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Investor Presentation July 2015 experience is the difference

Corporate Snapshot Capital Structure Share Price (20 July 2015) $1.91 Fully paid ordinary shares 133.1m Options 0.0m Market Capitalisation $254.2m Cash (30 June 2015) $11.3m Drawn Debt (30 June 2015) $150.1m Shareholders David Dicker 63.5m Fiona Brown 55.7m Share price (1 year) $2.50 $2.00 Directors & Senior Management David Dicker Chairman & CEO Fiona Brown Non Exec Director Mary Stojcevski CFO & Director Vlad Mitnovetski Executive Director Michael Demetre Executive Director $1.50 $1.00 $0.50 $0.00 July 2015 Dicker Data 2

Company Background Dicker Data Ltd (ASX: DDR) is a leading Australian wholesale distributor of computer hardware, software and related products, and also offering related technical services to the reseller community. The company has been operating for 37 years and listed on the ASX in January 2011 at a share price of $0.20. Our core function is to provide a vital link in the technology supply chain by bringing products from the world s leading technology vendors to market. To achieve this we provide our customers with credit facilities, advanced logistic capabilities and value added services. We distribute to over 5,000 resellers across Australia and New Zealand. Our key distribution centres are a 15,000 sqm custom built warehouse and office site in Kurnell NSW, and a 2,900 sqm site in Auckland New Zealand. Following the recent acquisition of Express Data, Dicker Data is one of the top three IT distribution companies in Australia and New Zealand. We are achieving annual revenues of over $1 billion. Dicker Data's product portfolio comprises of leading technology vendors including HP, Cisco, Toshiba, Lenovo, Microsoft, Symantec and other tier 1 global brands. The acquisition of Express Data in April 2014 increased the group s vendor partners to over 40, more than doubling group revenue and giving access to the New Zealand market. July 2015 Dicker Data 3

Our Vendor Brands July 2015 Dicker Data 4

IT market and strategy Our strategy has been to focus on delivering excellent service through technical sales expertise. This focus and an aligned employee incentives programme, has delivered industry leading sales per employee rates (over $4m per head historically). In recent years, the Company has targeted distribution agreements in software, highend products and those that address the cloud computing environment. The acquisition of Express Data was core to this strategy. We will shortly be launching our Cloud Marketplace to provide a comprehensive portfolio of best in breed cloud services technology and capability for our resellers. We are also introducing a components division, with some advanced discussions with new vendors and recently announced Intel as a new vendor. Market share 2010 versus 2013 11% Other 14% 7% 3% 23% 39% 12% 5% 2010 (Mkt Size: ~$5.4bn) Westcon Avnet Synnex Ingram Micro Express Data 8% 7% 27% 22% 14% Dicker Data 8% 2013 (Mkt Size: ~$5.6bn) July 2015 Dicker Data 5

Financial Track Record We expect to report substantial growth in sales and profitability in FY15 through the full year contribution from Express Data and from merger cost savings. In FY14 the Company changed its year end to December, prior years reflect the June year end. Revenue ($m) Gross Profit ($m) $1027.6m $96.6m $286.7m $384m $455.9m $451.6m $662.8m $19.8m $27.4m $34.0m $37.4m $54.2m FY10 FY11 FY12 FY13 FY14 Jul-Jun15 FY10 FY11 FY12 FY13 FY14 Jul-Jun15 EBITDA ($m) $34.4m * Operating Profit ($m) $22.5m * $8.8m $13.1m $16.1m $17.4m $20.6m * $6.5m $8.8m $12.3m $13.3m $14.3m * FY10 FY11 FY12 FY13 FY14 Jul-Jun15 FY10 FY11 FY12 FY13 FY14 Jul-Jun15 * Before tax and one-off integration and share acquisition costs * Before tax and one-off integration and share acquisition costs July 2015 Dicker Data 6

