SaaS/PaaS (Software/Platform as a Service) INDEPENDENT MUSICIANS & LABELS

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Lester Curtis
6 years ago
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1 SaaS/PaaS (Software/Platform as a Service) for INDEPENDENT MUSICIANS & LABELS MULTI-CHANNEL MONETISATION MARKETING AUTOMATION TOOLS FAN RELATIONSHIP MANAGEMENT PITCH DECK - APRIL EIS

2 WHAT IS THE MUSIC SITE? The Music Site boosts income for independent musicians and automates the acquisition, engagement and retention of fans by connecting multiple revenue streams with professional-level tools for marketing and fan relationship management.

PROBLEM SOLUTION Lack of transparency, too many middle-men take a share of artists revenues. The Music Site removes multiple middle-men from the equation.

3 PROBLEM SOLUTION Lack of transparency, too many middle-men take a share of artists revenues. The Music Site removes multiple middle-men from the equation. Artists are being exploited with excessive charges and commissions. The Music Site operates much fairer pricing models and revenue sharing. Independent musicians and labels do not have professional marketing skills. The Music Site provides musicians with professionalgrade marketing automation tools and Fan Relationship Management. Independent musicians and labels do not have connectivity of relevant data. The Music Site connects broad relational data across multiple distribution channels.

4 TARGET MARKET INDEPENDENT MUSICIANS INDEPENDENT LABELS WHO WANT New and improved revenue channels Access to professional digital marketing tools Multiple channels to develop and engage with fans Transparency of income

5 FREE FEATURES MUSIC PROFILE Create the ultimate music profile that says everything about you and your interests, whether you re a fan, creator, record label or industry. SOCIAL Follow your favourite bands and artists to track new music, lyrics, events, tickets, videos, pictures, news and more from one dashboard. MUSIC Stream, buy and sell music where you set the asking price. Discover new music, themed playlists or curate your own to share with others. LYRICS Browse lyrics with advanced search, presented over a HD image backdrop chosen by the artist for an overall better experience. EVENTS & TICKETS Any event, any size, anywhere, with comprehensive data including linked artist and venue profiles. Enhance your event with pictures, videos and music. PICS & VIDS Pictures, music videos, interviews, lyric videos and everything in between. Embed YouTube videos for extra views and increased monetization. CONNECTIONS Filter your music connections by location, genre and type, add private notes, direct message or join/start a group chat. MERCHANDISE Every artist can have their own merch store, accessible directly from within their profile and within our global marketplace.

6 HOW WE MAKE MONEY SAAS SUBSCRIPTION MODEL DISPLAY ADVERTISING Single monthly subscription to access a suite Targeted display ads across the platform and of digital tools and enhanced features. newsletters. REVENUE SHARE PARTNERSHIPS We deduct a simple, transparent 15% across We have global partnerships in place with leading all revenues achieved through the platform. industry providers for essential music services. PROMOTED CONTENT EXTENDED SERVICES Artists promote their media on The Music Site Extended services beyond the subscription package. to a targeted music-related audience.

7 PRO SUBSCRIPTION FEATURES Initial features of the 9.99 a month PRO SaaS model. (offered at 4.99 introductory offer) FAIR-PLAY MUSIC STREAMING Our patent pending music streaming model gives fans more freedom, and artists a way to earn a much higher pay-out per-play than existing music platforms, also allowing artists to communicate directly with their listeners. FAN STATS Understand your audience and see who s engaging with your profile and content including views, shares, likes, comments & more, filtered by location and account type such as fan, record label, industry professional. DYNAMIC PRESS KIT (EPK) A stunning, clean and elegant online EPK updated instantly from your TMS profile. Showcase everything about you highlighting specific media you re most proud of. FAN DONATE Fans love to support their favourite bands, your fans can donate money directly to you to spend on music promotion, artist services or pay for your PRO tools. FAN RELATIONSHIP MANAGEMENT Manage your industry contacts from your dashboard including contacts not on The Music Site, and keep track of important private notes. GUEST LIST MANAGER Collect and manage guest list names and s for your music events, easily view on-the-go or export and print directly from your dashboard. Continued on next page.

8 PRO SUBSCRIPTION FEATURES Initial features of the 9.99 a month PRO SaaS model. (offered at 4.99 introductory offer) PROMO LANDING PAGES Create promotional landing pages for your profile, music and videos, and grow your fan base by giving away rewards such as early access, download links or discount codes in return for an address or social action. PRO MESSAGING Send targeted messages to your fans directly from within The Music Site. Filter by location, account type (e.g. Fans, Artists, Labels, Industry Pro s etc.) and genre interests. Send individual direct message, group chat or bulk message. GROW YOUR FANBASE MAILING LIST Collect fan s directly from your profile, content pages such as Music, Video, Lyrics etc. or when fans Connect. Easily export for marketing. CUSTOMISABLE CALL TO ACTION Add a custom call-to-action button to your profile to increase newsletter sign-ups, sales, traffic to your blog, bookings or just promote a new release. AUTOMATIC FAN UPDATES Keep your fans updated regularly and automatically by , including latest activity, updates and new media such as music, lyrics, videos, events and more. AVAILABILITY CALENDAR Built into your profile and seamlessly updated with your events, clearly display your availability, easily managed via an interactive drag & drop calendar.

