JAY WHITNEY (858) (858)

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1 11778 Carmel Creek Road, #306 San Diego, California JAY WHITNEY (858) (858) home mobile SOFTWARE AND PRODUCT DEVELOPMENT PROFESSIONAL I am a technology professional with experience in product management, software development, coding, and development management. I am able to effectively integrate product development with company objectives and customer requirements. My background includes consulting, startups, emerging company, and Fortune 500 experience. I founded and acted as chief product innovator for a product- and market-driven software company. Developed a suite of integrated cross-platform system and network management products, which were sold to many of the largest corporations in the United States. Early products were developed for VAX clusters. New products were extended to Microsoft Windows and to open systems including Sun Solaris, HP-UX, IBM AIX, and Linux. Perhaps my greatest success has been my ability to train others in skills that they did not previously possess especially software design and coding. I thrive in a team atmosphere, with agile or structured methodologies and I am extremely comfortable in a team leadership role and as an energetic team member. Language Expertise C, C++, Visual C++, STL Java, J2SE, J2EE, JDK: Swing, JDBC, JMS, JNI, JCE, and so on XML, DOM, SAX, HTML, Flex/AS3 PL/SQL, Pro*C MACRO32, x86, & other assembler Batch systems: UNIX Shell (C, Bourne, etc), Perl, DCL Methodology Expertise Object-oriented decomposition, analysis, design, architecture, and programming Unified Modeling Language (UML) Agile methodologies including XP and Scrum, formal methodologies including RUP Product Management Life Cycle and General Corporate Market-focused requirements analysis and positioning Marketing and development management integration with look to competitive threats Development, software quality, and technical support coordination for total customer satisfaction Tracking, isolating, and correcting software defects Evaluating, planning, and coordinating releases and patch/update rollouts, customer-involved release planning Buy vs. build criteria, on-time planning, scheduling, and risk assessment Team building and mentoring Strategic/operational planning and implementation for sales growth, customer service Budgeting and forecasting, human resource management Platforms and Kernel Development Expertise Microsoft Windows NT, Win32 Sun Solaris Hewlett-Packard HP-UX IBM AIX Tru64 UNIX SCO UNIX OpenVMS Linux

2 Application Development Microsoft Foundation Classes (MFC) Java Swing GUI development OSF/Motif GUI development X11 and Xt Toolkit Original X11 Widgets and Controls Tivoli TME integration HP OpenView integration SunNet Manager integration Jay W. Whitney, Page 2 Platforms and Framework Technologies J2EE: EJB, JSP, Servlet, JDBC, JMS, RMI, IIOP, JNDI J2SE: JFC/Swing, AWT, JCE, JAXP Sun Java System Application Server Glassfish Application Server IBM WebSphere Application Server IBM WebSphere MQ Series JBoss Application Server Oracle, IBM DB2, IBM Unidata, Berkeley DB Design and Development Tools Rational Rose, Rational Requisite Pro, Telelogic Doors, Rational ClearQuest, Rational ClearCase, Merant PVCS, Microsoft Visual Source Safe Microsoft Visual Studio, JetBrains IntelliJ IDEA, Sun-1/Netbeans, Borland JBuilder, Eclipse, FlexBuilder Systems, Standards, and Techniques Network and client/server development including protocol design, TCP/IP, UDP/IP, Sockets, DECnet, network internals, and infrastructure UNIX, NT, and VMS socket programming Distributed, multiprocessing, and multithreaded software design and implementation Network protocol internals including SNMP, HTTP, TELNET, FTP, SMTP, POP, and IMAP Telecommunications protocols including IXO/TAP and serial devices Device drivers with depth and implementation varying based on hardware and operating system Cross-platform development CAREER HISTORY AND HIGHLIGHTS CHIEF SOFTWARE ARCHITECT July 2007 December 2009 The Nielsen Company San Diego, California Performed as Chief Architect for The Nielsen Company s site and demographics product line. The suite consisted of a Windows desktop solution based upon Microsoft C#,.net and MapInfo; and a web-based active content delivery based upon Java, servlets, and MapInfo MapXtreme. Both shared a common Oracle 10g back-end with the Spatial Option and PL/SQL stored procedures. My approach was as a hands-on Chief Architect accountable for developing technical architecture and leading others in the creation of the overall design and technical specifications for for the product line. Key accomplishments and elements of this role included: Evaluated and prioritized requirements based on optimal implementation order given product architecture, identifying architecturally significant and/or impactful requirements Produced, documented, maintained, and enforced software, system, and component architecture Directly managed the development work-product of off-shore resources to ensure delivery quality and acceptance, schedule management, compliance with Nielsen standards and proper documentation Determined the major software and implementation patterns and mechanisms

