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Person Job Match Selection Report Name Mr Sample Candidate Date 18 September 2013 www.ceb.shl.com

EXECUTIVE SUMMARY This report tells you about Mr Sample Candidate s potential fit to the competency requirements of this job, based on a detailed assessment of Sample Candidate s personality. Overall Person-Job Match Rating 48 Moderate - Mr Sample Candidate has a reasonable match to the requirements of Associate Marketing Manager, but will require development of competencies in some areas. Mr Sample Candidate s areas of key strength are likely to be: Applying Expertise and Technology Analysing Learning and Researching Delivering Results and Meeting Customer Expectations Following Instructions and Procedures Achieving Personal Work Goals and Objectives Mr Sample Candidate s areas of likely limitation are: Deciding and Initiating Action Persuading and Influencing Creating and Innovating Formulating Strategies and Concepts Coping with Pressure and Setbacks USING THIS REPORT On the following pages, you will find a more detailed overview of Mr Sample Candidate s suitability for the role of Associate Marketing Manager, relative to the competencies that are essential and desirable for success in the role. If you are using this report to shortlist candidates, we recommend short-listing candidates who have a moderate or better job match score and who meet other essential requirements in terms of education, qualifications and experience. When finalising your selection decision, it is important to review all of the information in this report along with other information that you have gathered about Mr Sample Candidate, including his previous work history and relevant educational attainment(s) and interview performance. Please note, this report has been produced to assess Sample Candidate s suitability for the role of Associate Marketing Manager, and should only be used for this job. The information contained in this report is valid for up to 12 months. The index number next to the listed competencies refers to the 20 competency dimensions from the SHL Universal Competency Framework TM Interview Guide. 18 September 2013 PJM Selection Report & I.Q.'s Mr Sample Candidate 2 of 24

SUMMARY MATCH TABLE Job Importance Lower importance Unused Potential Higher importance Areas of Strength Excellent or Good Potential Applying Expertise and Technology (4.2) Learning and Researching (5.1) Following Instructions and Procedures (6.3) Analysing (4.3) Delivering Results and Meeting Customer Expectations (6.2) Achieving Personal Goals and Objectives (8.1) Competency Potential Moderate Potential Undeveloped Areas Leading and Supervising (1.2) Adhering to Principles and Values (2.2) Writing and Reporting (4.1) Areas for Development Working with People (2.1) Relating and Networking (3.1) Presenting and Communicating Information (3.3) Planning and Organising (6.1) Adapting and Responding to Change (7.1) Entrepreneurial and Commercial Thinking (8.2) Marginal or Poor Potential Undeveloped Areas Formulating Strategies and Concepts (5.3) Coping with Pressures and Setbacks (7.2) Areas of Concern Deciding and Initiating Action (1.1) Persuading and Influencing (3.2) Creating and Innovating (5.2) 18 September 2013 PJM Selection Report & I.Q.'s Mr Sample Candidate 3 of 24

ESSENTIAL COMPETENCIES Key Strength Likely Strength Deciding and Initiating Action (1.1) Moderate Likely Limitation Key Limitation Places quite a high emphasis on achieving difficult targets. Is fairly comfortable taking charge of situations. Has a slight tendency to go along with the group consensus. Is likely to be cautious and slow when making decisions. Relating and Networking (3.1) Is highly likely to adapt personal style when relating to others. Is likely to be lively and animated in groups. Is likely to feel as confident as most others in formal business situations. May occasionally attempt to understand what motivates others. Persuading and Influencing (3.2) Is very likely to be outgoing when in group situations. Is as comfortable as most with promoting own credentials. Is as likely as most to feel confident when influencing others, including strangers. May not consistently seek to understand other peoples' needs and motives. Strongly dislikes selling and negotiating. Presenting and Communicating Information (3.3) Adapts very comfortably to the needs of the audience. Is likely to feel moderately confident when formally presenting. May nearly always feel tense before important occasions. Strongly dislikes using persuasion when putting forward an argument. 18 September 2013 PJM Selection Report & I.Q.'s Mr Sample Candidate 4 of 24

Analysing (4.3) Is very interested in dealing with abstract concepts. Is likely to enjoy analysing numerical information. Will probe information for potential errors in analysis. Planning and Organising (6.1) Places a high priority on completing plans to deadline. Is fairly comfortable managing others. May be a little less focused on details when planning than his peers. May have a tendency towards adopting a more reactive than strategic approach. Delivering Results and Meeting Customer Expectations (6.2) Places a high priority on completing tasks in line with expectations. Is quite likely to set stretching goals for himself or others. As likely as most to adhere to rules, regulations and set procedures. May not always adopt a methodical and organized approach. 18 September 2013 PJM Selection Report & I.Q.'s Mr Sample Candidate 5 of 24

