Digital Revolution in Communication and its Impact on Print Media Status and Prospects. Wolfgang Schuldlos, Zenithmedia
|
|
- Reynold Norman
- 6 years ago
- Views:
Transcription
1 Digital Revolution in Communication and its Impact on Print Media Status and Prospects Wolfgang Schuldlos, Zenithmedia Munich, October, 18th 2011
2 Wolfgang Schuldlos Managing Director Zenithmedia Munich Studied Statistics in Munich Since 1991 in the job, first in a publishing house and later on in different ad agencies. Working at Zenithmedia since
3 Agenda Status 2011 Short Term Prognosis The Future of Print Media 3
4 Status
5 Changed use of new media 5
6 Changed habits of media consumption Explosion of user generated content caused a paradigm shift: Users became more comfortable in sharing information in the internet They are less likely to rely on provided information by mass media and are more likely to trust the opinions of other consumers Advertisement industry is forced by media consumers to shift interest and budge to new interactive media 6
7 Ad spends - Current situation Share of Global Ad Spend % 6.8% 7.1% 15.8% 20.2% 9.4% Newspapers Magazines TV Radio 40.2% Cinema Outdoor Internet Source: ZenithOptimedia, Sept
8 Structure of New Media New Media is devided into five important areas: Internet (Display) Search Social Media (Facebook, Twitter etc.) Mobile (Cell Phones, Smartphones, Smartbooks etc.) itv (Interactive TV via digital receiver or internet) 8
9 What do CMOs expect to do? 9
10 Global advertising major media* Year-on-year % change, current prices North America Of which USA Western Europe Asia Pacific Central & Eastern Europe Latin America Middle East & North Africa Rest of World Global Major Media: US$ Million 449, , , ,190 % Change Stable increase of ad spends in Europe until 2013 * TV, Print, Radio, Cinema, Outdoor, Internet Source: ZenithOptimedia, Sept
11 Short Term Prognosis 11
12 Global market share by medium 2007 vs Cinema 0,5% Outdoor 6,5% Internet 8,6% Newspapers 27,1% Outdoor 6,8% Internet 15,8% Newspapers 20,2% Radio Cinema 8,0% 0,5% Magazines Radio 9,4% 7,1% Magazines 12,0% Television 37,3% Television 40,2% Source: ZenithOptimedia, Sept
13 Global market share by medium Dramatic loss of ad spend market share for Print Media with constant decrease rates! 13 Source: ZenithOptimedia, Sept. 2011
14 Internet s share of global adspend % 20,0 18,0 16,0 14,0 12,0 10,0 8,0 6,0 4,0 2, , Year Source: ZenithOptimedia, Sept. 2011
15 Internet Advertising by Type US$, million 120, ,000 80,000 60,000 40,000 Paid Search Classified Display 20,000 0 Year Source: ZenithOptimedia, Sept
16 New Media trends Ad spends in Display and Search are growing constantly Display advertisement consists of ads on normal websites, in social media and video integrated ads Meanwhile 8.7% (2011) or 6 billion US-$ of global online ad spends are in social media, like facebook, youtube or twitter In 2011 the amount of money spent on facebook will be roundabout 4 billion US-$ 16
17 Variety of Social Media offers Source: InternetWorldStats, June
18 World s biggest Social Networks Source: Socialnomics, August
19 Facebook Facebook subscribers worldwide by regions, June 2011: WORLD TOTAL: 710,728,720 (10.3% Facebook penetration) - Asia: 152,957,480 (3.9%) - Africa: 30,665,460 (3.0%) - Europe: 208,907,040 (25.6%) - Latin America: 115,288,940 (20.7%) - North America: 167,999,540 (48.4%) - Middle East: 16,125,180 (7.5%) - The Caribbean: 5,903,520 (14.3%) - Oceania / Australia: 12,881,560 (36.4%) 19 Source: InternetWorldStats, June 2011
20 Facebook 20
21 Facebook in Europe Source: InternetWorldStats, June
22 Facebook in Europe Source: InternetWorldStats, June
23 Facebook in Europe A quarter of the European population is subscriber of Facebook! 23 Source: InternetWorldStats, June 2011
24 Ad Spends in Mobile Media 24
25 Consequences New Media ad spends keep on growing extremely Companies try to use social media advertisement in an increasing way Companies are shifting money from media purchase to labor intensive tasks like the management of digital content 25
