Online radio in the U.S.

Transcription

1 Online radio in the U.S.

2 Online radio in the U.S. Overview

3 data Overview 7 U.S. music industry - revenue distribution H1 2017, by source Distribution of music industry revenue in the United States in 1st half 2017, by source Revenue share Streaming Digital downloads Physical Synchronization Note: United States; H Further information regarding this statistic can be found on page 51. Source: RIAA ID

4 data Overview 8 Music streaming revenue in the U.S Revenue from music streaming in the United States from 2010 to 2017 (in billion U.S. dollars) Revenue in billion U.S. dollars H Note: United States; 2010 to 2017 Further information regarding this statistic can be found on page 52. Source: RIAA ID

5 Overview 9 Digital Market Outlook: users of digital music in the U.S , by format Number of digital music users in the United States from 2016 to 2022, by format (in millions) Chart Title Downloads Streaming Number of users in millions * 2018* 2019* 2020* 2021* 2022* Note: United States; 2016 Further information regarding this statistic can be found on page 53. Source: Statista; Statista DMO ID

6 data Overview 10 Music streaming revenue worldwide Music streaming revenue worldwide in 2015 and 2016 (in billion U.S. dollars) Revenue in billion U.S. dollars Note: Worldwide; 2015 and 2016 Further information regarding this statistic can be found on page 54. Source: Music Business Worldwide; MIDiA Research ID

7 data Overview 11 Ways of consuming music worldwide 2017, by format Most common methods of consuming music among internet users worldwide in % 70.0% 75% 68% 60.0% Share of internet users 50.0% 40.0% 30.0% 39% 38% 35% 28% 27% 20.0% 17% 10.0% 0.0% Video streaming Broadcast radio Free audio streaming CDs Internet radio Downloads Paid audio streaming Vinyl Note: Worldwide; 2017; among internet users; methods used in the last six months Further information regarding this statistic can be found on page 55. Source: Ipsos; IFPI ID

8 data Overview 12 Global usage of audio streaming services 2017, by country Share of internet users who have used licensed audio streaming services worldwide as 2017, by country 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% Mexico 75% Sweden Brazil 66% 66% South Korea 59% Spain 55% United States France Italy 46% 46% 48% United Kingdom Australia Germany Canada 43% 41% 41% 39% Japan 18% Share of respondents Note: Worldwide; 2017; 16 to 64 years; 11,776; respondents who accessed licensed music in the past 6 months Further information regarding this statistic can be found on page 56. Source: IFPI; Bundesverband Musikindustrie ID

9 Chart Title Overview 13 Radio station revenues in the U.S , by source Radio station revenues in the United States from 2006 to 2016, by source (in billion U.S. dollars) Online Over-the-air Revenues in billion U.S. dollars Note: United States Further information regarding this statistic can be found on page 57. Source: BIA/Kelsey ID

10 data Overview 14 Frequency of listening to podcasts in the United States 2017 How often do you listen to podcasts? 100.0% 90.0% 80.0% 70.0% Share of respondents 60.0% 50.0% 40.0% 34% 30.0% 20.0% 20% 16% 10.0% 10% 6% 9% 5% 0.0% Daily Several times a week Once a week Several times a month Once a month Less than once a month Never Note: United States; March 9 to March 22, 2017; 18 years and older; 1,006 Further information regarding this statistic can be found on page 58. Source: Statista Survey ID

11 Online radio in the U.S. Advertising

12 Advertising 16 Radio ad revenue in the U.S , by source Radio advertising revenue in the United States from 2009 to 2015, by source (in million U.S. dollars) Digital Chart Title Network Off-air Spot ,054 13,633 13, ,181 14,060 14,205 Revenue in million U.S. dollars , ,584 1,831 2, ,298 1,389 1,491 1,510 1,122 1,072 1, , Note: United States; 2007 to 2015 Further information regarding this statistic can be found on page 59. Source: Radio Advertising Bureau ID

13 data Advertising 17 Radio local digital advertising revenue in the U.S Radio local digital advertising revenue in the United States from 2002 to 2017 (in million U.S. dollars) Revenue in million U.S. dollars * Note: United States; 2002 to 2016 Further information regarding this statistic can be found on page 60. Source: Borrell Associates ID