DESIRABLE COMPETENCIES Key Strength Likely Strength Moderate Likely Limitation Key Limitation Working with People (2.1) Is likely to nearly always provide support and sympathy to colleagues. May not consistently seek to understand the reasons for others' behaviour. Some desire to spend time away from people may affect team working. Very rarely seeks contributions from others in order to make a decision. Competitive drive is highly likely to prevent co-operation with colleagues. Creating and Innovating (5.2) Is very interested in applying a conceptual approach to problem solving. Likes a small amount of change in work routine and appreciates stability. Is quite likely to favour traditional methods. Almost certainly does not see himself as a creative individual. Adapting and Responding to Change (7.1) Is likely to considerably adapt an interpersonal style across situations. Likes some variety and new experiences balanced with an appreciation of routine. Is quite likely to prefer well-established work methods. May not consistently seek to understand differences in motives and behaviours of others. 18 September 2013 PJM Selection Report & I.Q.'s Mr Sample Candidate 6 of 24

Achieving Personal Work Goals and Objectives (8.1) Is likely to be extremely comfortable in competitive situations. Is quite likely to be driven to progress his career. May only to a small degree enjoy a busy schedule. May take only a short term approach to his own development. Entrepreneurial and Commercial Thinking (8.2) Is very likely to excel in the competitive environment of commercial situations. Tends to enjoy working with financial information. Is quite likely to be motivated by stretching financial targets. 18 September 2013 PJM Selection Report & I.Q.'s Mr Sample Candidate 7 of 24

LESS RELEVANT COMPETENCIES Key Strength Likely Strength Adhering to Principles and Values (2.2) Moderate Likely Limitation Key Limitation Is as likely as most to adhere to rules and regulations. May very rarely seek a diverse range of views. Writing and Reporting (4.1) Is very interested in dealing with abstract concepts in written work. Moderately likely to critically evaluate the content of written information. May not seek to understand the needs of an audience. Is likely to produce written documents that are somewhat unstructured. Applying Expertise and Technology (4.2) Is very interested in applying theoretical and abstract concepts. Is likely to enjoy working with numerical data. May critically evaluate technical information in some situations. Learning and Researching (5.1) Is very interested in learning about abstract concepts. May enjoy working with numerical data. May give some thought to potential limitations when reviewing new information. Is quite likely to follow conventional approaches when learning new tasks. 18 September 2013 PJM Selection Report & I.Q.'s Mr Sample Candidate 8 of 24

Formulating Strategies and Concepts (5.3) Is interested in thinking conceptually when developing strategy. Is likely to focus on the broader picture rather than the detail. Is fairly likely to follow traditional approaches when establishing the vision. May take a short term view when developing strategy. Following Instructions and Procedures (6.3) Tends to place a high priority on keeping to agreed schedules. Has a slight tendency to follow instructions from others. Is as likely to follow rules and procedures as most. 18 September 2013 PJM Selection Report & I.Q.'s Mr Sample Candidate 9 of 24

NOT RELEVANT COMPETENCIES Key Strength Likely Strength Moderate Likely Limitation Key Limitation Leading and Supervising (1.2) Will almost always trust, and thus empower, others. Is fairly comfortable leading a group. May not consistently seek to understand what motivates others. Is highly unlikely to use persuasion when motivating others. Coping with Pressure and Setbacks (7.2) Tends to keep a firm hold over the expression of emotions. May find it a little difficult to maintain a positive outlook. May experience a little difficulty in switching off from work pressures. May be highly sensitive to criticism or negative feedback. 18 September 2013 PJM Selection Report & I.Q.'s Mr Sample Candidate 10 of 24