26 Social Media trends 2012 Social media as a customer service tool More companies using social media sites for competitions Social media will more prominently affect search engine results More companies will include user reviews and ratings on their websites Social media and the relevance of the right information for the right people Greater impact for social media in B2B sector The functions of social media will change dramatically! 26 Source: Simon Jones, Digital Visitor
27 Fascination New Media for marketers The fascination of new media for marketers in companies is based on three reasons: Targeting: Online and mobile media offer marketers access to more sophisticated, content-driven and location-driven targeting Marketplace: Well defined places for marketers to access aggregated advertising inventory. Places to buy and sell ads. Measurement: Exact and up-to-date measurement of ad impact by ad server reports New media is offering attractive new possibilities for marketers! 27
28 The Future of Print Media 28
29 Fundamental break? The ongoing increase of new media consumption and the ad spend shift to new media is clearly observable Is the process of digital victory at its end or are the changes going on? Are there examples of comparable developments in the past? 29
30 Example: Private Television in Germany 50.0% Liberalisation of TV market 45.0% 40.0% 35.0% 30.0% 25.0% 20.0% 15.0% 10.0% 5.0% 0.0% 30 TV Newspapers Magazines Online Radio Outdoor Trade Magazines Source: ZAW
31 Relevant Tendencies After a 12-year-lasting increase of ad spends TV reached maximum level of market share Since 1985 magazines are loosing constantly market share The appearance of Online Media as relevant advertising media causes market share losses of newspapers The structural decline of printed media in ad market isn t stopped yet! It is rather likely that the growth of online reinforces the negative tendencies! 31
32 Digital World changes media consumption Ad spends in online or mobile media are growing constantly Broadcast TV is going to be replaced by IP TV Especially social media has an enormously increasing amount of subscribers or users Ad spends in social media are growing too Social media changes step by step its functions for users Companies are forced to change and reinforce their marketing equipment and engagement. They must create magnetic information or messages, which attract the right people. 32
33 Influence on Print Media Ad spends in Print Media keep on falling constantly User numbers of Print Media keep on falling constantly The bottom of this development is not reached yet Prints ad credibility sinks, whereas people trust more in the experience of other people with products or brands User numbers of magazines or newspapers are meanwhile tiny compared to big social networks (on European or global basis) In news as well as in entertainment print media is too slow, too one dimensional and too less interacting to win the war versus digital media Tablet PC or ereaders seem to be the only hope for publishing houses to maintain the relevance of qualitative editorial content 33
34 Question Once a famous person representing a big publishing house asked: Can you reach the mass without mass media? The answer is: No. But the question is: What s today a mass media? A publishing house with 20 million European readers or Facebook with 210 million European subscribers? 34
35 Conclusion The next 10 years print media will not disappear totally yet. But the importance of print media and the ad spends in print media will decrease further on. The diversification of services and the change of media platforms will change publishing houses the next years too. The media platform paper keeps losing market share, but the sociological stamp caused by magazines and newspapers is big and prevents print media from disappearance. World changes, but some habits stay: I need my morning newspaper at breakfast! 35
36 Prophecies are very difficult, especially concerning the future. Mao Tse-Tung 36
37 Thank You! 37
The Battle of Big versus Small. Zenith Adspend Forecast 2017
The Battle of Big versus Small Zenith Adspend Forecast 2017 The global ad market will continue to grow steadily +5,9 Year-on-year growth (%) +5,6 +5,6 +5,5 +4,0 +4,1 +4,2 +4,1 2017 2018 2019 2020 Adspend
More informationPatent Pending. All Rights Reserved NetStairs.com, Inc.
