Creating and Selling a Compelling IT Architecture Vision

Transcription

1 Creating and Selling a Compelling IT Architecture Vision October 2003, Washington, DC Allen Brown President and CEO Mobile GSM a.brown@opengroup.org 44 Montgomery Street Suite 960 San Francisco, CA USA Tel

2 The most significant barriers to architecture success are non-technical. Overcoming these barriers is the critical first step in creating an environment for architecture success. At Glaxo Wellcome Research, these environmental challenges were addressed by creating a compelling vision for the future, developing a broad base of architecture awareness and creating an inclusionary culture between architects, IT staff and management. Martin Sykes, Glaxo Wellcome 20 October

3 Breaking it down About Vision About Selling About Creating About Winning About Architecture 20 October

4 About Vision

5 Vision A concept of a future situation A North Star In the future there will be.. * * * * * * * * 20 October

6 Mission The role of a person or body of people Why do we exist? Can supplement a Vision How will we achieve our vision 20 October

7 Core values How do we want to act? Integrity Openness Loyalty Rights of others Core Values Vision Mission Have to be in tune 20 October

8 A vision can be. Personal Organizational Corporate Regional National Global 20 October

9 But above all it must be BIG Bold Inspiring Gettable 20 October

10 About Selling

11 How to sell a vision Don t Sell Seek to convince, persuade Cajole Impose Do Engage Enlist Enroll 20 October

12 Engage Identify all stakeholders Understand their perspective Establish a vision with them/ for them My vision is not what s important to you. The only vision that motivates you is your vision Bill O Brien, Hanover Insurance 20 October

13 Engage Three I s Information Influence Involvement Three D Integrate individual visions into a shared vision Help them see the big picture Few if any forces in human affairs are as powerful as a shared vision. Peter Senge 20 October

14 The power of shared visions Shared Beat Coca-Cola Open Source Power Power General Electric Boundaryless Organization Imposed Many corporate visions Extrinsic Intrinsic 20 October

15 The power of shared visions Shared Beat A shared Coca-Cola vision is not an idea. Open Source It is a force of impressive power. AT&T It may be inspired by an idea Ford if acquire the support of more than one person. People begin to see it as if it exists. Imposed Many corporate visions Peter Senge Extrinsic Intrinsic 20 October

16 The power of shared visions Shared Uplift aspirations Exhilarate Compel courage Foster risk taking and experimentation Foster a commitment for the long-term Power Power Imposed Source: The Fifth Discipline Peter Senge Extrinsic Intrinsic 20 October

17 Enlist Sponsors and champions At all levels in the enterprise In each group of stakeholders 20 October

18 Enroll Enable others to register Set out the case no hype no pressure Enable them to participate on their own terms Contributors Observers But first make sure you are enrolled If you don t believe.. 20 October

19 Not everyone will sign up Enlisted Committed - will change the law. Enrolled Wants it - will do anything possible within the law. Compliant Sees the benefits will do what s expected. Grudgingly compliant Does not see the benefits will do just enough. Non-compliant Does not see the benefits - will not do what s asked. Apathy Neither for nor against vision. No interest. No energy. 20 October

20 About Creating

21 Steps Start from a known position Go to the future Lay out key milestones Minimize the obstacles Vision 3m 2m 1m Start 20 October

22 Start Gather information Leave solutions at the door Understand their pain points? Get to a shared understanding of the root causes? Analyze and Document Set out the Business Scenario for the current state Review have I understood correctly? have I communicated effectively? 20 October

23 TOGAF Business Scenario Method 1 - problem 2 - environment 3 - objectives Phases Gather Analyze Document Review 4 - human actors 5 - computer actors 6 - roles & responsibilities 7 - refine 20 October

24 Go to the future Dare to dream Imagine The cover story on Fortune Magazine What your ideal world look like How life will be in our future world Use tools to help Analogies What if There are no bad ideas Just ideas no one else understands yet Access to integrated information 20 October

25 Go to the future Gather information Build on the perspective of the stakeholders Validate individual visions Draw towards a shared vision Analyze and document Set out the Business Scenario for the future state Keep focused on business not technology Review have I understood correctly? have I communicated effectively? 20 October

