Expert Certificate Certificate-Registration-No. Name Max Mustermann Implementing Institution RWTH Aachen Business School GmbH Title of Certificate Management Expert Period of Execution 18 September to 17 November 2017 Completed Modules Module 1: Strategy I Module 2: Strategy II Module 3: Technology Management Module 4: Leadership Module 5: Finance Module 4: Managerial Accounting (Grade: 1.0) (Grade: 1.0) Credit Points according to the European Credit Transfer System (ECTS) 18 Level of Qualification according to the European Qualification Framework (EQF) Level 7 (Master) Aachen, 17 November 2017 Dr. rer. oec. Helmut Dinger Managing Director RWTH International Academy ggmbh Univ.-Prof. Dr. rer. pol. Frank Thomas Piller Director of Studies MBA of RWTH Aachen University Faculty 8 - School of Business and Economics
Module 1: Strategy I (3 Credit Points) This course provides participants with a application-oriented introduction to the process, content and context of strategic management. 1. Strategy Process: We will explore the strategy process from the setting of strategic objectives, external and internal analysis to strategy implementation and control. 2. Strategy Content: We will examine competitive and cooperative strategies as well as external, environment-oriented and internal, resource-oriented perspectives. 3. Strategy Context: We will discuss important contextual elements including the importance of ethics for strategic management. Overall goal: gain conceptual and practical knowledge about strategic management in preparation of their future leadership roles. understand key concepts and selected theories in strategic management in light of their own business experience; understand the respective strengths and weaknesses of important tools in strategic management and can apply them. analyse and develop adequate solutions to complex strategy problems; make meaningful use of strategy frameworks and tools when analysing and solving strategy problems in their business context; craft a strategy for a specific entity (e.g. corporation or business unit) and present it in a compelling manner. assess the economic, social and ethical implications of strategic decision options; apply strategy concepts and tools to improve strategic planning and decision-making in their specific context; train colleagues/team members in rigorous strategic thinking.
Module 2: Strategy II (3 Credit Points) This course provides participants with a application-oriented introduction to the process, content and context of strategic management. 1. Value-added processes and systems: Elements of the value chain at company and industry level Tools for the analysis of value chains 2. Change Management and Processes: Basic considerations on the change to social systems Forms of change Development of a change-framework 3. Performance measurement: Importance of controlling for the strategic planning using different methods and instruments Tools for the analysis of value chains Balanced scorecard and strategic performance measurement Overall goal: gain conceptual and practical knowledge about strategic management in preparation of their future leadership roles. know the design of a value-chain and how their elements can generate competitive advantages; know the objectives and processes of change management; know the levers to develop social systems; know quantitative controlling methods and measurement models. deal with and apply various analysis tools; develop action strategies; design and control corporate change. critically discuss and assess the learned content in a real-life content.
Module 3: Technology Management (3 Credit Points) Introduction & Technological Change Scoping the Playing Field Orchestrating the Ecosystem Developing Modular Designs Managing Intellectual Property Benefiting from Technological Assets Setting Industry Standards Sourcing Technology via Open Innovation Overall goal: gain a comprehensive knowledge about core decisions managers have to make with regard to the creation and exploitation of technological competences and technological assets and the factors influencing these decisions. understand the core challenges of managing technologies in established firms; are familiar with fundamental instruments of managing technology; know the competitive dynamics of managing technology. turn instruments of technology management into actionable knowledge in a given corporate context. expand and adjust a technology management function in their organizations and master their choice of specific instruments for different industries.
Module 4: Leadership (3 Credit Points) Leadership and learning Diagnosing self Identifying our Big Assumptions Leadership framework Mental Models Communication Skills Assertiveness Emotional Intelligence Leading in practice Overall goal: The purpose of this course is to understand the increasing complexity of leading people at different levels of the organization and to further prepare the students to effectively manage the challenges of becoming a leader. understand the importance of introspection as a tool for self-awareness. further develop the capacity of learning; improve the ability of self-direction and development of collaborators; further develop the systemic perspective necessary for the exercise of leadership; develop coaching and leadership skills and techniques to be able to contribute with the development of collaborators and peers.
Module 5: Finance (3 Credit Points) Introduction to financial accounting & corporate finance Investments under certainty & uncertainty Portfolio theory Capital Asset Pricing Model (CAPM) Capital structure Company valuation Efficiency of capital markets The role of capital markets Decision theory in capital markets Value creation in theory & practice Overall goal: will be able to understand the key components of financial work in a company, the underlying core mechanisms and KPIs. They will further gain an understanding of the financial industry as a whole, its development over the last years and the resulting impact on individual companies. know key mechanisms used to do a company s financial evaluation; understand decision-making criteria applied by finance managers; understand basic concepts of entrepreneurial marketing and finance; have an overview of market dynamics and recent developments. apply financial instruments to a given corporate context to make an informed decision based on a sound analysis. engage in discussions based on financial criteria and make investment decisions based on proven financial instruments.
Module 6: Managerial Accounting (3 Credit Points) General introduction, selected decision problems, cost management Managerial Accounting and Corporate Strategy Objective and indicators Budgeting Core elements of financial accounting Documentation of cash flows Evaluation of cost categories Supply chain management Cost center accounting Activity-based costing Calculation methods Problems of absorption costing Target costing Marginal costing Cyclical cost relations Self management Overall goal: learn about advanced concepts of managerial accounting which allow for integrated business planning and management control. know ethical aspects of management accounting and business decisions; learn quantitative methods and measurement models of managerial accounting; gain deeper understanding of the main course contents by discussing the case studies. turn instruments of technology management into actionable knowledge in a given corporate context. expand and adjust a technology management function in their organizations and master their choice of specific instruments for different industries; critically discuss the topics learned in the lectures.