Half Year Results June 2015 Key Financial Data (in $m) 6-months to: Jun-15 Dec-14 Jun-14 Unaudited Total Revenue 529.3 498.3 438.2 Gross Profit 51.1 45.5 36.6 Gross Margin 9.7% 9.1% 8.4% EBITDA 20.5 8.3 6.8 One off costs 1.5 4.0 6.3 EBITDA (underlying) 22.1 12.3 13.1 Profit before tax (underlying) 16.2 6.3 9.1 PBT margin 3.1% 1.3% 2.1% Revenues have grown 6.2% over the previous half and 20.8% over the corresponding half in 2014. Gross profit has grown 12.3% over the previous half and 39.6% over the corresponding half in 2014. Margin quality has improved in each half. One off costs include acquisition and restructuring costs and non-recurring costs. Group underlying EBITDA was $22.1m for the period, up by 80%. Net profit after tax (underlying) 9.7 4.4 6.3 July 2015 Dicker Data 7

Millions YTD Tracking 35 30 25 20 15 10 5 YTD PBT v Forecast In the six months to June Pre-tax Profit is tracking ahead of forecast. YTD June reported Pre-tax Profit includes over $1.5m of employee overhead costs which have now been rationalised. Historically the H1/H2 revenue split has been weighted toward H1, but the ED vendor mix and recent vendor additions will re-balance revenues 50/50. - Forecast Actual Full year forecast for $30.9m Pre-tax Profit is expected to be achieved. July 2015 Dicker Data 8

Millions Growth Profile REVENUE GROWTH 2010-2015 1,200 1,000 800 600 400 28 44 46 Only 3 months of ED Revenue 192 54 485 62 Continuing to grow market share with Foundation vendors (Vendor list as at 2010). Developing profitable new vendor relationships. 200-285 356 411 406 422 FY2010 FY2011 FY2012 FY2013 FY2014 Jul-Jun 2015* 480 Express Data acquisition providing scale. 2010 "Foundation" Vendors New Vendors (since 2010) ED Acquisition July 2015 Dicker Data 9

Growth Profile REVENUE GROWTH 2010-2015 27% Foundation vendor revenues have grown 68% and represent 27% of the total growth since FY2010. 65% 8% Profitable new vendor relationships include Western Digital, Asus, Fujitsu and Belkin represent 8% of the growth since FY2010. Express Data acquisition provides immediate scale with +25 additional vendor relationships. 2010 "Foundation" Vendors New Vendors (since 2010) ED Acquisition July 2015 Dicker Data 10

Balance Sheet Net Assets (in $m) Jun-15 Dec-14 Jun-14 Unaudited Cash and equivalents 11.3 3.7 18.2 Accounts receivable 172.6 146.1 161.2 Inventory 109.6 84.6 85.1 Other current assets 0.0 1.8 0.0 Total current assets 293.5 236.2 264.5 PP&E, net 26.7 26.8 23.0 Goodwill & Intangibles 32.8 34.0 35.1 Other assets 4.8 4.5 4.9 Total assets 357.8 301.5 327.5 Accounts payable 170.2 145.4 174.9 Borrowings 110.0 122.7 118.4 Other current liabilities 2.9 4.5 5.1 Total current liabilities 283.1 272.6 298.4 Borrowings 40.0 0.0 0.3 Other long-term liabilities 7.0 7.2 8.4 Total liabilities 330.1 279.8 307.1 TOTAL NET ASSETS 27.7 21.7 20.4 Shareholders' Equity Share Capital 10.3 6.9 2.0 Reserves -0.2 0.7 0.3 Retained earnings 17.6 14.1 18.1 TOTAL EQUITY 27.7 21.7 20.4 The Company finished June 2015 with $11.3m in cash. The drawn group debt was $150.0m. With the issue of a $40m Corporate Bond in March 2015, current debt reduced by $12.7m to $110.0m. Secured debt includes the Westpac Receivable Purchase facility with a limit of $119.6m which was used to fund the purchase of Express Data. No changes to PP&E and no further material capital expenditure is expected. Share capital has increased through the participation of shareholders in the dividend reinvestment plan. July 2015 Dicker Data 11

