Executive Summary PAVOCOIN, AG Baarerstrasse 8 6300 Zug Switzerland (Headquarters) 1355 Market Street Suite #488 San Francisco, CA 94103 (U.S. Office)
EXECUTIVE SUMMARY Pavo is transforming one of the world s most important industries, agriculture, by making farmers lives easier, and the food on your table taste better. Pavo is a marketplace and cryptocurrency for the entire agricultural ecosystem. The Pavo Marketplace makes it possible for farmers, distributors, suppliers and consumers to purchase crops. The Pavo Coin provides the ecosystem participants with cash-less, friction-less transactions at better prices than they can find elsewhere. 2
OPPORTUNITY Globally, food and agriculture represent a $5 trillion industry which only gets bigger with population growth. United Nations forecasts call for the total global caloric demand to increase by 70 percent by 2050, when there will be a projected 9.6 billion people on the planet, and crop demand for human consumption and animal feed will increase by at least 100 percent. Another study projects that by as early as 2027, humanity will face an annual shortfall of some 214 trillion calories. We simply need to produce more food, and we are running out of arable land with which to do so. The smart agriculture market alone is projected to grow from $5.18 billion in 2016 to $11.23 billion by 2022, at a compound -annual -growth-rate of 13.27% between 2017 and 2022. Likewise, the indoor vertical farming market is projected to grow by 22.4% per year through 2025, to $9.9 billion. The agriculture industry is increasingly looking to both indoor farming and smart technology solutions such as cloud computing, blockchain, Internet of Things (IoT) networks and electronic sensors to ensure that their operations are both financially and environmentally sustainable with growing consumer brand appeal. 3
TOKEN USE CASES Problems solved by the project Using advanced analytics, Pavo helps farmers grow higher quality, higher yielding crops, to feed more people. Pavo connects farmers directly, via blockchain, to customers. With Pavo, you will know more about the food on your table, and the clothes on your back. Further, Pavo addresses a chronic, longstanding, problem the lack of attainable financial services for small to mid-size farmers. What is the Pavo coin? A cryptocurrency payment system that enables Pavo marketplace participants, such as consumers, farmers, wholesalers, suppliers and service providers to accept digital payments. PAVO is a functional usage coin that powers payments, smart coupons and smart contracts. Uses for the Pavo coin 1. Used by consumers to buy food directly from farmers in the Pavo marketplace. 2. Used by farmers to pre-sell their crops, with a custom smart forward contract. 3. Used by farmers for the Pavo IoT Blockchain high yield, high quality, agriculture platform. 4
IOT BLOCKCHAIN The Pavo IoT Blockchain platform enables real-time management of farms and gardens, driving significant fundamental improvements in productivity, quality and yield. Data gathered in the blockchain from participating farms is fed into the marketplace to provide full transparency for buyers. Already in deployment with farms, the IoT Blockchain solution consists of proven technology comprised of smart sensors, which provide critical data to drive key decisions for growers, and artificial intelligence and machine learning algorithms to help make better crop management decisions and achieve optimal quality and yields, resulting in better food on your table. The Pavo cloud-based IoT Blockchain platform is provided on a SaaS subscription basis and consists of a comprehensive suite of supply chain management and inventory management tools designed to significantly improve the transparency, quality, compliance, and efficiency throughout the ecosystem. Pavo enables growers to make smarter, faster agricultural and business decisions based on real data. The core technology underlying the Pavo IoT Blockchain platform has proven to increase yields in tree nut crops by as much as 30 percent. 5
PAVO MARKETPLACE CONSUMERS Hundreds of millions of annual transactions Better food on your table CORPORATE / UNIVERSITY Millions of annual token transactions Reduces research time FARMERS Hundreds of thousands of annual transactions Higher top-line revenues The Pavo marketplace is a web- and mobile app agriculture trading space where consumers, families, distributors, local restaurants and grocers can connect directly with farms to buy food and other agricultural products with unparalleled transparency on their provenance and maturation. The marketplace also offers growers the opportunity to pre-sell crops via smart forward contracts, reversing a longstanding problem for farmers having to wait until after the harvest and delivery to get paid. The marketplace addresses traditional inequities in farming: lack of access for small and mid-sized farmers to a full range of useful and necessary financial services. 6
PAVO COIN FINANCIALS Initial coin offering (ICO) parameters Pavo intends to be fully transparent in all its financial conduct and transactions. Controlled release of tokens will give Pavo projects and PavoCoin the opportunity to grow and increase in influence based on merit and value creation. Keeping the collected funds in escrow and the range of the planned ecosystem industry projects will set Pavo apart from other Initial Token Offerings. 200,000,000 tokens will be issued by Pavo. There are currently no plans to generate additional tokens. The initial distribution of tokens will be carried out via a series of offerings in different time phases. Pavo Token Distribution Allocation Amount Pre-sale Tokens 40 000 000 Token Generation Event 60 000 000 Employees, Founders, PR, Partnerships & Contractors 30 000 000 Controlled Reserve Fund 40 000 000 Community Reserve 5 000 000 ICO Incentives and Bounty 5 000 000 Growers Reserve 20 000 000 7
TOKEN SALE Public Presale The public presale and private sale are open. For more information please visit www.pavocoin.com. Accredited investors may contact the Pavo team directly. ICO Crowdsale starts 08.07.2018 Crowdsale ends 09.15.2018 Initial token price is USD $1 PRESALE PHASE 04.27-08.06 Purchase of $500 to $1,000 USD bonus of 27% Purchase of $1,001 to $2,500 USD bonus of 30% Purchase of $2,501 USD and higher bonus of 33% MIN LOT $500 MAIN SALE 08.07-08.18 08.19-08.25 08.26-09.01 09.02-09.08 09.09-09.15 USD $1 + 25% bonus USD $1 + 18% bonus USD $1 + 11% bonus USD $1 + 5% bonus USD $1. No Bonus. 8