Integral University, Lucknow M.B.A. Agribusiness Scheme of Evaluation YEAR -I w.e.f SEMESTER- I

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1 Integral University, Lucknow M.B.A. Agribusiness Scheme of Evaluation YEAR -I w.e.f SEMESTER- I Sr. No Subject Code Subject Period (Per Week) Credit Evaluation Scheme L T P C Sessional (CA) Exam Subject CA TA Total ESE Total 01 BM422 Essentials of Management and Organization Behaviour 02 AG425 Introduction to Agribusiness BM423 Business Environment and Policy in Agriculture 04 LN404 Business Communication CS403 Computers in Management CS404 Computers in Management Lab 07 BM424 Accounting for Management BM425 Introduction to Agriculture Marketing 09 MT402 Quantitative Methods Total L = Lecture, P = Practical, T =Tutorials, C= Credit, CT = Class Test, TA =Teacher Assessment, ESE=End Semester Examination Subject Total = Sessional Total (CA) + End Semester Exam (ESE) CORE COURSES Semester- I BM422 BM423 BM424 BM425 Essentials of Management and Organization Behaviour Agribusiness Environment and Policy Accounting for Management Introduction to Marketing Management FOUNDATION COURSES (SUPPORTING COURSES) Semester- I AG425 Introduction to Agribusiness LN404 Business Communication CS403 Computers in Management CS404 Computers in Management Lab MT402 Quantitative Methods ELECTIVE COURSES Semester- I Nil

2 BM422 Essentials of Management and Organizational Behaviour Total Number of Sessions-35 L T P C Objective: To create awareness of the meaning and concepts of management and organizational behaviour. Focus will be on understanding the concepts, processes, significance, and role of management and organizational behaviour. UNIT 1:BASICS OF MANAGEMENT-I 7 Nature, Scope and Significance of Management, Taylor s contribution and Henry Fayol s contribution. Functions of a Manager, Planning-Types, Steps, Organizing - Structure & Process, Line Staff, Authority & responsibility. UNIT II: BASICS OF MANAGEMENT-II 7 Staffing- Selection process, Directing-Training, Communication & motivation. Controlling- Significance, Process, Techniques, UNIT III: BASICS OF ORGANIZATIONAL BEHAVIOURI 6 Nature, Scope and Significance of Organizational Behaviour ; trait theory of Personality, Tricomponent Attitude model, Perceptual disorders, UNIT IV: BASICS OF ORGANIZATIONAL BEHAVIOURI 8 Motivation-Herzberg theory of motivation, XY theory of motivation, ERG theory of motivation Transactional analysis- Johari window, leadership styles ; Michigan theory of leadership, Ohio state university studies and managerial grid. group dynamics-, types of groups, group formation. UNIT V: ORGANIZATIONAL CULTURE 7 Organizational culture or climate-concept, types of organizational conflicts. Suggested Readings, 1. Fred Luthans Organizational behaviour : Tata McGraw Hill 2. Harold koontz & keing weighhrich. Essentials of management. McGraw Hill. 3. John w Newstrom &Keith Davis.1997.Human behaviour at work. Tata McGraw 4. Robert C Appleby Modern Business administration. Macmillan India. 5. Stephen P Robbins 2007, Organizational Behaviour. Prentice Hall. 6. Stoner James AF Management, Pearson Edu,

