THE PUBLIC RELATIONS ACTIVITIES IN THE PALESTINE EMBASSY

Transcription

1 THE PUBLIC RELATIONS ACTIVITIES IN THE PALESTINE EMBASSY FINAL PROJECT REPORT Submitted as a partial requirement in Obtaining Degree in the English Diploma Program Faculty of Letters and Fine Arts Sebelas Maret University By: Dzakiyyah Ulfah C ENGLISH DIPLOMA PROGRAM FACULTY OF LETTERS AND FINE ARTS SEBELAS MARET UNIVERSITY SURAKARTA 2012

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4 DEDICATION This Final Project Report is dedicated to: My Lord, Allah SWT My beloved Parents My beloved grandmother My wonderful family My beloved Palestine My lovely friends

5 MOTTO ALLAHU AKBAR!!!

6 ACKNOWLEDGMENT for blessing and guiding to finish this final project report. Secondly, I would like to state my gratitude to: 1. Drs. Riyadi Santosa, M.Ed as the Dean of Faculty of Letters and Fine Arts Sebelas Maret University. 2. Drs. Yusuf Kurniawan, S.S., M.A as the head of the Diploma Program of the English Department. Thank you very much for the kindness. 3. Bayu Budiharjo, S.S., M.Hum as my supervisor for his time, patience, advice and guidance. 4. Drs. Budi Waskito, M.Pd as my academic supervisor. 5. H.E Fariz N Mehdawi as the ambassador of Palestine Embassy, thank you for your kindness to give a chance to me to do job training in Palestine Embassy. 6. Mrs. Sari Amalia, Mrs. Ade Nuke Indriyani, Mr. Johan Li, Mr. Nasser, Mr. Taher Ahmed, Mr. Nael Mahmoud and all my beloved in Palestine Embassy, thank you very much. 7. Palestine Embassy, KPK RI, BEM UNS, ASMARA Parties, JN UKMI learned in there. 8. My beloved parents, mother you are the number one for me, father thank you for all your advices to me, my sister Sakinah FS, my twin brother Muhammad Dzaki, and my little brother Muhammad Asaduddin, thank you for all the joy. 9. My beloved grandmother in the heaven, I love you and I miss you forever, thout you! 10. My beloved friends and for all my friends in English Diploma Program, thank you very much. 11. Last but not least, to all who have provided me with so much attention thanks a lot. Surakarta, April 2012

7 ABSTRACT Dzakiyyah Ulfah, The Public Relations Activities in The Palestine Embassy. English Diploma Program, Faculty of Letters and Fine Arts, Sebelas Maret University. This final project report set out to know the activities of Public Relations in Palestine Embassy, Jakarta. The data of this final project were collected through observation, interview and literature review. The observation was done to know the activities of Public Relations in Palestine Embassy. The interview was done to the head of Secretary Division as the held of Public Relations activities in Palestine Embassy. The result of all data analysis shows that a Public Relations activity in Palestine Embassy is an important part of the job. In implementing their activities, Public Relations also faced a problem. It has no Public Relation division in the structure organization. The activities of Public Relations are held by the secretary of Palestine Embassy. It is inefficient to do the work, because a secretary has to do two activities that are secretary activities and Public Relation activities (internal and external). So to over come this problem, The Palestine Embassy must add the staff as the Public Relation officer and make the structure organization for Public Relation division.

8 TABLE OF CONTENTS TITLE PAGE... i APPROVAL OF CONSULTANT... ii APPROVAL OF BOARD EXAMINERS... iii DEDICATION... iv MOTTO... v ACKNOWLEDGMENT... vi ABSTRACT... vii TABLE OF CONTENTS... viii TABLE OF FIGURE... x CHAPTER I: INTORDUCTION... 1 A. Background... 1 B. Objectives... 2 C. Benefits... 2 CHAPTER II: LITERATURE REVIEW... 4 A. Public Relations Definition Public Relations Activities... 5 B. Foreign Embassy Definition Function of Embassy... 8 C. Government Public Relations Definition... 9 D. Palestine Embassy in Indonesia Former Officials of Palestine Embassy in Indonesia The Duty of Palestine Embassy The Organizational Structure of Palestine Embassy CHAPTER III: DISCUSSION A. Description of Public Relation Activities in Palestine Embassy Internal Public Relations Activities External Public Relations Activities B. The Strengths and Weaknesses of Public Relation Activities in Palestine Embassy Internal Public Relations... 19

