We provide a range of multi-media advertising and sponsorship platforms to connect businesses directly with the large Anglophone and international community in Switzerland.
We re the only media company in Switzerland that connects you with the huge international community across combined advertising, digital marketing and print media campaigns. Because the international community talk to each other in lots of different ways. If you want to make a change in your business, launch your brand into the market or promote your event
Mark Wheatley Sarah Over Sian Sibley Judy Getty Sales Executive Business Development Business Development Digital Manager mark.wheatley@worldradio.ch sarah.over@worldradio.ch sian.sibley@worldradio.ch judy.getty@worldradio.ch M: 079 601 5124 M : 079 303 8692 M : 079 588 3397 T : 022 989 5310 T : 022 989 5310 T : 022 989 5310 T : 022 989 5310
We are so much more than a radio station, but we are privileged to have live 24 hour daily broadcasting at our heart. This makes us the most visible English communications channel in Switzerland and - as the only English language broadcaster in the country delivers the largest dedicated Anglophone audience. Radio allows us to attach your brand to our popular shows, specialist programmes and presenters that deliver high visibility to your business and carry your brand efficiently into web marketing, social media, mobile and print. Simply, we provide our clients with clever, integrated marketing campaigns across all of the media platforms we manage, to provide depth of coverage for your brand, your business or event. Read on
First, we make sure we understand your business and exactly what you want to achieve. So we arrange a meeting. We ll put the coffee on and welcome you to our offices in Geneva, or we ll come to you. We need to understand your budget parameters and work with you to define the best marketing campaign for you. Then - when we ve devised your media campaign - we implement your marketing across on-air radio, web, our social media community, mobile apps and print. Finally, we deliver statistical and monitoring feedback on the success of your campaign.
English language radio has been broadcast in Switzerland for almost two decades/ 24 hours a day and WRS is the only broadcast English media in the country. Live daily presented shows by popular presenters, specialist subject programmes, regular local news, What s On information, competitions and the best music mix, underpinned by the highest quality international journalism from the BBC every hour provide a wide range of advertising and sponsorship opportunities. As part of your media campaign we provide our professional broadcast advice on your messaging, advertising frequency, day timings and creative scripting to drive your on-air presence. Every one of our advertisers and sponsors receives the combined visibility of on-air and on-line through equal visibility on our website www.worldradio.ch. Our website is used by an annual community of 450,000 unique visitors and delivers 500,000 page views a month. That s a lot of ears and eyeballs on your business. And we add to that with social media campaigns for our advertisers across our Facebook and Twitter communities and traditional print advertising in our quarterly publication, Frontier Magazine.
The www.worldradio.ch website plays a strong role in the daily lives of the international community: It s the first port of call for Anglophones needing essential information in English about their lives in Switzerland. It s the community s home for local news, BBC news headlines, What s On information and Classified advertising. Why they come, and why they will see your brand. Classifieds WRS Classifieds is the most popular and used Classifieds portal in English in Switzerland. Every day the Classifieds provides web users with thousands of opportunities to trade and buy property, cars and household goods of every type. It s promoted on-air every day of the week. Shows All of our sponsored shows and programmes have their own web page on www.worldradio.ch and sponsors are attached firmly to the weekly refreshed content and the presenter s own profiles. Podcasts All of our most popular programmes, specialist interviews and external programming are made available on our website. Sponsor s brands are attached to each podcast, on the web page and on the podcast itself. Events and Media Partnerships WRS has a busy calender of media partnerships across the year. Our advertisers and sponsors have opportunities to promote themselves through us at regular Anglophone events.
WRS Facebook and Twitter community represents a powerful social community in its own right. With 3,600 Facebook friends and over 1,200 Twitter followers. As part of a combined media campaign across on-air and web social media provides numerous opportunities for competitions, free give-aways, open days, event invitations and original, interactive ways to engage personally with our audience.
Over 20% of WRS internet use comes from mobile devices. That s a good chunk of audience. WRS is available on multiple apps for all mobile devices. From iphone to ipad and well beyond. As part of your media campaign we can help design mobile campaigns and provide visibility for your brand directly to our listeners mobile devices. Clever isn t it! Read on
The only free English magazine in the Lake Geneva region, Frontier Magazine is already in its second successful year of publication. Spring, Summer, Autumn, Winter issues - 4 times a year High quality glossy magazine, over 50% editorial 25,000 copies per issue 75,000+ readers 350 distribution points in the region Your media campaign travels all the way through to traditional print and reaches a powerful audience of English language readers in the region. (You d also be surprised how many non-english speakers and schools pick it up for language practice). Show and programme sponsors benefit by being attached to their programme pages in every issue of the magazine. Full, half and quarter page advertising and themed advertorial opportunities are available to all businesses in the region. Read on.
DEMOGRAPHICS Gender mix : 48/52 male/female Listener type : A1/A (professional, university educated, high salary) Listener age range : 12 to 70 Listener average age : 46 LOCATION 70% Switzerland, 17% neighbouring France, 13% international ON-AIR DAB+, internet: 105,000 weekly listeners WEB Weekly unique visitors : 45,000 Annual unique visitors : 450,000 Annual page views : 6 million SOCIAL MEDIA Facebook : 3,600 Twitter : 1,275 MOBILE Monthly visits : 19,000 MAGAZINE Quarterly print run : 25,000 Quarterly readership : 75,000+ Distribution points: 350