Future scenarios for Latin American communications

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Several academic centers in the Western Hemisphere have launched a research program with the following objectives Future scenarios for Latin American communications Build potential development scenarios of the communications industry in Latin America Assess the impact of said scenarios for consumers, enterprises and the Latin American economies Explore the implications for industry players and policymakers Dr. Raúl L. Katz(*) Adjunct Professor, Finance and Economics Division Director, Business Strategy Research (Columbia Institute for Tele-Information) Conference on The State of Telecoms Columbia Institute for Tele-Information October 19, 27 1

The communications industry in Latin America has undergone two fundamental restructuring process Privatizations allowed countries to reach levels of telecommunications development consistent with their economies PRIVATIZATION DEREGULATION TELEDENSITY AND ECONOMIC DEVELOPMENT IN ARGENTINA (1985-22) I M P A C T Accelerated infrastructure development Service quality improvement Decreasing teledensity gap Growth of demand for services Industry fragmentation Price reduction Margin erosion 25 2 Access 15 Lines per 1 1 population 5 2 89 85 86 88 9 91 87 1 99 98 96 97 95 94 93 92 2, 4, 6, 8, 1, GDP (U$S) Sources: Wolrd Bank; ITU; INDEC; Pyramid Research, Analysis by the author 2

However, beyond privatization, it was the wireless explosion that allowed countries to achieve greater levels of infrastructure growth The wireless industry has put in place growth strategies that have resulted in high service penetration 12 1 TELEDENSITY AND ECONOMIC DEVELOPMENT IN CHILE (1994-25) 8 Access 3 4 Lines per 6 1 1 2 population 4 99 5 WIRELINE AND WIRELESS 6 7 WIRELINE Penetración del Servicio (por 1 habitantes) 1 9 8 7 6 5 4 3 2 1 199 1991 Classic Formula to estimate wireless penetration Service adoption f(gdp per capita, handset price) WIRELESS SERVICE PENETRATION Chile CPP 2% Prepago 1992 1993 1994 1995 1996 1997 1998 1999 2 21 22 23 24 25 26 27 1 Argentina 9 8 7 6 5 4 3 2 CPP 18-2% 1 Prepago 1987 1989 1991 1993 1995 1997 1999 21 23 25 27 2 97 98 95 96 94 2, 4, 6, 8, 1, 12, 14, 16, GDP PPP (U$S) Penetración del Servicio (por 1 habitantes) 1 Bolivia 9 8 7 6 5 4 3 2 1 1987 1989 1991 1993 1995 1997 1999 21 23 25 27 8 % 1 Peru 9 8 7 6 5 4 3 2 1 CPP 1987 1989 1991 1993 1995 1997 1999 21 23 25 27 1% Sources: World Bank; Subtel, Analysis by the author Sources: ITU; Morgan Stanley,Strategis Group; Subtel; Sikitel; CRT, TIA 3

The region s next challenge is broadband, where demand is not matching supply HAC13 We have defined four scenarios for broadband development in the region Service adoption (per 1 population) DIFFUSION OF TELECOMMUNICATIONS SERVICES IN CHILE (1994-211) 9 8 7 6 5 4 3 2 1 Sources: Subtel; Pyramid Research, Analysis by the author 1994 1995 1996 1997 1998 1999 2 21 22 23 24 Wireless 25 26 27 28(E) 29 (E) 21 (E) 211 (E) Internet Wireline Broadband Penetration limited to ABC+ segments High device pricing Web 2. apps restricted to higher segments Low level of development Stable pricing Low applications development BROADBAND SCENARIOS FOR LATIN AMERICA s and Content + - Applications (2) Uneven growth (1) Low equilibrium (3) Disruptive growth (4) Premature infrastructure development - Broadband Service Development + Quasi-universal adoption of broadband Service pricing close to wireless Applications adaptation High level of investment Price competition Low level of cultural adaptation of apps 4

Slide 8 HAC13 mejorar grafico. imoprtante que el (2) este mas a la derecha que el (1) HP Authorized Customer, 1/1/27

Turning to the supply side, the Latin American communications industry is highly concentrated For example, the wireless sector already exhibits oligopolistic features WIRELESS SUBSCRIBERS IN LATIN AMERICA (27) Horizontal concentration of wireless industry in each country, combined with a regional integration in two players Vertical integration of national operators Local carriers entering into long distance (e.g. Colombia and Brazil) Telecommunications carriers entering into content distribution and pay TV (Perú, Chile, Colombia, Brazil) Integration based string of pearls acquisition strategies: Colombia (Telefónica in Long Distance, Local and wireless), Argentina (Telmex in wireless and local) Regional telecommunications operators vertically integrated COUNTRY TELEFONICA AMERICA MOVIL TELECOM ITALIA OTHER TOTAL MOBILE Argentina 12,811, (36%) 11,844, (33%) 1,264, (29%) 85, (2%) 35,725, Brazil 3,657, (27%) 27,165, (24%) 29,264, (26%) 26,64, (23%) 113,15, Chile 5,898, (42%) 2,489, (18%) ----- 5,511, (4%) 13,898, Colombia 9,167, (26%) 23,62, (66%) ----- 2,55, (7%) 34,734, México 9,551, (15%) 47,852, (76%) ----- 5,725, (9%) 63,128, Perú 6,329, (56%) 4,52, (4%) ----- 455, (4%) 11,286, Venezuela 1,15, (46%) ----- ----- 12,4, (54%) 22,19, Total 84,563, (29%) 116,914, (4%) 39,528, (13%) 53,15, (18%) 294,111, Source: Merrill Lynch; operators reports; analysis by the author > or = 3% C2 > 6% 5