3 AG425 Introduction to Agribusiness Total Number of Sessions-35 L T P C Objective: To create awareness of the basic aspects related to agriculture. Focus will be on soil, crop pest and other relevant issues. UNIT 1: BASICS OF AGRICULTURE SYSTEM 6 Weather and Agriculture; Agro-biodiversity; Soils and Water Resources; Land Utilization; Conservation Technologies for Sustaining Natural Resources; Irrigation and Drainage Management; Watershed Management; Cropping Patterns And Cropping Intensity; Irrigation Intensity; Marketed and Marketable Surplus UNIT 2: AGRICULTURE INPUT 7 Farm Management, Pesticide Residues, Farm Machinery, Agricultural Extension, Farm Power and Energy in Agriculture; Soil Fertility, Seed Production and Technology; Fertilizers and Integrated Nutrients Use; Post-harvest Technology and Storage; Marketing and Trading. UNIT3: CROP PRODUCTION 8 Field Crops- Rice, Wheat, Barley, Maize, Oats, Millets, Pulses; Horticulture and Floriculture; Commercial Crops: Sugarcane and Sugarbeet; Cotton, Jute and Allied Fibers; Oilseed Crops; Forage Crops and Grasses; Diseases of Crops; Insect Pests and their Management; Biological Control of Crop Pests; Weed Management. UNIT 4: NEW ISSUES IN AGRICULTURE 8 Agricultural Legislations, Regulations and Policies; Sustainable Agriculture; Intellectual Property Rights; Informatics in Agriculture; Crop Biotechnology. UNIT 5: AGROFORESTRY 6 Agroforestry; Animal husbandry; Sericulture and Apiculture in India; Integrated Pest Management; Indigenous Knowledge in Agriculture. Suggested Readings: 1. ICAR Handbook of Agriculture, 6th Revised Edition. Published by Directorate of Knowledge Management in Agriculture, New Delhi. 2. Shovan Ray (2009), Handbook of Agriculture, Oxford University Press.

4 BM423 Business Environment and Policy in Agriculture Total Number of Sessions-35 L T P C Objective: To create awareness in the learners about the environment of agri-business is conducted. Focus will be on understanding micro and macro environmental forces and their impact on agri-business. UNIT I:BASICS OF AGRIBUSINESS ENVIRONMENT 6 Role of agriculture in Indian economy ; problems and policy changes relating to farm supplies, farm production, agro processing, agricultural marketing, agricultural finance etc. in the country. UNIT II: STRUCTURE OF AGRICULTURE 7 Structure of Agriculture-Linkage among sub-sectors or the Agribusiness sector; economic reforms and Indian agriculture; impact of liberalization. Privatization and globalization on agri business sector. UNIT III: TRENDS IN PRODUCTION 8 Emerging trends in production, processing, marketing and exports : policy controls and Regulations relating to the industrial sector with specific reference to agriindustries. UNIT IV: NEW DIMENSIONS IN AGRIBUSINESS 7 Agribusiness policies-concept and formulation; and new dimensions in Agri business environment and policy. UNIT V: 7 Agricultural price and marketing policies ; public distribution system and other policies,'. Suggested Readings 1. Adhikary M. 1986_Economic Environment of Business. S. Chand & Sons. 2. Aswathappa K Essentials of Business Environment. Himalaya Publ. 3. Francis Cherunilam 2003 business Environment. Himalaya Publ.

5 LN404 Business Communication Total Number of Sessions-35 L T P C OBJECTIVE: The course aims to make students proficient in written as well oral communication. The focus will be on business related communication. UNIT I: INTRODUCTION TO COMMUNICATION 6 Introduction to communication, communication process, Barriers to Communication effective communications, types of communication in organizations viz. downward,upward,horizontal, static Vs dynamic. UNIT II: NON VERBAL COMMUNICATION 7 Non verbal communication, communication through clothes / colours /space/symbol, body language and etiquettes, inter-personal communication, self concept and communication, assertive communication. UNIT III: WRITTEN COMMUNICATION 8 Types of business writing viz, Newsletters, Reports, Folders, Fact Sheets, Press release; Readership and writing style-human aspects of writing. UNIT IV: COMMUNICATION ACTIVITIES 8 Meetings-Planning for meeting, tips for chairing, opening, progress & ending, Behaviour of ordinary members. The character of business meeting, Energies for meetings, Group discussions, brain storming sessions and presentations. UNIT V: PERSONAL COMMUNICATION 6 Handling personal communication Letters. Dictation, reading, problem-solving listening skills, self-talk, self-reflection, steps to personal creativity, public speaking, Suggested Readings Bovee Business Communication Today.7 th Ed. Pearson Edu. Brown L Communications Facts and Ideas ín busìness. Prentice Hall. Lesikar Basic ßusìness Communication. McGraw Hill. Ramchandran KK, Lakshmi KK & Karthik KK ßusìness Communication. Macmillan.

