Media Kit
What do we do? 1. Radio 2. Digital 3. Mobile 4. Events & activations 5. TV 6. Gamification 7. Branded Content 8. Retargeting 9. Podcasting
1 010 000 people are listening to East Coast Radio Station Listenership past 7 days: 1 010 000 Ave Day Mon - Fri: 903 000 East Coast Radio is the leading English commercial radio station in KwaZulu-Natal in LSM 6-10. It is the third largest regional radio station in South Africa Energetic, coastal and lifestyle orientated. Fun-loving, rather daring, fiercely innovative leader in KZN. Unrivalled when it comes to interactive radio promotions and multi-media solutions. Web statistics over 4 week period (May 2017) 589 592 Unique visitors People view on average 2 pages per visit People stay on average for 1:30 minutes 65% Female and 35% Male People view on average 2 million pages per month According to AMPS 2014BA, 54.5% of people in KZN do not read newspapers (AIR) 2883 Subscribers 260 437 Fans Race breakdown 377 865 Followers 13% 20% White Coloured Black 36% Indian 4% 11% Coloured Indian 209 000 14% 42% 34% Black 347 000 24% 19% White 24% 15-24 21 807 Followers Age breakdown 26% 24% 26% 25% LSM breakdown LSM Profile 11% 23% 13% 16% 20% 18% Gender breakdown Male Female Avarage Household Income: R19 431 45% 55% 18% 22% 31% 20% 10%
Website Audience Demographics Gender Breakdown Age Breakdown 35% 30% 25% Male Female 15% 15% 10% 5% 18-24 25-44 25-44 45-54 55-64 65+ 65% White Coloured 36% Indian 4% 11% Coloured Indian 209 000 14% 34% Black 347 000 24% Black 19% White 34% LSM Profile LSM breakdown
Our Broadcasting Area East Coast Radio Broadcasting Region Our Product Range Airtime We know what our listeners want to hear. We have researched exactly who is listening at any given time; we can accurately determine gender, race, age and LSM group of our audience. East Coast Radio makes it our objective to ensure that your campaign will reach your target market. Airtime rates are available below. Feature Sponsorships Sponsorship is an opportunity to be associated with an on-air feature of your choice, such as Newswatch, Sportswave, or music features. Give your business an identity your customer will remember.
How do Sponsorships work? Feature Sponsorships are outside of normal ad breaks and free of the clutter of other advertisers. It provides a great opportunity to stand out from the crowd and offers clients a captive audience. Feature Sponsorships also come with a 30% loading as these are premium products and include opening Billboard and an advertisement. Example The opening billboard is 10 words after the sponsor name. e.g. This feature is brought to you by Absa, followed by 10 words about the sponsor. Your commercial is flighted after the billboard. The FEATURE is then flighted. Live Reads Live reads are great for clients who would like a quick turn around and to get people excited about their products/service. Live reads have strong call-to-action value and give our listeners the perception of an endorsement from the presenter. This could further encourage purchase or usage. Live reads carry a 60% loading. Events East Coast Radio has an established eventing department, geared to handle major international events like: Gibs Business Breakfast, The Discovery East Coast Radio Big Walk, Connecting Africa, The East Coast Radio House and Garden show, Womens Business Breakfast, Durban Day and Toy Story. Activations Outside broadcasts Hot Squad
Other Opportunities to get your message out to the masses: Apart from world class radio and the number one radio station website in South Africa, there are a range of other ways to get in touch with the 1 010 000 people who are loyal to KZN s Top Brand. We host some of Durban s biggest events every year. Family-events such as East Coast Radio's Concert, Comedy and Craft Festival (5 000 concert-goers), and the Discovery East Coast Radio Big Walk (31 000 participants) provide you with an incredible platform to showcase your product. If you want to get your message across to KZN s business elite, consider the two executive breakfasts that we host. The GIBS East Coast Radio Business Breakfast and the FNB East Coast Radio Womens Business Breakfast together attract more than 1 000 of the province s business executives. We have an actively engaged audience on our multiple social media platforms Facebook, Twitter, Instagram and YouTube. This tech-savvy audience do not simply observe; they engage with us on these platforms, providing you with a lucrative opportunity to showcase the benefits of your service/product. Our weekly Promo and Newsletter reaches 59 000 mailboxes across KZN. So, get in touch with your media consultant or call 031 570 9403, to find out how we can tailor-make a package that allows you to capitalise on these fantastic opportunities.
