Insurance Industry Resource Council Career Awareness Campaign
|
|
- Amelia Pearson
- 6 years ago
- Views:
Transcription
1 Insurance Industry Resource Council Career Awareness Campaign October 18, 2012 Sandra W. Harbrecht, President and CEO All content 2012 Paul Werth Associates
2 status report Goals for the first 90 days Building the program Laying a foundation for awareness IIRC Career Awareness Campaign 2
3 status report The first 90 days, what has been done... Career awareness workshop on August 15 with potential program partners: Preliminary benchmark interviews with workshop attendees Build consensus Identify opportunities and assets Brainstorm Met with JobsOhio, Ohio Department of Development, Meeting with Ohio Association of Health Plans and Ohio Board of Regents Multiple meetings with Ohio Department of Veteran Services Research into past success and target audiences Web audit of existing digital assets Creation of campaign plan IIRC Career Awareness Campaign 3
4 status report The first 90 days, what has been done... Presentation at the Ohio Insurance Institute Annual Meeting Development of launch initiative Identification of key spokespersons for campaign Establishment of media stories and development of a media launch strategy Formulation of an outline of a veterans initiative Identification of key concepts for a mid-career / displaced workers initiative Development of campaign branding concepts Preparation for focus groups and campaign testing IIRC Career Awareness Campaign 4
5 initial program partners Association of Ohio Life Insurance Companies Benjamin Logan High School- Family/ Consumer Science Vocational Deptartment Columbus State Community College - Center for Workforce Development Franklin University - Center for Professional Training and Development Gamma Iota Sigma Griffith Insurance Education Foundation JobsOhio Kent State University The Motorists Insurance Group Nationwide Insurance IIRC Career Awareness Campaign 5
6 initial program partners Ohio Association of Health Plans Ohio Insurance Institute - Education Committee Professional Insurance Agents Association of Ohio, Inc. State Farm Insurance Ohio Board of Regents Ohio Department of Veteran Services The Ohio Department of Insurance State of Ohio Office of Business Assistance Westfield Insurance IIRC Career Awareness Campaign 6
7 Program Goals IIRC Career Awareness Campaign
8 program goals 12-Months Build upon insurancecareers.org Launch campaign Launch media campaign Create awareness of launch of college programs Announce displaced worker certification initiative IIRC Career Awareness Campaign 8
9 program goals 24-Months Increase website traffic Launch of Ohio insurance industry military veterans career imitative Increase enrollment at college programs Analyze jobs forecast for industry/meeting demand IIRC Career Awareness Campaign 9
10 program goals 60-Months Increase website traffic Analyze jobs forecast for industry/meeting demand Increase in students enrolled in college programs Foster additional college programs online at community colleges and four-year institutions IIRC Career Awareness Campaign 10
11 Target Audiences IIRC Career Awareness Campaign
12 target audiences High School Students 123,937 graduated from high school in Ohio in 2011 Number expected to increase 25 percent college freshman undecided on major Challenge is to raise awareness of industry: Variety of opportunities, not just sales Work/life balance Good pay Chance to help make a difference in community and in people s lives Insurance is a career not just a job IIRC Career Awareness Campaign 12
13 target audiences College Students 25 percent college freshman undecided on major 50 percent of students change major once at college 50 percent change career direction after graduation Three out of five Ohio graduates have at least $25,000 in student loans 53 percent of recent college graduates are unemployed or underemployed Challenge is to raise awareness of industry: Variety of opportunities, not just sales Work/life balance Good pay IIRC Career Awareness Campaign 13
14 target audiences Mid-Career/Underemployed Readily available workforce ready to engage: 7.2 percent unemployment in Ohio 14 percent underemployment in Ohio Transferable skills like IT and marketing Raise awareness of the industry Variety of opportunities, not just sales Certification and degree programs: Easy entrance into the industry Alignment with industry needs IIRC Career Awareness Campaign 14
15 target audiences Veterans Unemployment among post 9/11 veterans was 29.1 percent in 2011 Unemployment among all veterans in Ohio was 16 percent Raise awareness of industry: Variety of opportunities, not just sales Transferable skills like IT, marketing and communications Educational opportunities available through the GI Bill: Retraining and certification opportunities provide quick entry into the workforce Degree programs IIRC Career Awareness Campaign 15
16 Messages IIRC Career Awareness Campaign