Patent Pending. All Rights Reserved. 2013. NetStairs.com, Inc. FACT Source: Small Talk, Big Results Blog Face-to-Face and Virtual Meeting Require Captive Time and Audience. FULL REPORT: http://content.imex-frankfurt.com/templates/content/documents/meetologylabimex-finalreport.pdf
More informationGlobal Online Classified Market: Size, Trends & Forecasts ( Edition) October 2018
Global Online Classified Market: Size, Trends & Forecasts (2018-2022 Edition) October 2018 Global Online Classified Market: Coverage Executive Summary and Scope Introduction/Market Overview Market Analysis
More informationGlobal Online Classified Market: Size, Trends & Forecasts ( ) October 2017
Global Online Classified Market: Size, Trends & Forecasts (2017-2021) October 2017 Global Online Classified Market Report Scope of the Report The report titled Global Online Classified Market: Size, Trends
More informationGLOBAL AD SPEND FORECASTS
DENTSU AEGIS NETWORK GLOBAL AD SPEND FORECASTS JANUARY 2018 1 FIVE AD SPEND TRENDS YOU NEED TO KNOW IN 2018 1. 2. 3. 4. 5. Our latest forecasts show ad spend growth accelerating to 3.6% in 2018, up from
More informationAbout The CMO Survey. Mission. Survey operation. Sponsoring organizations
About The CMO Survey Mission - To collect and disseminate the opinions of top marketers in order to predict the future of markets, track marketing excellence, and improve the value of marketing in firms
More informationDefining and Understanding Communications Platform Trends and Implications to the Print Value Chain
Defining and Understanding Communications Platform Trends and Implications to the Print Value Chain J Zarwan Partners Sherburne & Associates 902-892-7272 603-430-5463 www.johnzarwan.com www.sherburneassociates.com
More informationWhy marketers aren t giving social the credit it deserves
Why marketers aren t giving social the credit it deserves Adobe Digital Index Adobe Digital Index Report Why marketers aren t giving social the credit it deserves Executive Summary Despite how pervasive
More informationGlobal Ad Spend Forecasts. January
Global Ad Spend Forecasts January 2019 Ten ad spend trends you need to know in 2019 1 2 3 4 5 Global growth is forecast at 3.8% in 2019, amounting to US$625 billion, reflecting a relatively benign economic
More informationTeaching guide: industries
Teaching guide: industries The aims of this document are to: demonstrate how ideas about media industries can be used to help understand the context of the production of media products define key ideas
More informationPaloma Escudero. Director of Communications, UNICEF
#amecsummit amecglobalsummit.org Amecorg Paloma Escudero Director of Communications, UNICEF #amecsummit amecglobalsummit.org Amecorg How the Barcelona Principles help improve the lives of children UNICEF
More informationMarketing Services Industry in Hong Kong
Feb 2018 Marketing Services Industry in Hong Kong Overview Hong Kong is the marketing services capital of Asia, where a full range of services can be found. The sophistication of the market has attracted
More informationThe State of the Hispanic-American Consumer
The State of the Hispanic-American Consumer 2018 A Simmons Report The State of the Hispanic-American Consumer: 2018 The influence of the growing Hispanic population on American culture can be felt everywhere,
More informationTHE FINEST HOMES DESERVE THE FINEST MARKETING. DON PERSONS Gold Coast Real Estate Inc. (808)
Honolulu, Honolulu TAHITIENNE INC. #601 PRESTIGE REAL ESTATE MARKETING PLAN Honolulu, Hawaii phone: (808) 926-7525 contact website DON PERSONS (808) 926-7525 donpersons@gmail.com www.goldcoasthawaii.com
More informationTHE FINEST HOMES DESERVE THE FINEST MARKETING. ANDI GRANT, REALTOR Prudential 24 Hour Real Estate MAGNIFICENT CUSTOM ESTATE REAL ESTATE MARKETING PLAN
MAGNIFICENT CUSTOM ESTATE phone: contact website ANDI GRANT, REALTOR andi@andigrant.com www.andigrant.com THE FINEST HOMES DESERVE THE FINEST MARKETING. Going to the ends of the earth to sell your home...
More informationSocial Networking Building Your Brand Using Social Media and Web 2.0
Building Your Brand Using Social Media and Web 2.0 What is Social Networking? Social networking is engaging with people on the Internet who share interests and/or activities. Most social network services
More informationTHE FINEST HOMES DESERVE THE FINEST MARKETING. MAGNIFICENT CUSTOM ESTATE PRESTIGE REAL ESTATE MARKETING PLAN. MIKE SCHMIDT Schmidt Realty, LLC
Chicago, Chicago MAGNIFICENT CUSTOM ESTATE PRESTIGE REAL ESTATE MARKETING PLAN phone: 317-207-1110 contact website MIKE SCHMIDT 317-207-1110 mike@schmidtrealtyco.com SchmidtRealtyCo.com THE FINEST HOMES
More informationRole of print in strategic media planning
1 Role of print in strategic media planning ERA Annual Meeting Dresden, 23rd of September 2008 Andreas Bahr Managing Partner Mediaplus Group a.bahr@mediaplus.de 2 The future lies in digitalisation and
