T.F. Hudgins, Incorporated Corporate Identity Logo Guidelines
Introduction The T.F. Hudgins corporate logo is an easily recognizable design element that helps us communicate our brand to customers, associates, stakeholders and the public. It is a clean, bold mark that conveys both our heritage of excellence and mission of service to industrial markets. Our logo is a valuable corporate asset that must be used accurately and consistently in approved forms. The following guidelines should be followed for all uses of the corporate logo. Logo Files You may download approved logo files at www.tfhudgins.com/logofiles. The logo should be applied using these approved artwork files only. Do not attempt to recreate, alter or otherwise represent the logo. Our Logo Defined The logo for T.F. Hudgins, Incorporated, consists of two components: the logomark and logotype. The logotype conveys the name of our business, while the logomark is a symbolic representation. The approved logo consists of both components functioning as a single unit and should be used in this fashion for virtually all applications. In special circumstances, the logomark may be used independently. Before using the logomark, please consult your T.F. Hudgins manager for approval and artwork. The logotype is never to be used independently. Logomark Logo Logotype 2
About Registered Trademarks The T.F. Hudgins logo design is a federally registered trademark issued by the United States Patent and Trademark Office. As such, it carries the registered trademark symbol (circle R). The logo should not be altered to remove or otherwise distort the registration mark. For more information about trademarks, see www.uspto.gov. If you have an application in which it is not possible to legibly reproduce the trademark symbol, contact T.F. Hudgins management for instructions on how to proceed. The trademark symbol serves as a notice to our competitors and the general public that our logo is unique to T.F. Hudgins and is intellectual property. Proper use preserves our mark s ability to identify the origin of products or services and protects our legal right to its ownership and exclusivity. 3
Specifications & Usage Logo Color The primary T.F. Hudgins logo is the two-color version: Pantone 072 (blue) and 130 (gold). The two-color logo is intended to be used on lighter backgrounds in order to maintain legibility. PRIMARY LOGO Two colors: PMS 072 blue and 130 gold. Note: Pantone and Pantone Matching System (PMS) are trademarks of Pantone LLC. Approved Color Variations When the application or printing limitations prohibit using the two-color logo, the following color variations may be used. REVERSE LOGO In general, avoid using the logo on dark backgrounds. When this is unavoidable, use the reverse logo. GRAYSCALE LOGO The logo can appear in grayscale when color reproduction is not possible and a light background is available. BLACK ONLY LOGO Another acceptable non-color variation is the black-only option. Use this option when legibility or printing limitations dictate. Color Specifications Color is a powerful means of visual identification. Consistent use of our identity colors will build visibility and recognition for the T.F. Hudgins brand. CMYK: 100, 88, 0, 5 CMYK: 0, 30, 100, 0 CMYK: 0, 0, 0, 100 CMYK: 0, 0, 0, 0 PMS: 072 PMS: 130 Black White RGB: 28, 63, 148 RGB: 253, 185, 19 RGB: 0, 0, 0 RGB: 255, 255, 255 HEX: 1c3f94 HEX: fdb913 HEX: 000000 HEX: ffffff 4
Logo Size & Clear Space To protect the integrity and legibility of the logo, size and clear space specifications should be maintained at all times. Clear Space T T T Clear space frames the logo, separating it from other elements such as headlines, text, imagery and the outside edge of printed materials. A minimum amount of clear space must surround the logo at all times. This space is equal to the cap height of the T.F. Hudgins logotype (e.g., the T in T.F. Hudgins). Whenever possible, allow more than this amount of clear space. Minimum Size.75 min In reproducing the T.F. Hudgins logo, be conscious of its size and legibility. A logo that is too small fails to accomplish its purpose and has little or no impact. In general, do not reproduce the logo smaller than 0.75 inches in its horizontal dimension. This minimum size is to be used as a guide only. A larger size may be required to ensure legibility and clear reproduction. 5
Logo Integrity & Examples of Incorrect Use The integrity of the logo must be respected at all times to avoid confusing its meaning and diminishing its impact. Do not stretch, condense or otherwise distort it. Do not separate the logotype and the logomark or modify the size relation of these two elements. The following examples illustrate how NOT to use the logo, but do not necessarily include all instances of misuse. T.F. HUDGINS I N C O R P O R A T E D typeset or recreate our logotype in another typeface. alter the color of our logo. rearrange, scale or separate the elements of our logo. stretch, distort or otherwise modify the logo. outline our logo. add effects such as gradients, emboss or drop shadow to the logo. place the logo on solid backgrounds that do not supply sufficient contrast. place the full-color logo on a busy photographic background. Do not make the logotype transparent. 6
Questions? Thank you for your assistance in maintaining the integrity and value of the T.F. Hudgins logo. If you have questions, please contact your manager for clarification. 7