17 messages Insurance companies are stable Insurance companies offer opportunities in every discipline Insurance jobs provide flexibility and work/life balance Insurance companies help people Insurance companies offer good paying jobs IIRC Career Awareness Campaign 17
18 Nine Strategies for Success IIRC Career Awareness Campaign
19 nine strategies for success Strategy 1 - Branding the Campaign Strategy 2 - Campaign Website Strategy 3 - Identify Spokespersons Strategy 4 - Launch Event Strategy 5 - Media Relations Strategy 6 - Social Media/Digital Strategy Strategy 7 - Mid-Career/Veterans programs Strategy 8 - Advertising/Co-op Program Strategy 9 - Insurance Community Outreach IIRC Career Awareness Campaign 19
20 nine strategies for success Strategy 1 - Branding the Campaign Name the campaign: Call to action that engages the potential audiences Present concepts presented to IIRC advisory board Test concept with focus groups Logo development: Establish visual identity for the campaign Create style guide for logo use IIRC Career Awareness Campaign 20
21 nine strategies for success Strategy 2 - Campaign Website IIRC campaign site will serve as an entry point for talent Multiple functions of site: Information resource Job search resource Educational opportunities Engagement Beta version of insurancecareers.org online Target audience is students Ask a Pro Testimonial videos Career Paths focused on 16 key industry jobs IIRC Career Awareness Campaign 21
22 nine strategies for success Strategy 3 - Identify Spokespersons Identify key spokespersons that will be utilized in the campaign: Celebrity spokespersons Student/young professionals Mid-Career Veterans Industry leaders IIRC Career Awareness Campaign 22
23 nine strategies for success Strategy 4 - Launch Event Target a formal January launch for the campaign Partner with Governor s office, Department of Insurance, JobsOhio, Board of Regents / Columbus State Request Governor Kasich participation at an insurance industry CEO roundtable event Coordinate state-wide media outreach IIRC Career Awareness Campaign 23
24 nine strategies for success Strategy 5 - Media Relations Proactive media outreach: Print (daily papers, suburban papers, college newspapers, op-ed) Broadcast (TV, radio, radio tours) Digital (bloggers, career sites) Leverage spokespersons to humanize the campaign taking it from a concept to personal stories of success IIRC Career Awareness Campaign 24
25 nine strategies for success Strategy 6 - Social Media/Digital Strategy Social media will play a key role in carrying the campaign s engagement beyond the website by leverage a variety of content: Facebook Twitter YouTube LinkedIn Career Chats IIRC Career Awareness Campaign 25
26 nine strategies for success Strategy 7 - Mid-Career/Veterans programs Outreach to workforce ready target audiences: Ohio Veterans Mid-career/displace workers Opportunity to engage workforce ready candidates Opportunity to engage through education IIRC Career Awareness Campaign 26
27 nine strategies for success Strategy 8 - Advertising/Co-op Program Leverage the marketing impact of the program partners with co-op materials Create stand-alone ads for the campaign that could be placed by companies: Banner ads for use on company and partner webpages Ready to go print ads Radio ads PSA campaign through JobsOhio IIRC Career Awareness Campaign 27
28 nine strategies for success Strategy 9 - Insurance Community Outreach Leverage the 100,000 Ohio insurance industry employees Referrals of neighbors Referrals of family Referrals of friends IIRC Career Awareness Campaign 28
29 follow up For follow up questions or to request a copy of this deck, please feel free to contact me at or Sandy Harbrecht sharbrecht@paulwerth.com IIRC Career Awareness Campaign 29
30 Thank You
EXECUTIVE SUMMARY VALUES AND PRIORITIES VISION MISSION
EXECUTIVE SUMMARY The New Hampshire Workforce Innovation Board (WIB) and all of its partners have developed this Combined State Plan to show its dedication to a high quality workforce system that meets
More informationWest Alabama Regional Workforce Development Plan
West Alabama Regional Workforce Development Plan Region 3 Workforce Development Council January, 2009 Introduction Employers continue to be challenged in a dynamic, changing economic environment. Skill
More informationMONSTER EMPLOYER ENGAGEMENT GUIDEBOOK
MONSTER EMPLOYER ENGAGEMENT GUIDEBOOK WE USE MONSTER BECAUSE IT S THE BRAND MOST RECOGNIZED BY EMPLOYERS. DALE PEINECKE, COMMISSIONER, WASHINGTON EMPLOYMENT SECURITY DEPARTMENT POSITION YOURSELF FOR EMPLOYER
More informationAGENCY OVERVIEW WE RE OLOGIE
AGENCY OVERVIEW WE RE OLOGIE ABOUT OLOGIE WHAT DOES OLOGIE DO? ABOUT OLOGIE WHAT DOES OLOGIE DO? We re a branding and digital agency. We are researchers, strategists, designers, storytellers, and problem
More informationBrand Repositioning. Ready, Set, Go: The Plan for 2011
Brand Repositioning Ready, Set, Go: The Plan for 2011 Objectives Redefine mentoring in a more powerful and empowering way based on what we achieve. Reposition Big Brothers Big Sisters from a place to volunteer,
More informationJoin the European Vocational Skills Week in 2017 and Discover Your Talent!
