Next Generation Travel Reservation & CRM Platform Ragnar Fjölnisson, COO ragnar@kaptio.com
Challenges Facing Classic Travel Businesses
Demands Of The 21 st Century Traveler Staying relevant towards your customers Individual Service Unique Experiences Single view of the Customer Accommodating Personal Taste Personal Promotions Personalised Itineraries Local Insight Available on All Channels Mobile Friendly Travel Documents
The Travel Supply Chain How disconnected are suppliers, resellers and customers?
Travel Agencies And Tour Operators Need To Catch On! A future-proof travel technology platform should be the #1 priority AI Mobile Social Cloud Mainframe/ Terminal Client Server 100K mainframes 10M PCs 6B mobile Phones
Your Reservation Platform Is Slowing You Down! Manual Process Repetitive tasks taking too long to complete Lack of automation Poor system workflow Lack Of Visibility Lack of operational visibility Inability to see pipeline No single view of customer Inflexible Systems Hard to access information Disparate systems that aren t integrated Difficult to customize & extend LEGACY SYSTEMS Restricting growth
Kaptio s Unique Value Proposition One of a kind reservation platform
A Single Platform For Selling And Operating Travel You, your partners and customers, together on one platform Powered by
Kaptio Travel Puts The Customer In The Center Marketing Automation Excel CRM Disconnected Reservation Environment RESERVATION SYSTEM Email Website Accounting Connected Customer Platform TRAVEL CRM PLATFORM Reservations Omni-Channel Sales Operations Marketing Finance OLD WAY NEW WAY
Intelligent Customer Success Platform Sales Service Marketing Community Analytics Apps Commerce IoT Quip AppExchange Applications Component Exchange L i g h t n i n g force.com Heroku Platform Predictive Analytics E i n s t e i n Machine & Deep Learning Natural Language Processing IoT & Social Data T h u n d e r Data Platform CRM Data
Based on the Salesforce Platform Fastest growing top 5 enterprise software company Innovator of the Decade September 2016 The world s most innovative companies 2011 2012 2013 2014 2015 2016 $5.4B FY15 $6.7B FY16 $ 8.4B FY17 revenue $ 2.39B FY18Q1 revenue 2009 2010 2011 2012 2013 2014 2015 2016 2017 $3.1B FY13 $4.1B FY14 $1.7B FY11 $2.3B FY12
Capability s Tailored Towards Medium to Large Travel Businesses Supplier Contracting Pricing & Promotions Omni-Channel Sales & Service Tailored Search Reservation Management Payment Gateways Supplier Connectivity Reporting & Dashboards
Engaging With Customers Drives Success Increase in revenue Customer satisfaction + 29 % Marketing ROI + 29 % + 23 % Customer retention + 45 % Faster deployment + 55 % Average Percentage Improvements Reported by Salesforce Customers Source: Salesforce Customer Relationship Survey conducted May 2016 August 2016 among 1,400+ customers randomly selected. Response sizes per question vary.
Salesforce Platform Drives Productive Innovation Coding productivity + 42 % Faster integration + 44 % Faster design + 46 % Faster deployment + 47 % +30 % Decrease in IT Costs Average Percentage Improvements Reported by Salesforce Customers Source: Salesforce Customer Relationship Survey conducted May 2016 August 2016 among 1,400+ customers randomly selected. Response sizes per question vary.
Customer Success
Iceland Travel Iceland s largest inbound tour operator responsible for a significant share of Iceland s tourism boom in recent years. Owned by Icelandair Group. Implemented Salesforce and Kaptio for all departments, including B2B and B2C sales, MICE, Luxury and Group Operations teams. Currently working on several blue-sky projects to introduce more automation to increase agent productivity and omni-channel initiative with the Kaptio supported Iceland Travel Distribution API. Customer Profile Inbound tour operator offering escorted tours, group travel and self-drive tours in Iceland. Other Platform Innovations: Salesforce Service Cloud UNIT4 CODA Financial Integration Web Ecommerce Extended Block Allotment Management 16
Golfbreaks.com reach new markets with Kaptio Travel As largest tour operator in Europe for golf travel, Golfbreaks.com have ambitions to bring more golfers into the UK from North America and Scandinavia. Halted by an internal system that did not have multi-currency and multi language support, Golfbreaks.com have rolled out Kaptio Travel with support for 7 currencies and 5 language across different sales branches. Each customer gets a special landing page in their own language with a customized quote, ready for any device Customer Profile FIT and small group golf holidays Customer experienced focus Other Platform Innovations: Salesforce Service Cloud Salesforce Customer Community Self-Service Portal NewVoiceMedia integration Sage back-office integration
Working With Kaptio
Focused On Your Success Kaptio s products and services Platform Reservation Platform Core platform capability, focused on pricing & inventory Customisable standard solutions APIs for everything Implementation Transformation Project Solution visioning and process review Tailored end-to-end solution delivery Training & onboarding Support Managed Services Ongoing innovation and transformational blue-sky projects Maximising Salesforce investment and architecture support Maintenance of the system
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