Ask, Learn, Act. Jeff Emerson Accenture CTO, Transportation San Francisco, CA

Transcription

1 Ask, Learn, Act Jeff Emerson Accenture CTO, Transportation San Francisco, CA

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3 Competitive Advantage Analytics Defined Analytics Defined Analytic Challenges Optimization Predictive Modeling Forecasting/extrapolation Statistical analysis Alerts Query/drill down Ad hoc reports Standard Reports Sophistication of Intelligence What s the best that can happen? What will happen next? What if these trends continue? Why is this happening? What actions are needed? What exactly is the problem? How many, how often, where? What happened? Predictive Analytics Descriptive Analytics Data Insight Data is often inconsistent Analytics resources are scarce and don t always exist within the organization. Analytics capability requires deep domain knowledge as well as an understanding of statistics, technology and data governance. ource: Competing on Analytics: The New Science of Winning (Davenport / Harris) 3

4 Questions Addressed by Analytics Past Present Future Information What Happened? (Reporting) What is happening now? (Alerts) What will happen? (Extrapolation) Insight How and why did it happen? (Modeling, experimental design) What is the next best action? (Recommendation) What is the best/ worst that can happen? (Prediction, Optimization, Simulation) Accenture Team Advantage 4

5 Herteroskedasticity 5

6 Myth Understanding Data is Hard 6

7 Analytics COE A Path to Analytics 1 Analytic Needs Discovery & Exploitation Key Value Drivers 2 3 Performance Management Processes Weekly Forecast Adjustment Monthly Business Review Quarterly Health Check Performance Monitoring Questions on Key Metrics Insight Generation Marketing Supply Chain HR Manufacturing Finance Core Analytics Functional Analytics Cross Functional Analytics Technology Enablers BI Packaged Workbench Root Cause Drill Down Statistical Modeling Time Sensitive Alerts Mobility Enablement Web and Sensing Value Realization Execution Insight Validation 4 Application Enablement 5 6 Data, and Infrastructure Management Governance and Operating Model Education Brainstorming Analytics Service Core Team Execution Alignment 7

8 Confidential & Proprietary Margin Expense Rating & Underwriting Product Development Sales & Marketing Enrollment & Billing Customer Service Provider Network Management & Service Care Management (Med. Mgmt., Quality, Wellness, etc.) Claim and Encounter Capture and Adjudication Information Technology Finance & Accounting Actuarial Corporate Services (HR, Legal, Reg., ect.) 14-24% Reduction in Rating and Underwriting costs 28-38% Reduction in Product Development costs 20-30% Reduction in Sales & Marketing costs (does not include advertising) 8-18% Reduction in Enrollment & Billing costs 5-10% Reduction in Customer Service costs 10-18% Reduction in Provider & Network Mgmt costs (administration) 16-26% Reduction in Care Management costs 14-24% Reduction in Claim Administration costs 5-15% Reduction in applicable IT costs 11-21% Reduction in Finance and Accounting costs 27-37% Reduction in Actuarial costs 7-17% Reduction in Corporate Services costs * Based on industry averages 21 Questions, Questions, Questions What questions do I ask? Enhance Revenue How much do I spend on fuel? Which Routes have the highest fuel costs? per mile? Potential Benefits Reduce Transit Related Costs Fuel Costs per passenger? per passenger mile? per fare collected? on cold days? Hot? Are some buses more efficient on this route than others? Increase Operating Margin Are some drivers more efficient on this route than others? Where in the route is my highest fuel spend? Value Research Reduce Administrative Expense and Administrative costs.* Potential Benefits Enhance Revenue Reduce Care Related Costs Increase Operating How much could I save by changing Buses? Drivers? Stop Location? Route? Reduce Administrative 8

9 Ask, Learn, Act What s next? Your data is constantly evolving Your actions should track to your data As you change, new questions will evolve Embrace your data 9

10 For further information on Accenture Analytics, please contact: Jeff Emerson