20-24 November 2017 Join the European Vocational Skills Week in 2017 and Discover Your Talent! Guidelines to organising your own event or activity #EUVocationalSkills DG EMPL - Guidelines Print.indd 1
More informationOne Mission. Many Voices.
One Mission. Many Voices. Farm Credit s new national messaging campaign One Mission. Many Voices. will use the voices of Farm Credit customers, employees and board members to send a powerful message to
More informationAction Items and Planned Outcomes #1 Organizational Value
2019 Business Plan Action Items and #1 Organizational Value Align operations with member needs 1. Articulate the value proposition to current and future members including direct and indirect return on
More informationPostgraduate Diploma in Digital Marketing ONLINE. Validated by the Syllabus Advisory Council (SAC)
Postgraduate Diploma in Digital Marketing ONLINE Validated by the Syllabus Advisory Council (SAC) Content Postgraduate Diploma in Digital Marketing Welcome Course overview Course content How is the course
More informationDI10.2 DISABILITY ACCESS AND INCLUSION ADVISORY COMMITTEE RECRUITMENT OF EQUITY SEEKING GROUPS
DI10.2 DISABILITY ACCESS AND INCLUSION ADVISORY COMMITTEE RECRUITMENT OF EQUITY SEEKING GROUPS 1 RECRUITMENT & HIRING What we re currently doing All job postings contain the following language: Committed
More informationOperational Plan
2013-2014 Operational Plan Goal 1 Student learning and Success: Ensure student learning and success by promoting an innovative and supportive learning environment. 1.1 Offer and promote a variety of programs
More informationHow to Earn Media in a Social Media World
How to Earn Media in a Social Media World Doug Simon President & CEO D S Simon Media @DSSimonDoug Tim Haslam Managing Director, Principal SWNS Media Group @72PointUS Are You Using Social to Drive Earned?
More informationCity of Scottsbluff, Nebraska Monday, September 15, 2014 Regular Meeting
City of Scottsbluff, Nebraska Monday, September 15, 2014 Regular Meeting Item Reports1 Council to discuss and take action on the Scottsbluff Public School District High School Bond issue. Staff Contact:
More informationSource Media Kit. Source is a digital directory of suppliers to the not-for-profit and social sector. Businesses do better on Source.
2018 Media Kit Source Businesses do better on Source. probonoaustralia.com.au/source Source is a digital directory of suppliers to the not-for-profit and social sector. Source is digital Reach Australia
More informationSponsorship Opportunity 2017
Sponsorship Opportunity 2017 OBJECTIVE Increase awareness and understanding among targeted nationwide consumer audience of their role in the chain of prevention in food safety, and simple actions they
More informationMaryland Beginning Farmer Needs Assessment
Maryland Beginning Farmer Needs Assessment Shannon Dill Extension Educator, AGNR sdill@umd.edu Benjamin Beale Extension Educator, AGNR bbeale@umd.edu Hannah Shear Beginning Farmer Coordinator hshear@umd.edu
More informationDeveloping an Outreach Plan
Developing an Outreach Plan Step 1: Identify your target audience(s) Who is/are your target audience(s)? What are the key characteristics of your target audience(s) that are important for tailoring your
More informationSocial Media Audit Guidelines and Checklist
Social Media Audit Guidelines and Checklist Client: Date of Audit: Purpose of Audit- Questions to Have in Mind What the company is trying to achieve through social media marketing? How good the company
More informationMarketing Services for Q2 Customers CAPABILITIES BROCHURE
Marketing Services for Q2 Customers CAPABILITIES BROCHURE End User Marketing, Creative Services, and Advisory Services We focus on being a strategic partner for future growth and providing the tools and
More informationMarketing Services for Q2 Customers CAPABILITIES BROCHURE
Marketing Services for Q2 Customers CAPABILITIES BROCHURE End User Marketing, Creative Services, and Advisory Services We focus on being a strategic partner for future growth and providing the tools and
More informationPostgraduate Diploma in Digital Marketing
Postgraduate Diploma in Digital Marketing ADVANCED 130 HOURS STUDY ONLINE digitalmarketinginstitute.com Validated by the Industry Advisory Council. Including members from Content Postgraduate Diploma in
More informationThe Why. Evolution of the Times Competition in the Marketplace Communicating with millennial parents
The Why Evolution of the Times Competition in the Marketplace Communicating with millennial parents The How - Get Prepared Your online presence is no longer just a website. It s one that creates conversations.