9 2. External Public Relations C. The Effectiveness of Public Relations Activities D. The Problems and The Solutions of Public Relation in Palestine Embassy E. in Palestine Embassy CHAPTER IV: CONCLUSION AND SUGGESTION A. Conclusion The Public Relations Activities in Palestine Embassy The Problems in Carrying Out Public Relations Activities and the Solutions B. Suggestion BIBLIOGRAPHY APPENDICES... 26

10 TABLE OF FIGURE FIGURES 2.1 The Structure of Communication in the Palestine Embassy FIGURES 2.2 The Organizational Structure of Palestine Embassy... 15

11 1 CHAPTER I INTRODUCTION A. Background The presence of embassies or consulates of foreign countries in a country gives benefits to both the sending and receiving countries. The mutual aid can be diplomatic or non-diplomatic relations. These relations cover many fields, for example politics, military, law, economy, culture, education, and others. One of the examples, Government of Indonesia, Japan and Palestine form a trilateral cooperation. This partnership was formed as a continuation of a meeting of ASEAN, in Thailand on October 3, Indonesia and Japan work together to provide technical assistance and training capacity for the Palestinians, in agriculture, health, and Small Medium Enterprises (SMEs). An embassy helps to preserve and protect the relationship between the receiving State and the sending State by that particular embassy office. The embassy can be a point of contact, or base of communication, between the two countries. The functions of a foreign Embassy through diplomatic mission consist of representing the sending State in the receiving State; protecting in the receiving State the interests of the sending State and of its nationals, within the limits permitted by international law; negotiating with the Government of the receiving State; ascertaining by all lawful means conditions and developments in the receiving State, and reporting thereon to the Government of the sending State; promoting friendly relations between the sending State and the receiving State, and developing their economic, cultural and scientific relations ( There are total of 133 foreign embassies and 45 foreign consulates in Indonesia. One of the embassies is the Embassy of Palestine in Jakarta whose task is to make diplomatic relations between Palestine and Indonesia. The Palestine Embassy is headed by an Ambassador. In carrying out his duties, Palestine Ambassador is helped by a counselor, two secretary counselors, division of secretary Ambassador, secretary 1

12 division of Palestine Embassy and Information Technology division of Palestine Embassy. Palestine Embassy acts like a Public Relations officer in an institution, because Palestine Embassy is a representative from the country of Palestine. Therefore The Palestine Embassy serves as a medium between Palestine Government and Indonesian Government. The Palestine Embassy also has duties of giving information about the condition and situation in Palestine to all Indonesian citizens, and doing the role as a representative of Palestine. The writer did job training in The Palestine Embassy because the writer was interested in knowing about the Public Relations activities in the Palestine Embassy. For that reason, the writer is interested in making it as the topic of the final project; which is entitled B. Objectives The objectives of this final project report are: 1. To describe the Public Relations activities in the Palestine Embassy 2. To know the problems in carrying out the Public Relations activities in the Palestine Embassy and to propose solutions. C. Benefits The benefits of this final project report are: 1. To the readers: The readers know the Public Relations activities in secretary division of Palestine Embassy so that they can learn about it.

13 They get some information about Public Relations to improve the quality of their roles to do Public Relations activities. 2. To the Palestine Embassy staffs: The final project can motivate Palestine Embassy staff to do their activities better. 3. To English Diploma Program The result of this final project report can be used as reference for English Diploma students to do their final project report.

14 4 CHAPTER II LITERATURE REVIEW A. Public Relations 1. Definition According to the International Public Relations Association (IPRA): character, through which public and private organizations and institutions seek to win and retain the understanding, sympathy, and support of those with whom they are ort may be concerned-by evaluating public opinion about themselves, in procedures, to achieve by planned and widespread information more productive co- (1986: 27) identifies the policies and procedures of an individual or an organization with the public interest and plans and executes a program of action to earn public is about reputation the result of what you do, what you say and what others say about you. Public Relations practice is the discipline which looks after reputation- with aim of understanding and support, and influencing behavior. It is the planned and sustained effort to establish and to maintain goodwill and mutual understanding between organization and its commit 4 to user