9 WHERE WE ARE NOW Our core database and infrastructure are ready to support extensive scale. Our MVP has been validated with fans, artists and labels. We have impressive pre-launch traction.

10 TRACTION 6,000 ARTICLES PUBLISHED 9,000 BETA SUBSCRIBERS 14,000 MAU 29,000 LINKEDIN CONNECTIONS 45,000 ARTIST & INDUSTRY S 95,000 SOCIAL FANS

11 MARKET RESEARCH We asked existing artists and creators about their thoughts on the current music industry 94% have music available on at least one music platform. 88% said payments they received from these platforms were lower than expected. 80% said they would support our unique pricing model

12 JOURNEY ROADMAP 3 Years 24 Months > 6 Months > 12 Months Present MVP Monetize Growth Expand Exit MVP Completed. 1 st stage SaaS package. 2 nd stage SaaS package. 25,000 Paying Subscribers 88,000 Paying Subscribers Scalable infrastructure & 170 Paying Subscribers 2,300 Paying Subscribers 200,000 Free Members 850,000 Free Members database architecture 8,500 Free Members 24,500 Free Members Gross ARR: 2.9m Gross ARR: 10.5m completed. Gross ARR: 139k Acc. Balance: + 517k Acc. Balance: 5.0m Acc. Balance: + 6,893

13 THE BIGGER PICTURE Future Opportunities BIG DATA The music industry still seeks a comprehensive global database solution. BIG DATA Big data capabilities create the ideal vehicle to deliver and support blockchain in music. Our unique relational data supports extensive user Fanalytics. Coin raise being explored to fund extended development. Integrating AI algorithms will help labels identify emerging talent.

KEY TEAM KEITH JOSH VLADIMIR JOHN Business / Strategy Product & Marketing Lead Developer Commercial Strategy 30+ years experience in successful Full

Has led business startups, management, digital marketing, bringing and developing complicated and technology deals of up to 2.

14 KEY TEAM KEITH JOSH VLADIMIR JOHN Business / Strategy Product & Marketing Lead Developer Commercial Strategy 30+ years experience in successful Full project management and Extensive experience in managing Senior strategic mentor. Has led business startups, management, digital marketing, bringing and developing complicated and technology deals of up to 2.4bn consultancy and Total Quality visionary innovation and a strong scalable solutions with a focus on growing top line revenue for a Management. emphasis on digital & social. agility and big data. tech company by 800%. LinkedIn LinkedIn LinkedIn LinkedIn

15 FORECAST Year 1 Year 2 Year 3 Revenue 44,649 1,248,666 6,534,494 Total Costs 137, ,491 2,051,009 Profits (Pre-Tax) - ( 93,107) 510,175 4,483,485 MAU 71, ,320 2,287,114 Page Views 215,339 2,172,742 12,350,416 Members (Free) 24, , ,789 PRO Subscribers (Paid) 2,327 25,049 88,484 PLUS Subscribers (Paid) ,360

16 INVESTMENT SOUGHT 100,000 Seed Investment (Eligible for EIS) DEVELOPMENT (58%) MARKETING (15%) TEAM (24%) (3% misc.)

17 EXIT STRATEGY Exit by strategic merger or acquisition is expected from year 3. PAST EXAMPLES: STREAMING SITES TECH GIANTS MUSIC INVESTORS Musical.ly acquired by ByteDance ($800m) Slacker acquired by LiveXLixe ($50m) Mediachain Labs acquired by Spotify ($ Unknown) Spotify Google Tencent SoundCloud $240m investment from Twitter/Raine Group Apple Music Microsoft Alibaba Swell acquired by Apple Inc. ($30m) Deezer Tidal Google Play Pandora Amazon Apple Facebook Twitter Cellfish Line Music RhythmOne BackStage MySpace acquired by NewsCorp ($580m) Semetric acquired by Apple ($50m) BandPage acquired by Google ($ Unknown) Songza acquired by Google ($ Unknown) CrowdAlbum acquired by Spotify ($ Unknown)

18 T H A N K Y O U w w w. S e e d r s. c o m / T h e - M u s i c - S i t e i n v e s t h e m u s i c s i t e. c o m TELEPHONE ( 0 ) WEBSITE w w w. t h e m u s i c s i t e. c o m

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