14 Advertising 18 Radio ad spend in the U.S , by type Radio advertising spending in the United States from 2010 to 2021, by type (in million U.S. dollars) Terrestrial radio broadcasting advertising Chart Title Terrestrial radio online advertising Satellite advertising Spending in million U.S. dollars ,357 15,517 15,543 15,677 1,219 1,352 1,491 1,629 1,768 1,906 2, , ,988 16,153 16,284 16,399 16,489 16,553 16,606 16, * 2018* 2019* 2020* 2021* Note: United States; 2010 to 2016 Further information regarding this statistic can be found on page 61. Source: PwC; Radio and Television Business Report ID

15 Advertising 19 Pandora's advertising revenue per 100 listener hours from 2008 to 2023, by platform Pandora's advertising revenue per 100 listener hours from 2008 to 2023, by platform (in U.S. dollars) Chart Title Desktop Mobile 10 Revenue in U.S. dollars * 2009* 2010* 2011* 2012* 2013* 2014* 2015* 2016* 2017** 2018** 2019** 2020** 2021** 2022** 2023* Note: Worldwide Further information regarding this statistic can be found on page 62. Source: Trefis.com ID

16 data Advertising 20 U.S. podcast advertising revenue Podcast advertising revenue in the United States from fiscal year 2015 to 2017 (in million U.S. dollars) Revenue in million U.S. dollars * Note: United States; June 2017; 20 Respondents; among the largest podcast advertising revenue generators/companies Further information regarding this statistic can be found on page 63. Source: IAB; PwC ID

17 data Advertising 21 Reactions to ads in podcasts in the United States 2017 How do you react to advertisements in a podcast? 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0% I skip advertisements if possible 42% I listen to the advertisements 31% I focus on something else 24% I turn off the episode 2% Other 1% No answer 0% Share of respondents Note: United States; March 9 to March 22, 2017; 18 years and older; 661 Respondents; among respondents who listen to podcasts more often than "never" Further information regarding this statistic can be found on page 64. Source: Statista Survey ID

18 data Advertising 22 Willingness to pay for no ads in podcasts in the United States 2017 Would you be willing to pay in order to listen to podcasts without advertisements? 100.0% 90.0% 80.0% 70.0% Share of respondents 60.0% 50.0% 40.0% 40% 37% 30.0% 23% 20.0% 10.0% 0.0% Yes Maybe No Note: United States; March 9 to March 22, 2017; 18 years and older; 661 Respondents; among respondents who listen to podcasts more often than "never" Further information regarding this statistic can be found on page 65. Source: Statista Survey ID

19 data Advertising 23 U.S. consumers who find radio advertising helpful 2017 Share of consumers who found radio advertising to be helpful in the United States as of May % 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% Very helpful 12% Kind of helpful 27% Not too helpful 25% Not helpful at all 24% I don`t know 3% I do not use 10% Share of respondents Note: United States; May 18 to 21, 2017; 16 years and older; 1,037 Further information regarding this statistic can be found on page 66. Source: Statista Survey ID

20 Online radio in the U.S. Market leaders

21 data Market leaders 25 Leading online radio companies in the U.S. 2017, by active sessions Leading online radio companies in the United States in July 2017, by average active sessions Pandora Corporate 2,349,404 Spotify Corporate 1,948,891 iheartradio 355,826 NPR member stations Cumulus Streaming Network CBS Radio, Inc. Entercom Communications Corp Univision AccuRadio ESPN Radio Corporate Beasley Broadcating Corporate Salem Communications Hubbard Broadcasting New York Public Radio Townsquare Media 58,346 51,767 43,097 21,650 20,786 19,660 16,696 16,385 12,455 12,057 11,059 10,098 Number of average active sessions Note: United States; July 2017; from 6:00 am to 8:00 pm, Monday through Friday Further information regarding this statistic can be found on page 67. Source: Triton Digital ID