More informationTHE FINEST HOMES DESERVE THE FINEST MARKETING. BARRY FAGAN Equity Realty USA (310)
Malibu, Malibu 20475 ROCA CHICA DR. PRESTIGE REAL ESTATE MARKETING PLAN Malibu, California phone: (310) 717-1790 contact website BARRY FAGAN (310) 717-1790 jag90265@yahoo.com www.equityrealtyusa.com THE
More informationTABLE OF CONTENTS TOC TOC
TABLE OF CONTENTS 1. TV Overview... 3 Trends.... 4 Growth of TV Penetration: 1950-2013... 6 Channels Available per Home: 1950-2012.... 7 Growth of National TV Ad Spending: 1950-2012... 8 Number of Advertised
More informationOwnZones Media Network Business Plan Summary
OwnZones Media Network Business Plan Summary Company and capitalization Company founded January, 2010 Standard C corporation chartered in Washington State Offering up to 10,000 shares common stock A-Series
More informationRESILIENCE AND EFFECTIVENESS OF TV
RESILIENCE AND EFFECTIVENESS OF TV STRUCTURE Growing TV ad revenue Delivering high reach Cross-platform TV viewing Delivering trust and security Emotional connections Bringing families together Encouraging
More informationGAMER. Interpreting the data. Cross-platform activities Index comparisons
The GAMER With consumers increasingly connecting with brands on the move across multiple devices, our new research has pinpointed four distinct types of consumer who are Always On and more digitally connected
More informationVision and Strategy Overview
Vision and Strategy Overview Jeff Green Founder and Chief Executive Officer Brands are spending billions to make consumers hate them. The biggest fear of many CMOs: a lost generation. The media universe
More informationCA Manish Tibrewal. Tibrewal Tibrewal & Associates
CA Manish Tibrewal Tibrewal & Agenda Overview Fact Sheet Industry Verticals Revenue Streams Audit Summary Entertainment Entertainment Stimulating brain cells to evoke emotions of refreshment, excitement,
More informationEntertainment and media outlook South Africa, Nigeria, Kenya
www.pwc.co.za/outlook Entertainment and media outlook 2015-2019 South Africa, Nigeria, Kenya Beyond digital: empowered consumers demand choice and convenience that transcend platforms Charles Stuart www.pwc.co.za/outlook
More informationWhat s the payoff? For companies that take the opportunity to transform media spending management, the impacts can be compelling:
November 2010 r&c worlds express It s a new world for global advertisers Why leading advertisers are realigning business models governing media spending Highlights The media landscape is undergoing a sea
More informationMy client is asking about social media. Now what?
My client is asking about social media Now what? My Story Karen Emanuelson 20+ years of marketing experience Owner of Reciprocate LLC, a Marketing Solutions firm Develop and Implement Traditional and
More informationThe 2012 Digital Marketing. Big Australia Report
The 2012 Digital Marketing Big Australia Report Foreword Welcome The world of marketing has shifted dramatically with customer engagement now sitting front-and-centre of organisations marketing efforts.
More informationTHE FINEST HOMES DESERVE THE FINEST MARKETING.
Naples, Naples 4740 WHISPERING PINE WAY PRESTIGE REAL ESTATE MARKETING PLAN Naples, Florida phone: 239-216-6400 contact website V.K. [MEL] MELHADO III 239-216-6400 previewnaples@gmail.com www.previewnaples.com
More informationAustralia State of the Video Industry
Australia State of the Video Industry 2013 SOI_AU_2013_final.indd 1 9/6/13 3:32 PM + SOI_AU_2013_final.indd 2 9/6/13 3:32 PM Buyers and sellers poised for growth in digital video. This report looks at
More informationSocial. The. Interpreting the data. Cross-platform activities Index comparisons
The Social Butterfly With consumers increasingly connecting with brands on the move across multiple devices, our new research has pinpointed four distinct types of consumer who are Always On and more digitally
More informationEngagement is turning on a prospect to a brand idea enhanced by the surrounding context. Joe Plummer, ARF, 2006
Engaging Audiences Engagement is turning on a prospect to a brand idea enhanced by the surrounding context Joe Plummer, ARF, 2006 Types of engagement Are my audiences engaged with my brand? How are audiences
More informationRTL AdConnect, the No.1 total video sales house in Europe
RTL AdConnect, the No.1 total video sales house in Europe Total video is the new norm for creating touchpoints content Digital TV Broadcaster VOD OTT Video Sharing Platforms Social Networks Despite the
More informationASIA PACIFIC ADVERTISING TRENDS
ASIA PACIFIC ADVERTISING TRENDS March 2018 Executive Summary 1-50 Regional Summary 5-6 Sources And Methodology 7 Regional Overview 8-15 Net Advertising In Asia Pacific 8 Advertising Y/Y Growth By Segment
More informationMedia Consumption. Overview of Japanese Media Consumption (1) Newspaper (n=3,552) TV (n=4,039) Radio (n=2,254) Magazine (n=2,848)
