Corner: 10 October Kinder- und Jugendmedien 3.0 Children s and Young Adult Media Belgien (Wallonien) Belgium (Wallonia) Frankreich France 3.0 6.3 Literary Agents & Scouts Centre (LitAg) 3.Via 4.2 Hot Spot Professional & Scientific Information Forum Wissenschaft & Bildung Forum Science & Education Studium rund ums Buch Studying for Books Unser Programm zur Frankfurter Buchmesse 2017: Comic Comics Mittwoch, 11.10.2017 Freitag, 10.2017 Leseinsel der unabhängigen Verlage Reading Zone of Independent Publishers Vereinigtes Königreich United Kingdom Wissenschaft Science Download the official App for the Frankfurter Buchmesse LEARN MORE: Visit us online at iprlicense.com/ir or contact Jane Tappuni at jane.tappuni@iprlicense.com World of Learning LAB: 14./15. Oktober World of Learning LAB: 14/15 October 4.1 Azubistro Indien India Irland Ireland USA Kalendergalerie Calendar Gallery 5.1 Afrika Africa Saal Europa Room Europa 6.2 Australien Australia Weitere internationale Verlage finden Sie innerhalb der Ausstellungsbereiche in den Hallen 3 und 4. Other international publishing companies can be found within the exhibition areas in Halls 3 and 4. Niederlande Netherlands Internationale Gemeinschaftspräsentation Bildung International Education Exhibition (IEE) Gemeinschaftspräsentation unabhängige Verlage Collective Exhibition of Smaller Independent Publishers Vereinigtes Königreich United Kingdom Hot Spot Digital Innovation Italien Italy 4.2 Forum Wissenschaft & Bildung Forum Science & Education 3.0 Gemeinschaftspräsentation Hörbuch Audiobooks Collective Stand USA Iran 3.0 4.1 Self-Publishing Area Irland Ireland Belgien (Flandern) Belgium (Flanders) LitCam Kulturstadion LitCam Stage 6.1 Kanada Canada 4.0 5.0 Internationale Verlage International Publishers 5.1 6.0 Asien Asia 4.0 Afrika Africa 5.0 4.2 Literatur und Sachbuch Fiction and Non-Fiction 6.1 6.2 Die FrankfurterBuchmesse-App zum Download Monitor your rights sales and identify trends 3.Via Agora / Print run: 10 000 / Format: 122 x 195 mm / Booking deadline: 24 July 2018 / Material deadline: 1 August 2018 / Date of publication: 5 October 2018 Customise which deals go through Instant Rights F.1 4.1 Eingang Halle 10 Süd Pendelbusverkehr: Messeparkhaus Rebstock Parkplatz Besucherbusse Entrance Hall 10 South Shuttle Bus: Car Park Rebstock Bus Park Rebstock Signierzelt Open Stage 4.0 From page 29 in English Improve ROI of your rights activities Festhalle F.0 Torhaus ServiceCenter 10 Bis Seite 27 auf Sell rights directly your own website Messeturm Via Mobile Fair A to Z Deutsch INSTANT RIGHTS FEATURES: Ludwig-ErhardAnlage 5.0 108 Gutscheine / 108 Vouchers 8 Gutscheinheft 2017 / Voucher Booklet 2017 Galleria Rights sellers can place buttons anywhere online that lead rights buyers through a simple, automated process to purchase translation rights. Congress Center Messe Frankfurt Eingang Entrance Torhaus Voucher Booklet 2017 for Booksellers, Distributors and Librarians www.book-fair.com Kindermuseum Frankfurt, An der Hauptwache 15, Frankfurt The floor plan is a guide that offers book fair attendees an overview of where they need to be. Your ad will catch their attention here. / Print run: 200 000 / Format floor plan: 285 x 297 mm / Format advertisement: 285 x 53 mm / Booking deadline: 17 August 2018 / Material deadline: 25 August 2018 / Date of publication: 5 October 2018 2nd cover page, 4-colour 4th cover page, 4-colour 1,500. 900. Your leaflet in the Information for Booksellers Do you want to inform bookkostenloses Dekomaterial für Sie sellers, mail-order booksellers and librarians of your company or an offer? Add a leaflet to the Information for Booksellers publicatiion that we send out in August. Bestellen Sie online auf /deko. Geschichten gesucht. Welten gefunden. Bucheinsteckzeichen Frankfurter Buchmesse Neuerscheinung New Publication Geschichten gesucht. Welten gefunden. Fachbesuchertage 11. 15. Oktober 2017 Plakat Frankfurter Buchmesse A1 Publikumstage 14. 