22 data Market leaders 26 Streaming services share of total music streaming hours in the U.S Share of paid streaming music listening hours in the United States in 1st half 2017, by service 35.0% 32% 30.0% 25.0% 23% 21% Share of time 20.0% 15.0% 13% 11% 10.0% 5.0% 0.0% Spotify Premium Apple Music Amazon Prime Music/Unlimited Pandora Plus/Premium Others* Note: United States; H1 2017; 13 years and older; on ios; among internet users Further information regarding this statistic can be found on page 68. Source: MusicWatch ID

23 data Market leaders 27 Consumers who use selected music streaming or download services in the U.S Share of consumers who use selected music streaming and download services in the United States in % 60.0% 59% 50.0% 47% Share of respondents 40.0% 30.0% 25% 25% 23% 22% 20.0% 18% 15% 14% 10.0% 9% 3% 3% 0.0% YouTube Pandora Music Spotify Free itunes Amazon Music Google Play Spotify Premium Apple Music SoundCloud Deezer Tidal Other Note: United States; Q1 and Q2 2017; 2,400 Further information regarding this statistic can be found on page 69. Source: AudienceProject ID

24 data Market leaders 32 Number of Sirius XM Holdings' subscribers in the U.S. Q Q Number of Sirius XM Holdings' subscribers in the United States from 1st quarter 2011 to 3rd quarter 2017 (in millions) Q Q Q Q Q Q Q Q Q Q Q Q Q Q Q Number of subscribers in millions Note: United States; Q to Q Further information regarding this statistic can be found on page 74. Source: Sirius XM Radio ID

25 data Market leaders 33 Podcasts occasionally listened to in the United States 2017 Which of these podcasts do you occasionally listen to? 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0% The Daily Real Time with Bill Maher NPR Politics Podcast TED Radio Hour This American Life Planet Money Radiolab The Joe Rogan Experience Fresh Air Wait Wait... Don't Tell Me! Stuff You Missed in History Class Stuff You Should Know Monday Morning Podcast Hidden Brain Pod Save America 21% 19% 17% 15% 13% 12% 11% 10% 9% 9% 9% 8% 8% 8% 7% Share of respondents Note: United States; March 9 to March 22, 2017; 18 years and older; 532 Respondents; among respondents who listen to podcasts more often than "never" and know at least one of the asked podcasts Further information regarding this statistic can be found on page 75. Source: Statista Survey ID

26 Online radio in the U.S. Audience

27 Audience 41 Frequency of listening to podcasts in the United States in 2017, by age How often do you listen to podcasts? 100.0% 18 to 29 years Chart Title 30 to 59 years 60 years and older 90.0% 80.0% 70.0% Share of respondents 60.0% 50.0% 40.0% 33% 58% 30.0% 20.0% 10.0% 0.0% 20% 25% 22% 18% 15% 15% 11% 9% 9% 6% 6% 7% 7% 8% 5% 3% 1% 2% Daily Several times a week Once a week Several times a month Once a month Less than once a month Age 20% Never Note: United States; March 9 to March 22, 2017; 18 years and older; 1,006 Further information regarding this statistic can be found on page 82. Source: Statista Survey ID

28 Online radio in the U.S. User behavior

29 data User behavior 43 Radio device ownership in the U.S Radio device ownership among year olds in the United States in % 90.0% 87% 80.0% 70.0% Share of respondents 60.0% 50.0% 40.0% 43% 30.0% 20.0% 16% 10.0% 0.0% An AM/FM radio in a car An AM/FM radio at home or work A portable AM/FM radio Note: United States; 2017; years; >3,000; among internet users Further information regarding this statistic can be found on page 83. Source: Integr8 Research ID

30 data User behavior 45 Reasons for listening to AM/FM radio in the U.S. and Canada 2016 Reasons for listening to AM/FM radio in the U.S. and Canada as of % 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% I want to hear my favorite songs/artists 64.1% I like particular DJs, shows, or hosts I like to work with the radio on 54.9% 57.8% I'm just in the habit of listening 50.5% I want to be informed about what's going on in the news I want to get in a better mood 41% 39.9% I want to know what's going on here in town I want to be informed if there's an emergency of some kind I want to escape from the pressures of everyday life I want to discover new music/new artists I enjoy listening to talk shows 36.3% 33.1% 32.9% 32.8% 32.2% Weather information I like being surprised by the music that's coming up next Traffic information I like it when stations get involved with charitable and community events 19.5% 28.5% 28% 24.6% Share of respondents Note: Canada; United States; January 19 - February 22, 2016; 39,503; based on 38,718 respondents in the U.S. and 785 in Canada Further information regarding this statistic can be found on page 85. Source: Jacobs Media; MarketingCharts ID