Overview of Japanese (1) Consumption Rate of each Medium Average Dates of per Week (n=4,092) (%) (Days) Newspaper 87.3 11.7 1.0 Newspaper (n=3,552) 5.8 TV 98.7 1.0 0.3 TV (n=4,039) 6.7 Radio 55.1 44.4
More informationTHE BASICS OF PROGRAMMATIC
1 Media + Marketing for Technology Companies WHITE PAPER THE BASICS OF PROGRAMMATIC How Tech Marketers Can Use Automated Digital Advertising 2 Programmatic 101 for Tech Marketers It s Not a Question of
More informationThe Mobile Hub Understanding the role of mobile in decision making. December 2014
The Mobile Hub Understanding the role of mobile in decision making December 2014 Research objectives To map the current and future role of mobile and tablets in the purchase cycle across the entertainment,
More informationWRSX External Environment Briefing Phase Produced by Andy Carnelley, WRSX Business Analyst
WRSX External Environment Briefing Phase Produced by Andy Carnelley, WRSX Business Analyst As you have just joined WRSX, please let me introduce myself. I am a Business Analyst reporting to the Director
More informationBUS 168 Chapter 6 - E-commerce Marketing Concepts: Social, Mobile, Local
Consumers Online: The Internet Audience and Consumer Behavior Around 84% of U.S. adults use the Internet in 2015 Intensity and scope of use both increasing Some demographic groups have much higher percentages
More informationWhy having a mobile site should be just the start
2014 Special edition 2 Intelligence Applied 1 Having a responsive or mobile site is a great step forward but it shouldn t be seen as a substitute for genuinely mobile-centric planning. 2 Today, having
More informationThe WORKING. Interpreting the data. Cross-platform activities Index comparisons
The WORKING PROFESSIONAL With consumers increasingly connecting with brands on the move across multiple devices, our new research has pinpointed four distinct types of consumer who are Always On and more
More informationGermany 2015 mobile retail trends
Germany 2015 mobile retail trends Foreword foreword With more than 51 million (94% of internet users aged 14+) digital consumers in 2014, Germany undoubtedly is in the premier league of worlds most sophisticated
More informationMagazine s websites: usage & perception Yolanda Ausin ARI Spanish Magazine Association
Magazine s websites: usage & perception Yolanda Ausin ARI Spanish Magazine Association Contents 01 03 05 Aim and scope 02 How is the editorial product perceived by the main players of the magazine sector?
More informationSponsors & Partners BIA Advisory Services. All Rights Reserved.
Sponsors & Partners 1 Today s Agenda & Discussants Welcome! 2019 challenges Highlights from BIA s recent nationwide advertising forecast Examination of ad spend changes around traditional media and online/mobile
More informationGlobal entertainment and media outlook Amy Ball IBEC, 10 th October 2014
www.pwc.com/outlook Global entertainment and media outlook 2014-2018 Amy Ball IBEC, 10 th October 2014 www.pwc.com/outlook Consumer/end-u ser & advertising spending 5 year historic & 5 year forecast data
More information/ Press Information. After three years of consecutive growth, 2012 U.S. ad spend reaches $139.5 billion; Olympics, election contribute to gains.
/ Press Information Contact details: Bill Daddi Daddi Brand Communications Phone: 646-370-1341 Cell: 917-620-3717 Email: Bill@DaddiBrand.com KANTAR MEDIA REPORTS U.S. ADVERTISING EXPENDITURES INCREASED
More informationThe U.S. Digital Video Benchmark 2012 Review. Adobe Digital Index
The U.S. Digital Video Benchmark 2012 Review Adobe Digital Index Digital video is on the rise As you relax at home, walk through stores, and sit in airports, you see people watching video on more screens
More informationROI: How Newspapers Ring The Cash Register for Retailers
ROI: How Newspapers Ring The Cash Register for Retailers ROI: How Newspapers Ring the Cash Register for Retailers Over $1 Billion invested in newspaper preprints in U.S. in 2016. 2016 PRE-PRINT SPENDING
More informationSocial Climbing Solicitors, Social Media Engagement & The Law. Steve Kuncewicz, Head Of IP & Media
Social Climbing Solicitors, Social Media Engagement & The Law Steve Kuncewicz, Head Of IP & Media Head Of IP & Media, Bermans Intellectual Property & Media Lawyer; specialism in Social Media Issues Commendation,
More informationIn the Eye of the Beholder: Digital Behaviors of Beauty Shoppers
October 2013 In the Eye of the Beholder: Digital Behaviors of Beauty Shoppers thinkinsights WHAT WE WANTED TO KNOW How do beauty consumers use digital in their shopping process? 2 WHAT WE FOUND Many beauty
More informationDream Media. Bringing you closer. Anushka, Georgia, Li Shan, Clara, Farisia
Dream Media Bringing you closer Anushka, Georgia, Li Shan, Clara, Farisia Universal Studios in Singapore (USS) is the first from its franchise to launch in Southeast Asia. Ranked the number 1 amusement
More informationChapter 19. advertising. Section 19.1 Advertising Media. Section 19.2 Media Rates
