Promoting energy efficiency behaviour in Russia: monitoring, measures, outcomes
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1 Energy Efficiency and Behaviour Workshop Internationa Energy Agency Promoting energy efficiency behaviour in Russia: monitoring, measures, outcomes Deputy Head of Division Department on Energy Efficiency Russian Ministry of Energy Olga Yudina 11 March, Paris
2 1. First steps in promoting energy efficiency behaviour It consisted of Promotion of energy efficiency behaviour in Russia started in 40s of XX century 1. Social advertising and using broadsheets 2. Strict control of the state 2
3 LEGAL FRAMEWORK President Decree 889 «About some measures for increasing energy and ecological efficiency of Russian economy sets the goal to reduce energy intensity of the Russian economy by 40% up to 2020 Federal Law 261 «About Energy efficiency» asserts framework to stimulate energy saving and energy efficiency State Program Energy Efficiency and Energy Enhancement up to 2020 includes a number of measures to reduce the energy intensity of GDP by 13.5% up to 2020 (federal budget is about 54 billion rubles for the period from 2013 to 2020) State Program Energy Efficiency and Energy Enhancement became the subprogram in the State program Energy Efficiency and energy development
4 3. Main measures to promote energy efficiency on the federal level Standards for promoting energy efficiency and energy saving on regional level and in private sector Conducting all-russian competition on Energy Efficiency projects Organizing international forums on energy efficiency
5 3.1 Standards on Energy Efficiency in Russian Regions and Companies Standard consists of the following main directions: Main aim of energy efficiency promotion Target groups Key topics of energy efficiency promotion Key information channels Structure and variety of key events Conducting federal and regional forums and exhibitions (for example ENES 2015) Promotion energy efficient way of live among students and young people
6 3.2 All-Russian competition on energy efficiency projects Great results in promoting energy efficiency 67 regions participated More than 400 projects More than 500 publications in the federal and regional media 1 million votes during internet voting
7 4. Main regional's measures in promoting energy efficiency 70 Russian regions pursue policy of promoting energy efficiency and energy saving 1. Demonstration center on energy efficiency 2. Video, advertisement, articles in media, publication of leaflets brochures posters 3. Regional forums, exhibitions 4. Regional competitions among representatives from public and private sectors, students, schoolchildren
8 5. Survey on Russians views on energy efficiency and energy saving Main results % of Russians control spending on energy in households trying to save energy 2. 64% among people who control spending on energy do it for saving money and Only 7% do it because of habits and traditions in family Main stereotypes on energy efficiency 1.Individual saving ineffective across the country or the world 2.Shaping of energy-saving way of life - it is not the task of citizens 3.Energy saving technologies it is expensive, complicated and not for common people Possible motivation for saving 1.Increasing in Energy Price (31 % of respondents) 2.Understanding of personal contribution in children s future (30 % of respondents) 3.Establishing fashion on energy-saving way of life (26 % of respondents) 4.Understanding of personal contribution to environmental improvement (22 % of respondents)
9 6. Aims of Russian Policy in the sphere of Energy Efficiency Behaviour Short-term aims: 1. Forums, exhibitions 2. Second All-Russian competitions Medium-term aims: 1. Approve and implement standards on energy efficiency and energy saving through all regions and huge companies 2. Involve the maximum number of stakeholders Long-term aims: Shaping fashion on energy-saving way of life
10 Thank you for your attention Contact: Olga Yudina,
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