Transforming Your Computing Environment: Moving to the Cloud Now Dawane Young Verizon Director Applications and Platforms
Shift in the Conversations About Cloud In five years time, our conversations with the enterprise have shifted What is cloud computing? Why should I use cloud computing? Where should I take advantage of cloud computing? To Now. Cloud computing is now both about business and IT
Changing IT Environments Cloud Is Happening Through 2017, the average enterprise network will see a 28 percent compound annual growth rate for bandwidth due to use of cloud computing, mobile devices, and video. 1 Sources: 1. "How Cloud, Mobile and Video Will Increase Enterprise Bandwidth Needs Through 2017, Gartner. 2. "The Critical Role of the Network in Big Data Applications, IDC 2012. 3. "The Critical Role of the Network in Big Data Applications, IDC 2012. 4. "Evolving Your Network For a Hybrid Cloud World, Gartner 2013.
Cloud Service Models The Multiple Layers of Cloud Address Multiple Business Needs AppDynamics on Verizon Cloud SAAS Users Oracle on Verizon Cloud Verizon Cloud
Why move to the Verizon Cloud? Unified, Easy to Use, Workload-Centric Point of Control Ability to Manage everything Ensure consistency as portfolio evolves Access across deployments
What is the Verizon Cloud Marketplace? Easily Deploy World-Class Applications Gain access to enterprise apps and ecosystems certified for Verizon Cloud. Reduce risk Increase time to value First-level support from Verizon Cloud Customer Care Simplify billing
Oracle On Verizon Cloud Jack Rogers Senior Director - ISV /OEM Business Development Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.
Oracle Corporation Scale Innovation $38.8B in revenue on a trailing twelve-month basis * 400,000 customers in 145 countries $34B in R&D since 2004 $60B on more than 100 acquisitions 25,000+ partners 120,000+ employees 18,000 customer support specialists, speaking 29 languages #1 in 50 product/industry categories #2 software company in the world #2 cloud company in the world More than 17,000 patents worldwide 36,000 developers and engineers 15 million developers in Oracle online communities 900 independent Oracle user groups with 500,000 members * GAAP revenue reported in USD as of November 30, 2014
Oracle on Verizon Cloud Subscription-based Database Access Verizon and Oracle deliver cost-effective subscription-based database access for: Fast, reliable deployments Fully supported and managed Oracle environments Highly secure state of the art data centers Oracle on Verizon Cloud Use Cases: A bridge for temporary or incremental demands A burst for incremental capacity A database sandbox
Control Costs With Oracle on Verizon Cloud Using a theoretical composite organization, Forrester compared the total cost of ownership for a temporary, six-month cloud workload. Purchase Oracle licenses: $114,660 Pay-as-you go licenses: $30,282 TCO savings over one year: $84,378 Source: The Forrester Total Economic Impact Study http://www.slideshare.net/verizonenterprisesolutions/v erizon-multi-company-case-study-oracle-subscriptionservices Forrester s Total Economic Impact (TEI) quantified specific benefits that mattered to customers: Reduced license and maintenance costs Lower hardware and software costs associated with acquiring a database Reduced labor costs Faster time to deploy a new testing and development environment Customers using Oracle Database and WebLogic Server Subscription Services from Verizon say: If our development and test systems are only used part of the time, then it wasn t very efficient to procure a whole environment for them. Previously, [the architecture team would] over spec now you do what you need for the load; once it s taken care of you can get rid of the excess capacity.
Focus on the Customer and the Business With Oracle on Verizon Cloud Customers interviewed for the Forrester study also found that Oracle subscription services on Verizon Cloud: Decreased time-to-market for building a customer-facing application Freed up internal resources for less operational and more value-added work It was time-to-market for us to create an external application the opportunity cost of not meeting a schedule to develop a customer-facing app. It would have upset other schedules in the program and we need to own customer experience. Tyrone Paige, enterprise infrastructure manager, JetBlue Airways We can do a proof of concept to show a prospect that we can do this as quickly and as effectively as we say. When we tell them it will take a week and then turn it around it two days without having the infrastructural costs and set ups, it makes an impact. Mark Bushman, founding and managing director, datb
AppDynamics on Verizon Cloud Application Intelligence John Gebhardt, Sales Director - SP/SI Market
The Business Transaction is the only Application constant complexity unit of measure is exploding Agile Login Flight Status Search Flight Purchase Mobile Web SOA Cloud NOSQL Big data Copyright 2014 AppDynamics. All rights reserved.
WHY OUR PLATFORM Dynamic Growth $28M-$77M-$155M Market leadership <2% Overhead Website download Enablement only On-Premise SaaS, or Hybrid #1 $ Net promoter Score 79-84-87 Customers 500-1500-2000 Scalable - 8/10 largest APM deployments Enterprise adoption Low cost of ownership Rapid time to value
SEE: End-to-end Application Transaction Flows in Production Real user MONITORING Mobile CRASH Code DIAGNOSTICS Machine data LOGS % Infrastructure CAPACITY End User EXPERIENCE Application PERFORMANCE Database PERFORMANCE Business REVENUE Copyright 2014 AppDynamics. All rights reserved.
KNOW Your Business Real Time Business Metrics What was the total value of all failed Checkouts in the last 24 hours? $2,491 What is the average trade value today? $42,910 Which device generates most revenue? ios iphone How many new member signups were there this quarter? 24,776 New user signups Copyright 2014 AppDynamics. All rights reserved.
Over 1,800 Customers in Over 100 Countries \ Financial Services Retail & Travel SaaS & Cloud Media & Entertainment Manufacturing & Transport Gov & Education Tech & Telecomms Health Copyright 2014 AppDynamics. All rights reserved.
Application Architecture Discovery
Automatic Transaction Detection
Geographic Distribution of Users Geographic Distribution of users Copyright 2014 AppDynamics. All rights reserved.
Usage Scenario 1: Auto-scale your application on Verizon Cloud Marketplace based on application metrics Use the AppDynamics Verizon Cloud Connector Extension: http://community.appdynamics.com /t5/exchange-community- AppDynamics/Verizon-Cloud- Connector-Extension/idi-p/9466 Detailed steps explained in the following blog post: http://www.appdynamics.com/blog/ cloud/cloud-auto-scaling-usingappdynamics Copyright 2014 AppDynamics. All rights reserved. 21
Usage Scenario 2: Migration of on-premise apps to Verizon Cloud Marketplace Discover application assets and components and gather all metrics prior to migration to establish a performance baseline on KPIs (Key Performance Indicators) for all business transactions Migrate to Verizon Cloud Marketplace Use AppDynamics to compare KPIs on migrated application with those of the on-premises baseline Copyright 2014 AppDynamics. All rights reserved. 22
Usage Scenario 3: Monitoring of hybrid environments with a single pane of glass Some of the application components may be on-premise while others may be on Verizon Cloud Marketplace, such as an overflow area for peak periods of demand Use AppDynamics to provide a single pane of glass to monitor such a hybrid application Copyright 2014 AppDynamics. All rights reserved.
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