DEFINITIONS OF ESSENTIAL COMPETENCIES Deciding and Initiating Action (1.1) Takes responsibility for actions, projects and people; takes initiative and works under own direction; initiates and generates activity and introduces changes into work processes; makes quick, clear decisions which may include tough choices or considered risks. Relating and Networking (3.1) Easily establishes good relationships with customers and staff; relates well to people at all levels; builds wide and effective networks of contacts; uses humour appropriately to bring warmth to relationships with others. Persuading and Influencing (3.2) Gains clear agreement and commitment from others by persuading, convincing and negotiating; makes effective use of political processes to influence and persuade others; promotes ideas on behalf of oneself or others; makes a strong personal impact on others; takes care to manage one s impression on others. Presenting and Communicating Information (3.3) 1 Speaks fluently; expresses opinions, information and key points of an argument clearly; makes presentations and undertakes public speaking with skill and confidence; responds quickly to the needs of an audience and to their reactions and feedback; projects credibility. Analysing (4.3) 1 Analyses numerical data and all other sources of information, to break them into component parts, patterns and relationships; probes for further information or greater understanding of a problem; makes rational judgements from the available information and analysis; demonstrates an understanding of how one issue may be a part of a much larger system. Planning and Organising (6.1) Sets clearly defined objectives; plans activities and projects well in advance and takes account of possible changing circumstances; identifies and organises resources needed to accomplish tasks; manages time effectively; monitors performance against deadlines and milestones. Delivering Results and Meeting Customer Expectations (6.2) 4 Focuses on customer needs and satisfaction; sets high standards for quality and quantity; monitors and maintains quality and productivity; works in a systematic, methodical and orderly way; consistently achieves project goals. 18 September 2013 PJM Selection Report & I.Q.'s Mr Sample Candidate 11 of 24

DEFINITIONS OF DESIRABLE COMPETENCIES Working with People (2.1) Shows respect for the views and contributions of other team members; shows empathy; listens, supports and cares for others; consults others and shares information and expertise with them; builds team spirit and reconciles conflict; adapts to the team and fits in well. Creating and Innovating (5.2) 1 Produces new ideas, approaches, or insights; creates innovative products or designs; produces a range of solutions to problems. Adapting and Responding to Change (7.1) 3 Adapts to changing circumstances; tolerates ambiguity; accepts new ideas and change initiatives; adapts interpersonal style to suit different people or situations; shows an interest in new experiences. Achieving Personal Goals and Objectives (8.1) Accepts and tackles demanding goals with enthusiasm; works hard and puts in longer hours when it is necessary; seeks progression to roles of increased responsibility and influence; identifies own development needs and makes use of developmental or training opportunities. Entrepreneurial and Commercial Thinking (8.2) 1 Keeps up to date with competitor information and market trends; identifies business opportunities for the organisation; maintains awareness of developments in the organisational structure and politics; demonstrates financial awareness; controls costs and thinks in terms of profit, loss and added value. 18 September 2013 PJM Selection Report & I.Q.'s Mr Sample Candidate 12 of 24

DEFINITIONS OF LESS RELEVANT COMPETENCIES Adhering to Principles and Values (2.2) 2 Upholds ethics and values; demonstrates integrity; promotes and defends equal opportunities, builds diverse teams; encourages organisational and individual responsibility towards the community and the environment. Writing and Reporting (4.1) 1 Writes convincingly; writes clearly, succinctly and correctly; avoids the unnecessary use of jargon or complicated language; writes in a well-structured and logical way; structures information to meet the needs and understanding of the intended audience. Applying Expertise and Technology (4.2) 1 Applies specialist and detailed technical expertise; uses technology to achieve work objectives; develops job knowledge and expertise (theoretical and practical) through continual professional development; demonstrates an understanding of different organisational departments and functions. Learning and Researching (5.1) 1 Rapidly learns new tasks and commits information to memory quickly; demonstrates an immediate understanding of newly presented information; gathers comprehensive information to support decision making; encourages an organisational learning approach (i.e. learns from successes and failures and seeks staff and customer feedback). Formulating Strategies and Concepts (5.3) 1 Works strategically to realise organisational goals; sets and develops strategies; identifies, develops positive and compelling visions of the organisation s future potential; takes account of a wide range of issues across, and related to, the organisation. Following Instructions and Procedures (6.3) 1 Appropriately follows instructions from others without unnecessarily challenging authority; follows procedures and policies; keeps to schedules; arrives punctually for work and meetings; demonstrates commitment to the organisation; complies with legal obligations and safety requirements of the role. 18 September 2013 PJM Selection Report & I.Q.'s Mr Sample Candidate 13 of 24

DEFINITIONS OF NOT RELEVANT COMPETENCIES Leading and Supervising (1.2) Provides others with a clear direction; motivates and empowers others; recruits staff of a high calibre; provides staff with development opportunities and coaching; sets appropriate standards of behaviour. Coping with Pressures and Setbacks (7.2) Maintains a positive outlook at work; works productively in a pressurised environment; keeps emotions under control during difficult situations; handles criticism well and learns from it; balances the demands of a work life and a personal life. 18 September 2013 PJM Selection Report & I.Q.'s Mr Sample Candidate 14 of 24