31 data User behavior 47 Most popular entertainment apps in the U.S. 2017, by audience Most popular mobile music and video apps in the United States as of July 2017, by monthly users (in millions) YouTube Apple Music Pandora Radio Netflix Spotify Music Google Play Music Amazon Video Shazam Amazon Music Prime IMDb Movies & TV Hulu iheartradio Google Play Movies & TV HBO GO SoundCloud Monthly users in millions Note: United States; July 2017; 18 years and older Further information regarding this statistic can be found on page 87. Source: Verto Analytics ID

32 User behavior 48 Audio content consumption on mobile phones 2015, by country Do you use your mobile phone to listen to the radio, music you own or to stream audio content? 60.0% United Kingdom France Germany Italy Chart Title United States Japan Australia Spain Sweden 50.0% Share of respondents who answered "yes" 40.0% 30.0% 20.0% 10.0% 0.0% Listening to music I own Listening to the radio Listening to streamed audio Listening to music on video sharing sites such as YouTube Note: Worldwide; October 2016; 18 years and older; (see supplementary notes); internet users who use a smartphone/mobile phone Further information regarding this statistic can be found on page 88. Source: Ofcom ID

33 data User behavior 49 Reasons for not listening to podcasts in the United States 2017 Why don't you listen to podcasts? 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% 90.0% 100.0% I don`t have time for podcasts 34% I can get the same information/entertainment somewhere else 23% I don`t want to download or stream content from the internet 18% I didn`t know podcasts existed until now 14% I don`t like the podcast topics 10% Other 4% Don`t know 18% Share of respondents Note: United States; March 9 to March 22, 2017; 18 years and older; 345 Respondents; respondents who never listen to podcasts Further information regarding this statistic can be found on page 89. Source: Statista Survey ID

34 Online radio in the U.S. References

35 References 51 U.S. music industry - revenue distribution H1 2017, by source Distribution of music industry revenue in the United States in 1st half 2017, by source Source and methodology information Notes: Source RIAA Conducted by RIAA Survey period H Region United States Number of respondents Age group Special characteristics Published by RIAA Publication date September 2017 Original source riaa.com Website URL visit the website

36 Music streaming revenue in the U.S Revenue from music streaming in the United States from 2010 to 2017 (in billion U.S. dollars) References 52 Source and methodology information Notes: Source RIAA Conducted by RIAA Survey period 2010 to 2017 Region United States Number of respondents Age group Special characteristics Published by RIAA Publication date September 2017 Original source riaa.com Website URL visit the website

37 Digital Market Outlook: users of digital music in the U.S , by format Number of digital music users in the United States from 2016 to 2022, by format (in millions) References 53 Source and methodology information Notes: Source Conducted by Statista; Statista DMO Statista DMO * Estimate. Digital music is defined as audio content that is distributed to the end-user over the Internet. This includes paid digital downloads of professionally produced single tracks or albums/compilations as well as ondemand streaming services, either subscription-based or ad-supported. Internet radio, video streams and audio books are not included. Further information on methodology can be found here. Survey period 2016 Region United States Number of respondents Age group Special characteristics Published by Statista Publication date September 2017 Original source Digital Market Outlook Website URL visit the website

38 References 54 Music streaming revenue worldwide Music streaming revenue worldwide in 2015 and 2016 (in billion U.S. dollars) Source and methodology information Notes: Source Music Business Worldwide; MIDiA Research Conducted by MIDiA Research Survey period 2015 and 2016 Region Worldwide Number of respondents Age group Special characteristics Published by Music Business Worldwide Publication date March 2017 Original source musicbusinessworldwide.com Website URL visit the website

39 References 55 Ways of consuming music worldwide 2017, by format Most common methods of consuming music among internet users worldwide in 2017 Source and methodology information Notes: Source Ipsos; IFPI Conducted by Ipsos Survey period 2017 Region Worldwide Number of respondents Age group Special characteristics Published by among internet users; methods used in the last six months IFPI Publication date September 2017 Original source Music Consumer Insight Report 2017, page 9 Website URL visit the website

