Digital product development

Transcription

1 Digital product development Machinery Siemens PLM Software An all-digital machinery development process accelerates new product introduction, promotes development team collaboration and fosters an environment of continuous innovation that keeps you a step ahead of competition.

2 Increasingly complex business challenges Industrial machinery is so critical to a company s success that it has been called the lifeblood of the production process. Because companies can t thrive without fast, reliable, state-of-the-art machines to manufacture their product innovations, they place extreme demands on their machinery suppliers and in-house machinery developers. If you re in the business of producing industrial machinery, you know about these extreme demands: nearly impossible delivery schedules, increasing quality requirements and lower price expectations, to name a few. As you work to meet these demands, you face your own challenges as well. In many cases, you re facing new competition, forcing you to reduce prices and deliver more value. By now you probably have a supply chain that s spread throughout the world, which helps reduce costs but brings its own challenges.you may also have your own global design and manufacturing facilities you need to integrate. And as you strive to meet these challenges, you must still be able to respond quickly to new conditions in local markets with timely and winning proposals and quotes. Digital product development meets the challenge Digital product development can help you meet and excel at all of these challenges. An all-digital machinery development process enables you to accelerate the introduction of new products while still promoting innovation and maintaining the flexibility and speed to react to changing requirements.working digitally within a managed product development environment, your entire development team can collaborate from a continuously up-to-date digital product model. This eliminates a high percentage of development costs that are currently wasted, and removes activities that don t add value. And, most importantly, digital product development helps you foster an environment of continuous innovation an environment that consistently results in products and services that clearly differentiate you from your competitors. Siemens PLM Software production-proven applications and process automation tools give machinery developers everything they need to manage, automate and optimize product development. In the following pages, we ll show you how digital product development based on Siemens applications can transform each step in the machinery development process.

3 Knowing where, when and how to compete Digital product development is not just a process that begins with the CAD modeling of a new machine. Digital product development encompasses the entire range of development activities, including business planning. By providing a single source of product information in a format that makes sense for each individual user, digital product development optimizes decision making. For example, the Executive Dashboard, powered by Teamcenter Community software, provides senior management with real-time visibility into the business information they need.with an instant snapshot of current operations, managers can see whether critical workflows have been executed as planned, whether deliverables have been met and where the bottlenecks are.they can use these same tools to measure the success of completed programs. Did the programs meet cost and delivery schedules? Did they satisfy requirements for performance, safety, reliability and other compliance metrics? Digital product development brings the ability to implement requirements-driven design, where product requirements flow through the product development process and directly influence all product development decisions. In many cases, requirements-driven design begins with a request for proposal or quote. Let s look at how this is handled in a digital product development environment. Faster responses to customer requests When a bid request comes in, it is entered into Teamcenter and forwarded to the appropriate executive.the new request is color-coded for immediate attention. Most bids contain multiple documents such as functional specifications for the new machine, general terms and conditions of the project and sometimes other information such as a CAD file showing site layout. Using the Executive Dashboard to review current and historical data, the executive makes the decision whether or not to follow up on this RFQ.Then the executive assigns a routing slip (a standard template) to the relevant manager, asking the manager to perform a feasibility study and prepare a response for the RFQ. Once managers log in to their own workspace, they can view the feasibility analysis as a new task. In the managed development environment, the necessary information to support this request has been automatically routed to the manager, eliminating time that would otherwise have been wasted searching for it or waiting for someone to collect and send it.this is a major factor supporting lean design initiatives. As a result of these streamlined workflows and captured knowledge for best practices, the feasibility study is completed very quickly.the project is ready to move on to the next step, concept engineering. We have a lot of competition, so we always have to be one step ahead in terms of product development. Our knowledge of customers' needs, combined with the managed development environment we have with Teamcenter and NX, helps us do that. Sylvain Talbot Designer and Teamcenter Implementation Leader Rotobec 1