Chapter 19 advertising Section 19.1 Section 19.2 Media Rates CONNECT What effective advertisements have you seen recently? Explain the concept and purpose of advertising in the promotional mix. Identify
More informationThe importance of L&D and how to put a great training plan together. 3rd April 2012
The importance of L&D and how to put a great training plan together 3rd April 2012 Paul Burns: The Burns Unit tlc 26 years Account Handling experience AAP, KMP Partnership and 24 years at Saatchi & Saatchi
More informationINTERNATIONAL CONSUMER MARKETS
INTERNATIONAL CONSUMER MARKETS 2016-2017 January 2016 2 nd Edition 535 pages ISBN# 9781577832324 Published by Richard K. Miller & Associates (RKMA) PART I: GLOBAL MARKET OVERVIEW 1 GLOBAL GDP 1.1 Overview
More informationMAY AAM BE WITH YOU. Title
MAY AAM BE WITH YOU How AAM Can Support Title Newspapers with Brand Empowerment A Look Back in Time- 1977 Apple introduces Apple II the first personal computer with color graphics Four Main TV Stations:
More informationMarketing to Shoppers. How Shoppers Use Technology And The Implications For Cosmetic Brand Marketing
Marketing to Shoppers How Shoppers Use Technology And The Implications For Cosmetic Brand Marketing www.engageconsultants.com facebook.com/engagetheexperts twitter.com/shopperexperts We have worked with
More informationObjective & Methodology
August 2007 Objective & Methodology Objective: The Upfront Opinion Survey, now in its third year, is a joint venture between Advertising Age and TV Guide Network. The study is designed to uncover category
More informationNewspapers in the Changing Media World. Kristiina Markkula, 7/8/2012
Newspapers in the Changing Media World Kristiina Markkula, 7/8/2012 Content newspaper situation today globally and in Finland the Next Media project ereading Services as part of media business business
More informationMobile Applications for Social Media: Analysis of Critical Success Factors. Bachelorarbeit
Mobile Applications for Social Media: Analysis of Critical Success Factors Bachelorarbeit zur Erlangung des akademischen Grades Bachelor of Science (B. Sc.) im Studiengang Wirtschaftswissenschaft der Wirtschaftswissenschaftlichen
More informationPROMOTION AND PROMOTIONAL MIX. Promotional Concepts and Strategies
PROMOTION AND PROMOTIONAL MIX Promotional Concepts and Strategies LEARNING TARGETS AST 3-1: STUDENTS WILL UNDERSTAND THE ELEMENTS OF THE PROMOTIONAL MIX: ADVERTISING, PUBLIC RELATIONS, PERSONAL SELLING
More informationCopyright 2014 by Pearson Education, Inc. All rights reserved Chapter Nine. Digital Marketing
Copyright 2014 by Pearson Education, Inc. All rights reserved. 9-1 9 Chapter Nine Digital Marketing Marketing Zen 9 Shama Kabani founder Social media Twitter Shift in nature of communication Started as
More informationGrowth of Online Marketing in India- A Study
ISSN : 2348-6503 (Online) International Journal of Research in Management & Growth of Online Marketing in India- A Study M. Suginraj Assistant Professor, St.Alphonsa college of Arts and Science, Karinkal,Tamilnadu,
More informationIntroduction to digital marketing
Introduction to digital marketing with emphasis on social media DAVID FERNANDO TERRA FERMA MEDIA LTD www.terrafermamedia.com Marketing communications agency: website design & build social media marketing
More informationExecutive summary: Advertising Expenditure Forecasts December 2015
Executive summary: Advertising Expenditure Forecasts December 2015 ZenithOptimedia predicts global ad expenditure will grow 4.7% in 2016, reaching US$579 billion by the end of the year. This will be a
More information13 th Annual Industry Characteristics Study. A Look at the Volume and Type of Content Marketing in America for 2013
13 th Annual Industry Characteristics Study A Look at the Volume and Type of Content Marketing in America for 2013 Executive Corporate America spent $43.9 billion on content marketing in 2012, a 9.2% increase
More informationOut of home advertising in focus. Twitter turns a profit despite US stagnation. Super Bowl spots outperform US TV market
Out of home advertising in focus Twitter turns a profit despite US stagnation Super Bowl spots outperform US TV market Classified advertising spend shifts online In this report 1 Media analysis 2 Key media
More informationTHE DAWN OF THE EXTENDED SCREEN IN TAIWAN 2015 NIELSEN TAIWAN CONSUMER MEDIA CONSUMPTION REPORT
THE DAWN OF THE EXTENDED SCREEN IN TAIWAN 2015 NIELSEN TAIWAN CONSUMER MEDIA CONSUMPTION REPORT Eighty-eight percent of consumers in Taiwan aged 12 to 65 spend their time watching TV, according to the
More informationBRINGING THE QUALITY TO LIFE
BRINGING THE QUALITY TO LIFE ABOUT US AIVA is a digital marketing agency. We offer digital media services, website developing services, search engine services and graphic design services. We create and
More informationWhy Use Consumer Advertising Materials With Members?