Guidance Update We have previously provided guidance for NPBT for FY15 at $30.9m, and the Company is on track to achieve this. As per graph below this is expected to be reached through a combination of cost synergies, incremental contribution from acquisition, further costs savings and general growth. $35.0m Ongoing $30.0m Delivered $3.0m $2.1m $30.9m $25.0m $2.6m $2.8m $20.0m $5.3m $15.0m $10.2m $10.0m $4.9m $5.0m $0.0m Dec14 Profit before tax Acqusition & restructure costs Cost synergies realised Vendor reorganisation costs ED incremental 3 months profit Further cost saving in FY15 Growth FY15 Pretax Profit Guidance July 2015 Dicker Data 12

New Zealand Update 160 140 120 100 80 60 40 20 0 EDNZ Revenue in AUD($m) $136.1m $118.7m $90.1m $97.8m $81.9m 2010 2011 2012 2013 2014 The acquisition of Express Data has provided us an entry into the New Zealand market. NZ revenue for the12 months to Dec14 was A$136m. There has been organic year on year growth in NZ for the last 5 years. Dicker Data NZ holds dominant share in its two key partners Cisco and Microsoft and currently has over 90% share in selected software vendors who are moving to a cloud sales model. We launched our first volume vendors in April 15, starting with Toshiba, Kingston and subsequently Motion. Ramp-up has been slower than expected. Focus for 2H 2015 to bed down new vendor launches and to leverage our volume teams experience in AU to drive market penetration in NZ. July 2015 Dicker Data 13

New Zealand Half Year Results Dicker Data NZ Key Financial Data (in A$m) 6-months to: Jun-15 Dec-14 Jun-14 Unaudited Total Revenue 57.1 67.7 68.3 Gross Profit 6.0 6.7 7.0 Gross Margin 10.5% 9.9% 10.3% EBITDA 2.7 2.5 3.3 One off costs 0.0 - - EBITDA (underlying) 2.7 2.5 3.3 Profit before tax (underlying) 2.6 2.5 3.2 PBT margin 4.6% 3.6% 4.7% Net profit after tax (underlying) 1.9 1.7 2.4 Revenues declined since the December half year due to a market decline (predominantly in Cisco). Decline in Cisco H1 revenues are a result of change in NZ Govt. IT procurement regulation. DDNZ has maintained it s market share in Cisco. Going forward our strategy to build the volume business will reduce vendor concentrations and the impact of such a decline. Gross margin quality has improved to partially bridge the $ margin contribution gap as a result of the revenue decline. EBITDA has benefitted from foreign exchange gains. July 2015 Dicker Data 14

Opportunities: Cloud Computing One of Dicker Data s top initiatives in 2015 is the launch of our Cloud Marketplace. Cloud distribution is increasing for end users considering an IT refresh or accessing new applications. We are working on a market place portal scheduled to be launched in H2 2015, to provide a comprehensive portfolio of best in breed cloud services technology and capability for our resellers. Our proposed service offering includes an aggregator model where we provide a services catalogue from several different cloud and application vendors, incorporating monthly and annual billing.di Infrastructure Security and Compliance Business Continuity Applications Services Cloud Marketplace July 2015 Over 5,000 active trading partners Dicker Data 15

Benefits of a Cloud Strategy Businesses are moving towards recurring consumption based models to lower their capex costs and convert to variable costs. Vendor partners are now driving end-user purchasing behaviour towards consumption based products to secure long-term, recurring revenue for their businesses. We are expanding our capabilities to support offerings in the cloud space due to market and vendor demand. As vendors continue to move their products to subscription/consumption models, we must have a platform to sell these products. With over 5000 reseller partners we are uniquely placed to address the needs of the SMB market. We see a significant opportunity to secure long-term customers based on the sale of contractually based products. We believe that customers who are on our platform will be less likely to move due to its convenience and ease of management. July 2015 Dicker Data 16

Existing Capabilities We have substantial existing capabilities and demand to support a Cloud Marketplace strategy. Existing vendor distribution agreements are over 40 vendors, with currently 13 vendors where we are distributing cloud-based solutions. Existing Capabilities Supporting Cloud Market Place Strategy Vendor distribution agreements for hardware and software Over 40 Vendor partners currently distributing via the Cloud with DDR 13 Existing vendor partners with products to distribute via the Cloud Microsoft, Citrix, HP, Trustwave, Arcserve, SAP and ShoreTel Number of global tier-one vendors represented Over 40 Dedicated vendor sales specialists Certified end-to-end solution architects Over 5,000 active trading partners in 12 months Over 3,600 active trading partners each month July 2015 Dicker Data 17