15 It can be concluded that Public Relations is the management function that evaluates the public opinion, attitudes and identifies the policies and procedures to get the public understanding, sympathy and support. 2. Public Relations Activities According to Anggraeni in her article: activity is an activity that on purpose, was formed to influence, reach common understanding, provide the information and get a reaction/feedback, its organized at a certain time, systematically, using effective research and analysis based on actual policies and performance on mutually beneficial goals between organizations and the public to save a two-. In general, Public Relations activities are divided into Internal Public Relations and External Public Relations. (Effendy, 1992; 135) Internal Public Relations Internal Public Relations activities consist of; a. Employee Relations Employee Relations is maintaining relations between management, staff and families of employees. b. Labor Relations Labor Relations is maintaining the relationship between institutions (directors or management) with company unions. c. Stakeholder Relations Stakeholders Relations is maintaining good relations with its stakeholders. It is the duty of Public Relations to conduct communications that are persuasive and informative, conduct an analysis on employment policy (personnel policy), including salary/wages, honoraria, and other employee

16 benefits; analyze what has been done on the internal Public Relations. Informative and persuasive communication can be implemented through; a. Written channel, using letters, papers, bulletins, etc. b. Verbal interaction, such as holding briefings, meetings, discussions, lectures, etc. c. Counseling, some staff members who have received training or education to give advice to employees, help solve their personal problems or discuss it together. External Public Relations One purpose of the External Public Relations is to strengthen relationships with organizations outside the agency/agencies until it forms a favorable public opinion against the institution. External Public Relations activities are; a. Expanding the Network b. Introducing institutions to Public c. Improved relations with Public d. Solving the problems Institution relations The object of external parties Public Relations activities are governmental institution, the press or media, community, etc. 1. Government Relations An agency or foreign embassy certainly has a close relationship with the central government. Communication with the central government is aimed to help expedite the course of activities of that agency.

17 7 Fostering good relations with the central government can be done in many ways, for example sending birthday greeting mail, sending merchandise as a memento, and having dinner together to strengthen communication, etc. 2. Press Relations Press Relations is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy. Typically, they are mailed, faxed, or ed to assignment editors at newspapers, magazines, radio stations, television stations, and or television networks. 3. Community Relations Community relations refers to the various methods companies use to establish and maintain a mutually beneficial relationship with the communities in which they operate. The underlying principal of community relations is that when a company accepts its civic responsibility and takes an active interest in the well-being of its community, and then it gains a number of long-term benefits in terms of community support and loyalty.

18 8 B. Foreign Embassy 1. Definition Embassies are the official missions through which nations conduct their foreign affairs. Embassies are headed by ambassadors, the highest-ranking diplomats stationed abroad. From these outposts, ambassadors and their staffs promote the interests of their nation, work to protect citizens traveling abroad, and gather information about the host country. ( A permanent diplomatic mission is typically known as an embassy, and the person in charge of the mission is known as an ambassador. The term "embassy" is often used to refer to the building or compound housing an ambassador's offices and staff. Technically, however, "embassy" refers to the diplomatic delegation itself, while the office building in which they work is known as a chancery. ( 2. Function of Embassy The functions of a diplomatic mission consist of; in representing the sending State in the receiving State; protecting in the receiving State the interests of the sending State and of its nationals, within the limits permitted by international law; negotiating with the Government of the receiving State; ascertaining by all lawful means conditions and developments in the receiving State, and reporting thereon to the Government of the sending State; promoting friendly relations between the sending State and the receiving State, and developing their economic, cultural and scientific relations. ( An Embassy performs a variety of different roles; from offering advice and assistance to its nationals abroad, to issuing visas and providing a diplomatic presence for the home nation; its functions are huge and varied. (

19 C. Government Public Relations 1. Definition Government Public Relations specialists play a variety of roles. The diversity of goals and activities in government is greater than any other area of public relations practice. ( In the Practical Public Relations, Public Relations are categorized into two types; which are Central government Public Relations and Local Government Public Relations (Sam:1970) Central Government Public Relations Central government Public Relations has two functions, to give information regularly about policy, planning, and the result that has been reached, and to explain and to teach public about rules, regulations, and everything that is related with society life. Moreover, central government Public Relations also play a role as an adviser in implementing policies. Central government Public Relations generally consists of four parts, they are press office, broadcasting section, publicity section, intelligence section. 1. Press Office Press office is responsible for handling press work. It prepares the news material for newspaper, magazine, and other mass media. Press office handles everything that relates to speech material, documents, rules, regulations, reports, and others. Press office also settles the press conference and press tour and manage press release from the arrangement until the spreading. 2. Broadcasting section Broadcasting section is a part of central government public relations. It is a broadcasting station like radio and television. Broadcasting section settles the electronic media.