Interview Guide Deciding and Initiating Action (1.1) Takes responsibility for actions, projects and people; takes initiative and works under own direction; initiates and generates activity and introduces changes into work processes; makes quick, clear decisions which may include tough choices or considered risks. Describe a situation that required you to take a particularly prompt decision. What factors did you consider? How did you assess the risks involved? How comfortable were you making this decision? Give me an example of a situation where you had to take the initiative. Why was this necessary? How effective did you feel you were? What would you differently next time? Tell me about a time when you had to take responsibility for a group of people or a project. What did you do? What was particularly successful? What was less successful? Deciding and Initiating Action Interview Rating (tick one) 18 September 2013 PJM Selection Report & I.Q.'s Mr Sample Candidate 15 of 24

Relating and Networking (3.1) Easily establishes good relationships with customers and staff; relates well to people at all levels; builds wide and effective networks of contacts; uses humour appropriately to bring warmth to relationships with others. Tell me about a time when you found it difficult to build an effective working relationship with a customer or colleague. How did you deal with this? To what degree did you adapt your approach to others? What efforts did you make to understand the situation from other people s perspective? Outline a situation where you have had to build and maintain a network of working relationships. What was most difficult in establishing contacts? How much time do you spend maintaining a range of contacts? What is it about a network of contacts that is useful to you? Can you think of a time when you have had to establish a relationship with more senior people in your organisation? How effective do you think you were in relating to them? What have you learnt about how to approach such interactions? Relating and Networking Interview Rating (tick one) 18 September 2013 PJM Selection Report & I.Q.'s Mr Sample Candidate 16 of 24

Persuading and Influencing (3.2) Gains clear agreement and commitment from others by persuading, convincing and negotiating; makes effective use of political processes to influence and persuade others; promotes ideas on behalf of oneself or others; makes a strong personal impact on others; takes care to manage one s impression on others. Describe a situation where you had difficulty persuading someone around to your point of view. How did you try to persuade him/her? How successful were you? What would you do differently next time? Tell me about a time when it was important that you made a good impression on someone. Why was this important? How did you go about ensuring that you made a good impression on the individual concerned? How do you feel it went? Give me an example of when you successfully promoted an idea on behalf of yourself or others. What did you do to promote this idea? How did you influence your target audience? How did you know that your target audience was really convinced? Persuading and Influencing Interview Rating (tick one) 18 September 2013 PJM Selection Report & I.Q.'s Mr Sample Candidate 17 of 24

Presenting and Communicating Information (3.3) Speaks fluently; expresses opinions, information and key points of an argument clearly; makes presentations and undertakes public speaking with skill and confidence; responds quickly to the needs of an audience and to their reactions and feedback; projects credibility. Tell me about a time when you have had to present ideas or information in a formal setting to others (such as a presentation to a group of people). What went well/less well? How did you feel in this situation? What feedback did you receive? Can you tell me about a time when it was important to demonstrate credibility with a group of people? What did you do to project credibility? How effective do you feel you were? How did people respond to you? Tell me about a time when you found it difficult to keep an audience s attention. Why was it difficult? How did you deal with your audience s reactions? How well did this work? Deciding and Initiating Action Interview Rating (tick one) 18 September 2013 PJM Selection Report & I.Q.'s Mr Sample Candidate 18 of 24

Applying Expertise and Technology (4.2) Applies specialist and detailed technical expertise; uses technology to achieve work objectives; develops job knowledge and expertise (theoretical and practical) through continual professional development; demonstrates an understanding of different organisational departments and functions. How do you ensure that you keep your technical or specialist knowledge up-todate? How do you decide which are the most useful sources of information to refer to? How up-to-date do you think you are in relation to your colleagues/other professionals? Use this space to ask specific questions regarding the candidate s technical or specialist knowledge.. Applying Expertise and Technology Interview Rating (tick one) 18 September 2013 PJM Selection Report & I.Q.'s Mr Sample Candidate 19 of 24

Analysing (4.3) Analyses numerical data and all other sources of information, to break them into component parts, patterns and relationships; probes for further information or greater understanding of a problem; makes rational judgements from the available information and analysis; demonstrates an understanding of how one issue may be a part of a much larger system. Describe a decision you made that required you to be especially rational and objective. What information did you collect to ensure that you remained objective? How did you ensure you had sufficient information on which to base your decision? To what extent did your final decision differ from your own initial view of the situation? Outline a particularly challenging problem that you have worked on. What did you do to get a better understanding of the problem? What are your strengths when applied to with problem solving? What could you improve in this area? Describe the last time you worked on a project that involved complex information or data. How did you analyse it? What did you do to ensure you understood all the issues involved? What did you learn from the analysis? Analysing Interview Rating (tick one) 18 September 2013 PJM Selection Report & I.Q.'s Mr Sample Candidate 20 of 24

