Syllabus P.G. Diploma in Journalism PAPER I Theories of Journalism and Mass Communication (JRN-I)

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1 Syllabus P.G. Diploma in Journalism PAPER I Theories of Journalism and Mass Communication (JRN-I) Aims : Students will be introduced to a variety of influential, competing ways of thinking about Media & Communication. They will be able to identify and critique the major different theoretical approaches to Media and Communication studies. Introduction to Journalism: Nature, Scope and definition of journalism, what is Journalism? Is it a craft? a profession or an industry? Role and responsibilities of a Journalist, What are Mass Media? Theories of the Press Communication, Public opinion and democracy. UNIT II : Introduction to Communications Nature, scope and definitions of communication. The communication process: - elements, barriers and distortions. The levels of communications: Intra personal, inter personal, group and mass communication, Feed back: Interpersonal communication feed back, mass communication feedback, communication models: V- shaped continuum, Shannon Weaver model, Weaver-Mass model, group communication model and HUB Model. UNIT III : New information and communication world order: Genesis of the NICWO, media imperialism Mc a Bride Commission. The media scene: The characteristics of the India Press. The present state of electronic media. The Indian film industry. UNIT IV : The Government and the mass media: A brief book into the Government media organizations. The press commissions. The press council of India. Electronic media autonomy. Chanda Committee, Varghese Committee, The Prasar Bharati. UNIT V : Functions of communication, Development communication: How development occurs? Mass media and National development. Traditional media: Action-oriented traditional media, audience situations, social institutions and traditional designs and motif. Introduction to mass communication research. 1. Fiske, John., Introduction to Communication Studies, Methew, London Schramm, Wilbur, The process and Effects of Mass Communication, Kinaid, Lawrance, C., Communication Theory, Eastern and Western Perspective, Academic Press Yadav, J.S., Communication in India: Some observation and Theoretical Implications (Mimeo) 11MC. 5. Duison, R. A., Socio linguistics, Cambridge University Press, Cambridge. 6. Information and Boradcasting Ministery s Annual Report. 7. Mass Media in India, Research and reference Division. 8. Many voices and one word, UNESCO 1

2 PAPER II Reporting (JRN-II) Aims : To develop student s skills in reporting, note-taking, interviewing, the use of contributed material by reworking hand outs from various sources. Introduction to News: Definitions, Classification, elements and gathering methods. The art of news writing: Leads, kinds of leads and body development Language of news writing : Newspaper English, The style book UNIT II : UNIT III : UNIT IV : What is reporting? Kinds of reporting, Objective reporting, Interpretative reporting, investigative reporting, Economic reporting, Speech reporting, Political reporting, Crime reporting and Sports reporting, Reporting Science and environment. Reporting for news magazines and periodicals, Interview, Techniques of conducting interview, Entertainment reporting, Film, Drama and book reviews, Feature: Kind of features, and feature writing. Reporting for Radio Writing for Radio & News Interviewing for Radio News Reporting for Television Difference in writing News casts A career in TV & Radio. UNIT V : freedom of Press in India, Parliamentary privileges and the press, obscenity, Defamation, Contempt of Court, The copyright Act. Registration of Newspapers and Books Act. The working Journalist Act. 1. Reporting by Mitchell V Charnley (K Holt, Reinnhart and Winston) 2. The Active Reporter : James Lewis (Vikas) 3. The Active News room (International Press Institute) 4. Ault, Emery & Agee, News reporting & writing. 5. Harris, J. The Complete Reporter. 6. Harris Julian, Leiter Kelly, Johnson Stanley The complete Reporter, Fundamentals of News Gathering writing and Editing, Macmillan Publishing Co. 7. Itohenberg, John, The Professinal Journalist (Holt, Rinchart & Winston, 1973) 8. MacDougall, curtis D. Interpretative Reporting, Macmillan (1977) 9. Rivers, William, Mass Media Reporting, writing and Editing, Harper & Row (1974) 10. Campben, Laurence R.V. Wolsely Ronald E. How to Report and Write the News Prentice Hall, Inc. (1961) 11. Fedler Fred, Reporting for the Print Media, HBJ, Harcourt Brace Jovanovich Publishers 2