20 3. Publicity section Publicity section has responsibility to manage films, posters, leaflet, advertising, and the other publication activities. Local Government Public Relations Actually, local government public relations and central government public relations are almost the same in terms of their works. The distinction between them is the scope. There are four main goals of local government public relations: 1. -by-day activities. 2. To give them an opportunity of expressing views on important new projects before final decisions are taken by the council. 3. To enlighten on the way in which the system of local government work and to inform them their rights and responsibilities. 4. To promote a sense of civic pride.

21 11 D. Palestine Embassy in Indonesia Indonesia officially welcomed Palestinian declaration of independence by the Palestinian National Congress (PNC) in Alger, Algeria, 15 November 1988, followed -time support towards Pale recovering their lawful rights to determine their own future, including in establishing a sovereign and independent state in their homeland. One year later, Indonesia and Palestine agreed to advance their bilateral relations through the signing of a Joint Communiqué on the Commencement of Indonesia-Palestine Diplomatic Relations at Ambassadorial Level, on 19 October The signing was conducted by Minister for Foreign Affairs of the Republic of Indonesia, H.E. Ali Alatas, and Minister for Foreign Affairs of the State of Palestine, H.E. Farouq Kaddoumi. Following the signing ceremony, Palestinian Minister for Foreign Affairs commissioned the Embassy of the State Palestine in Jakarta. ( 4&P=Bilateral&l=en) 1. Former Officials of Palestine Embassy in Indonesia Early opening of diplomatic relations between Indonesia and Palestine marked the opening of Palestine Embassy in Jakarta, which is located at Jalan Diponegoro 59 Menteng, Central Jakarta on October 20, Ambassador who had served in the Embassy of the State of Palestine: 1. Mr. Ribhi Haloom on February Mr. Ribhi Awad on August 22, Mr. Fariz N. Mehdawi on June 13, 2006-now

22 12 Palestine Embassy Consulate: 1. Mr. Nasser Abdul Wahab as a Minister Counselor/ Deputy Head of Mission from May 13, Mr. Hamad Taher as a First Secretary Counselor from August 11, 1990-now 3. Mr. Nael Mahmoud as a Second Secretary Counselor from October 22, 1989-now

23 The Duty of Palestine Embassy The duty of Palestine Embassy is to implement the jobs of the Palestine relations. Pales ne Government Pales ne Embassy Indonesia Government Society Press Figure 2.1 the structure of communication in the Palestine Embassy Palestine Embassy in Indonesia is representative of the Palestine in establishing diplomatic relations with the government of Indonesia, in the running patterns of communication's information applied by; 1. Palestine Embassy with the Palestinian government carries out mutual communication in the delivery of any information related to the duties and functions of the Palestine Embassy in Indonesia. 2. Palestine Embassy with the Indonesian government is communicating with each other in carrying out the cooperation of governments which have been agreed between the Palestinian government and the Indonesian government through the Palestine Embassy in Indonesia. After that the Palestinian embassy in Indonesia will make a report to the Palestinian government.

24 14 3. Palestine Embassy send information about policies related to the public to Indonesian citizens through media, for example by carrying out press conferences, dialogues, etc. 4. Indonesia government will also provide information to the public (public and media) related to the cooperation of the Indonesia government with the Palestinian government, which is represented by Palestine Embassy in Indonesia.

25 The Organizational Structure of Palestine Embassy Ambassador Secretary of Ambassador Counselor First Secretary of Counselor Second Secretary of Counselor Informa ontechnology of Embassy Secretary of Embassy Security Figure 2.2 the organizational structure of Palestine Embassy 1. Ambassador The ambassador is at the highest level and has full power and authority and is responsible for the cooperation between Palestinian government and Indonesian government. 2. Counselor The counselor assists ambassadors in carrying out his duties in the fields of politics, economics, etc.

