LIST OF TABLES. SL. No Particulars Page No. Table 4.1 Demographic details of respondents 121. Table 4.2 Gender and Advertisement 123

Transcription

1 LIST OF TABLES SL. No Particulars Page No Table 4.1 Demographic details of respondents 121 Table 4.2 Gender and Advertisement 123 Table 4.3 Gender and Frequency of watching Advertisements 123 Table 4.4 Gender and Stimulations for Watching Advertisements 124 Table 4.5 Gender and Advertisement's focus on women 125 Table 4.6 Gender and portray of women 126 Table 4.7 Opinion on Now a Day We Find Advertising Everywhere 128 Table 4.8 Table 4.9 Table 4.10 Table 4.11 Opinion on Advertising is necessary to increase the sale of product. Opinion on Advertisements Have Become a Part of Our Lives Opinion on Advertisements Are Educative, Informative and Product Opinion on Most of the people don't pay much attention to advertising Table 4.12 Opinion on Most of the advertisements are interesting 135 Table 4.13 Table 4.14 Table 4.15 Table4.16 Opinion on Most of the advertisements are annoying/ irritating Opinion on Almost all advertisements use women to represent their products Opinion on The erotic images of women are common in today's advertising world OpiniononI Don't Prefer Purchasing a Brand Advertised with Erotic Images of Females

2 Table4.17 Table 4.18 Table 4.19 Table 4.20 Table 4.21 Table 4.22 Table 4.23 Table 4.24 Table 4.25 Table 4.26 Table 4.27 Table 4.28 OpinionAdvertisements Depicting Erotic Images of Females Lowers the Image Of A Brand Opinion on : I prefer purchasing products of that brand which are free from erotic images of women in their advertisements Opinion on :' It is against my ethics to use products of that brand which are advertised with erotic images of women Opinion on :' Regardless to advertisement I continue purchasing a particular brand of soap as I am using it for many years Opinion on : Regardless to advertisement I continue purchasing a particular brand of deodorant if I am comfortable with that brand Opinion on : Regardless to advertisement I continue using a particular brand of clothes if it is of a high quality Opinion on : Regardless to advertisement I continue using a particular brand of tooth paste as I have been using it since my child hood Opinion on : Regardless to advertisement I continue using a particular brand of hair oil as I am satisfied with that brand Opinion on : Erotic image of women in advertisements motivates me for purchasing a particular brand Opinion on : Erotic image of women in advertisements attracts my attention in purchasing a brand Opinion on : Erotic images of women in advertising draw my attention away from the brand Opinion on : The erotic image of women in advertising is essential for marketing the product

3 Table 4.29 Table 4.30 Table 4.31 Table 4.32 Table 4.33 Table 4.34 Table 4.35 Table 4.36 Table 4.37 Table 4.38 Table 4.39 Table 4.40 Opinion on : The advertisements featuring only the product is less appealing than advertisements using erotic images of females Opinion on : The advertisements featuring only the product is more appealing than advertisements using erotic images of females Opinion on : More number of brand names can be recalled when erotic images of women are used in advertisements attracts customer's attention for a product draws customer's attention away from the product creates demand for that product which is advertised increases sales of that product which is advertised lowers the brand image draws the attention of the customers away from product information Opinion on : The erotic image of women in advertising is not essential for marketing products Opinion on : The erotic images of women in advertisements give very good publicity for an advertisement Opinion on : Women in advertisements are projected in fashionable and glamorous roles

4 Table 4.41 Table 4.42 Table 4.43 Table 4.44 Table 4.45 Table 4.46 Table 4.47 Table 4.48 Table 4.49 Table 4.50 Table 4.51 Table 4.52 Table 4.53 Opinion on : A very few advertisements portray women as educated and career oriented Opinion on : Women in advertising are portrayed as alluring and decorative objects Opinion on : Deodorant advertisements depict partially clad females Opinion on : Advertisements portraying the erotic images of women are interesting to watch Opinion on : The advertisements containing erotic images of females are more appealing compared to other advertisements Opinion on : It is a pleasure to watch the erotic images of females in advertisements Opinion on : Erotic images of women in advertisements are offensive Opinion on : Deodorant advertisements are not interesting to watch as most of them portray partially clad females Opinion on : The erotic image of females in advertisements attracts the immediate attention Opinion on : Erotic image of females in advertisements last long in the minds of men and women Opinion on : Men pay more attention to erotic images of females in advertisements Opinion on : I discuss about the erotic images of females in advertisements with my friends Opinion on : Advertisements for shaving gel are eyecatching

5 Table 4.54 Table 4.55 Table 4.56 Table 4.57 Table 4.58 Table 4.59 Table 4.60 Table 4.61 Table 4.62 Table 4.63 Table 4.64 Table 4.65 Table 4.66 Opinion on : Advertisements portray women in most of their daily activities Opinion on : Advertisements suggest that women do not make important decisions Opinion on : Advertisements suggest that women are fundamentally dependent upon men Opinion on : Most of the advertisements suggest that a women's place is at home Opinion on : Most of the advertisements do not represent the personality of Indian woman Opinion on I Do Not Like Women in Advertisements to Be Portrayed As Decorative and Alluring Opinion on I like Women in Advertisements to Be Portrayed In Accordance With the Indian Culture Opinion on I Like Women in Advertisements to Be Portrayed As Working and Also In a Wide Variety of Career Settings Opinion on Advertisements Should Emphasize More on the Product Rather Than Female Models and Figures Opinion on It Is Unnecessary to Show Women in Advertisements Related to Male Products Opinion on I like Women in Advertisements to be depicted In a Leadership Capacity Opinion on 'Women in Advertisements Should Be Portrayed in Responsible Working Capacities Opinion on Women in advertisements should be portrayed as they really are

6 Table 4.67 Table 4.68 Table 4.69 Table 4.70 Table 4.71 Table 4.72 Table 4.73 Table 4.74 Opinion on Advertisements should be educative and informative Opinion on An Advertisement Should Depict a Positive Portrayal of Women Opinion on Advertisements Should Focus On Average Indian Women Opinion on Advertisements should not focus only on women of the upper strata of the society Opinion on Advertisements Should Not Portray Women In Derogatory and Stereotype Ways Opinion on Advertisements Should Project Women in Diverse Roles Opinion on Over All I Believe That the Portrayal of Women in Advertisement Is Changing For Better Opinion on Women in Advertisements Should Represent Only Those Products with Which They Are Concerned