40 Global usage of audio streaming services 2017, by country Share of internet users who have used licensed audio streaming services worldwide as 2017, by country References 56 Source and methodology information Notes: Source IFPI; Bundesverband Musikindustrie Conducted by Ipsos Survey period 2017 Region Worldwide Number of respondents 11,776 Age group 16 to 64 years Special characteristics Published by respondents who accessed licensed music in the past 6 months IFPI Publication date September 2017 Original source Music Consumer Insight Report 2017, page 7 Website URL visit the website

41 Radio station revenues in the U.S , by source Radio station revenues in the United States from 2006 to 2016, by source (in billion U.S. dollars) References 57 Source and methodology information Notes: Source BIA/Kelsey * Forecast. Figures other than for 2016 come from earlier releases from the source. Figures have been rounded. Conducted by BIA/Kelsey Survey period 2006 to 2016 Region United States Number of respondents Age group Special characteristics Published by BIA/Kelsey Publication date March 2017 Original source biakelsey.com Website URL visit the website

42 References 58 Frequency of listening to podcasts in the United States 2017 How often do you listen to podcasts? Source and methodology information Notes: Source Statista Survey Conducted by Statista Survey Survey period March 9 to March 22, 2017 Region United States Number of respondents 1,006 Age group 18 years and older Special characteristics Published by Statista Survey Publication date May 2017 Original source statista.com Website URL visit the website

43 References 59 Radio ad revenue in the U.S , by source Radio advertising revenue in the United States from 2009 to 2015, by source (in million U.S. dollars) Source and methodology information Source Radio Advertising Bureau Conducted by Miller Kaplan Survey period 2007 to 2015 Region United States Notes: * Source definitions: Spot - revenue generated from traditional (on-air) :60, :30 and shorter length spots on radio stations on a market-by-market basis including "unwired rep networks" Digital - all revenue derived from the website including: banner ads, tile ads, pop-up ads, internet/web streaming and dedicated streaming advertising, e-commerce; text and messaging, other mobile media, web-affiliate relationships (Spot). Also includes HD, HD 2 and HD 3 stations Off-Air / Non-Spot / Non-Traditional Revenue - revenue generated from and related to gate receipts, signage, concessions, sponsorships, merchandising and print activities (Spot). Figures for Network for the period 2009 to 2012 not available. Figures for the period 2009 to 2014 were taken frome earlier publications. Number of respondents Age group Special characteristics Published by Radio Advertising Bureau Publication date March 2016 Original source rab.com Website URL visit the website

44 Radio local digital advertising revenue in the U.S Radio local digital advertising revenue in the United States from 2002 to 2017 (in million U.S. dollars) References 60 Source and methodology information Notes: * Forecast. Figure for 2002 comes from an earlier article. Source Borrell Associates Conducted by Borrell Associates Survey period 2002 to 2016 Region United States Number of respondents Age group Special characteristics Published by Media Life Magazine Publication date February 2017 Original source medialifemagazine.com Website URL visit the website

45 Radio ad spend in the U.S , by type Radio advertising spending in the United States from 2010 to 2021, by type (in million U.S. dollars) References 61 Source and methodology information Notes: Source PwC; Radio and Television Business Report * Forecast. Figures have been rounded. Figures for periods prior to 2012 come from previous reporting. Conducted by PwC Survey period 2010 to 2016 Region United States Number of respondents Age group Special characteristics Published by PwC; Radio and Television Business Report Publication date June 2017 Original source rbr.com Website URL visit the website

46 Pandora's advertising revenue per 100 listener hours from 2008 to 2023, by platform Pandora's advertising revenue per 100 listener hours from 2008 to 2023, by platform (in U.S. dollars) References 62 Source and methodology information Notes: Source Trefis.com * Estimate. ** Forecast. Figures have been rounded. Figures for peridos prior to 2016 come from previous reporting. Conducted by Trefis.com Survey period Region Worldwide Number of respondents Age group Special characteristics Published by Trefis.com Publication date April 2017 Original source trefis.com Website URL visit the website

