Local Food Systems in Maryland: Current Situation and Outlook
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1 Local Food Systems in Maryland: Current Situation and Outlook Jim Hanson 13 th Annual Center for Agricultural and Natural Resource Policy Conference November 30, 2011 Buy Fresh, Buy Local, Buy In-Season
2 Overview Trends in Maryland Specific programs focused on local foods AREC research and extension programs Local Foods will become increasingly more important providing expanded opportunities for Maryland farmers
3 Percentage of Consumers by State who in an Average Month Purchase "Often" or "Very Often" Foods Labeled or Advertised as... Onken & Bernard, Choices, 1 st Quarter, 2010
4 Are you more or less likely to select fresh fruit, vegetables.. if identified as grown by a Maryland farmer? MD Policy Choices: 2010, Schaefer Center for Public Policy, U of Baltimore, pg. 19
5 Are you aware of Maryland s Best? MD Policy Choices: 2010, Schaefer Center for Public Policy, U of Baltimore, pg. 20
6 Maryland farmers say The problem is the lack of supply, not the demand for local foods Jack Gurley, Baltimore County Because of the demand for local foods, we are market-rich in Maryland Russell Shlagel, Charles County
7 Local Food Programs: University of Maryland Extension Individual Extension Educators Impact Teams Agricultural Profitability Food Smart Community Resource and Economic Development
8 Local Food Programs: Maryland Department of Agriculture Contacts: Mark Powell, Karen Fedor, and Amy Crone Maryland Farm to School (Jane Lawton 2008 Farm to School Act) All 24 school districts - voluntarily and unfunded Maryland Home Grown School Lunch Week (Sept) 2012: Report on how much MD products purchased Maryland Farmers Markets 127 farmers markets in Maryland (from 72 in 2007) Approximately 73 are producer-only
9 MDA Continued Maryland s Best Maryland s Best: 1,000 businesses (mostly farm) have registered. Advertising and Awareness
10 Local Food Programs: JHU Center for a Livable Future (CLF) Contact: Anne Palmer (the interconnections among diet, health, food production, environment, population and equity) Community Food Assessment Documenting food access and food assets Opportunities to grow food & improve eating habits Baltimore Food and Faith Project Places of worship and schools Northeastern Regional Food Chains Baltimore is one of nine sites; improving food access to the underserved
11 JHU CLF continued MD Food System Mapping Resource
12 Local Food Programs: MD Hospitals for a Healthy Environment (MD-H2E) Contact: Louise Mitchell, Sustainable Foods Technical assistance to hospitals Buy local challenge 40 hospitals purchased $32,500 of local produce during one week in July Maryland hospitals have created 5 CSA, 6 farmers markets, and 5 gardens on their premises.
13 Local Food Programs: Maryland Organizations Regional Councils Southern Maryland Agricultural Development Commission (Buy Local Challenge) Mid-Shore (Shore Gourmet) Farmer Organizations Future Harvest CASA MD Organic Food and Farming Association MD Farm Bureau
14 Local Food Programs: Grow It Eat It Maryland s Food Gardening Network Contact: Jon Traunfeld Jointly started by Master Gardeners and HGIC (UME) in early ,117 gardeners are registered Social Media (website, YouTube, video clips, blog, Facebook, and Twitter) growit.umd.edu
15 Local Foods Research: Willingness to Pay for Local Food Contacts: Charles Towe, Elina Tselepidakis, Aaron Adalja, and Jim Hanson (AREC) Objective of Study: To identify the values, determinants, and characteristics of consumer buying-club members. In addition to various demographic questions, each respondent is asked 4 choice questions for beef and 4 for eggs. From these responses, we identify and rank the willingness to pay for the specific attributes respondents from a local consumer buying-club respondents from the Maryland general population that have similar demographic characteristics.
16 Willingness to Pay Continued For Beef: Price/lb.: $4.00; $6.00; $8.00 Locality: 100 miles; 400 miles; 1,000+ miles Organic: USDA Organic; Not Organic, No Antibiotics; Not Organic, Uses Antibiotics Pasture: 0-3 months; 3-6 months; 6+ months Farmer: Know Farmer; Don t Know Farmer For Eggs: Price/dozen: $2.00; $4.00; $6.00 Locality: 100 miles; 400 miles; miles Organic: USDA Organic; Not Organic, No Antibiotics; Not Organic, Uses Antibiotics Pasture: Caged; Cage Free; Cage Free & Pastured Farmer: Know Farmer; Don t Know Farmer
17 Willingness to Pay Continued
18 Willingness to Pay Continued Similarities: All respondents were willing to pay more for the following attributes: knowing the farmer (vendor), local production (100 or 400 miles), organic certification, chemical- and hormone-free products, pastured beef, and cage-free eggs. For both samples and both products(beef and eggs), the most important attribute, in terms of greatest willingness to pay, was organic certification.
19 Willingness to Pay Continued Differences: The general population values beef produced 400 miles away more than the buying club. The buying club sample is willing to pay more than the general population for beef produced without the use of antibiotics and hormones and beef pastured more than 6 months. The general population is willing to pay more than the buying club sample for eggs produced 400 miles away, knowing the egg producer, and cage-free eggs.
20 Local Foods Research: Farmers Markets Association Contacts: Jim Hanson and Aaron Adalja (AREC) and Amy Crone (MDA) Surveyed market managers for the need of an association to provide service to their group. New vendors and farmers Fundraising for additional marketing Increasing the volume of sales Managers need support in their roles 86% are willing to pay $25 to $50 to join
21 Local Foods Research: Farm to School Contacts: Jim Hanson, Carolyn Dimitri, Lydia Oberholtzer, Jack Gurley, Nessa Richman, and Jerry Brust Understanding the local farm to school situation Changes that would be helpful to increase farm sales to local schools Ways to improve communication among all participations in the local farm to school dialogue. _School.cfm
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