26 16 3. Secretary of Counselor The secretary of Counselor helps Counselor perform the duties in politics, economics, etc. 4. Secretary of Ambassador The secretary of Ambassador helps organize the schedule and activities of ambassadors. 5. Palestine Embassy Secretary The secretary of Palestine Embassy organizes the events and activities in the Palestine embassy in Indonesia. 6. Information Technology of Palestine Embassy The information technology staff of Palestine Embassy organizes the function of information to the general public and the media. 7. Security

27 CHAPTER III DISCUSSION A. Description of Public Relation Activities in Palestine Embassy Public Relations activities carried out by secretary embassy division. The followings are Public Relations activities in Palestine Embassy, which are divided into two types; 1. Internal Public Relations Activities: Employee relations In Palestine Embassy, Public Relations activities that are related to the employees are giving explanation and guidance to the staff about job implementation, controlling the job implementation of the staff, checking the and It is the duty of Public Relations to conduct communications that are persuasive and informative. They conduct an analysis on employment policy (personnel policy), including salary/wages, honoraria, and other employee benefits; analyze what has been done on the internal Public Relations, conduct survey on attitude of employees of the agency policies and activities. Informative and persuasive communication Public Relations activities in Palestine Embassy can be implemented through; a. Public Relations activities in writing interaction using letters, papers, bulletins. For example; absent work using letters, explaining of the job description, make a bulletin news, etc. b. Public Relations activities in verbal interaction such as holding briefings, meetings, discussions. For example; coordinating the event, coordinating the implementation of the job, etc.

28 2. External Public Relations Activities: The external Publics Relations activities are carried out to establish a relationship with the governmental institution, the press or media, around (community), etc. Government Public Relations practitioner must be able to maintain a good relationship with the government. The goal is to ease the network when it is needed and to ease problem solving if misunderstanding happens between the institution and the government. Public Relations in Palestine Embassy preserves good relationship with the Indonesian government by sending greeting card Independence Day to Adha together, attending invitations from Indonesian government on various ndonesian government as a memento. In education activities, Palestine through Palestine Embassy receives educational assistance from Indonesian government such as scholarship for Palestine students to study in Indonesia. Press Relations Palestine Embassy maintaining good relationship with mass media (television, radio and magazines) by attending invitations from media such as television to discuss about issue concerning Palestine, making a press release for media distributed to printed and electronic media, such as newspapers and radios or televisions. Community Relations Community is an important subject or object in an institution. The community who would like to express their aspiration related to the Palestinian issue gets attention from Palestine Embassy. Palestine Embassy accepts dialogues directly from various communities in Indonesia.

29 19 B. The Strengths and Weaknesses of Public Relation Activities in Palestine Embassy 1. Internal Public Relations The internal Public Relation activities in Palestine Embassy have the strength of establishing cooperation and solidarity. The internal Public Relation activities can be seen from the Employee relation who supports each other in their activities, for the example; making an invitation card together for dinner activities with external institution of Palestine Embassy. It is very important to control, check and evaluate the implementation of the job Public Relation activities, for the example; make report activity as public relation on job training program to the secretary Palestine Embassy and to the Ambassador. Sometimes communication between employees, however, did not run well. Because they can not understand the message when receiving writing or verbal communication, for the example; one of the employee did not make permission letters for absence of work, then they use verbal permission. The other weakness is that counseling is not done in Palestine Embassy because no employee has an educational background in psychology. When employees has problem they can not consultation so there is no solution. For the example; the cases between the workers who have conflict with one another because there is no consultation section, the conflict is not solved. 2. External Public Relations The strengths of Public Relations activities in External Palestine Embassy are Palestine Embassy establish relationship with media or institution and others. Public Relations activities are responsible for broadcasting section, to communicate the activities of Palestine Embassy or information about Palestine issue, as the example; having Talk show on Apa Kabar Indonesia Pagi and Apa Kabar Indonesia Malam on TV One, discussing Palestine issue. The weakness of the external relation activities Public Relation Officer is that there is only one person who handles the Public Relations activities with media or

30 20 other institution so it is difficult in handling some communications with the media, for example; making a press release, invitation, conference press, etc. C. The Effectiveness of Public Relation Activities Public Relations activities in Palestine Embassy is not effective, it can be seen from the organization of structure of Public Relation in Palestine Embassy. It has no Public Relation division in the structure organization. The activities of Public Relations are held by the secretary of Palestine Embassy. It is inefficient to do the work, because a secretary has to do two activities that is secretary activities and public relation activities (internal and external), as the example can be seen on the organization structure in Palestine Embassy on chapter 2 on figure 1.2. The activities Public Relation that are related to employee relation in Palestine Embassy are effective in its communication relation in controlling and checking the activities of all employees which is done by Public Relation officer. D. The Problems and The Solutions of Public Relation in Palestine Embassy Relation in internal and external Palestine Embassy, it is inefficient and inefficient to do the job of Public Relation because it will need much time to finish the work, so to over come this problem, Palestine Embassy must add the staff as the Public Relation officer. From the point of view of organization, Public Relation does not have the structure organization in Palestine Embassy, It is inefficient and inefficient for secretary division who holds the Public Relations activities, so to over come this problem and Palestine Embassy must create Public Relation division.