47 U.S. podcast advertising revenue Podcast advertising revenue in the United States from fiscal year 2015 to 2017 (in million U.S. dollars) References 63 Source and methodology information Notes: *2017 revenue is a forecast based upon self-reported estimates. Source IAB; PwC Conducted by PwC Survey period June 2017 Region United States Number of respondents 20 Age group Special characteristics Published by among the largest podcast advertising revenue generators/companies IAB Publication date June 2017 Original source IAB Podcast Ad Revenue Study, Page 6 Website URL visit the website

48 References 64 Reactions to ads in podcasts in the United States 2017 How do you react to advertisements in a podcast? Source and methodology information Notes: Source Statista Survey Conducted by Statista Survey Survey period March 9 to March 22, 2017 Region United States Number of respondents 661 Age group 18 years and older Special characteristics Published by among respondents who listen to podcasts more often than "never" Statista Survey Publication date May 2017 Original source statista.com Website URL visit the website

49 References 65 Willingness to pay for no ads in podcasts in the United States 2017 Would you be willing to pay in order to listen to podcasts without advertisements? Source and methodology information Notes: Source Statista Survey Conducted by Statista Survey Survey period March 9 to March 22, 2017 Region United States Number of respondents 661 Age group 18 years and older Special characteristics Published by among respondents who listen to podcasts more often than "never" Statista Survey Publication date May 2017 Original source statista.com Website URL visit the website

50 References 66 U.S. consumers who find radio advertising helpful 2017 Share of consumers who found radio advertising to be helpful in the United States as of May 2017 Source and methodology information Notes: Source Conducted by Statista Survey Statista Survey Question: How useful is advertising to you through the following channels? In other words, how often do you receive interesting information on new products and brands or special offers through advertising through this channel? [radio advertising] Survey period May 18 to 21, 2017 Region United States Number of respondents 1,037 Age group 16 years and older Special characteristics Published by Statista Survey Publication date June 2017 Original source statista.com Website URL visit the website

51 References 67 Leading online radio companies in the U.S. 2017, by active sessions Leading online radio companies in the United States in July 2017, by average active sessions Source and methodology information Notes: Source Conducted by Triton Digital Triton Digital The source defines an average active session (AAS) as total listening hours divided by hours in the reported time period. Total listening hours are defines as the total number of hours that the station/publisher has streamed during sessions with a duration of at least one minute in total within the reported time period. Survey period July 2017 Region United States Number of respondents Age group Special characteristics from 6:00 am to 8:00 pm, Monday through Friday Published by Triton Digital Publication date September 2017 Original source tritondigital.com Website URL visit the website

52 Streaming services share of total music streaming hours in the U.S Share of paid streaming music listening hours in the United States in 1st half 2017, by service References 68 Source and methodology information Notes: * includes Tidal, YouTube Red, Napster, SXM, Slacker, SoundCloud Source MusicWatch Conducted by MusicWatch Survey period H Region United States Number of respondents Age group 13 years and older Special characteristics on ios; among internet users Published by MusicWatch Publication date September 2017 Original source musicwatchinc.com Website URL visit the website

53 Consumers who use selected music streaming or download services in the U.S Share of consumers who use selected music streaming and download services in the United States in 2017 References 69 Source and methodology information Notes: Source AudienceProject The figures represent the streaming services that are used by the ones who have used a streaming or download service to listen to music or radio within the last week. Conducted by AudienceProject Survey period Q1 and Q Region United States Number of respondents 2,400 Age group Special characteristics Published by AudienceProject Publication date September 2017 Original source Website URL Insights Traditional TV & Streaming in the Nordics, UK & US, page 42 visit the website

54 Number of Sirius XM Holdings' subscribers in the U.S. Q Q Number of Sirius XM Holdings' subscribers in the United States from 1st quarter 2011 to 3rd quarter 2017 (in millions) References 74 Source and methodology information Notes: Source Sirius XM Radio Figures other than for Q and Q come from previous quarterly reports. Figures have been rounded. Conducted by Sirius XM Radio Survey period Q to Q Region United States Number of respondents Age group Special characteristics Published by Sirius XM Radio Publication date October 2017 Original source siriusxm.com Website URL visit the website