Cloud Subscription Aggregator We are developing the infrastructure to both sell and aggregate subscription licensing to service providers for global vendors and leverage our position as one of the largest regional IT distributors to rapidly grow. Key vendor relationships underwriting the launch will include Microsoft, HP, Cisco and Citrix. Competency Online ordering Platform to support recursive billing In development for 2H/15 Automated invoicing based on commitments In development for 2H/15 Platform to track historical orders for trends Live pricing and stock availability online Customer engagement and enablement events July 2015 Dicker Data 18

Thank you Questions? Contact Information David Dicker david.dicker@dickerdata.com.au Mary Stojcevski mary.stojcevski@dickerdata.com.au Vladimir Mitnovetski vlad.mitnovetski@dickerdata.com.au July 2015 Dicker Data 19

Disclaimer This presentation has been prepared by Dicker Data Ltd (ACN 000 969 362). All information and statistics in this presentation are current as at 20 July 2015 unless otherwise specified. It contains selected summary information and does not purport to be all-inclusive or to contain all of the information that may be relevant, or which a prospective investor may require in evaluations for a possible investment in Dicker Data Ltd. It should be read in conjunction with Dicker Data s other periodic and continuous disclosure announcements which are available at www.dickerdata.com.au. The recipient acknowledges that circumstances may change and that this presentation may become outdated as a result. This presentation and the information in it are subject to change without notice and Dicker Data is not obliged to update this presentation. This presentation is provided for general information purposes only. It is not a product disclosure statement, pathfinder document or any other disclosure document for the purposes of the Corporations Act and has not been, and is not required to be, lodged with the Australian Securities & Investments Commission. It should not be relied upon by the recipient in considering the merits of Dicker Data Ltd or the acquisition of securities in Dicker Data Ltd. Nothing in this presentation constitutes investment, legal, tax, accounting or other advice and it is not to be relied upon in substitution for the recipient s own exercise of independent judgment with regard to the operations, financial condition and prospects of Dicker Data. The information contained in this presentation does not constitute financial product advice. Before making an investment decision, the recipient should consider its own financial situation, objectives and needs, and conduct its own independent investigation and assessment of the contents of this presentation, including obtaining investment, legal, tax, accounting and such other advice as it considers necessary or appropriate. This presentation has been prepared without taking account of any person s individual investment objectives, financial situation or particular needs. It is not an invitation or offer to buy or sell, or a solicitation to invest in or refrain from investing in, securities in Dicker Data Ltd or any other investment product. The information in this presentation has been obtained from and based on sources believed by Dicker Data to be reliable. To the maximum extent permitted by law, Dicker Data Ltd makes no representation or warranty, express or implied, as to the accuracy, completeness, timeliness or reliability of the contents of this presentation. To the maximum extent permitted by law, Dicker Data does not accept any liability (including, without limitation, any liability arising from fault or negligence) for any loss whatsoever arising from the use of this presentation or its contents or otherwise arising in connection with it. This presentation may contain forward-looking statements, guidance, forecasts, estimates, prospects, projections or statements in relation to future matters ( Forward Statements ). Forward Statements can generally be identified by the use of forward looking words such as anticipate, estimates, will, should, could, may, expects, plans, forecast, target or similar expressions. Forward Statements including indications, guidance or outlook on future revenues, distributions or financial position and performance or return or growth in underlying investments are provided as a general guide only and should not be relied upon as an indication or guarantee of future performance. No independent third party has reviewed the reasonableness of any such statements or assumptions. No member of Dicker Data Ltd warrants that such Forward Statements will be achieved or will prove to be correct or gives any warranty, express or implied, as to the accuracy, completeness, likelihood of achievement or reasonableness of any Forward Statement contained in this presentation. Except as required by law or regulation, Dicker Data assumes no obligation to release updates or revisions to Forward Statements to reflect any changes. All dollar values are in Australian dollars ($ or A$) unless stated otherwise. The recipient should note that this presentation contains pro forma financial information, including a pro forma balance sheet. July 2015 Dicker Data 20