Why Use Consumer Advertising Materials With Members? Target REALTORS with NAR advertising materials to: Strengthen pride in the REALTOR community Reinforce a valuable REALTOR member benefit Show members
More informationWired Cable Television
Media Comparisons Ad-Supported Television Wired Cable Television Broad reach; aggregates mass audience quickly $45 Billion programming investment Ability to drive website traffic & generate sales Premium,
More informationMost magazines with sites ignore the Internet s marketing power
Most magazines with sites ignore the Internet s marketing power Analysis of 49 lifestyle magazine marketing professionals views of the Internet. September 27, 2001 The webmaster for publisher All information
More informationAdvertising. The Media and Advertising
Advertising Whenever people give information to the public about an event, a product, or a service, they are using advertising. A piece of advertising is called an advertisement, or ad. The goal of most
More informationBeyond Advertising: Opportunities for creativity and growth Karen Feldman Global M&E Lead, IBM Institute for Business Value.
September, 2009 Beyond Advertising: Opportunities for creativity and growth Karen Feldman Global M&E Lead, IBM Institute for Business Value This report is solely for the use of Client personnel. No part
More informationCopyright 2014 by Pearson Education Chapter Nine. Digital Marketing
Copyright 2014 by Pearson Education 9-1 9 Chapter Nine Digital Marketing Toucan 9 Getting Tobago on the Tourist Map Toucan: experts in SEO, online advertising and consumer engagement Internet as primary
More informationGlobal Headquarters: 5 Speen Street Framingham, MA USA P F
Global Headquarters: 5 Speen Street Framingham, MA 01701 USA P.508.872.8200 F.508.935.4015 www.idc.com WHITE PAPER A I D T O R E C O V E R Y : T H E E C O N O M I C I M P A C T O F I T, S O F T W A R E,
More informationWho we are. Britain s Love of Radio with advertisers SIMON REDICAN MARK BARBER
Who we are Sharing Britain s Love of Radio with advertisers SIMON REDICAN MARK BARBER Our mission Sharing Britain s Love of Radio with advertisers Radio is the 2 nd biggest medium % of time spent with
More informationGrow your business with: Web Courses Bangkok. Design Agency and School.
Grow your business with: Web Courses Bangkok Design Agency and School www.webcoursesbangkok.com When it comes to Social Media People Buy from People They Like Carl Heaton Web and Digital Marketing Consultant.
More informationGlobal Commerce Review. Spain, Q3 2017
Global Commerce Review Spain, Q3 2017 Key Findings Today s shoppers are active on all browsing environments, they don t stay in walled gardens, and they re buying more on-the-go. Optimizing your app lets
More informationTARGETING LOW & HIGH INCOME CONSUMERS AT RETAIL
TARGETING LOW & HIGH INCOME CONSUMERS AT RETAIL THERE ARE MANY WAYS FOR MARKETERS TO SEGMENT THEIR AUDIENCE: Age, gender, interest and location being quite common. That said, consumer behavior weighs heavily
More informationTABLE OF CONTENTS: Picture This Moment! 4. You re Looking in The Wrong Place. 6. Benefit of Fans and Followers on Social Media 10
2 TABLE OF CONTENTS: Picture This Moment! 4 You re Looking in The Wrong Place. 6 You can start by sharing research & statistic with your boss: - Worldwide social media users 7 - Middle East social media
More informationAT&T aims to get personal after $1.6bn AppNexus acquisition. Branded content set to become core to mobile marketing
AT&T aims to get personal after $1.6bn AppNexus acquisition Branded content set to become core to mobile marketing Print display ad revenue rises for the first time in seven years In this report 1 Media
More informationTrust in the news media is still very strong in Canada.