More informationStrategic Communication, Marketing, and Training Capabilities
Strategic Communication, Marketing, and Training Capabilities The Team Who we are. ARA s Strategic Communication and Training Group comprises professional marketing, business communication, cognitive science,
More informationEmily Rawlings 2018 Regional Service Award winner
Partnering with the Seven News Young Achiever Awards will establish you as an industry leader, whilst providing a high profile platform for you to demonstrate and amplify your Corporate Social Responsibility.
More informationHow to Do Business with Oakland Workforce Investment Board
How to Do Business with Oakland Workforce Investment Board OVERVIEW Goal: Building Awareness and Capacity Implementation of WIOA drives change Overview of Oakland Workforce Investment Board Purpose and
More informationVICE PRESIDENT, MARKETING & COMMUNICATIONS
VICE PRESIDENT, MARKETING & COMMUNICATIONS The Vice President, Marketing & Communications assumes both the strategic and tactical responsibilities for leading the Marketing & Communications department
More informationAdvanced Social Media Marketing for Business
Advanced Social Media Marketing for Business About This Certificate Program Certificate Title: Advanced Social Media Marketing for Business Class Dates and Locations: Virtual, 2/4/2019 5/19/2019 Term /
More informationA NEW ERA IN CAMPUS RECRUITING: LEVERAGING TECHNOLOGY TO RECRUIT TOP STUDENTS
Madeline Laurano Co-Founder & Chief Research Officer Aptitude Research Partners A NEW ERA IN CAMPUS RECRUITING: LEVERAGING TECHNOLOGY TO RECRUIT TOP STUDENTS As job openings hit a record high with unemployment
More informationA Creative List of Marketing Tools
Go through the list and indicate which marketing tools you're currently using and if you think you're doing a good job and which you aren't using now but might be worth considering as you plan and prioritize.
More informationUnderstanding and Using Program Data for Different Audiences. Kansas City - February 7 th, 2018
Understanding and Using Program Data for Different Audiences Kansas City - February 7 th, 2018 Communications Plan HPOG Communications Plan: Using Evaluation Results to Improve Services HPOG s Goal: Develop
More informationREQUEST FOR PROPOSALS
REQUEST FOR PROPOSALS EDC of Western MA Greater Springfield Convention and Visitors Bureau Tourism and Economic Development Brand EDC of Western MA / GSCVB Tourism & Economic Brand Development RFP Feb
More informationTVNZ AdEffect Series. Great media strategy drives FMCG new product launch success
TVNZ AdEffect Series Great media strategy drives FMCG new product launch success This was an FMCG new product launch to a mass audience using a multi-media campaign that ran for four months. In our research
More informationRecruitment Strategies in Today s Online World: Attracting Veterans and the Long-Term Unemployed
Recruitment Strategies in Today s Online World: Attracting Veterans and the Long-Term Unemployed Presented by: Adrienne Schleigh, Client Relationship Manager Andrea Muller, Sr. Affirmative Action Project
More informationWorkshop: Digital Marketing Audit
Workshop: Digital Marketing Audit Merge Forward Approach Digital Marketing Audit It s Your Brand s Presence Website Brand Website Social Media Personal / Human Why is it important? Alignment People Company
More informationBECOME A WHAT IS YOUR NICHE? DIPLOMA OF SOCIAL MEDIA MARKETING #10118NAT
BECOME A QUALIFIED SOCIAL MEDIA MARKETER WHAT IS YOUR NICHE? DIPLOMA OF SOCIAL MEDIA MARKETING #10118NAT CONTENTS TABLE OF 1 OUR VISION 2 CAREERS 3 HOW DOES IT WORK? 4 COURSE STRUCTURE 5 COURSE STRUCTURE
More informationBest Practices in Workforce Development
Best Practices in Workforce Development Presented at the 2007 NTMA Annual Convention February 8, 2007 Jeffrey N. Stoller Deputy Executive Director John J. Heldrich Center for Workforce Development Rutgers,
More informationEmployee Advocacy: Training & Activation Best Practices Liz Brown Bullock, CEO Social Arts & Science
Employee Advocacy: Training & Activation Best Practices Liz Brown Bullock, CEO Social Arts & Science Institute (SASI) @getsasi @lizbbullock What is Employee Advocacy? Employee Advocacy is empowering your
More informationWhat is FHA TV? Sample videos: Daily event highlights videos On-site competitions and various activities Social media video clips and posts
What is FHA TV? On-site filming and broadcasting around the trade show and online Professional presenter to host the FHA TV channel, facilitate 1-min product pitches, as well as conduct exhibitor and visitor
More informationFINDING FAYETTE COUNTY S STORY A NEW BRAND AND MARKETING BLUEPRINT TO DRIVE JOBS, TALENT AND INVESTMENT TO FAYETTE COUNTY, GA
FINDING FAYETTE COUNTY S STORY A NEW BRAND AND MARKETING BLUEPRINT TO DRIVE JOBS, TALENT AND INVESTMENT TO FAYETTE COUNTY, GA About DCI Partner with Top Brands A SMALL SAMPLING OF OUR CLIENTS Countries
More informationMay 2019 Sponsorship Guide
May 2019 Sponsorship Guide www.buildingsafetymonth.org What is Building Safety Month? Building Safety Month is an annual public awareness campaign culminating in May that is celebrated by jurisdictions
More informationUsing Employee Resource Groups to Increase Diversity
Using Employee Resource Groups to Increase Diversity What is an Employee Resource Group (ERG)? Employee Resource Groups (ERGs) can go by other names, such as affinity groups or networking groups. These
More informationWhy Use Consumer Advertising Materials With Members?