4 Concept engineering in the managed development environment The managed development environment keeps the project moving along and on schedule by ensuring that all necessary information automatically travels to the next participant in the process, at this point typically a product engineer. As individual engineers review this information, they can search the product information database, where they might find that a similar machine has been built in the past. Up to this point, it s possible that the engineer hasn t even worked in the CAD system. And if the job is simply a matter of configuring the machine to order, with no required engineering work, it would be unnecessary to enter the CAD system at all, thanks to Teamcenter s digital mockup capabilities. If the customer s request requires some conceptual design work, NX software allows the designer to get started quickly with a platform engineering approach. Platform engineering works with a template containing only the components and geometry that will become common to all variations of a machine. It provides an easily configured starting point that is enough for preliminary design investigations. Later, this template will also be used to drive the detailed assembly design. The platform engineering capability of NX differs from most CAD systems, which encourage designers to dive into details at an early stage, linking geometry, adding constraints and driving multiple dimensions and variables with little regard for downstream application of the model.with this uncontrolled approach, product-level issues only become apparent relatively late in the process when the digital mockup is well populated and changes become difficult and costly. Fast feasibility studies With NX, proposed machine layouts are captured in the Visual Editor, which allows the engineer to input different dimensional information and perform what if analyses. Once the driving parameters are entered, the engineer can propagate changes to the entire assembly in a controlled manner. For even greater control, NX can provide visual feedback of the before and after states, so designers can easily determine the impact of any changes. It could be that certain modules meeting the specifications and requirements for the new machine already exist in the database. It is easy for the engineer to find and attach them to the preliminary machine configuration because Teamcenter allows components and modules to be saved and searched based on functional requirements and purpose. Also, if the customer s request includes specifications created in a different product development system, such as an AutoCAD drawing of the proposed machine s location in a factory, Siemens open systems philosophy allows access to this data, regardless of its source, without the need for costly and risky data translation. With the feasibility stages complete, the engineer signs off and approves the next step in the development of this new machine. It is now time to begin the detailed design. Sauer-Danfoss, Inc. leverages the NX open application programming interface called NX Open to develop custom applications using many of today's most popular programming languages.the result is an environment that enables virtual product optimization. 2

5 Detailing the design After getting off to a rapid start with platform engineering and having confidence that the product direction is feasible, the next step is detail design. At Siemens, we recognize that in many companies product design fuels the entire development effort and, with this in mind, we continue to invest heavily in the ergonomics of our software to deliver the most intuitive user interface that can be used out-of-the-box. But we also make sure that NX has the flexibility to be tailored to the individual preferences of each designer. The NX user interaction model uses dynamic techniques for feature creation and editing, so designers can concentrate on creating the geometry they need without being forced to interact with obtrusive windows and dialogs.through this approach, NX offers productivity through ease of use that is typically associated with less sophisticated systems, while removing the traditional barriers to learning the kinds of advanced functionality that NX delivers. A significant advantage of digital product development is the ability to establish a managed parts library.this helps ensure that any component used in a design meets company and program requirements. Once components have been classified in a part dictionary, they can be identified and located quickly.this not only eliminates redundant component design efforts but also accelerates design cycle time and sourcing lead time by re-using preferred parts and existing supplier relationships. Inventory costs can also be reduced by minimizing part proliferation, lowering inventory levels and eliminating excess and obsolete inventory. Creating virtual assemblies NX offers proven assembly management tools that make working with the large and complex assemblies typical of machinery development easy and efficient. For example, a number of innovative selection and display options make it possible to eliminate clutter and quickly isolate focused design areas. With virtual assemblies, machine designers can optimize not just the fit, but also the function of moving components. NX offers a fully scalable solution ranging from simple motion studies with clash and clearance detection to full analysis of mechanisms with joint considerations, linked to structural analysis for loading studies. Because these simulation tools are fully integrated with NX, this motion analysis can be done as part of the design effort, rather than waiting until the design has developed to the point that engineering changes are costly in terms of both time and money. Another important part of digital product development is the use of NX DesignLogic, which lets engineers embed design knowledge and engineering rules into NX models, rather like having a builtin engineering handbook to monitor, check, advise and validate critical engineering features and components in each design. And, unlike most capabilities with this level of sophistication, they can do this on the fly, without resorting to custom programming. Once created, these knowledgeenabled design features can then be made available to the entire development team. DesignLogic allows companies to capture lessons learned for potential re-use, promoting the use of best practices without placing additional burdens on the designers. In the past it took up to a month to create an assembly drawing that now takes only one day in NX. Daniel Nielsen Technical Designer, Instruction Books Department MAN B&W Diesel 3