15. Oktober 2017 Öffnungszeiten Täglich 9.00 18.30 Uhr Sonntag 9.00 17.30 Uhr Ehrengastplakat Frankreich A1 Front page, 4-colour (275 x 50 mm) 6,700. Postkarte Frankreich - A6 Veranstaltungsplakat Frankreich /businessclub /businessclub Jetzt Tickets sichern! / besucher Bucheinsteckzeichen Frankreich Sticker Frankreich Leporello Stand-Up Display 10,300. Für Buchhändlerinnen und Buchhändler Neuerscheinungsliste Frankreich Back page, 1/1 page, 4-colour / Print run: 7 600 / Format: DL card, A5 or a folded A4 / Material deadline: 13 June 2018 / Date of publication: August 2018 Frankfurter Buchmesse Tel.: +49 (0) 69 2102-0 Fax: +49 (0) 69 2102-277 E-Mail: servicecenter@book-fair.com Zusätzliche Eintrittskarten einfach mit dem beiliegenden Formular bestellen. leaflet Die FrankfurterBuchmesse-App zum Download Download the official App for the Frankfurt Book Fair /businessclub Ihre kostenlose Eintrittskarte Contact: NEUREUTER FAIR MEDIA GmbH Office Leipzig Judith Bettermann Messe-Allee 2 04356 Leipzig Phone: +49 341 678-27785 Fax: +49 341 678 27788 E-mail: neureuter@book-fair.com Das Paket für Ihre erfolgreiche Buchmesse 2017 3,000. The quoted prices are subject to value added tax at the applicable official rate. Billing and delivery of services will be carried out exclusively via Frankfurter Buchmesse GmbH. Payments to settle outstanding debts must be made to the service provider. 6
Online options 2018 Logo package Website Whether in Catalogue (print/online), Frankfurter Buchmesse App or header on www.book-fair.com present your company with a cross media logo. / Deadline: 3 August 2018 App Logo package (BASIC logo + logo in App + logo on website) The digital guide to the Frankfurter Buchmesse helps users find events and exhibitors. Can be used anywhere in the world, and focuses on resources. Adverts placed in the App last until the subsequent fair. / Downloads: 21 000 / Unique App Visitors: 22.000 / Total App Visitors: 110.000 / Booking deadline: 16 August 2018 / Material deadline: 23 August 2018 / Date of publication: 10 September 2018 480. Interstitial / Start-screen advert Place an exclusive advert on the start screen of the 2018 Frankfurter Buchmesse app. The app is available in German and English. Your start-screen advert will be exclusive either on the English or the German language version. German English 3,500. App Banner 10 % in Display Header limited to 5 piece RESERVED 1,900. Take advantage of the new opportunity to put a rectangle online to advertise your company and get noticed by your target group by placing it on the page most relevant to them on book-fair.com/buchmesse.de Benefit all year long 10 million page impressions and a global audience. / File format: JPG, GIF, HTML5 / Rotation: max. 3 x rotation / Material Deadline: 5 working days before live publication Rectangle 300 250 px Frankfurter Buchmesse Newsletter With around 48 000 German and English speaking subscribers, our newsletter allows you to reach your target audience all year round with topics that are relevant to your business. 2,100. per month / Subscribers: 48 000 / Format: 300 x 250 px / Material deadline: varies depending on publication date / Sent monthly April till December Per ad 520. Contact: NEUREUTER FAIR MEDIA GmbH Office Leipzig Judith Bettermann Messe-Allee 2 04356 Leipzig Phone: +49 341 678-27785 Fax: +49 341 678 27788 E-mail: neureuter@book-fair.com The quoted prices are subject to value added tax at the applicable official rate. Billing and delivery of services will be carried out exclusively via Frankfurter Buchmesse GmbH. Payments to settle outstanding debts must be made to the service provider. 7
