Working Together Is Success -Henry Ford McDowell Chamber of Commerce Marketing Package
Let Us Expand Your Reach Getting your business noticed is one of our top priorities. Through our annual and event sponsorships packages, social media campaigns, website ads, and community marketing, your business can expand its reach to grow your customer base and your influence. REACH BY THE NUMBERS: Website Traffic (mcdowellchamber.com & shopmcdowell.com): 416,107 Visitor Center Traffic: 13,600 Billboard Traffic: 47,100 Local Media Buys (paid & organic): 350,000 Chamber Magazine (print & online): 14,000 Social Media Engagement: 108,624 Social Media Reach: 33,408 *Website, VC, Billboard, and print numbers are annual, social media are monthly
Our Audience & Where They Live Reaching the right people with the right message is key to successful marketing. We ll take your well-crafted message (or help you create one) and share with our diverse audience that hails all the way from Nashville, TN to Hickory, NC and beyond. Targeted Promotion 72% women/28% men Average Age Range: 25-64 The majority of our online social media audience (52.9%) is from McDowell and the nine surrounding counties and we reach thousands of visitors annually through our website, online promotions, media buys, and the Visitor Center. This allows us to target a specific demographic for a specific marketing campaign.
Sponsorship Opportunities Annual Sponsorships Our sponsorship packages provide greater value for your advertising dollars because we bundle a host of benefits that get your business recognized as a valued partner of the Chamber of Commerce. * CONSUMERS ARE 63% MORE LIKELY TO BUY FROM A CHAMBER-MEMBER BUSINESS. Source: 2007 Survey by The Schapiro Group, Atlanta The Platinum Package: $6,000 billboards, banner, enhanced web listing, event sponsorships, 8 event tickets, blog & website ads, 4 weekly e-blast ads, visitor center poster ad, visitor banner ad, pre- & post-event recognition, pre- & post-event publicity, and more. The Executive Package: $3,000 billboards, rotating banner, enhanced web listing, 4 event tickets, 3 weekly e-blast ads, blog post ad, visitor center banner ad, pre- & post-event recognition, pre- & post-event publicity. The Steward Package: $1,500 enhanced web listing, 2 event tickets, 2 weekly e-blast ads, pre- & post-event recognition, pre- & post-event publicity. The Supporter Package: $900 1 weekly e-blast ad, pre- & post-event recognition, pre- & post-event publicity and signage. *see benefits chart on last page
Sponsorship Opportunities Event Sponsorships Throughout the year, the Chamber hosts a number of well-attended events from educational workshops and after-hours events to our Annual Banquet and the grand, Evening on the Lake. As you close out the 2017 year, we'd like you to consider becoming an event sponsor for 2018 for one of our very popular events, such as our Annual Golf Tournament, Annual Banquet, or our familyfocused Family Fun Night. Our event sponsors receive extensive exposure through billboard advertising, mailings, event programs, social media promotions, press releases and more. We also have our Coffee Connections and Women in Business events that provide great exposure for your business. Ask about our Event Sponsor Packet for details.
Website Banner Ads Banner Placement Options: Main Business Directory Search Page Particular Business Categories Other Chamber Master/Member Zone Pages, i.e. Hot Deals, Calendar, News, etc. Banner Ads are 480 X 60 pixels horizontal that are located on the top of each page (excluding home page) Your company can create a logo type ad seen here or advertise an event, a sale, or product! You can purchase specific pages exclusively or rotate with other business ads. All ads link to your company s website or event page and click through reports are always provided. $10.50 month/$125 yr.
Example of a Calendar Page Placement. Promoting an event is a great way to use banner ads! Sample Banner Ads
Sample Webpage Ads Example of front page 250X250 box ad Web Box Ads are 250 X 250 square pixels. These rotating ads are located on the right column of the front page. They are great for sales and event or product promo. All ads link to the URL of your choosing. We offer both 6- month and 1-year agreements.
Sample Visitor Center Poster Example of visitor center 20X20 poster Poster Ads are 20X 20 inches and will be hung in the visitor center for display annually. They are great for business or product promo. $200 dollar value for annual agreement.
Banner & Billboard Exposure This floor or table top professionally designed banner resides at the Chamber Visitor Center where more than 13K potential customers come through our doors looking for information on local businesses. The banner is also taken to every Chamber event from our large, annual shindigs to our off-site educational workshops and seminars, getting you exposure in town, and beyond. This is an example of event sponsorship exposure on our billboard
Individual Marketing Opportunities The McDowell Chamber of Commerce offers a diverse selection of marketing tools for your business. With free tools for our members to fee-based marketing and event sponsorship, we are your trusted promotional partner. Our site visits, social media presence, event exposure and foot traffic put your business in front of thousands and provide that Chamber seal of approval that customers appreciate. Details on mcdowellchamber.com/advertising. Digital Marketing - Banner and box web ads on the Chamber site & Shop McDowell are available in 3, 6, and 12-month contacts. Prices start at $20 Email Marketing: Get in front of your customers with an ad in our weekly Chamber Chatter. Ads start at $10 per week, $35 per month, or $375 per year. Visitor Center Advertising Framed 20X20 Poster Ad inside the Chamber Visitor Center is $200 annually. Enhanced Web Listing - Comes with additional photos, a video link, longer description, linking bullet points, company logo, map link, additional key words (seo), and additional website link on search results page. Starting at $14 (mth) Additional Category Listing - Add an additional category for only $10
Bonus Benefits Through its partnership with MicroNet, Inc., the leading provider of online solutions for member-based associations, the Chamber provides exclusive access to specialized tools to promote your organization via your online Member Information Center and the public through our website. Membership listing - update your listing to ensure everyone has access to complete, up-todate information. Important: Completing your profile is critical to gaining increased visibility and exposure! Deals - offer coupons and special deals; fellow members may well be your best customers. Job postings - submit your own job openings. Advertise events - add your events to our online event calendar displayed with quick links; use these links to share in your social media, text to mobile devices, add to calendar, or email to others. Network with other members - check out other member listings, jobs, deals.
YES! Sign Me Up! As a Chamber, our job is to serve you and help your business reach success. We are proud to offer the marketing opportunities we ve listed and are more than ready to help you get your company started in the right direction! To View Details and All The Options, Please Visit: www.mcdowellchamber.com/advertising.php I m Ready to Get Started! Email our office to speak to us or request a visit from our staff. 828.652.4240 Call our office and we ll answer any questions you may have. Visit Our office at your convenience! Need time to read through? We understand, our door is always open! 1170 W. Tate Street Marion, NC 28752