Why Use Consumer Advertising Materials With Members? Target REALTORS with NAR advertising materials to: Strengthen pride in the REALTOR community Reinforce a valuable REALTOR member benefit Show members
More informationONLINE & SOCIAL MEDIA. Targeted websites to reach State & Local Government and Education Leaders
ONLINE & SOCIAL MEDIA Targeted websites to reach State & Local Government and Education Leaders A Highly Targeted State, Local & Education Audience With more than 5.5 million visitors annually to the e.republic
More informationMay 2019 Sponsorship Guide
May 2019 Sponsorship Guide www.buildingsafetymonth.org What is Building Safety Month? Building Safety Month is an annual public awareness campaign culminating in May that is celebrated by jurisdictions
More informationBrand Strategy Plan and Marketing Communications Program March 2018
Brand Strategy Plan and Marketing Communications Program March 2018 Illinois Association of Court Appointed Special Advocates 207 West Jefferson Suite 303 Bloomington, Illinois 61701 Situation The Illinois
More information8 STEPS TO BREAK INTO THE LUCRATIVE NIGERIAN BUSINESS MARKET
8 STEPS TO BREAK INTO THE LUCRATIVE NIGERIAN BUSINESS MARKET A Special Report by Rita Okoye Table Of Contents Content Page Introduction 2 Define Your Marketing Solution 2 Align Your Message To The Nigerian
More informationlearningpeople.co.uk #work2live #RUdigital
Digital marketing is everywhere Our digital marketing training covers search engine optimisation, social media, Google Analytics, pay per click, strategy, planning, email marketing and lots more. Perfect
More informationELLEV ADVERTISING AGENCY COMPANY & SERVICES OVERVIEW
We re full of bright ideas! ELLEV ADVERTISING AGENCY COMPANY & SERVICES OVERVIEW WWW.ELLEV.COM INFO@ELLEV.COM 843.902.7107 WELCOME HERE IS A BIT ABOUT WHAT WE DO AND HOW WE SUCCESSFULLY MARKET YOUR BUSINESS
More informationMarketing-Public Relations Annual Report Western Illinois University -Quad Cities. Current Year Fiscal Year 2012
Marketing-Public Relations Annual Report Western Illinois University -Quad Cities Current Year Fiscal Year 2012 I. Accomplishments and Productivity for 2011 A. Give a brief review of goals and objectives
More information#prnbig3. Case Studies in Successful Visual Storytelling. Doug Simon President & CEO D S Simon Productions
Case Studies in Successful Visual Storytelling Doug Simon President & CEO D S Simon Productions Twitter: @DSSimon Allison Robins Director of Global PR, Zumba Fitness Twitter: @allison28 or @Zumba Dane
More informationIs TV right for your story? Satellite Media Tours TV & Beyond Options That Meet Your Needs What to Expect # Tips for Maximizing Your SMT.
