brand identity standards

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Archibald Mills
6 years ago
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1 brand identity standards

2 Why are Platinum Agents required to adhere to certain branding and logo rules? Your brokerage sponsors you and is responsible for your business and actions. Real Estate Commissions require that Broker information and logos are included in Real Estate Agent s materials to show licensee s affiliation with their brokerage. Brand identity and fidelity are important to Platinum Realty and Platinum agents because they are used to establish a memorable identity in advertising and marketing contexts. Brand images (logo) and slogan (move with platinum) are used to help us stand out in a crowded marketplace and make you immediately identifiable by consumers. Branding lets consumers know what to expect when commissioning your services if Platinum Realty has wider recognition. Clients tend to pay more attention and give more weight to companies that are connected to a strong brand identity. This provides Platinum Realty and our Agents credibility within our field and leads to increased consumer trust.

3 branding requirements

4 All Real Estate Commissions require licensees to follow specific guidelines when advertising property listings and follow all requirements considered necessary by supervising brokers. Platinum Realty requires that the following information be included in all real estate related advertising: logo The Platinum Realty logo must be displayed on all materials, even on your social pages and websites, if you post about listings or advertise your services, or affiliate yourself with Platinum Realty in any way. On all materials, the logo needs to be prominently and conspicuously displayed in comparison to the licensee or team name. Personal logos are allowed, as long as the Platinum logo is also clearly visible. The size of the logo can be changed if the dimensions remain at the same ratio. Alterations of the logo, including stretching or editing color are not allowed. phone number The office phone number must be displayed on all printed and digital materials, including buiness cards, promotional items, signs, advertisements, If you are unsure if your materials meet graphic standards, please the artwork to to confirm. If you are investing in something large like a billboard, TV ad, bus ad, etc., artwork must be submitted to marketing@movewithplatinum.com.

5 PANTONE HEX 542c 7580c 446c #422 #7cadd3 #c3502f #3f4444 #9ea2a2 CMYK RGB C: 60 M: 19 Y: 1 K: 4 C: 0 M: 77 Y: 97 K: 15 C: 54 M: 27 Y: 36 K: 82 C: 54 M: 27 Y: 36 K: 82 R: 123 G: 175 B: 212 R: 192 G: 81 B: 49 R: 63 G: 68 B: 68 R: 158 G: 162 B: 162 LOGOS on white platinum realty on colors platinum realty on black platinum realty move with platinum platinum realty move with platinum

This means that when inserted into a document or graphic file, it will maintain its background transparency.

6 Logo Usage The following are some examples of how to use and not to use the logo when designing marketing materials. Our logo comes in two different shapes and three styles that are downloadable in the myagentbackoffice.com under Agent Tools in.png format. This means that when inserted into a document or graphic file, it will maintain its background transparency. This is an important feature when you are working with colored/ dark backgrounds! If you need the logo in a different file format, please marketing@movewithplatinum.com. Example 1 - Inserting logo into documents and online as a.png file format Inserted as a.png file XInserted as a.jpg file Example 2 - Inserting logo on an image Inserted as a.png file XInserted as a.jpg file

dark background dark backgrounds Xlight backgrounds Example

7 Example 3 - Using logo on colored backgrounds colored backgrounds Xdark backgrounds Example 4 - Using logo on a dark background dark backgrounds Xlight backgrounds Example 5 - Using logo on a light background light backgrounds Xdark backgrounds

Unacceptable logos Old versions of the Platinum

Platinum s sign vendor, Lowen Sign Company, which

com under Agent Tools. No other signs are allowed.

8 Unacceptable logos Old versions of the Platinum Realty logo should not be used. Also, distorting the logo is not permissible. Yard Signs Yard signs must be ordered through Platinum s sign vendor, Lowen Sign Company, which can be found in myagentbackoffice.com under Agent Tools. No other signs are allowed. Agents have the option to order riders with their signs for a more custom look through Lowen Sign Company.

9 Letterhead The Platinum Realty letterhead and Open House Sign-In Sheets are available for download on myagentbackoffice.com. Letterhead is available for all offices. Downloads are in.zip format and will save into your downloads folder, unless otherwise specified. Open the.zip file to get the Word document.

Bossier Parish Community College Visual Identity Guide The Official Guide to BPCC s Graphic Standards

Bossier Parish Community College Visual Identity Guide The Official Guide to BPCC s Graphic Standards BPCC Public Relations Office A-121 General Office Number (318) 678-6031 Tracy McGill, Director (318)