31 21 E. The writer had done job training in secretary division to do Public Relations activities. The Palestine Embassy is located at Jalan Diponegoro 59 Menteng, Central Jakarta. The Job training was held for a month, since February 23 rd 2009 to March 20 th The writer worked starting from Monday to Friday from a.m to p.m, except on Friday, which was from a.m to p.m. All the activities done by the writer in Public Relations activities were intended to practice and develop her knowledge and ability in Public Relations field. The writer was helped and supported by all staffs and family in Palestine Embassy. The activities that had been done by the writer everyday are; 1. Translating news from media The writer made a translation of news about Palestine then has to reports to Ambassador. 2. Clipping news The writer clipped news from mass media about Palestine for documentation. 3. Sending fax The writer sent fax to other embassies for any invitation or announcement. 4. Writing down The writer wrote an agenda about the activities in Palestine Embassy. 5. Accepting cooperation proposal or letters from other institutions The writer selected the accepted proposal or letters from other institutions that will make a cooperating with Palestine Embassy. 6. Answering the incoming calls desk.

32 22 7. Accepting guest The writer accepted guest who like to meet Ambassador or the institution that visited Palestine Embassy before or after making an appointment.

33 23 CHAPTER IV CONCLUSION AND SUGGESTION A. Conclusion 1. The Public Relations Activities in Palestine Embassy The Public Relations activities in Palestine Embassy consist of internal and external Public Relations Activities. Internal Public Relations activities are carried out by giving explanation and guidance to the staff about job implementation, controlling th and. Meanwhile, the external Public Relations activities are carried out by sending greeting card to anniversary Indonesia, attending invitation Indonesian government on various events and meetings, making a press release for media distributed to printed and electronic media, such as newspapers and radios or televisions, dialogues directly from various communities in Indonesia. Palestine Embassy have the strength of the internal Public Relation are establishing cooperation and solidarity. The weaknesses are sometimes communication between employees did not run well, because they can not understand the message when receiving writing or verbal communication. The external Public Relations activities have the strength of Palestine Embassy establish relationship with media or institution and others. Public Relations activities are responsible for broadcasting section, to communicate the activities of Palestine Embassy or information about Palestine issue. The weakness of the external Public Relations activities are Public Relation Officer is that there is only one person who handles the Public Relations activities with media or other institution so it is difficult in handling some communications with the media-related on events. Public Relations activities in Palestine Embassy have not been effective, it can be seen from the organizational structure of Public Relation in Palestine Embassy. It has no Public Relation division in the structure organization. The activities of Public 23

34 24 Relations are held by the secretary of Palestine Embassy. It is inefficient to do the work, because a secretary has to do two activities that are secretary activities and Public Relation activities (internal and external). 2. The Problems in Carrying Out Public Relations Activities and the Solutions Relation in internal and external Palestine Embassy. It is inefficient to do the job of Public Relation because it will need much time to finish the work, so to over come this problem, Palestine Embassy must add the staff as the Public Relation Officer. From the point of view of organization, Public Relation does not have the structure organization in Palestine Embassy. It is inefficient for secretary division who holds the Public Relations activities, so to over come the problem Palestine Embassy must create Public Relation division. B. Suggestion The writer has some suggestions for the Palestine Embassy; 1. Add Public Relations Officer to handle internal and external Public Relations activities Palestine Embassy. 2. Create an easy communication to all employees so it could be understood, for example by having communication one by one. 3. Palestine Embassy has to give training or education counseling to give advice to employees, help solving their personal problems or discuss it together. degree. 5. Palestine Embassy should have to a structure organization Public Relations to make an efficient work. 6. To improve the quality of the employees, Palestine Embassy should send them to the course related to their job, such as Public Relation course. 24