55 References 75 Podcasts occasionally listened to in the United States 2017 Which of these podcasts do you occasionally listen to? Source and methodology information Notes: Multiple answers were possible. Source Statista Survey Conducted by Statista Survey Survey period March 9 to March 22, 2017 Region United States Number of respondents 532 Age group 18 years and older Special characteristics Published by among respondents who listen to podcasts more often than "never" and know at least one of the asked podcasts Statista Survey Publication date May 2017 Original source statista.com Website URL visit the website

56 Listening to mobile radio in cars - penetration rate in the U.S Penetration rate of listening to online radio via mobile phone while in a car in the United States from 2010 to 2017 References 81 Source and methodology information Notes: Source Triton Digital; Edison Research Conducted by Edison Research Survey period January to February 2017 Region United States Number of respondents 2,000 Age group 12 years and older Special characteristics only among respondents who own a mobile phone Published by Triton Digital Publication date March 2017 Original source The Infinite Dial 2017, page 19 Website URL visit the website

57 References 82 Frequency of listening to podcasts in the United States in 2017, by age How often do you listen to podcasts? Source and methodology information Notes: Source Statista Survey Conducted by Statista Survey Survey period March 9 to March 22, 2017 Region United States Number of respondents 1,006 Age group 18 years and older Special characteristics Published by Statista Survey Publication date May 2017 Original source statista.com Website URL visit the website

58 Radio device ownership in the U.S Radio device ownership among year olds in the United States in 2017 References 83 Source and methodology information Notes: The source does not specify the type of survey. Source Integr8 Research Conducted by Integr8 Research Survey period 2017 Region United States Number of respondents >3,000 Age group years Special characteristics among internet users Published by Integr8 Research Publication date October 2017 Original source integr8research.com Website URL visit the website

59 Reasons for listening to AM/FM radio in the U.S. and Canada 2016 Reasons for listening to AM/FM radio in the U.S. and Canada as of 2016 References 85 Source and methodology information Notes: Figures shows respondents who cited the reasons as a 'main reason'. Source Jacobs Media; MarketingCharts Conducted by Jacobs Media Survey period January 19 - February 22, 2016 Region Canada; United States Number of respondents 39,503 Age group 12 years and older Special characteristics Published by based on 38,718 respondents in the U.S. and 785 in Canada MarketingCharts Publication date April 2016 Original source marketingcharts.com Website URL visit the website

60 Most popular entertainment apps in the U.S. 2017, by audience References 87 Most popular mobile music and video apps in the United States as of July 2017, by monthly users (in millions) Source and methodology information Notes: Source Verto Analytics Data was gathered from 20,000 U.S. panelists that use and own multiple devices. Conducted by Verto Analytics Survey period July 2017 Region United States Number of respondents Age group 18 years and older Special characteristics Published by Verto Analytics Publication date September 2017 Original source Verto Statista Report August 2017 Website URL visit the website

61 Audio content consumption on mobile phones 2015, by country Do you use your mobile phone to listen to the radio, music you own or to stream audio content? References 88 Source and methodology information Notes: Source Conducted by Ofcom Ofcom Base sizes in October 2016: Australia = 851, France = 825, Germany = 861, Italy = 939, Japan = 759, Spain = 877, Sweden = 854, United Kingdom = 799, United States = 1,016. During the survey, this question was posed as follows: "Which, if any, of the following audio activities do you use each of your devices for? - Listening to the radio / Listening to music I own / Listening to streamed audio / Listening to music on video sharing sites such as YouTube. Survey period October 2016 Region Worldwide Number of respondents (see supplementary notes) Age group 18 years and older Special characteristics internet users who use a smartphone/mobile phone Published by Ofcom Publication date December 2016 Original source International Communications Market Report 2016, page 157 Website URL visit the website

62 References 89 Reasons for not listening to podcasts in the United States 2017 Why don't you listen to podcasts? Source and methodology information Notes: Multiple answers were possible. Source Statista Survey Conducted by Statista Survey Survey period March 9 to March 22, 2017 Region United States Number of respondents 345 Age group 18 years and older Special characteristics respondents who never listen to podcasts Published by Statista Survey Publication date May 2017 Original source statista.com Website URL visit the website