Special advertising formats 2018 Promotional opportunities Through promotional activities at Frankfurter Buchmesse, you can reach your target audience face-to-face directly and instantly. Position your promotional team at central locations on the exhibition grounds. Megaposter Put your company in the spotlight at Frankfurter Buchmesse. / Incl. production, set-up and dismantling days (10.-12.10.2018) 7, 200. Public visitor days (13.-14.10.2018) 5,000. Entire fair (10.-14.10.2018) 9,000. 1200 x 1200 cm (W x H) Hall 4 east 10,750. 3970 x 930 cm (W x H) Hall 3 north 29,950. 2400 x 928 cm (W x H) Hall 3 north 21,120. Hall 3 north escalator 12,600. Rent space for your own advertisement or presentation Make your company stand out with these additional advertising and presentation opportunities on the Agora. / E.g. inflatables / E.g. oversized books / E.g. event trucks / E.g. promotional buses Prices upon request Contact: FRANKFURTER BUCHMESSE GMBH Tina Bernhard Braubachstraße 16 60311 Frankfurt am Main Phone: +49 69 2102 251 Fax: +49 69 2102 46251 E-mail: bernhard@book-fair.com The quoted prices are subject to value added tax at the applicable official rate. Billing and delivery of services will be carried out exclusively via Frankfurter Buchmesse GmbH. Payments to settle outstanding debts must be made to the service provider. 8
Fair ground 2018 Dekora Spezial Take advantage of the Dekora Spezial display cabinet to get extra attention. Free-standing, illuminated display cabinets on Via Mobile. Dekora These elegant wall display cases in the 1300-metrelong Via Mobile serve as a versatile outpost of your book fair stand. Illuminated display cases in the Via Mobile. / Dimensions: ca. 94 x 178 x 44 cm (W x H x D) Rental 550. / Dimensions: ca. 120 x 125 x 30 cm (W x H x D) Rental 440. Oktavo The up to 10-metre-tall Oktavo advertising towers offer a high degree of visibility on the exhibition grounds and in the Rebstock parking area and show every guest of the Fair that you are aiming high. Advertising towers on the exhibition grounds and in the Rebstock parking area. Lumio The Lumio convex transparency posters will draw the curious eyes of passers-by in the Via Mobile afar- Transparency poster in the Via Mobile. / Dimensions: 8 m (H), rental includes production on canvas / Dimensions: 10 m (H), rental includes production on canvas 8 m, 3-sided 5,995. 10 m, 3-sided 7,245. / Transparency dimensions: 1215 X 1255 mm (W x H) Rental 510. Transparency production 220. Contact: MESSE FRANKFURT MEDIEN UND SERVICE GMBH Advertising Services Vera Scholz Ludwig-Erhard-Anlage 1 60327 Frankfurt am Main Phone: +49 69 7575 6923 Fax: +49 69 7575 6462 E-mail: advertising.services@messefrankfurt.com www.advertisingservices.messefrankfurt.com The quoted prices are subject to value added tax at the applicable official rate. 9
Fair ground 2018 Slim Box Our especially elegant Slim Box is a real head-turner. An illuminated advertising medium on Via Mobile. Mirror advertisement Get your message across by advertising on the mirrors in the exhibition hall lavatories. / Dimensions: 120 x 200 x 20 cm (W x H x D), illuminated within / Prices and dimensions vary depending on the hall level. Rental 1,245. Price upon request Please contact us, we will inform you about the XL Slim Box and XL SLim Box Deluxe. Corpus Three-sided graphic surfaces that are clearly visible every angle. The three-dimensional advertising medium is available in a variety of formats. Three-sided graphic surfaces, Via Mobile west and east. Triangle Tower Our flexible all-rounder! The Triangle Tower shows you at your best angle regardless of where you position it. Three-sided advertising tower on the Via Mobile. / Dimensions vary depending on the location. Rental 685. / Dimensions: 60 x 200 cm (W x H), three-sided, illuminated within / Incl. production Rental 895. Contact: MESSE FRANKFURT MEDIEN UND SERVICE GMBH Advertising Services Vera Scholz Ludwig-Erhard-Anlage 1 60327 Frankfurt am Main Phone: +49 69 7575 6923 Fax: +49 69 7575 6462 E-mail: advertising.services@messefrankfurt.com www.advertisingservices.messefrankfurt.com The quoted prices are subject to value added tax at the applicable official rate. 10