JCP&L/FirstEnergy EPRI Demonstration Host Site Project

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JCP&L/FirstEnergy EPRI Demonstration Host Site Project Joe Waligorski Eva Gardow EPRI Smart Grid Advisory Meeting June 23, 2009 FirstEnergy/JCP&L Profile Rankings Among Electric Utilities (12 mos. ended 12/31/2007) Assets 11 Customers 5 Revenues 11 Market Cap (as of 2/29/08) 7 Source: EEI $13 billion in annual revenues and $32 billion in assets 4.5 million customers, 1.1 in New Jersey 18 generating plants; more than 14,272 MW Approx. 133,000 transmission and distribution circuit miles Approx. 14,500 employees 2

Demonstration Host Site Project Overview Integrated Distributed Energy Resources (DER) Management to enable Operational and PJM market benefits NJBPU approved deployment of the Integrated Distributed Energy Resources Management Pilot 8MW Residential and Commercial & Industrial customers with control by the integrated control platform Integrated Smart Grid Control Platform Direct Load Control Permanent Peak Load Shift devices at commercial customers Electricity Storage in substations Electrical Distribution Sensors on distribution circuits Utility Solar installed on distribution poles Real-time system monitoring and status for utility operations Use Cases and the associated Business Cases development 3

Integration into Energy Delivery Corporate Finance SAP ERP Power Procurement & Market Ops Plan/Forecast Bid/Schedule Dispatch Trade/Contracts Dashboards Enterprise Application & Database Integration T&D Operations EMS DMS Ops Planning SCADA DSM T&D Planning & Engineering Asset Mgmt Distribution Management GIS OMS MWM IDER Platform MDMS CIS IVR Billing Customer Service Communications Infrastructure Substation Automation Distribution Automation Customer Integration & Data 5 Objectives Deploy and integrate distributed energy resources (DER) for system interoperability Deploy advanced system equipment, such as two-way communications and decision processing technologies Test and document integrated DER functionality with Use Cases Evaluate integrated DER to support operations of local distribution system Participate in RTO markets Develop and evaluate cost benefit valuation methodologies Contribute to development of Industry standards 6

Benefits Operational Benefits Visualize and evaluate state of distribution system Monitor and control integrated resources Evaluate operational efficiency for improvements Market Benefits Dispatch aggregated capacity and energy resources Effective Demand Response realized through two-way communication 7 Host Site Project Technologies Integrated Smart Grid Control Platform Direct Load Control Residential and Commercial & Industrial customers Distribution Line Sensors Permanent Peak Load Shift devices at commercial customers Electricity Storage Utility Solar installed on distribution poles 8

Integrated Control Platform Central point of integration, system supervision and control Integration of devices and sensors provides operational measurements on voltage, current, active power, reactive power, and peak load Platform will evaluate: State Configuration how operators can designate different classes of grid performance State Estimation confirm coordination of data to evaluate actual operation versus configured states Response Coordination evaluate how operator responses can be developed and displayed; automation Request Control evaluate system interaction with operators to restore normal state. Verification confirm verification of all operations 9 Direct Load Control Manages Residential and Commercial non-critical HVAC load Marketed to customers as Network monitoring and management views give utility operators visibility to Customer devices, Location on the grid, Status and state change 10

EasyGreen Marketing Messaging Customer Value Proposition Saves money on electric bill $50 gift card Helps the environment Voluntary participation Key Features EasyGreen manages air conditioners on hottest days of the year Helps JCP&L better manage peak electricity demand when it costs the most to produce Better grid management supports better energy cost management Two sensors manage central air conditioning systems and monitor temperature in homes to assure comfort Customer choice: Comfort Program +6 F Max Savings Program +9 F 11 EasyGreen Residential Marketing Plan Customer Acquisition Solicitation letter Door-to-door enrollment process Outbound calls with script Program Support 24/7 call center Program phone: 866-531-8030 Web presence & customer portal www.easygreen-jcpl.com Marketing materials Program brochure Installation door hanger Refrigerator magnet Installation van magnet Installation agreement Shirts with JCP&L / EasyGreen logo JCP&L IDs for door-to-door representatives and installation contractor 12

Web Site www.easygreen-jcpl.com Web site gives customers information and control of their participation in the EasyGreen Program 13 Lessons Learned Residential Deployment High Enrollment 29,000 eligible customers, 12% enrollment rate 40% of customers contacted personally enrolled Attribute to the Green messaging and attractive initial incentive Minimal cancellation rate; 3% of eligible customers Door-to-door most effective solicitation method Phone solicitation also successful, higher cancellation rate Residential equipment deployment should be within 2 weeks of sign-up to avoid cancellation 14

Lessons Learned Business Deployment Low Enrollment Enrollment rate for small to medium-sized business customer solicitation was worse than expected Attributed to: Complexity of the offering Difficulty in reaching decision maker Incentive offered to business customers Face-to-face meeting only effective business solicitation method, even for the small business customers Continue to explore ways to enroll Business Customers 15 Communications Network Agnostic 900MHz/2.4GHz Frequency-Hopping Spread Spectrum (FHSS) Radio; Wireless Mesh Network Cellular Backhaul JCP&L Regional Dispatch Operator 16

Lessons Learned Communications Deployment Deployment density is important with wireless mesh networks Focused marketing efforts in defined areas to support wireless mesh deployment is critical Due to voluntary participate, wireless network deployment should begin after 50% of residential deployments are complete Wireless Mesh Network device location is highly dependent on solicitation/enrollment success 17 Distribution Sensors Monitored and controlled by platform Support functions: Locational Load Profiling Power Factor Fault :Location Voltage Profile Device Control Voltage Regulation Control Capacitor Bank Control Insight into Sensor and Device Placement Advanced System Integration Modeling and Planning Benefits 18

Permanent Peak Load Shift Program Shifts air conditioning load to off-peak by 95% Improves load factor, permanent peak shift Installed at targeted commercial buildings Monitored and controlled by platform 19 Electricity Storage Substation Sited Electricity Storage Monitored and controlled by platform Transflow & PowerBlock Supports multiple customers Transportable Load Management Customer Electricity Storage Monitored and controlled by platform

Utility Solar AC ~200W solar module Monitored and controlled by platform Var support New Jersey Company