Trust in the news media is still very strong in Canada. Canadians Trust Traditional News Media Newspapers remain a trusted advertising source globally Canadians view advertising positively Traditional
More informationBlending traditional and digital marketing
Bulletin of the Transilvania University of Braşov Series V: Economic Sciences Vol. 9 (58) No. 1-2016 Blending traditional and digital marketing Raluca Dania TODOR 1 Abstract: It is a matter of fact that
More informationDavid Schuchman Princeton Technology Advisors LLC PrincetonTechAdvisors.com
David Schuchman Princeton Technology Advisors LLC 609.454.6010 PrincetonTechAdvisors.com John Biancamano LLC 609.865.7994 InboundDigital.net About Us David: Information Technology Consultant - Princeton
More informationBig Shifts in Advertising and Media ROI Landscape How to take advantage. Randall Beard Global Head, Advertiser Solutions, Nielsen
Big Shifts in Advertising and Media ROI Landscape How to take advantage Randall Beard Global Head, Advertiser Solutions, Nielsen Real-time optimization presents significant opportunity to improve 1 2 3
More informationHow is Social Media Influencing the Way we Communicate?
ACTA UNIVERSITATIS DANUBIUS Vol. 10, No. 1/2016 How is Social Media Influencing the Way we Communicate? Diana Gherghita-Mihaila 1 Abstract: Social media has transformed the way we think our campaigns and
More informationOverview. Travel consumer online habits
Overview Technology and the internet have created a revolution in tourism marketing. The internet not only inspires and provides consumers with information on potential travel destinations; it also enables
More informationTrend Survey January 2014
WoodWing Survey Trends 2014 : Multi-channel top of the agenda print to survive Executive Summary A study conducted by WoodWing Software from mid-december to mid-january examined relevant publishing technology
More informationFuture of advertising sales
Future of advertising sales Arndt C. Groth, CEO, PubliGroupe Dreikönigstagung, 8 January 2013 Consumer in driving position «In a few hundred years, when the history of our time is written from a long-term
More informationOur One Year Anniversary!
NEWSLETTER Volume 1, Issue 2 Fall 2008 Our One Year Anniversary! Print in the Mix: A Clearinghouse of Research on Print Media Effectiveness celebrates its first anniversary and the feedback has been gratifying.
More informationChapter 2 Understanding Media in the Digital Age Comm 336 Mass Media Malaise Course
Chapter 2 Understanding Media in the Digital Age Comm 336 Mass Media Malaise Course The Digital Revolution Changes Everything! The first decade of the 21 st century (2000 2010) saw a radical shift in the
More informationA STUDY OF DMO VISITOR GUIDES
A STUDY OF DMO VISITOR GUIDES User Profile, Usage & Conversion Research conducted for the WACVB Education & Research Foundation by Destination Analysts, Inc. PROJECT OVERVIEW & METHODOLOGY BACKGROUND In
More informationPRINT AND PAPER IN A DIGITAL WORLD
PRINT AND PAPER IN A DIGITAL WORLD A New Zealand survey of consumer preferences, attitudes and trust www.twosides.co.nz CONTENTS Introduction 02 The New Zealand Survey 03 Executive Summary 04 Key Findings
More informationASIA PACIFIC ADVERTISING TRENDS
ASIA PACIFIC ADVERTISING TRENDS April 2017 Table of Contents Executive Summary 1-24 Sources And Methodology 3 Overview 4-8 Asia Pacific Advertising Revenue (US$ mil.) 5 Asia Pacific Advertising Market
More informationTHE DIGITAL LANDSCAPE IN SOUTH AFRICA A data driven look at South Africa s relationship with digital.
THE DIGITAL LANDSCAPE IN SOUTH AFRICA 2017 A data driven look at South Africa s relationship with digital. Introduction Digital in South Africa has always been an interesting and diverse discipline. We
More informationCanada Spring 2014 Advertising Awareness Wave. July 2014
Canada Spring 2014 Advertising Awareness Wave July 2014 Insights This spring marked the full implementation of the new Dream Big brand across all of Visit California s (VCA) domestic and international
More informationACCESS TO MEDIA: Your One Stop Shop for All Things Advertising 2018 MEDIA KIT
ACCESS TO MEDIA: Your One Stop Shop for All Things Advertising 2018 MEDIA KIT Access to Media is an advertising and media buying agency offering clients creative marketing solutions to see real results
More informationDigital Video & the Future of News. Chapter 1: Forces Disrupting TV Economics
Digital Video & the Future of News Chapter 1: Forces Disrupting TV Economics 1! Forces Disrupting TV Economics We re still in the process of picking ourselves up off the floor after witnessing firsthand
More information