TABLE OF CONTENTS Is TV right for your story? Satellite Media Tours TV & Beyond Options That Meet Your Needs What to Expect # Tips for Maximizing Your SMT Next Steps 2 IS TV RIGHT FOR YOUR STORY? How do
More informationTurning Employees into Brand Advocates. 4 Steps to an Effective Employee Engagement Program
Turning Employees into Brand Advocates 4 Steps to an Effective Employee Engagement Program Engaged employees are the lifeblood of every successful business. They speak positively about your company to
More informationMOST PRODUCTIVE RECRUITMENT MARKETING STRATEGIES
MOST PRODUCTIVE RECRUITMENT MARKETING STRATEGIES Even though many recruiters see it as a top of the funnel activity, it is actually a pre-funnel activity. Meaning, recruitment marketing starts before you
More informationCareer Development Corporate Sponsorship
Career Development Corporate Sponsorship Game Plan is a comprehensive student-athlete development platform that aligns athletic departments, student-athletes and employers for the good of all. Corporate
More informationRecruit, Hire and Onboard the Right Talent. White Paper. Developing Strategy and Using New Tools Are Critical. Sponsored by
Ventana Research: Recruit, Hire and Onboard the Right Talent Recruit, Hire and Onboard the Right Talent Developing Strategy and Using New Tools Are Critical White Paper Sponsored by 1 Ventana Research
More informationOffice of Strategic Communication QUARTERLY IMPACT REPORT: Q4 FY17
Office of Strategic Communication QUARTERLY IMPACT REPORT: Q4 UIOWA.EDU Q4 Highlight: Sessions on uiowa.edu originating from outside the United States soared 48 percent year-over-year, exceeding 115,.
More information2018 AAPA COMMUNICATIONS AWARDS PROGRAM
2018 AAPA COMMUNICATIONS AWARDS PROGRAM Classification: 5. Community/ Education Outreach Port Category: 3 Submission: Port of San Diego: Port Master Plan Update Submitted May 1, 2018 1 Table of Contents
More informationOut & Equal: Powerful Branding Concepts Workshop. Chubb Group of Insurance Companies
Out & Equal: Powerful Branding Concepts Workshop Chubb Group of Insurance Companies Agenda What is a Brand Why Branding Matters Evaluating Your Group s Brand Developing a Branding Strategy Implementing
More informationThe world has changed. Business now looks for you.
The world has changed. Business now looks for you. Social Media is here to stay If you love what you do and have a sincere interest in those individuals that you meet along the journey, then not only will
More informationEMPLOYEE COMPENSATION & HR PRACTICES IN PORK PRODUCTION Report
EMPLOYEE COMPENSATION & HR PRACTICES IN PORK PRODUCTION 6-7 Report 7 Pork Board, Des Moines, IA, USA. This message funded by America s Pork Producers and the Pork Checkoff. Table of Contents Section I:
More informationHow To Increase Business Leads Using LinkedIn
How To Increase Business Leads Using LinkedIn Are you looking for an easy and effective way to bring more traffic to your company website and generate more leads for your business? ParasolLeads, a division
More informationADMINISTRATION & SECRETARIAL FACULTY
ADMINISTRATION & SECRETARIAL FACULTY Digital Business Leadership: Mastering Social Media Activities and Leading Digital Transformation Phone: +27 12 772 3260 Fax: 086 654 2429 E-mail: Registrations@cacbd.co.za
More informationRedefining Recruitment Marketing
Making your jobs irresis&ble. Redefining Recruitment Marketing Insight and Technology to Locate, Attract, and Hire the Right Talent. 315 West 36th Street, 2 nd Floor New York, NY 10018 212.531.5713 Michael
More informationSPONSORSHIP OPPORTUNITIES
SPONSORSHIP OPPORTUNITIES IN 2015, TAKE YOUR BRAND TO A NEW, GLOBAL AUDIENCE: LONDON, UK Sponsorship of the Dubai Property Show offers an unrivalled opportunity to be featured as the key player within
More informationMapping Your Future. Media & Advertising. What is Media and Advertising?