6 Simulating and validating the design With digital product development, it is possible to simulate and validate products early in the design process, while the machine still exists only in software. NX Simulation Process Studio helps companies reduce their reliance on expert analysts for common design simulation tasks. Once analysts have created templates in Simulation Process Studio, the templates can be easily used by less experienced users.templates are instantly loaded and automatically executed as stored processes. Designers follow the prompts of a wizard-like tool to run the preferred simulation process. Moving simulation activities into the upfront design process allows more concepts to be reviewed, reduces direct costs associated with expensive physical prototypes and enables faster, more informed decisions.the result is better performing products and higher margins. When drawings are necessary, NX facilitates the process through the use of drag-and-drop drawing templates, simplified view creation, interactive previews and multiple options for displaying the model. NX drafting tools support all major national and international standards for engineering drawings. Once the views are in place, the designer can extract the product manufacturing information with a single command.this not only reduces the amount of annotation work required but greatly reduces the potential for errors by improving communication from engineering and design through manufacturing and inspection. Documenting the design With digital product development, the task of creating drawings takes advantage of all the product information that has been captured in previous stages. For example, while a machine is being designed, NX continually promotes the re-use of any information necessary for manufacturing and downstream applications. It does this through the use of advanced tools for creating smart models that include annotation and product characteristics such as material and surface finish embedded into the design data. In fact, Siemens leads the development of standards for 3D model annotation. This product manufacturing information (PMI) streamlines and simplifies the production of engineering drawings and can also promote the use of drawingless design processes. The implementation of NX, Teamcenter and Tecnomatix has resulted in a variety of benefits, including the realization of a global development environment, greater quality, increased security and the reduction of hassles and errors related to data transfer. Toshiaki Sukada, Group Manager Engineering Group Production Systems Group SI Division Hitachi Kenki Business Frontier Co., Ltd. 4

7 Options and variants To leverage long service life from a new machine, many companies create options, derivatives and variants from an existing platform. This is a good way to create a cost-effective mix of products and maximize revenue potential. Digital product development in NX supports this practice, providing all the functionality needed to quickly develop a series of related products from the same platform. Throughout digital product development, system-level parameters and intelligent interfaces are established between the various systems making up a new machine design.changes in product configuration are simply and easily managed, and interacting parts continue to fit and function together properly. Once created, any new options and variants can be saved with a new name and description, making the new platform available for other development teams in the future. As the platform and module database grows in size and intelligence, it becomes even easier for development teams to find and re-use product, process and manufacturing information. In addition to helping compete in the international CNC machine market, NX has helped open the door for ANCA to make a move into other areas such as medical equipment. Dave McPherson Engineering Manager ANCA Sourcing The benefits of digital product development extend beyond the company to its interactions with its supply chain.the key to effective communication with suppliers is overcoming the differences in development systems and surmounting problems with data exchange.truly effective communication includes all necessary product information, not just drawings and model geometry.this can include specifications, proposals, images and other documents. XpresReview from Siemens PLM Software supports this critical step in digital product development. XpresReview solves the problem of how to share multiple documents in a collaborative environment using the concept of packaged collaboration files. Designers create packages for suppliers containing items such as: lightweight representations of drawings and models, including all product manufacturing information; spreadsheets containing specifications; pdf files, image files and so on. Sending a package file from XpresReview is similar to creating a meeting request in Microsoft Outlook. An is automatically generated, and the package file is automatically attached to that .the recipient can then use the viewing, measuring and sectioning tools in XpresReview to interrogate the contents of the file, add some markup and comments along with additional files if necessary and return the whole package. The ease and openness of XpresReview allows extended participants (such as sales and marketing organizations, partners, suppliers and customers) to take part in the concept design process early and often without incurring the cost or complexity of lengthy review cycles. 5

