ASAE Presentation at ANDAMOS Annual Meeting John H. Graham IV, FASAE, CAE President & CEO ASAE
About ASAE Formed in 1920, ASAE is the principal membership organization and voice for the association community. ASAE s organizational members are trade associations and individual membership societies that represent almost every sector of the economy and countless professions. Our more than 21,000 individual members association professionals and industry partners lead, manage, and work in or partner with organizations in more than a dozen association management disciplines, from executive management to finance to technology. Headquartered in Washington, DC, ASAE has an annual budget of about $40 million and a professional staff of approximately 130.
About ASAE ASAE s value proposition: ASAE connects great ideas and great people to inspire leadership and achievement within the association community. ASAE s activities are built around four pillars: Knowledge, Learning, Community, and Advocacy. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge, and futureoriented research for the association and nonprofit profession and provides resources, education, ideas, and advocacy to enhance the power and performance of the association and nonprofit community.
ASAE University Conferences & Expos Forums & Symposia Seminars & Workshops Certificate Programs Private or Licensed Online Learning
ASAE CAE Mission: The Certified Association Executive (CAE) Program establishes competencies for association excellence and certifies individuals who have mastered the CAE body of knowledge Focuses on what s necessary to serve as executive staff leader for an association 4,190 Certified Association Executives in U.S.
CAE CONTENT OUTLINE 1. Strategic Management 2. Governance and Structure 3. Membership Development 4. Programs, Products, and Services 5. Leadership 6. Administration 7. Knowledge Management & Research 8. Marketing, Communications & PR 9. Public Policy, Gov t Relations & Coalitions
HOW THE CAE CAN SERVE YOUR ORGANIZATION Hire and promote CAEs Consider how the CAE can serve as a framework for your entire staff professional development. Encourage individuals to start early, and use the exam outline as a developmental roadmap. Foster a culture of CAE with internal study groups or support Learn more at www.whatiscae.org
What Is Association Career HQ? Association CareerHQ is the premier provider of career and talent management resources for professionals who lead, manage, and work in associations. Job board regularly features over 400 searchable job listings. ASAE membership is not required to use Association CareerHQ or participate in Association CareerHQ programming.
Association Career HQ: Features for Job Seekers A quick, efficient job search function & the ability to: Create a personal profile and upload your resume into the resume database so employers can find you. Set-up a job agent that will push jobs to you that meet your criteria. Plus Access to free webinars on career management topics Resume Critique and Writing Service receive valuable feedback for less than $30 Career Coaching Service Reference Verification Service Access to Association Salary Data research survey conducted by ASAE
Association Career HQ: Features for Employers An easy way to post open positions and manage applications, plus access to: An unparalleled pool of association and nonprofit talent. In a typical year, 20,000+ registered job seekers engage with the site. A robust a la carte menu of recruitment product and services designed to support your recruitment success, including an executive recruitment service. Talent management tips and tool and unique content from industry leaders, including free webinars.
ASAE VOLUNTEERS Volunteers are an integral part of achieving ASAE s work Fulfill a variety of roles from governance to advisory groups, to co-creation of products and services Involved in approximately half of ASAE s annual plan of work
COMMITTEE STRUCTURE & AUTHORITY ASAE Board ASAE Foundation Board ASAE Business Services, Inc. Board Research Committee Development Committee Leadership Committee Audit Committee Finance Committee ASAE Insurance Co. Board Section Councils (14) Committees & Other Groups (26) Investment Subcommittee
ASAE Foundation Overview
WHAT WE DO The ASAE Foundation works tirelessly to help associations manage the challenges and opportunities of today and of the future. Research Leadership ASAE Foundation Community Communication
INDUSTRY AND MARKET RESEARCH A robust, balanced and multi-dimensional portfolio of research and research related initiatives Blend of pragmatic, strategic and forwardfocused projects
EXAMPLES OF CURRENT FOUNDATION INDUSTRY RESEARCH Focused on helping ASAE Members and Community Drivers of Innovation Workforce Development Trends & Environmental Scanning Global Management Series Technology Success and Readiness Study Compensation & Benefits Study Association Operating Ratios
EXAMPLES OF CURRENT FOUNDATION MARKET RESEARCH Focused on ASAE s Business Needs Business Analytics and Data Management Program Evaluation On-going Market Analysis Member Satisfaction
GRANTS Innovation Grants Program Raises visibility of associations efforts to innovate and heightens awareness of innovation processes in the association community. Four grants up to $10k awarded annually - in its 4 th year Summaries of all 12 projects awarded to date are available on the Foundation s website: www.asaefoundation.org/innovationgrants.html. Scholarly Research in Association Management Grants Fosters contributions to the body of knowledge in association management through rigorous academic research. Up to $7,500 each in its 2 nd year
PUBLICATIONS & KNOWLEDGE RESOURCES Brings to market high-interest association management topics & research Furthering market exposure of ASAE as preeminent source of association management knowledge Most recent product: Launched AssociaMetrics, the new web-based central point for industry benchmarking data collection and access
RECENT RELEASES Transformational Governance: How Boards Achieve Extraordinary Results The New CEO s Guide Focus on What Matters: A 3-step Workbook for Selecting and Sunsetting Association Programs The Art of Membership Spike Your ROI A complete listing is available online at the ASAE Bookstore
FUNDRAISING Annual Fund supports approximately 1/3 of the research agenda Reaching new levels of fundraising The Leadership Society, launched last year, now has 57 members 42 individuals 15 organizations Introduced new donor newsletter, GroundWork Special events remain effective producers The Classic Golf tournaments Five Star Weekend Friendraisers
The Power of A The Power of A was created in 2009 as a campaign to educate the new Obama administration and Congress about associations and the expertise they lend to the policymaking process. ASAE created ThePowerOfA.org to tell the story of how associations impact our future, fuel the economy, enrich lives and keep us competitive.
Dual Audiences for The Power of A External messaging aimed at policymakers, the media and other opinion leaders. Internal messaging aimed at engaging other association leaders in a mutually beneficial campaign to raise awareness of our profession and community s value.
Where We Stand Today The Power of A is an industry brand for all associations communicating how together collectively we make a stronger America and world. It s our way to talk about our community with your audiences. It s a platform for us to share our own unique stories to showcase the power of our industry as a whole. ThePowerOfA.org has research, videos and other shareable materials that we all can use to support our industry messaging.
2016 ASAE Around The Globe ASAE Great Ideas in Association Management Conference, Asia Pacific April 2016 in Hong Kong ASAE OFFICES: Seoul, South Korea Beijing, China CPAM CERTIFICATE PROGRAM AND COURSES: offered to Association Executives in Mexico, China, Korea, and others ASAE AT CONFERENCES: Congreso Nacional De Asociaciones, ICCA, CMIC China, IMEX Frankfurt, IMEX America, and IBTM
Examples of Associations of Association Executives Worldwide
Speaker Contact: John H. Graham IV, FASAE, CAE President & CEO, ASAE Phone: 1-202-626-2741 Email: jgraham@asaecenter.org