Wireless consolidation has been driven by economies of scale Additionally, consolidation results from a need to return to price discipline r sub Opex pe $.4 $.35 $.3 $.25 $.2 ECONOMIES OF SCALE AND MARKET SHARE OF COVERED POPS IN THE LATIN AMERICAN WIRELESS INDUSTRY rage EBITDA Aver 5 45 4 35 3 25 2 CONSOLIDATION AND INDUSTRY PROFITABILITY México Chile Colombia Perú Venezuela Argentina Brazil $.15 15 $.1 $.5 $. % 5% 1% 15% 2% 25% 3% 35% 4% 45% Market share of covered POPs Sources: Merrill Lynch; analysis by the author 1 5 2 4 6 8 1 12 Market share of top two players Sources: Merrill Lynch; analysis by the author 6

Simultaneously, we see an emerging vertical integration across industry sectors Two scenarios have been defined with regards to industry consolidation CHILE: COMMUNICATIONS INDUSTRY STRUCTURE -Wireline- -Broadband- d -Wireless- CTC (66%) CTC (5%) Movistar (42%) VTR (16%) VTR (4%) Entel (3%) Entel (3%) Entel (38%) Telmex (2 %) Telefónica del Sur (7%) Telefónica del Sur (4%) -Pay TV- Telefónica (15%) Metrópolis (7%) ZAP TV (2%) Scenario 1: the consolidation wave continues Scenario 2: Slowing down of the consolidation yielding highly concentrated regional and trend due to three factors: national industry structures The regulatory authorities become At the national level, we would have a concerned about excesive market power vertically integrated operator The regional dominant carriers consider it At the regional level, we would have two convenient to maintain a minimum level of wireless carriers with presence in multiple competitive intensity countries The dominant regional players set their sights in other markets (Europe and Asia) The resulting industry structure would be two or three vertically integrated players per market ~92 % of market 97 % of market 1 % of market 87 % of market Sources: company reports; analysis by the author 7

In parallel with telco consolidation, the cable TV industry will be attempting to build a significant presence in telephony Finally, Wimax could become either a disruptive or complementary platform Probabibility of cable TV Countries Penetration Observations entry in telephony and adjacent services High Argentina 5% Colombia 45% The antitrust concerns raised at the time of Carso s acquisition of most of the cable TV industry have not been an obstacle Chile 2% Despite the fact that, according to the convergence law, cable TV players can launch telephony services, some restrictions remain concerning foreign ownership and interconnection Medium México 12% With the convergence law, cable TV operators can launch telephony services; however, they still face foreign ownership and interconnection restrictions Brazil 9% (16% in Despite the existence of cable TV activity in telephony, not SaoPaulo) all regulatory aspects (e.g. Interconnection) have been resolved Low Venezuela Complementary platform: economic solution for last mile of incumbent operators Wimax represents an opportunity for incumbents to improve broadband deployment and offer triple and quad-play For example, Telmex is using Wimax to complete its broadband deployment both in countries with a copper network (Mexico) as well as countries where it does not have wireline network (Argentina, Chile, Perú) Disruptive platform: technology used for entry of new challengers The entry of new operators would be achieved within niches of well defined operating spaces (geographies/markets) For example, there is a possibility that the challengers focus on Bottom of the Pyramid markets based on business models subsidized by ygovernment s universal service funds Perú 8

Based on the three dynamics described above, we have defined two potential scenarios for the industry in 211 Telecommunications sector consolidation Yes No According to the moderate competition scenario, the industry structure would comprise one or two scale-driven carriers serving several niche players INDUSTRY STRUCTURE VERTICAL SERVICE PROVIDER Entry of cable TV operators in telephony Yes No US model Reemergence of the utility model Wimax complementary Unstable competitive model Status quo Wimax disruptive Hypercompetitive scenario APPLICATIONS SERVICE PROVIDER One or two vertically integrated players Wireline Wireless Broadband Content CONTENT DISTRIBUTION Moderate competition GOOGLE 9

On the other hand, the hipercompetitive scenario is predicated on industry fragmentation and price competition HAC13 The demand and supply scenarios intersect The consolidation that has taken place over the last years has resulted in an improvement of margins BROADBAND DEMAND SCENARIOS INDUSTRY STRUCTURE SCENARIOS This improvement has attracted new players coming from adjacent businesses such as content distribution or equipment manufacturing The entry of these new players is enabled by new platforms, primarily Wimax, which exhibit economic advantages (for example, lower capital investment or pay-as-you-go ) Private equity groups could position themselves as providers of financial support to the new entrants This could be combined with the incumbents willingness to sell some non-strategic assets s and Content + - Applications (2) Uneven growth (1) Low equilibrium (3) Disruptive growth (4) Premature infrastructure development - Broadband Service Development + Entry of cable TV operators in telephony Yes No Telecommunications sector consolidation Yes No US model Unstable competitive model Reemergence of the Status quo utility model Hypercompetitive scenario Moderate competition The entry of new players would be based on price competition aimed at capturing market share in the short term Beyond the new operators, global internet players could deploy cream skimming strategies focused on the large metropolitan areas (Sao Paulo, Buenos Aires, Santiago, etc.) 1

Slide 2 HAC13 mejorar grafico. imoprtante que el (2) este mas a la derecha que el (1) HP Authorized Customer, 1/1/27

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