8 Manufacturing in digital product development Machining applications are fully integrated in digital product development, leveraging existing design data for accurate and timely creation of production tooling and machining toolpaths.there is no need to translate, transfer or duplicate data and effort, which means there is less likelihood of introducing errors. NX machining applications incorporate highly automated toolpath programming techniques that can reduce programming time by up to 90 percent compared to traditional methods. NX also provides fully integrated tools for simulation and validation of the entire machining process.the solution is scalable from toolpath display, through dynamic material removal, to full machine simulation. Just as with design components,teamcenter allows manufacturing organizations to organize and classify tools, fixtures, processes and other manufacturing information so they can be easily accessed and re-used on multiple different projects. In addition, the combination of NX with Teamcenter manufacturing applications offers a highly effective capability for part process planning.the Part Planner application allows the manufacturing engineer to create a process plan defining all steps in the manufacturing process, and to associate and assign resources and to create a variety of reports.this solution helps provide overall process direction and management, reduce errors, improve repeatability and increase the effective reuse of proven methods. Digital product development brings important benefits to bear on the manufacturing process. In addition to leveraging design data and eliminating data translation and duplication, digital product development makes it possible for companies to understand the impact of design changes on manufacturing resources and to optimize manufacturing resources. After a comprehensive benchmark between our two CAD/CAM/CAE legacy systems, we selected Siemens and its NX software to create a unified development environment. NX met or exceeded most of our expectations. Additionally, the success of Siemens solutions in the machinery marketplace gave us additional confidence in our decision. Manfred Jurkewitz Head, Sheetfed Research and Development Heidelberger Druckmaschinen AG 6

9 Transforming product development Digital product development transforms every step of industrial machinery development by providing a unified solution that covers the entire process, from responding to a proposal, through design and manufacturing of the machine, to leveraging the platform for other uses. Digital product development is built on five key elements of NX: Unified product development solution. Seamless integration of NX applications rapidly propagates changes of product and process information, replacing point solutions with a unified development system, from concept to manufacturing, ensuring that design changes are accurately reflected in every downstream process. The managed development environment. NX solutions include fully integrated, synchronized management of all product data and process knowledge to transform product development with a structured collaborative environment.this enables companies to increase the re-use of product data and supports lean processes by eliminating duplicate effort. Knowledge-driven automation. With NX, companies can apply product and process knowledge across all elements of product development to automate processes and maximize re-use, streamlining the product development process. Simulation, validation and optimization. Comprehensive simulation and validation tools in NX automatically check performance and manufacturability at every step of the development process for closed-loop, continuous, repeatable validation. System-level engineering. NX-structured conceptual models standardize design practices and allow rapid creation of variants, transforming development from component-based design to a systems engineering approach. Siemens in the machinery market Siemens PLM Software has been transforming product development processes for machinery companies worldwide for more than 5 years.we have more than 18,000 customers who design and manufacture industrial machinery and more than 15,000 engineering users working in this industry. There are significant installations of Siemens software in every category of the machinery market, including custom/special equipment, commercial equipment, heavy industry and so on. Companies in these industries rely on digital product development to help them compete. We have a lot of competition so we always have to be one step ahead in terms of product development, says Sylvain Talbot, lead designer at Rotobec, a manufacturer of continuous rotation forestry attachments (grapples) based in Quebec. Our knowledge of customers needs, combined with the managed development environment we have with Teamcenter and NX, helps us do that. NC programming is now a captured, repeatable process instead of the black art it was in the past.we are now issuing NC programs, first time as proved, which require no further engineering support. Gordon Lanes Principal Manufacturing Engineer Rotor Group Demag Delaval Industrial Turbomachinery Ltd. 7