3 PAPER III Editing JRN-III Aim : UNIT II : Editing is an integral part of Journalism. The Course is designed to train students to discard redundant words and hackneyed phrases, It is also structured to provide some vital tips on writing. Besides providing a hands-on training in Editing, the course is intended to acquaint the students into whole newspaper production process. Introduction to editing, tools of editing, Editing Glossary, Editing the wire copy, Proof reading, Style book, Fundamentals of Journalistic writing. lead writing, simple leads, complex leads, Novelty leads, Stacatto leads, Freak leads, Body development, Re-writing the news stories, Writing the headline, Headline requirement, Headline style, Counting the Headline, Editing Radio and Television copy. UNIT III : picture editing, Picture as copy, Enlarging, Reducing formula, Picture cropping, Picture selection, Caption writing. UNIT IV : An introduction to type, Classification of type faces, Type measurement, Type Selection and usage, Electronic Editing. UNIT V : Fundamentals of Newspaper design, Balance, Contrast, Proportion, Unity, Principles of page makeup, Vertical and horizontal makeup, Traditional and Modern Makeup concepts, Positioning, Name plate, Headlines, Box stories, Jump heads, Banner headlines, sub-heads, Front page makeup. - News Editing - Fried Feddlar - News Writing - Lyle Spencer - Modern Newspaper Production - F.W.Hodgins - Sub Editing - Jhon Mansfield 3

4 PAPER IV Advertising and Public Relations (JRN-IV) Aims : To enable the students to understand the practical aspects of advertising and public relations and to develop skills of writing copies and press releases. Nature, Scope and definitions of Advertising. Distinction between advertising, Publicity, Propaganda and Public relations, Functions of advertising, Classification of advertising, Social and economic aspects of Advertising, Advertising as a marketing tool, Criticism of advertising. UNIT II : Layout, requisites of a good layout, Elements of layout, weight distribution, Elements of Advertising, kinds of copy writing techniques. UNIT III : Nature, scope and definitions of public relations, publics, Their composition and characteristics, Public relation as a management concept and as a staff function, Public Relations department and counseling. Public Relations Process. The Public Relations Officer. UNIT IV : Tools of Public Relations, Press Relations, Employees Relations, Consumer Relations, Community Relations, Share holders Relations. UNIT V : Newspaper and Magazine advertising, Radio and Television commercials, Outdoor advertising, and Mail-order Advertising, Advertising Agency, Market Research, Public Relations in India. 1. James S. Norris, Advertising, Prentice Hall, Wright, Winter, Zegler, Advertising, Tata McGraw Hill, Chunawala Sethia, Foundations of Advertising, Theory and Practice, 1985, Himalaya Publishing House 4. Otto Kleppner, Advertising, Prentice Hall, Louis Kauffman, Essentials of Advertising, Harcourt Brace, Jovanovich, New York, Sam Black, Practical Public Relations, Universal, New Delhi, Fraser P. Seitel, Practice of Public Relations, Columbus Charles, E. Merill Pub. 8. Scott, M. Cutlip and Allen H. Center, Effective Public Relation, Prentice Hall, H. Frazier Moore, Public Relation, (Illinois, 1981) 10. J.M. Kaul, Public Relations in India, Naya Prakash,

5 PAPER V (PRACTICAL & VIVA-VOCE) news evaluation, News writing, news display. Conducting interview and interview writing. Feature, Profile, Obituary, Reviews, Editorials and lead articles. UNIT II : Proof reading, polishing lead, writing leads, writing headlines, Page layouts, Picture selection, Editing and writing, cut lines. UNIT III : Copy writing for newspapers and magazine, Headline and text writing, Writing Radio and TV commercials, Designing layout. UNIT IV : writing Press release, Press invitation, Speeches, Preparation of House Journals Company Pamphlets, Booklets, posters and other PR material. UNIT V : Opinion survey, Media Survey, content analysis, Media watching, Trend analysis, Visit to media centers. 5