Podcast A podcast is a digital audio file made available on the internet for downloading to a PC or mobile device. The iono.fm platform gives you access to short audio adverts embedded in content delivered to our listeners, similar to traditional radio. Benefits (as per iono.fm): Large listener base (Rapidly growing) Captive audience (Ads can t be skipped) No ad blocking (Embedded audio ads) Rich reporting and analytics (Detailed reports of downloads and listens) Reach a global audience Cost per audio advert R1.75 R1.35 R1.00 80c Number of audio adverts Between 5 000 and 15 000 Between 20 000 and 50 000 Between 70 000 and 150 000 Between 200 000 and 500 000 Estimated total (excl. Vat) R8 750 R26 250 R 27 000 R 67 500 R 70 000 R 150 000 R 160 000 R 400 000 Rates exclude VAT and production costs
Advertising Rates R270 R1 170 R13 890 R5 070 R5 070 R7 290 R1 500 R270 33000 82000 183000 136000 135000 140000 79000 76000 R270 R4 290 R4 380 R1 560 R1 560 R540 37000 R270 47000 141000 R1 680 131000 145000 R1 740 112000 135000 R1 050 123000 132000 R1 050 127000 56000 R330 57000 Rates exclude VAT and agency commission. Standard terms and conditions apply 40%
DJ/Presenters Line-up WEEKDAY LINE-UP MONDAY to FRIDAY 00:00 Sirshin Moodliar 04:00 Sbu 06:00 East Coast Breakfast with Darren Maule 09:00 Workzone 1 with Damon Beard 12:00 Workzone 2 with Jane Linley-Thomas 15:00 East Coast Drive with Bongani and Mags 18:00 East Coast Urban with Thandolwethu (Monday - Thursday) 21:00 East Coast Love Songs with Ricky (Monday - Thursday) WEEKEND LINE-UP FRIDAY 18:00 East Coast Party People with Deon Govender 21:00 Danny Guselli SATURDAY 00:00 Warrick and Jaysheree 03:00 Kristian Shaw 06:00 Weekend Breakfast with Gordon Graham 10:00 Top40 with Carol Ofori and Ricky 14:00 Lubz & Erin 18:00 East Coast Party People with Deon Govender 21:00 Danny Guselli SUNDAY 00:00 Warrick & Jayshree 03:00 Kristian Shaw 06:00 Weekend Breakfast with Gordon Graham 10:00 Thandolwethu 14:00 Lubz& Erin 18:00 #PlayLocal with Deon Govender 21:00 Danny Guselli
ADFAC Rate Card From concept to creation, the ADFAC team will produce an effective radio commercial that works. ADFAC uses world-class audio processing software and has one of the largest databases of versatile voice-over artists to lend a professional sound to your product. For a further breakdown or a tour of this production facility call 031 570 9403 and speak to Shamla. ADFAC Rates - Effective 1st June 2016 All rates are excluding VAT and are based on 30 second spots All voices are charged at R2600.00 per voice plus the cost of production below* Package A No music or SFX (recorded read) Per Advert R 600.00 Package B With music and/or SFX Per Advert R 1650.00 Package C Full SFX and music Per Advert R 2200.00 Rerecord Reflight Voice Fees plus Production E.G Change date after 6 months Per Advert R 2500.00 Per Advert R 2500.00 Pick Up Change in script One Line Change Per Performance R 1000.00 *Please Note: Additional voices for any advert will be charged for at the full rate. *All prices are subject to change without notice. *Final production costs will be signed off on the final script by client. Web Advertising *Ask your Media Consultant for a web rate card. East Coast TV Rate Card *Speak to your media consultant for competitive rates for video, TV or other visual elements to add to your on-air campaign. Our visual experts will help you to craft the perfect multi-media campaign.
Terms & Conditions All rates are based on 30-second commercials. Please note all production costs require upfront payment to ADFAC. ADFAC can produce ads from script to completion. Please budget approximately R5, 000 excluding VAT per production. All billboards will be read live, and all airtime is subject to availability. Rates are based on the July 2017 Rate Card. The Programming Manager reserves the right to change programming. Cancellation is subject to written notice being received by East Coast Radio within 28 days prior to broadcast. Thereafter a 100% cancellation penalty will be applicable. East Coast Radio prides itself on world class customer service, if you believe we have not exceeded your expectations in this regard please call Hazel Pillay, our Customer Care Officer on 031 570 9420. Added Value is subject to availability at time of booking and broadcast. All sponsorship rates are by negotiation, and are subject to change with the issuing of revised rate cards. Preferred spots requested by advertising break or hour, carry a 40% surcharge, and will be adjusted with revised rate cards. Live reads carry a 60% surcharge.