IP Evaluation. Obtain intelligence from patent data. China International IP forum June 12 th, 2014, Beijing Miguel Iglesias.
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1 IP Evaluation Obtain intelligence from patent data China International IP forum June 12 th, 2014, Beijing Miguel Iglesias 1 Agenda What is IP evaluation? Business needs drive evaluation methods Benchmarking = comparison 2 case-studies M&A Licensing-out 2 1
2 Business needs drive evaluation methods PRODUCT DEVELOPEMENT GO-TO- MARKET ASSET MONETIZATION BUSINESS NEEDS SPEED MITIGATE RISKS SUSTAIN COMPETITIVE ADVANTAGE MAXIMIZE PROFIT IP RELATED CHALLENGE Technology scouting Licensing in FTO Portfolio Building Business Dev. Exclude Others Portfolio Pruning Licensing out Evaluation principles IP SOLUTIONS EVALUATING = BENCHMARKING Metricsbased comparison Business needs drive evaluation methods PRODUCT DEVELOPEMENT GO-TO- MARKET ASSET MONETIZATION BUSINESS NEEDS SPEED MITIGATE RISKS SUSTAIN COMPETITIVE ADVANTAGE MAXIMIZE PROFIT IP RELATED CHALLENGE Technology scouting Licensing in FTO Portfolio Building Business Dev. Exclude Others Portfolio Pruning Licensing out Evaluation principles IP SOLUTIONS EVALUATING = BENCHMARKING Metricsbased comparison 2
3 Licensing-in 1. BENCHMARK PATENTS 2. COMPARE STRENGHTS & WEAKNESSES LEGAL TECHNICAL GEOGRAPHICAL 4. NEGOCIATE Potential Licensors Best Patents 3. LEVERAGE NEGOCIATION POWER Business needs drive evaluation methods PRODUCT DEVELOPEMENT GO-TO- MARKET ASSET MONETIZATION BUSINESS NEEDS SPEED MITIGATE RISKS SUSTAIN COMPETITIVE ADVANTAGE MAXIMIZE PROFIT IP RELATED CHALLENGE Technology scouting Licensing in FTO Portfolio Building Business Dev. Exclude Others Portfolio Pruning Licensing out Evaluation principles IP SOLUTIONS EVALUATING = BENCHMARKING Metricsbased comparison 3
4 Patent portfolio pruning ABANDON RENEW SCAN PATENT PORTFOLIO COMPUTE METRICS QUALITY RANKED PATENTS MANAGE Business needs drive evaluation methods PRODUCT DEVELOPEMENT GO-TO- MARKET ASSET MONETIZATION BUSINESS NEEDS SPEED MITIGATE RISKS SUSTAIN COMPETITIVE ADVANTAGE MAXIMIZE PROFIT IP RELATED CHALLENGE Technology scouting Licensing in FTO Portfolio Building Business Dev. Exclude Others Portfolio Pruning Licensing out Evaluation principles IP SOLUTIONS EVALUATING = BENCHMARKING Metricsbased comparison 4
5 Licensing-out 1. BENCHMARK PATENTS 2. COMPARE STRENGHTS & WEAKNESSES LEGAL TECHNICAL GEOGRAPHICAL 4. NEGOCIATE Potential Licensees Best Patents 3. LEVERAGE NEGOCIATION POWER Today Keywords, semantics, entities, classifications, citations, maps, etc. Extract metadata Source portfolio Similar patents Prosecution & litigation details Expert hand screen Transform metadata Excel spreadsheets Relational databases Summarize information Software algorithms Who, what, how to license in or out 10 5
6 Today with patent tools 11 Patent tools help make a goal driven evaluation process Select patents Build comparable set Compute metrics Assess patents against comparable set Make a fast, documented, high quality decision 12 6
7 Agenda What is IP evaluation Business needs drive evaluation methods Benchmarking = comparison 2 case-studies M&A Licensing-out 13 Case-study: M&A 14 7
8 Valeant 15 Bausch Valeant 16 8
9 Bausch Valeant Alcon 17 Legal strength comparison before and after M&A Alcon Valeant Valeant +Bausch 18 9
10 Technical strength comparison before and after M&A Valeant Valeant +Bausch Alcon 19 Geographical strength comparison before and after M&A Alcon Valeant Valeant +Bausch 20 10
11 Agenda Importance of IP evaluation Business needs drive evaluation methods Benchmarking = comparison 2 case-studies M&A Licensing-out 21 Manage Case-study: Your Portfolio: Licensing-out Monetization US Patents
12 Licensing-out: Legal benchmark IV has built a bullet proof portfolio 23 Licensing-out: Technical benchmark Highly cited portfolio by others No sharks or predators 24 12
13 Licensing-out: Geographical benchmark US centric portfolio 25 Licensing-out: What patents are appealing to the market 26 13
14 Conclusion Quickly extract value from portfolios Benchmark your IP Which patents are appealing to the market Who might be interested in a given technology 27 Business needs drive evaluation methods TECHNOLOGY DEVELOPMENT PRODUCT DEVELOPEMENT GO-TO- MARKET ASSET MONETIZATION BUSINESS NEED SPEED MITIGATE RISKS SUSTAIN COMPETITIVE ADVANTAGE MAXIMIZE PROFIT IP RELATED CHALLENGE Technology Scouting Licensing-In Freedom- To-Operate Portfolio Building Business Development Exclude Others Licensing-Out Portfolio Pruning Select evaluation method IP SOLUTIONS EVALUATING = BENCHMARKING Compare your portfolio 14
15 Thank you! 29 15
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