Mapping Your Future What is Media and Advertising? New York City is one of the biggest media and advertising centers in the world. Advertising is a way of communicating used to persuade an audience. Media
More informationVICE PRESIDENT ENROLLMENT, MARKETING and COLLEGE COMMUNICATIONS POSITION SUMMARY
VICE PRESIDENT ENROLLMENT, MARKETING and COLLEGE COMMUNICATIONS POSITION SUMMARY The vice president is responsible for executive leadership and overall management of the key functions of enrollment, marketing,
More informationA BEST PRACTICES GUIDE TO DESIGNING STRATEGIC COMMUNICATIONS TOOLS
A BEST PRACTICES GUIDE TO DESIGNING STRATEGIC COMMUNICATIONS TOOLS FLATE Florida Advanced Technological Education a National Science Foundation Regional Center of Excellence 10414 E Columbus Drive Tampa,
More informationOutcomes from NIFI Deliberative Discussion Groups --- Improving Workforce Development -- Think Regional April 28, 2017
Outcomes from NIFI Deliberative Discussion Groups --- Improving Workforce Development -- Think Regional April 28, 2017 Overview of the Skilled Workforce Development Issue in Southwest Ohio 1. There exists
More informationTurn and Talk. Two to Tango: The Case for Print and Digital Together J. Aromin and S. Mead, Whitby School
Turn and Talk Think about a specific fundraising or admissions initiative you ve promoted. Brainstorm with your neighbor about the following questions: What was your strategy? How did you allocate your
More informationTOOL 9.4. HR Competency Development Priorities. The RBL Group 3521 N. University Ave, Ste. 100 Provo, UT
TOOL 9.4 HR Competency Development Priorities The RBL Group 3521 N. University Ave, Ste. 100 Provo, UT 84604 801.373.4238 www.hrfromtheoutsidein.com [9.4] HR COMPETENCY DEVELOPMENT PRIORITIES Directions:
More informationFinding diverse talent from your local community. wforce.org
Finding diverse talent from your local community wforce.org Workforce Opportunity Services (WOS) is a leading 501(c)(3) nonprofit committed to developing the skills of untapped talent from underserved
More informationPROPOSED MOTION (S): Approve the Marketing Plan and forward to the WIB for final approval.
TO: Program Planning & Development DATE: 5/25/06 FROM: WIB Staff SUBJECT: Marketing Plan X For Action For Information For Discussion PROPOSED MOTION (S): Approve the Marketing Plan and forward to the WIB
More informationGrowing Brand & Enrollment through Social Media: Tips for Community Colleges
Growing Brand & Enrollment through Social Media: Tips for Community Colleges Mike Barzacchini, Director, Marketing Services Harper College, Palatine, Illinois Today s Goals: 1. Show how social media can
More informationJOIN US IN CELEBRATING NATIONAL MENTORING DAY OCTOBER 27TH
GET INVOLVED GUIDE JOIN US IN CELEBRATING NATIONAL MENTORING DAY OCTOBER 27TH Everyone from individuals, companies, schools, colleges, universities, communities, local government and authorities are encouraged
More informationGUIDE Introduction to Social Networks. A Guide to Getting Started on Social Media
GUIDE Introduction to Social Networks A Guide to Getting Started on Social Media Introduction to Social Networks A Guide to Getting Started on Social Media Getting Started With a growing number of social
More informationHenman Communications Thomas House 84 Eccleston Square London SW1V 1LP. +44 (0)
Henman Communications Thomas House 84 Eccleston Square London SW1V 1LP +44 (0)7810 448782 rph@henmancom.com www.henmancom.com Henman Communications is the trading name of Henman Communications Limited.
More information6 Steps to Social Media Success for Law Firms
6 Steps to Social Media Success for Law Firms 6 STEPS TO SOCIAL MEDIA SUCCESS FOR LAW FIRMS By Bria Burk Androvett Legal Media & Marketing Social media is a great way to share firm news about new hires,
More informationCompany Pages.
www.linkedin.com/companies Copyright 2011 LinkedIn Corporation. LinkedIn, the LinkedIn logo, and InMail are registered trademarks of LinkedIn Corporation in the United States and/or other countries. All
More informationHR Florida Leadership Conference Rosen Shingle Creek- Orlando, FL
24th Annual HR Florida Leadership Conference January 7, 2017 POWER UP! Education and Workforce Readiness How Chapters can get ENGAGED! The Challenge The need for skilled, well-educated workers is growing
More informationWE TAKE MARKETING SERIOUSLY!