10 Business challenges resolved With digital product development, industrial machinery manufacturers have a comprehensive solution to the business challenges they face. Globalization and global development. Managed development environments allow fast access to widely divergent types of product and process knowledge generated by otherwise incompatible applications and ensure up-to-date information flows on time to users in all areas of a business. The bidding/rfx process. Knowledge-rich templates automate the bidding process for faster and more accurate response.these templates manage the entire development process and improve understanding of resources, costs and profitability.the modular approach drives fast and accurate configuration of alternatives. Modularization, standardization and re-use. A systemsbased approach structures complex assembly design projects into functionally self-contained modules that can plug and play. Managed development environments make it easy for developers to find and re-use product, process, manufacturing and service information and re-use assets across multiple take-to-market programs. Optimized or lean development. A unified development solution streamlines processes from concept to manufacturing and serviceability. It also helps companies avoid delays and errors that result from data re-creation; by removing collaboration barriers, it facilitates more effective data sharing.with a unified development solution, it is possible to re-use designs across product platforms and automatically communicate changes to downstream processes. Product quality and conformance. Requirements-driven design transforms product requirements into quantifiable constraints that are monitored and validated throughout the entire development process. Aftermarket business opportunities. Platform engineering and modularization allows rapid delivery of product enhancements, derivatives, niche offerings and add-ons. Managed development environments provide on-demand information for teams that maintain, repair and overhaul machines in service. Supplier integration. An open systems philosophy enables better communication and collaboration in the supply chain and unites disjointed partners around product information. It enables early supply chain participation in the product development process. Cost of ownership for new technologies. Scalable solutions permit a company to begin by addressing a specific issue or area of the product lifecycle and build upon that foundation. Open systems maximize the value of current information and technology investments. Prepackaged solutions consolidate and integrate disparate systems and limit implementation costs and risks. 8

11 The NX advantage Throughout its broad product application suite, NX leverages key attributes that help machinery companies achieve business objectives of waste reduction, quality improvement, shorter cycle times and greater product innovation. These unique attributes directly support business process initiatives aimed at transforming product development: Unified product development solution Seamless integration of NX applications rapidly propagates changes of product and process information, replacing point solutions with a unified development system, from concept to manufacturing. Managed development environment NX solutions include fully integrated, synchronized management of all product data and process knowledge to transform product development with a structured collaborative environment. Knowledge-driven automation With NX, companies can apply product and process knowledge across all elements of product development to automate processes and maximize re-use. Simulation, validation and optimization Comprehensive simulation and validation tools in NX automatically check performance and manufacturability at every step of the development process for closed-loop, continuous, repeatable validation. System-level engineering NX-structured conceptual models standardize design practices and allow rapid creation of variants, transforming development from component-based design to a systems engineering approach.

12 About Siemens PLM Software Siemens PLM Software, a division of Siemens Automation and Drives (A&D), is a leading global provider of product lifecycle management (PLM) software and services with 4.3 million licensed seats and 47,000 customers worldwide. Headquartered in Plano,Texas, Siemens PLM Software s open enterprise solutions enable a world where organizations and their partners collaborate through Global Innovation Networks to deliver world-class products and services. For more information on Siemens PLM Software products and services, visit Siemens PLM Software leads to greater innovation There is no single road to innovation, but there are signs you re headed in the right direction. Leading innovators get to market faster, manage compliance, optimize resources and achieve globalization. They re also four times more likely to use PLM software to plan, define, build and support their products. Siemens PLM Software s family of PLM solutions helps businesses establish Global Innovation Networks that transform their process of innovation. Drive your business to greater innovation and accelerate your growth. MOVE FASTER BE COMPLIANT GET OPTIMIZED GO GLOBAL Division headquarters Regions United States Granite Park One 5800 Granite Parkway Suite 600 Plano,TX Fax Americas Granite Park One 5800 Granite Parkway Suite 600 Plano,TX Fax Europe Norwich House Knoll Road Camberley, Surrey GU15 3SY United Kingdom Fax Asia-Pacific Suites , 68/F., Central Plaza 18 Harbour Road,WanChai Hong Kong Fax Siemens Product Lifecycle Management Software Inc. All rights reserved. Siemens and the Siemens logo are registered trademarks of Siemens AG. Teamcenter, NX, Solid Edge,Tecnomatix, Parasolid, Femap, I-deas, JT, UGSVelocity Series, Geolus and the Signs of Innovation trade dress are trademarks or registered trademarks of Siemens Product Lifecycle Management Software Inc. or its subsidiaries in the United States and in other countries. All other logos, trademarks, registered trademarks or service marks used herein are the property of their respective holders W 7 10/07