Planning and Organising (6.1) Sets clearly defined objectives; plans activities and projects well in advance and takes account of possible changing circumstances; identifies and organises resources needed to accomplish tasks; manages time effectively; monitors performance against deadlines and milestones. Give me an example of when you had to work to a deadline. How did you monitor progress towards the deadline? What problems did you encounter? What would you have done differently? Describe a time when you had to plan a project. How did you organise the project? How did you plan to take account of possible changes in circumstances? What was successful/less successful? What would you do differently next time? Tell me about an instance when you needed to organise time and resources to complete a project. How did you identify the resources necessary? What did you do to organise the time for those involved to complete the project? How did you monitor the progress of the project? Planning and Organising Interview Rating (tick one) 18 September 2013 PJM Selection Report & I.Q.'s Mr Sample Candidate 21 of 24

Delivering Results and Meeting Customer Expectations (6.2) Focuses on customer needs and satisfaction; sets high standards for quality and quantity; monitors and maintains quality and productivity; works in a systematic, methodical and orderly way; consistently achieves project goals. How important are quality standards in your current (most recent) role? What do you find most difficult or challenging about working to quality standards? What might you do to improve quality standards? How do you personally ensure that all quality standards are met? Give me an example of a time when you had to satisfy a particular customer or client need (this could be an internal or external customer ). How did you establish what the customer s needs and expectations were? What steps did you take to ensure that the client/customer was fully satisfied with your work? How effectively do you think you satisfied the client s expectations? What systems and processes do you use to ensure consistent standards and goals are achieved? When have you had a problem in applying these? What was the outcome? What would you do differently in the future? Delivering Results and Meeting Customer Expectations Interview Rating (tick one) 18 September 2013 PJM Selection Report & I.Q.'s Mr Sample Candidate 22 of 24

NOTES The Overall Competency Potential Match Score is calculated for a person based on their scores on the personality questionnaire and available ability tests. When comparing different people: Areas of match and mismatch should be examined individually. The tests and questionnaires that they have taken must be identical and the same norms must have been used. Their reports will only be comparable if this is the case. The index numbers in brackets (e.g. 4.3 for Analysing) refer to the 20 competency dimensions of the SHL Universal Competency Framework TM. FOOTNOTES 1: Assessment of this competency is best undertaken with a measure of personality and one or more measures of aptitude or ability. 2: This report only assesses some aspects of this competency, specifically related to the areas of rulefollowing and utilising diversity. 3: Assessment of this competency can be enhanced by the addition of an appropriate simulation exercise or competency-based interview. 4: Assessment of this competency is based on a measure of personality and a measure of the ability to check details. Paragraph1 PERSON DETAILS Name Candidate Data Sample Candidate RP1=1, RP2=7, RP3=9, RP4=4, RP5=8, RP6=3, RP7=5, RP8=6, RP9=2, RP10=10, TS1=8, TS2=6, TS3=4, TS4=7, TS5=8, TS6=1, TS7=5, TS8=9, TS9=3, TS10=4, TS11=8, TS12=6, FE1=4, FE2=9, FE3=2, FE4=4, FE5=10, FE6=8, FE7=4, FE8=9, FE9=7, FE10=3, CNS=2. Report PJM Selection Report v2.0 Job Name Associate Marketing Manager ASSESSMENT METHODOLOGY This report is based upon the following sources of information for Questionnaire / Ability Test Comparison Group OPQ32r UK English v1 (Std Inst) OPQ32r UK English Finance and Insurance 2011 (IND) 18 September 2013 PJM Selection Report & I.Q.'s Mr Sample Candidate 23 of 24

ABOUT THIS REPORT This report was generated using SHL s Online Assessment System. It includes information from the Occupational Personality Questionnaire TM (OPQ32). The use of this questionnaire is limited to those people who have received specialist training in its use and interpretation. The report herein is generated from the results of a questionnaire answered by the respondent(s) and substantially reflects the answers made by them. Due consideration must be given to the subjective nature of questionnaire-based ratings in the interpretation of this data. This report has been generated electronically - the user of the software can make amendments and additions to the text of the report. SHL Group Limited and its associated companies cannot guarantee that the contents of this report are the unchanged output of the computer system. We can accept no liability for the consequences of the use of this report and this includes liability of every kind (including negligence) for its contents. www.ceb.shl.com SHL and OPQ are trademarks of SHL Group Limited which is registered in the United Kingdom and other countries. This report has been produced by SHL for the benefit of its client and contains SHL intellectual property. As such, SHL permits its client to reproduce, distribute, amend and store this report for its internal and non-commercial use only. All other rights of SHL are reserved. 18 September 2013 PJM Selection Report & I.Q.'s Mr Sample Candidate 24 of 24