3 Jay W. Whitney, Page 3 Made the strategic architectural decisions that constrained the products design and implementation Enforced the integrity of the software architecture by collaborating with and mentoring the development staff Analyzed product requirements to define solution architectures Designed and developed reusable components for application integration Recommended and reviewed specific application integration techniques and available technologies (TIBCO BusinessWorks, IBM SOA Foundation, and Software AG webmethods). The mission was to integrate the site and demographic solutions with products throughout Nielsen and our business partners Established, communicated, and enforced application design patterns, interface standards, and development guidelines Ensured that technical designs complied with applicable architectural standards and that those designs were functionally and technically feasible Led proof-of-concept exercises with sister companies Validated the technology's ability to meet business, performance, integration, and scalability requirements for all site platforms Personally and directly established low-level/kernel Oracle and Linux host tuning parameters delivering a 3x response improvement. Without this, acceptance would have failed. Spearheaded the integration of new systems and applications and the retirement of legacy systems Was an effective coach, building the design and development skills of my teammates SOFTWARE ENGINEERING LEAD Fair Isaac Corporation April 2006 July 2007 San Diego, California Design and implement user interface and server solutions for credit card fraud case management products. J2EE technologies used include EJB, RMI, JDBC, JSP Platforms include IBM WebSphere Application Server, IBM MQ Series, JBoss Application Server. Product user interfaces include J2EE JSP and J2SE Swing. Server technologies include J2EE EJB, RMI, IBM DB2, Oracle RDBMS, IBM WebSphere, Apache Tomcat, and JBoss. Began migration of enterprise-level Java Swing user interface to Adobe Flex/AS3, Spring, and Hibernate. CONSULTING PRINCIPAL SOFTWARE SPECIALIST CommandLogix, Inc. January 2004 April 2006 Enhanced and maintained company s Windows-based networked mission control station utilizing Microsoft MFC, Visual C++ and STL. Supported company s enterprise-level mission-critical customers including Nielsen Media Research, Ryder, International Truck and Engine, and Intel CONSULTING PROGRAMMER/ANALYST Nextel, Inc. June 2002 December 2003 Responsibilities included analysis, design, and implementation of systems and subsystems to enhance functionality of customer use of Amdocs Ensemble telephony billing system. Key contributions include: Designed and implemented a multiple-source/application system for cryptographic archival of customer private/sensitive information for multiple internal customers. User-facing retrieval systems included webhosted query-based applications using JCE, message-driven EJBs, JSP, and Sun Java Application Server.

4 Jay W. Whitney, Page 4 Designed and implemented a Win32/MFC/VC++ system-level application to provide hotkey data entry into Nextel's use of the Ensemble billing system from Amdocs. One department initially requested this, but today, it is used company-wide in the merged Sprint-Nextel entity. Migrated several legacy web applications from ASP, Linux, and Tomcat to J2EE, Sun Solaris, and Sun Java Application Server. Designed and implemented a Java, J2EE, and Oracle web-based application portal infrastructure/framework to provide a uniform architecture and single access, authentication and authorization point for various billing and cash management applications. Designed and implemented a Java, J2EE, and Oracle web-based application portal infrastructure/framework to provide a uniform architecture and single access, authentication and authorization point for various billing and cash management applications. Designed and implemented extensions to an existing Java, J2EE, and Oracle web-based application used to aggregate billing information to investigate plan re-rating options. Designed and implemented a Java and Java Swing-based order entry system, utilizing XML and w3c DOMbased transactions under a strict class decomposition. System was used as the contingent order entry alternative in the event of scheduled or unscheduled disruption of the production Amdocs Ensemble order entry and fulfillment system. Analyzed, designed, and implemented the logic for identification of seriously delinquent accounts and automatic escalation through multi-levels of outside collections activity. Included further ability to make such assignments through high-speed entry through a part of the billing system that did not supply an API. LEAD BUSINESS SYSTEMS ANALYST CSG Systems Inc. September 1999 June 2002 Designed and coordinated development for projects to enhance a multi-tier client/server converging (cable, telephony, and internet) communications billing system. Served as team lead for a group of eight designers and four business requirement analysts. Designed several key subsystems and features and assisted development teams through completion, including: Generic electronic payment interface for payment methods including Direct Debit and Credit Card Manual deletes and aged deletes for automated database maintenance Customer interaction tracking and activities (constructed design and performed all development) Mass adjustments (constructed design and performed server development) Mass updates for bulk database object element modification Internationalization, including time zone support Error message consistency (constructed design and performed all development) Business option subsystem revision Customer correspondence subsystem Work order subsystem updates Constructed a web site to coordinate and communicate internal product development activities CONSULTING SOFTWARE ENGINEER MCI Worldcom February 1999 September 1999 Colorado Springs, Colorado Analyzed, designed and implemented a rework of telephone network statistics collection. Analyzed and implemented corrections to X25 failover on mission-critical telephone switch statistics collection. Analyzed, designed, and implemented integration of MCI call routing platform to commercial performance monitoring tool. Designed, and implemented statistics filtering for integration of legacy call-routing application to successor application.