26 Set out the key milestones Can we draw a map? What are the big bold steps we need to take? Are they credible? October

27 Minimize the constraints What will stop us from getting there? Budget? Lock-in? What strategies could we employ to get over those barriers? 20 October

28 About Winning

29 Nothing breeds success like success Start small Show quick wins Use pilot projects Build confidence Don t start with the big one! 20 October

30 Share the glory Celebrate successes Let the team know they have succeeded Recognize the contributors Have fun 20 October

31 About Architecture

32 Let a proven framework guide you The Open Group Architecture Framework Vendor and technology neutral Free for own use Proven Architectural Development Method Zachmann Easy to understand conceptually Benefits from the TOGAF Architecture Development Method (ADM) 20 October

33 A Global Example

34 Customer problem statement I could run my business better if I could gain operational efficiencies improving the many different business processes of the enterprise both internal, and spanning the key interactions with suppliers, customers, and partners using integrated information, and access to that information. Source: The Interoperable Enterprise 20 October

35 A common problem The cause: multiple systems, conceived and developed individually Compounding the problem: cross-functional teams continuously forming, new business partners, stove-piped information Partner 1 Partner 2 Partner 3000 Appl 1 Appl 2 Appl 50 Buy Space Appl 1 Appl 2 Appl 50 Procuring Appl 1 Appl 2 Internal Space 20 October Appl 50 Manufacturing Legal Finance Assembling Procurement Systems Sell Space Customer Support Selling Design Systems ERP Systems Requirements Systems Online Systems Systems

36 A Shared Vision Boundaryless Information Flow achieved through global interoperability in a secure, reliable and timely manner Boundaryless does not mean there are no boundaries it means that boundaries are permeable to enable business. Vision 20 October

37 Boundaryless Information Flow needs access to information that was not necessarily designed to leave its original domain. Buy Space Procuring Processes Internal Space Manufacturing Legal Finance Assembling Sell Space Customer Support Selling ERP Systems Requirements Systems Design Systems Online Systems Procurement Systems Systems 20 October

38 Boundaryless Information Flow - Business Taxonomy Security Policy Phone Books/Directories Mobility Policy Information Consumers Development Organization Brokers Management Organization Information Provider Manageability Policy Performance Service Level 20 October

39 Boundaryless Information Flow - Technical Taxonomy Security Policy Qualities Application Platform Mobility Policy Information Consumer Applications Development Tools Brokering Applications Management Utilities Information Provider Applications Manageability Policy Qualities Performance SLAs 20 October Classes of Interfaces - formats and protocols

40 A Level 2 Model Languages Libraries Registries Digital Signature Intrusion Detection Key Management Firewall Encryption AAAC SSO Web Portal Security Development Tools Qualities Application Platform Information Consumer Applications Brokering Applications Information Provider Applications Qualities Desktop Video Conference Streaming audio / video information Access Mail Phone / Fax Business modeling tools Design tools Construction tools Languages and Libraries Web Portal Directory Referencing/Dereferencing Naming Registration Publish Subscribe Discovery Manageability Information Brokers Application Integrators Mobility Application Message Format Application Messaging Application to application communications services Management Utilities Monitors Executory Utilities Copy Managers Desktop Video Conference Streaming audio / video information Access Mail Phone / Fax Messaging/Event Brokering Enterprise Appl Integration Info Format eform services Instant messaging services Process/Workflow Control Performance Presentation Transformation Browser services Portal and personalization Meta indices Information Access Transformation Mapping Query distribution Aggregation Search File services Web services 20 October

41 Summary

42 Summary Think BIG Bold, Inspiring, Gettable Don t sell Engage Enlist Enroll Take stakeholders through the process Start from a known position Go to the future Lay out the key milestones Minimize the barriers 20 October

43 Summary Create a winning environment Start with quick wins Celebrate success Have fun Use a proven framework Support it with the TOGAF ADM Consider a global example Boundaryless Information Flow 20 October