WE TAKE MARKETING SERIOUSLY! Einteractive Marketing Solution is a full-service marketing agency offering a customized collection of turnkey business solutions and services designed to help you reach, convert
More informationImprove Your Social Media Engagement
Improve Your Social Media Engagement Process, Teams, and Success Stories from TPL Mabel Ho Michelle Leung Melanie Boatswain-Watson Bill Vrantsidis 100 branches 70% of Torontonians used the library 1 in
More informationJOIN US MAY 18, 2019 WHAT: WHERE:
JOIN US MAY 18, 2019 WHAT: A Hero Dinner to Benefit Boot Campaign WHERE: Strawberry Pines 1287 W FM 476 Poteet, Texas 78065 Join us for a patriotic evening of live music, great food, and meet veterans
More informationMarketing-Public Relations Annual Report Western Illinois University -Quad Cities. Current Year Fiscal Year 2011
Marketing-Public Relations Annual Report Western Illinois University -Quad Cities Current Year Fiscal Year 2011 I. Accomplishments and Productivity for 2011 A. Give a brief review of goals and objectives
More information2016 Virginia Public Relations Awards Category Descriptions
2016 Virginia Public Relations Awards Category Descriptions Capital Award Categories 1. MEDIA RELATIONS Consumer Products Tactics, programs and events driven entirely by media relations. Submit press releases,
More informationHo it all began... How
Ho it all began... How Partnerships Pro Football Hall of Fame, Governmental Entities and Volunteers Travel & Tourism Sponsorships Media Support Economic Impact History September 7, 1963 Pro Football Hall
More informationFlorida s Employment First Multi- Agency Long- Term Communications Plan October 2014
Florida s Employment First Multi- Agency Long- Term Communications Plan October 2014 This is a long- term communications plan as part of Florida s Employment First Initiative to advance employment opportunities
More informationMarketing to SMBs in 2011
Marketing to SMBs in 2011 May 16, 2011 One Mifflin Place, Suite 316 Cambridge, MA 02318 www.bbionline.com 617-868-6369 Bredin overview Insight: Original market research Outreach: Lead generation, nurture
More informationInbound Marketing Certification
Lesson 1: Inbound Marketing Fundamentals Buyers today are more empowered. Buyers have information readily available to them by simply doing a quick search on their mobile phone. As technology has changed
More informationSTEUBEN COUNTY 2019 BUDGET REQUEST
STEUBEN COUNTY 2019 BUDGET REQUEST July 9, 2018 The mission of Finger Lakes Wine Country Tourism Marketing Association is to establish Finger Lakes Wine Country as the top-of-mind brand. Revised by FLWC
More informationFULL-TIME PROGRAM DIGITAL MARKETING
FULL-TIME PROGRAM DIGITAL MARKETING 1 Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they d like to go. Seth Godin Great
More informationLORD FORTE FOUNDATION
HOSPITALITY LEISURE TOURISM LORD FORTE FOUNDATION KickStart 2014 Evaluation Report Supported by LORD FORTE FOUNDATION KickStart 2014 Evaluation Report March 2015 INTRODUCTION The following report evaluates
More informationHigher National Unit specification. General information for centres. Unit code: F6JJ 34. Unit purpose:
Higher National Unit specification General information for centres Unit title: Building an e-business Unit code: F6JJ 34 Unit purpose: This Unit is designed to provide candidates with an understanding
More informationCreative Ideas for Your #BrooklynGives Campaign
Creative Ideas for Your #BrooklynGives Campaign August 1, 2018 What YOU want to get out of today Benefits of and strategies for participating in #GivingTuesday and #BrooklynGives Creative ways to reach
More informationMCF. mcf.org.uk /vote. mcf.org.uk/vote. awards. MCF Community Awards Tercentenary Fund Promote the Vote!
MCF Community Awards Tercentenary Fund Promote the Vote! Top tips for encouraging members of your Province and local community to vote TV MCF awards mcf.org.uk /vote mcf.org.uk/vote Welcome to your guide
More information10118NAT Diploma of Social Media Marketing
10118NAT Diploma of Social Media Marketing Get the skills that employers really want. Unrivalled support. Delivered with care. Absolute flexibility. Your way, your terms. Change the world on your terms
More informationBusiness Engagement and Services RFP
Business Engagement and Services RFP Goals of the RFP The City of Oakland, Office of Economic and Workforce Development / Oakland Workforce Investment Board (OWIB) seeks experienced organizations to provide
More informationCollaborative Mentoring Webinar Series
Collaborative Mentoring Webinar Series [IMAGE] Leveraging National Mentoring Month November 21, 2013 2013 Collaborative Mentoring Webinar Series Planning Team Sarah Kremer, Friends for Youth Michael Garringer,
More informationQuad Cities Marketing & Public Relations. Annual Report. March 18, 2010 Tami Seitz Director of Marketing & Public Relations, Quad Cities
Quad Cities Marketing & Public Relations Annual Report March 18, 2010 Tami Seitz Director of Marketing & Public Relations, Quad Cities Report Overview Mission & Purpose FY 2010 & Accomplishments FY 2011
More informationTRADITIONAL MEDIA. -more-
PROJECT CATEGORIES (Correlates to the national Bronze Anvil Awards) A project is typically oriented to a single tactic, activity or event. The project should be a part of an overall public relations program
More informationYour Talent Pipeline Playbook
INVEST IN INTERNS a Research ebook by: ENGAGE AND INTERACT EMBRACE SOCIAL MEDIA MAKE IT MOBILE BUILD TALENT POOLS 8 Key Strategies for Connecting with Candidates CONNECT WITH PASSIVE CANDIDATES Your Talent
More information