Business Plan Development Topics

Transcription

1 Business Plan Development Topics Situation Analysis SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) Know your market Focus on segments Market analysis checklist Competitive analysis Keys to success Core competency Competitive advantages Summary Business Strategy Focus Tailored Long term Realistic Market needs and/or demands, displacement (one things displace others) Strategy checklist Develop a Business Plan Just tell your story Outline (chapters) o Executive Summary Mission (what business is doing for its customers, its employees, and its owner) Vision (what company will be doing, where it will be, and how it will look like 3 to 5 years from now where you want it to be) Objective (specific concrete and measurable; can be tracked) Keys to Success (focus on the main points) o Company Description (no needed if for internal use) History Ownership Start-up plan (or past performance Start-up costs Location Facilities o Product/Service Description What you sell Description Benefits Features Sourcing

2 Technology o Market Analysis Target Market Market Growth Segmentation Market Trends Market Forecast o Strategy/Implementation Summary Marketing Strategy Sales Forecast (strategy) Milestones (date, deadlines, and person who is responsible) Activities o Management Team Organization Key Team Members Management Gaps Personnel Plan (projected number of personnel and costs) o Financial Plan Funding Strategy Profit & Loss Cash Flow Balance Sheet Vital Specifics (Business Plan) Start dates End dates Who s doing it Budget Outcomes Measurements Objectives Must be Measurable (for implementation tracking) Dollars (in sales) Units Percentage Calls Presentations Complaints Transactions Contacts Messages Volume Sample Milestones (start date, end date, budget, manager, department) Corporate Identity Seminar implementation

3 Business plan review Upgrade mailer New corporate brochure Delivery vans Direct mail Advertising X4 Prototype 3 Accounts L30 Prototype Tech95 Expo VP S&M hired Mailing System Do the Numbers Sales Forecast: 12 month, annually, sales and costs of good sold Personnel Plan: Profit or Loss Balance Sheet (asset, liability, and capital) Start-up Costs (or Past results if already in operation) Cash flow Need to know Financials Assets (inventory, account receivable, furniture, vehicles, building, etc) Expenses (operating costs) COGS (Cost of Good Sold) Sale Liabilities (debts, amount owed, examples: account payables, current debts, long-term debts) Capital (money invested, money earned over time) Forecasting is More Art than Science Well organized guessing based on the research on past results available Try to Estimate sales in Units Boxes, service hours or days Personnel Plan (add to one year calculation, then 2 nd and 3 rd year estimate) Job Jan Feb Mar Manager $5,000 $5,000 $5,000 Engineers $3,500 $3,500 $3,500 Technician $4,500 $4,500 $4,500 Other $105,00 $105,00 $10,500 Total Payroll $23,500 $23,500 $23,500

4 Profit & Loss (2011 detail, 2012, 2013, 2014) Jan. Feb Dec Sales $12,665 $17,049 $61,561 $367,560 Direct Cost of Sales $1,773 $2,390 $8,649 $51,592 Production Payroll $0 $0 $0 $0 Total Cost of sales $1,773 $2,390 $8,649 $51,592 Gross Margin $10,892 $14,660 $52,912 $315,969 Gross Margin % 86.00% 85.98% 85.95% 85.96% Operating Expenses Advertising $200 $200 $200 $2,400 Rent $2,000 $2,000 $2,000 $24,000 Payroll $23,500 $23,500 $23,500 $282,000 Promotion $2,250 $2,250 $2,250 $27,000 Depreciation $0 0 $1,000 $1,000 Utilities $100 $100 $100 $1,200 Payroll Taxes $3,525 $3,525 $3,525 $42,300 Other $0 $0 $0 $0 Other $50 $50 $50 $600 Total OP Expenses $29,375 $29,375 $30,375 $353,500 Profit Before Interest & Taxes ($18,483) ($14,715) $22,537 ($37,532) Interest Expense $833 $833 $833 $1,000 Tax Incurred $0 $0 $0 $0 Net Profit ($19,316) ($15,548) $21,704 ($47,532) Net Profit/Sales % % 35.26% % Business Plans vs. Tax Accounting Implementation Make it happen Keep your plan alive (with real human subjective) o Compare plan vs. Actual o Variants (more/less comparison charts) The complete planning process More Information Disclaimers Strategic Business Planning Matching the strengths of your business to available opportunities o Collect, screen, and analyze information about the business environment o Clear understanding of your business its strengths and weaknesses o Develop a clear mission, goals, and objectives o Must realistically assess the business you are convinced you know well

5 Recognizing o Technology and competition have made the business environment less stable is less predictable Needs o Identify the niches in which you are most likely to success o Identify the resources demands that must be met Essential Elements of a Good Business Plan for Growing Companies Sample Business Plans Writing the Business Plan References [ 1] Getting in Shape to Start a Business, html [ 2] U.S. Small Business Administration (SBA), Your Business Resources, [ 3] Free Online Course on How to Prepare a Business Plan, U.S. Small Business Administration (SBA), [ 4] SBA and Palo Alto Software, [ 5] Wi-Fi Kiosks (Data Communications) Business Plan, [ 6] Internet Café Business Plan, [ 7] Medical Equipment Mfr Aircraft Business Plan, [ 8] Online Print Shop Start Up Business Plan, [ 9] Software Publishing Business Plan, [ 10] Software Sales Business Plan, [ 11] Sport Equipment Manufacturing Business Plan, [ 12] UK High-Tech Consulting Business Plan, [ 13] Calico Computer Consulting Business Plan, [ 14] Computer Hardware Reseller Business Plan, [ 15] Engineering Consulting Business Plan, [ 16] Global Marketing Business Plan,

6 [ 17] High-Tech Marketing Business Plan, [ 18] Machine Tooling Construction Business Plan, [ 19] Magazine Publisher Editorial Business Plan, [ 20] Medical Equipment Developer Business Plan, [ 21] Medical Billing Service Business Plan, [ 22] Nonprofit Food Bank Business Plan, [ 23] Non-profit Trade Organization Business Plan, [ 24] Event Planning Personal Business Plan, [ 25] Personal Services Shopping Business Plan, [ 26] Photography Pets Business Plan, [ 27] Photographic Studio, Portrait Business Plan, [ 28] Food Vending Services Business Plan,