6 CS403 Computer in Management Total Number of Sessions-35 Max. Marks: 50 External Assessment: 35 Internal Assessment: 15 L T P C OBJECTIVE: The learner acquaintance with computer hardware, To use software on a particular hardware, To know the basic Networking concepts. UNIT - I: INTRODUCTION TO COMPUTERS 08 Basic Concepts of Computers :Introduction and definition of computer; functional components of a computer system-(input unit, CPU, Memory and output unit); Types of memory and memory hierarchy; Functioning inside a computer; characteristics, advantages and limitations of a computer; classification of computers; Essential Components of computer Hardware: (a) Input devices - keyboard, printing devices, voice speech devices, scanner, MICR, OMR, Bar code reader, digital camera etc. (b) Output devices - Visual Display Unit, printers, plotters etc.(c) Storage Devices - Magnetic storage devices, Optical storage devices, Flash Memory etc. Software: Introduction; Types of software with examples; Introduction to languages, compiler, interpreter and assembler. Operating System: Definition, Functions, Types and Classification, Elements of GUI based operating system-windows-use of menus, tools and commands of windows operating system. UNIT - II: INTRODUCTION TO MS OFFICE 08 Use of MS-Office: Basics of MS-Word, MS-Excel and MS-PowerPoint; Application of these software s for documentation and making reports; preparation of questionnaires, presentations, tables and reports (Practical) Database Management System : Overview of DBMS; Components of DBMS, Recent trends in database, RDBMS. MS Access: Overview of MS-Access. Creating tables, queries, forms and reports in MS-Access. UNIT III: COMPUTER NETWOK 07 Computer Networks:Overview of Computer Network, Types of computer networks (LAN, WAN and MAN), Network topologies, Components of computer networks (servers, workstations, network interface cards, hub, switches, cables, etc..)

7 UNIT IV: INTERNET 06 Internet:Overview of Internet, Architecture & Functioning of Internet, Basic services over Internet like WWW, FTP, Telnet, Gopher etc., IP addresses, ISPs, URL, Domain names, Web Browsers, Internet Protocols, Search engines, , Web browsing, searching, downloading & uploading from Internet. UNIT -V: E-COMMERCE 06 E-commerce: Introduction, Comparison between Traditional commerce and E-commerce; Advantages & disadvantages of e-commerce, Buying & Selling on Internet, Issues in Implementing Electronic Commerce. Applications of Information Technology: Information Technology (IT) applied to various functional areas of management, such as Production / Operations, Marketing, Human Resource, Finance and Materials Management. Suggested Readings 1. Lucas Information Technology for management. McGraw Hill. 2. Nortón P, Introduction to computers 2 nd ED.Tata McGraw Hill. 3. Rajaraman V Introduction to information technology. Prentice Hall of India.

8 CS404 Computer in Management Lab Total Number of Sessions-45 Max. Marks: 50 External Assessment: 35 Internal Assessment: 15 L T P C UNIT I: MS WORD : 10 New Document, entering & changing text, Aligning, Justifying, Bold, Italics, Underline, Boarders & Shading, Table-Creation, Adding rows & columns, splitting & combining cells, Headers & Footers, Inserting pictures, graphs, chart, word Art, find & Replace, Page setup. Mail Merge: Creating of main documents & data source, Adding & Removing fields from data souce. Exercise: Make a file using Bold, italics, and underline Set alignments (Left, right, & Center) Creating a file and use format painter Insert a table in a file and apply bullets and numbers in row and columns. Insert header and footer in a document, alignment of text in header and footer and insert a logo, page number of page and date. Apply water mark (text) in a document. Apply border and shading in page. Apply superscript and subscript wherever required in the document. Insert picture and text in text box. Create a diagram or organization chart in document. Save an existing file with a different name and different location. Create a document and set line spacing. Write a letter for inviting 100 people using mail merge with minimum 4 fields (Name, Address, phone number, ID) Add one more field of your choice and remove the address field Rename phone number field with contact number Create a file using word ART Create a document and insert a graph and chart in it. Set page margin (left, right, bottom) of 1inch and set gutter margin. Show the use of grouping option UNIT II: MS-Excel : 10 Cell, worksheet, work-book, cell entering-text value, formulae, insertion and deletion of row, column, and worksheet, auto sum tool, cell referencing function sum, average, max, mim, count, sumif, countif, if, vlookup. Exercise:

9 Insert a new worksheet in an existing worksheet and also rename worksheet. Set the width of column and rows Merge cells. Sort the data in alphabetical manner Filter the data accordingly Create a mark sheet and apply conditional formatting in it. Apply validation to a selected area. Set margins of excel sheet using print preview option. Creating mark sheet using print sum, if and if function. Calculate mean of total marks in the marks sheet. Set the data in the manner that it shows two figures after decimal using round function. Insert comment on specific cell using comment option Using MOD function separate odd and even figures Find the maximum and minimum value in the worksheet. Find the value which are more that a given limit using countif function. Apply data on every page using DATE function. Show the use of Vlookup function in the existing data. Show the changes occurred in the adjacent cell when goal seek function is used. Draw a pie and bar chart according to given data. Sum the column by using autosum tool UNIT III: MS-PowerPoint: 10 Creating presentation, adding slide, applying design templates, Master Slide, Adding special effects Exercise: Creating a power point presentation of 5 slides using custom animation. Insert 2 slides in the existing presentation and change their background colour. Insert a chart and a picture in second slide Show the use of master slide and duplicate slide. Prepare a slide showing slide transition. Insert a movie clip in a slide. Prepare 10 slides each having different design Unloop the slide show. UNIT IV: INTERNET: 08 Web browsing, ing Exercise: Creating an ID Gather the information on a given topic using search engine (Google) Changing IP address of a computer Show the use of internet search tool. Compress and decompress file and folders. UNIT V: MULTIMEDIA: 07 Text, Graphics, Animation, Audio, Video

10 BM424 Accounting for Management Total Number of Sessions-45 L T P C OBJECTIVE: T he objective of this course is to expose the learner to the concept and methods of financial andmanagement accounting. Focus will be on understanding techniques. uses and applications of financial and management accounting. UNIT I : INTRODUCTION TO FINANCIAL ACCOUNTING 07 Financial Accounting-Meaning, Need, Concepts and Conventions; Branches of Accounting, Internal and External Users of Accounting, Advantages and limitations of Financial Accounting, Accounting Standards. UNIT II : ACCOUNTING ENTRIES 10 The Double Entry System-Its Meaning and Scope, the Journal, Cash Book, Ledger, Trial Balance, Trading Account, Profit and Loss Account, Balance Sheet, Entries and Adjustments of different heads in different Books and Accounts. Introduction of company accounts UNITIII : MANAGING ACCOUNTING 10 Managing Accounting-Meaning, Functions, Scope, Utility, Limitations and Tools of Management Accounting, Analysis of Financial statements ratios Comparative and Common size Statements, Cash Flow and Funds Flow Analysis, Management Audit and financial. UNIT IV: COST ACCOUNTING 09 Cost Accounting-Nature, Course Objective, Significance of Cost Accounting ; Classification of Cost, Costing for Material, Labour, and Overheads ; Marginal Costing and cost volume profit Analysis-Its Significance, Uses and Limitations ; Standard Costing-Its Meaning, Uses and limitations ; Determination of Standard cost, variance analysis material and overhead UNIT V: ACCOUNTING RESPONSIBILITY 09 Responsibility Accounting Its Meaning and Significance, Cost, Profit and Investment centers, Accounting for price Level Changes-Concepts, CPP and CCA Methods. Budget and Budgetary control- its meaning uses and limitations budgeting and profit planning. Different types of budgets and their preparations. Sales Budget, Purchase Budget, Production Budget, Cash Budget, Flexible Budget, and Master Budget: Zero Based Budgeting. Suggested Readings 1. Horngren introduction to Financial accounting. 8Ed. Pearson Edu. 2. Khan MY & Jain PK Management Åccountìng. Tata McGraw Hill. 3. Maheshwari SN & Maheshwari SK Financial, accounting. 3'Ed. Vikas Publ. House.

