Fashion Framework Enabling Omnichannel & Industry 4.0 strategies in the Fashion industry with the best-of-breed approach

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www.pwc.com/it Fashion Framework Enabling Omnichannel & Industry 4.0 strategies in the Fashion industry with the best-of-breed approach

Agenda Fashion: a rapidly-evolving industry thanks to the opportunities offered by technology A «best-of-breed» application architecture is the best solution to provide new services The services offered by PwC Italy

The market is rapidly evolving, and demands more and more challenging needs push product personalization beyond traditional limits, up to Make-to-Order requests See now buy now make products available for purchase in a few hours and along every sales channel soon after their launch integrate small and big data to improve supply chain planning and execution build a holistic vision of the consumer, consolidating information coming from different sales and communication channels exploit every multi-channel touchpoint to improve customer knowledge and build a strong relationship with them streghten customer loyalty through the adoption of a personalized offering along all communication and distribution channels Technology evolution rate and the opportunities offered by the market increase constantly The beginning of digitalization Product digitalization Process automation CIM/CIP systems The birth of the first «on-line» business models The advent of digital technologies Diffusion of the first digital solutions Digitalization and automation of specific processes Digital functional «siloes» Digitalized and multi-channel consumer interface Industry 4.0 Digitalized products and services Vertical and horizontal integration, and digitalization of value chain processes Pervasive diffusion of new digital business models Data analytics as a core competency A totally digital ecosystem.. Flexible and integrated value chain networks Fully virtualized processes Completely virtualized consumer interface Collaboration among firms as a core value driver 1990+ 2000+ 2016+ 2020+

The new services to provide are «data consuming» and enabled by traditional applications Make-to-Order Crowd-sourced design Multi-dimensional Multi-echelon planning inventory Real-time optimization information planning Monitoring of competitors offering Category Planning Design & Development Planning & Forecasting Enterprise Architecture Sourcing& Manufacturing Digital Manufacturing Supply chain visibility VMI & autoreplenishment Inbound Logistics One-to-one marketing Sales & Marketing Warehousing& Outbound Logistics Real-timetrack & trace Brand & Customer experience Social Media listening Customer engagement & loyalty management Pull-based replenishment Cross-channel stock visibility Optimal retail allocation Smart warehousing A robust Enterprise Architecture is the mandatory back end to supply the new services Offering personalization Integration of physical and digital operations Visibility and collaboration along the supply chain Holistic view of the customer Back-end Front-end Collection Development Material Logistics E-comDC E-commerce Manufacturing/ Sourcing Quality Mgmt Product Logistics Final Consumer Proprietary DC Retail stores Concessionc orners Product Delivery 3 rd party DC E-com DC Retail stores E-commerce Enterprise Architecture Cloud Cyber-security Software-asa-Service Internet of Everything Big data & Analytics

Best-of-breed applications enable flexibility, reduce cost and time to market Lower costs for the management and evolution of the entire application architecture, thanks to the reduction of system customization. Increased fitting between each solutions and the needs of the supported processes, thanks to specialized and vertical features. Increased total flexibility, thanks to the lower effort required for the evolution/substitution of single elements. Improved solution scalability, thus a stronger ability to adapt to the changes of the competitive environment and to exploit new technological opportunities. Reduced time-to-value, as implementation projects become shorter and less risky. The integration of best-of-breed back-end applications is key to enable front-end innovative services PLM DAM/ CMS ERP WMS SRM CRM E-commerce FINANCE Enterprise Service Bus Industry 4.0 Omnichannel Process digitalization Management and real-time monitoring of supply chain activities Product Track & Trace Predictive Analytics 3D Printing Integrated Quality Mgmt Logistics simulation Product customization Online content publication Time-critical functions (e.g. upselling opportunities, dynamical pricing, promotions) Common consumer database Online Shopping One-to-one Marketing Customer Loyalty Mobile POS Social Media Listening

PwC Italy Fashion Framework: the best-of-breed technologies implemented and integrated Reporting Business Intelligence Qlik; SAP/BI; ORACLE Finance & Control ERP Finance SAP S4HANA CPM SAP/BPC; Tagetik; ORACLE Hyperion; Board Content Management CMS/DAM/PIM WARDA; Kubix Enterprise Service Bus Integrated Business Planning Collection Development PLM CentricSoftware Kubix Demand / Retail / Production Planning Sourcing & Manufacturing ERP WMS Logistics & Distribution Stealth3000 Logimoda Temera CRM/ Marketing Salesforce Board; Atomos Marketing & Sales Wholesale Retail Retail StealthRetail E-commerce POS Beanstore SRM & Supplier Collaboration Ivalua E-commerce Salesforce Commerce Cloud

The services offered by PwC Italy: from the definition of the IT strategy to the implementation and integration of the solutions Project preparation and organization Business and organizational model assessment Enterprise Architecture definition Business Model assessment Business Operating Model definition Partner selection and RFI / RFP preparation Functional and operational model definition Project status report, issue addressing & monitoring Business process training and documentation Data migration support Project scope and implementation strategy validation Functional and operational model definition Communication plan Functional support to key users Operational support to key users and business functions Test case selection Contingency & recovery plan From Strategy......to execution Solution positioning Gap identification System enviroment setup Migration strategy Blueprint Parametrization Customization Integration test Training Project Kick-off Integration Data migration Analysis and Preliminary Activities Project Preparation & Blueprint Relization Test & Training User support Post implementation review Goal assessment Go-Live Post Go-Live support Go-Live & Post Go-Live Support

Tempus Fugit PwC s Advisory services. Helping companies build their next competitive advantage. Contacts: Carmine Michele Bruni Partner Technology Consulting +39 335 6327789 carmine.michele.bruni@pwc.com Stefano Spiniello Director Technology +39 348 8100636 stefano.spiniello@pwc.com www.pwc.com/it 2018 PricewaterhouseCoopers Advisory SpA. All rights reserved. PwC refers to PricewaterhouseCoopers Advisory SpA and may sometimes refer to the PwC network. Each member firm is a separate legal entity. Please see www.pwc.com/structure for further details. This content is for general information purposes only, and should not be used as a substitute for consultation with professional advisors.