5 Jay W. Whitney, Page 5 FOUNDER, CHIEF TECHNOLOGY OFFICER and PRODUCT MANAGER Power Center Software LLC May 1992 February 1999 Englewood, Colorado Product manager and principal engineer of cross-platform, networked system management suite. Five scalable, extensible, interoperable, and standards-based products operated on Windows NT/XP, several UNIX implementations, and OpenVMS. Suite was adopted by many large-scale mission-critical commercial sites including (notably) Ford, Verizon Wireless, General Electric, MCI, Intel, Thiokol, Boeing, SmithKline Beecham, AC Nielsen, Ryder, Lockheed, and Barclays. Combined extensive sector experience and product development skills through the entire product lifecycle from inception, analysis, and design to implementation, delivery, and support Identified customer requirements/needs to produce the right product for the market Planned, implemented, and managed software development, customer service, budgeting, strategic planning, team building, hiring, mentoring, and general end-to-end project management of five enterprise-level software products that were delivered on seven different platforms Represented product, technology, and services to customers in education, pre-sales, and post-sales functions Grew business operations from a 1-person principal operation to a 22-person operation with a trailingtwelve-month revenue run rate exceeding $1 million Expanded business functions to executive-led departments, directed the marketing effort, mentored the sales function, was responsible for the P&L near-real-time, directed the human resources function, directed the first-level technical support and was responsible for 2 nd -level support escalation, while remaining the sole technology contributor. Technology contributions evolved from ad-hoc design to formal methods and associated documentation. Selected Technology Accomplishments Successfully designed, implemented, delivered, and supported automated system and network management products. This integrated product line is a framework-based suite of products that include network management and discovery; operating system and application problem identification, notification, and correction; asset management; inventory and configuration; and hardware console management. Designed a TCP/IP-based, client/server, cross-platform, object-oriented management protocol. Registered a well-known port (144) with the Internet Assigned Numbers Authority using Internet internals understanding and technology justification. Framework design incorporated and successfully delivered on objectives of scalability (any number of systems and/or devices on a network), extensibility (ability to enhance framework with vendor- or customersupplied applications), standards-based design (for simplified migration to new platforms), and interoperable (ability to integrate with existing third-party and customer solutions). Reverse-engineered Internet protocols including SNMP, HTTP, SMTP, FTP, and TELNET for incorporation into Internet capabilities of product implementation. Versed in several application and database APIs. Designed/implemented a C/C++ API for a framework product. The framework API was used for all aspects of internal product development, and was exposed to third-party and customer developer use. Scaled corporate technology function to departmentalize former individual contributor responsibilities, including software QA/test, platform development, freeware development, technical support, and professional services. Mentored new team members into existing processes and new skillsets. Successfully presented products and delivered pre-sales support for successful adoption and implementation of products by Fortune 1000 companies, government, defense, and smaller clients. Proven ability to deliver products and post-sales support with a high level of customer and end-user satisfaction.

6 Jay W. Whitney, Page 6 SENIOR SOFTWARE ENGINEER Unidata, Inc. (now IBM) July 1991 May 1992 Responsible for design and implementation of the VAX/VMS implementation of the Unidata Relational Database Management System. Migrated existing UNIX RDBMS to VAX/VMS and prototype AXP/VMS C and VMS system services including QIO/ACP and RMS Kernel-mode development and user-written system services Optimized existing QIO/ACP I/O subsystem to include RMS transaction journalling Designed and implemented system-resident dynamically-sized I/O write-through cache SOFTWARE ENGINEER The Boeing Company July 1989 July 1991 Seattle, Washington Designed and developed runtime software for an embedded airborne command and control system. Coded and tested Ada subsystem components including active displays and system shutdown/recovery. Provided systems support to acoustic management team. SYSTEMS ANALYST University of Washington May 1986 July 1989 Seattle, Washington Employed at UW computer center to identify coding & operational problems. Clients included faculty, graduate students & students. EDUCATION AND DISTINCTIONS Bachelor of Science, Computer Science. National Merit Scholar. Arts and Sciences Honors Program. University of Washington, Seattle Top secret (YF SSBI DOD) security clearance with BI date of June 20, 1998, currently inactive Registrant, TCP/UDP/IP port 144, Internet Assigned Numbers Authority Registrant, SNMP/SMI private enterprise number 1505, Internet Assigned Numbers Authority Director, Colorado Software Association Director, Club 100, Metropolitan Club Credentialed California Public Educator, K-6, 7-12, Community College

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