11 BM425 Introduction to Agricultural Marketing Total Number of Sessions-45 L T P C OBJECTIVES: The aim is to develop an understanding of the field of marketing. The focus will be on imparting knowledge of the basic concepts, tools, and functions of marketing. UNIT I: INTRODUCTION TO MARKETING MANAGEMENT 9 The Concept of Marketing Management; Marketing Environment; Marketing Mix, Market Segmentation, Targeting, and Positioning; Buyer Behaviour. UNIT II:INTRODUCTION TO PRODUCT 9 Classification of Products; Product Life Cycle; New Product Development; Product Line and Product Mix; Branding, Packaging and labelling. UNIT III: INTRODUCTION TO PRICING 9 Factors affecting prices; Pricing Policies and Strategies; Pricing Methods. UNIT IV:INTRODUCTION TO DISTRIBUTION SYSTEM 9 Types of Distribution Channels; Functions of Channel Members; UNIT V: INTRODUCTION TO PROMOTION 9 Promotion Mix; Introduction to Advertising, Personal Selling, Sales Promotion, Publicity and Public Relations. and Direct marketing,. Suggested Readings 1. Brassington Marketing Management. Pitman Publ. House. 2. Kotler P Marketing Management Analysis, Planning, Implementation and Control. Pearson Edu. 3. Mc Carthy Marketing Management. Tata Mc Graw-Hill. 4. Saxena R Marketing Management. Mc Graw Hill. 5. Stanton WJ, Etzel MJ & Walker BJ Fundamentals of Marketing. McGraw - Hill.

12 MT402 QUANTITATIVE METHODS Total Number of Sessions- 45 L T P C Objective: The objective of the course is to teach the learner basic quantitative approach to managerial problems and to solve decision problems using quantitative and statistical techniques. UNIT-I: MATHEMATICAL AND STATISTICAL ANALYSIS 09 An overview of the quantitative approach and its applications; Mathematical functions and their applications; Concepts and applications of derivatives; Overview of statistics, Classifying data to convey meaning Importance for learning statistics for mangers. Statistical thinking and analysis, Types of statistical methods, Importance and scope of statistics, especially in Business management UNIT-II: MATRICES AND CALCULUS CONCEPT 09 Matrices: Minors and cofactors, Matrix inversion, Solution of simultaneous equations, Cramer s rule, Gauss elimination method; Differentiation & Integration (ILATE), Maxima and Minima, Application of calculus concepts in business management UNIT-III: DESCRIPTIVE STATISTICS 09 Measures of central tendency, Measure of dispersion, Co-efficient of variation, Skewness, Moments and kurtosis: Measures of skewness, Moments moments about mean, moments about arbitrary point, moments about zero or origin. Measures of kurtosis, Correlation and regression UNIT-IV: FUNDAMENTALS OF PROBABILITY: 09 Laws of probability, Bayes theorem, Probability distribution function, Cumulative probability distribution function, Expected value and variance of a random variable, discrete probability distributions Binomial and poisson, Continuous probability distribution Normal, binomial and poisson UNIT-V: INDEX NUMBER AND DECISION THEORY: 09 Index numbers: Types and methods of their construction (Weighted & Un-weighted), Decision environment, Decision making under uncertainty and risk, Steps in decision theory approach. Types of decision making environments, Bayesian analysis, Decision tree analysis - maximin, maximax, minimax and regret. Suggested Reading: 1. Levin, Richard & Rubin, David, Statistics for Management, (First Indian Reprint 2004), Pearson Education, New Delhi 2. Vohra, N. D., Quantitative Techniques in Management, (4th Edition), Tata Mcgraw Hill, New Delhi 3. Gupta, S. C, & Kapoor, V. K, Fundamentals of Mathematical Statistics, (11th Edition), Sultan Chand and Sons, New Delhi