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1 CORPORATE PROFILE
2 Jason Ottenhoff Penny Ottenhoff Chemology is a proudly Australian company that continues to grow based on a need in the market for fairly-priced, high quality water treatment chemicals across a wide range of industries and applications, backed up by service excellence.
3 The Chemology Creation Toll blender, Chemology, was established in 2008 by Penny and Jason Ottenhoff in Adelaide, South Australia. Penny and Jason had identified the need for an independent, Australianbased supplier of industrial chemicals, initially for use in the water treatment market. Up until that point in time, retailers of water treatment chemicals were limited in their choice of supply of chemical treatments, typically being forced to use competitors. Furthermore, the supply of base chemicals required for the creation of specific treatments was increasingly controlled by Chinese chemical suppliers. As a result, uncertainties regarding price, quality, and lead times made it difficult for water treatment chemical retailers to serve their respective customers in a manner that would meet their needs. This not only made life difficult for Australian businesses needing water treatment chemicals to grow their businesses but, in turn, made it difficult for the suppliers of water treatment chemicals to grow their brands. In Chemology, Australian water treatment suppliers now had access to a locally-based, independent source of chemical treatments at a wholesale level, creating a number of important benefits; No more sourcing of water treatment blends from competitors A guarantee of high quality chemical solutions to suit Australian standards No costly and inconvenient overseas freight Competitive pricing that could allow more attractive retail margins After only a couple of years in business, Chemology soon found demand for their toll blending services extended beyond South Australia s borders to include all Australian mainland states. Not only this, Penny and Jason found Chemology evolving into new product areas such as Clean-In-Place (CIP), and in new industries such as the Australian wine industry. As a result, Chemology has enjoyed double digit growth, consistently, over the last five years. The next five years will see Chemology continue to grow as new distributors continue to come on board across the nation, enabling more Australian businesses to benefit from quality Australian products at an affordable price.
4 Who We Help Our original business plan included a marketing focus on toll blending water treatment chemicals and targeting those businesses involved in the retailing of these products. However, as word spread regarding the quality of our chemical treatments, the reliability of our service, and the fairness of our prices, opportunities soon presented themselves in terms of new markets and new product solutions in product areas such as CIP. As a result, the type of businesses for which we provide solutions, broadened to include for example, food and beverage companies, especially wineries. Therefore, Chemology now regards as potential end users, all businesses across Australia that have a need for our product range.
5 Water Treatment Chemicals Superior quality water treatment chemicals designed to improve the operational efficiency of commercial and industrial systems. Chemology can offer an extensive range of technically advanced water treatment chemicals that have been specifically developed to be used across a wide range of commercial, industrial, and process applications including water cooling systems, cooling towers, condenser and compressor systems, heat exchangers, and more. We offer ready-made solutions to the problems associated with these kinds of applications, namely scale, corrosion, biofouling, and suspended solids. Chemology s range of chemical water treatments includes scale and corrosion inhibitors, biocides, antifoams, pre-commission cleaners, bio-dispersants, and a number of excellent multi-functional products. Water Treatment Products available from Chemology, include: Coagulants / Polymers Alkalinity Builders Flocculants Biocides Steam / Condensate Corrosion Inhibitors Corrosion Inhibitors Oxygen Scavengers Acids Chlorine FDA and UDSA Approved Treatments
6 Boilers & Cooling Towers Boiler Water Treatment Scale and corrosion in a boiler impedes heat transfer which can reduce boiler efficiencies and increase the chance of boiler metal failure. Regular water testing, coupled with the correct chemical program, will help maintain a safe and efficient boiler plant. Chemology provides a full range of boiler water treatments which help to minimise deposit formation. Boiler treatment products available from Chemology: Oxygen Scavengers Steam/Condensate Corrosion Inhibitors Corrosion Inhibitors Cooling Tower Treatment Controlling corrosion, deposition and microbiological activity in cooling water systems plays an important part in the maintenance of any open or closed water cooling circuit. Cost effective control is available from Chemology through our supply of second generation inhibitors such as phosphate or zinc/phosphate based formulations. Cooling tower treatment products available from Chemology: Anti-scalents Corrosion inhibitors Algaecide formulations Biocide formulations
7 Clean-In-Place (CIP) Chemicals For faster, safer, and lower cost cleaning Clean-In-Place (CIP) is a method of cleaning the interior surfaces of pipes, vessels, process equipment, filters, and associated fittings without dis-assembly. The benefit to industries that use CIP is that the cleaning is faster, less labour intensive, more repeatable, and poses less risk of exposure to people. Chemology can provide a range of low foaming, high foaming, chlorinated, and alkali solutions to suit all of your CIP needs. CIP Chemicals available from Chemology, include: Pre-Cleaners Foaming Chlorinated Alkali Low Foaming Alkali High Foaming Alkali Acidic Cleaner
8 Mining Serving the needs of the Australian mining industry Chemology can supply an extensive range of specialty and commodity chemicals specifically required by the mining industry in Australia. Specialists within Chemology have many years of working closely with customers involved in the mining industry, including the undertaking of extensive research and development of new and innovative products designed to better serve individual needs. Mining Chemicals available from Chemology include: Acids and Alkalis Caustics Sodium Hypochlorite Chlorine Dioxide Corrosion Inhibition Odour Control Oxygen Scavengers / Dispersants Flocculants and Coagulants Dispersants and Activators Biocides Chelating Agents
9 Quality Control Developing a Reputation for Quality Since 2010, Chemology has successfully built a network of chemical suppliers who take quality as seriously as we do. Our approved suppliers steadfastly refuse to compromise on quality so have not only earned our trust, but have helped build our business because our customers have learned they can trust us. As users of the ISO 9001 Quality Management System, Chemology is entrusted by customers all over Australia with the provision of both ready-made and customised products, manufactured under licensing arrangements. Our approach to quality control has earned our treatments FDA and USDA approval in applicable categories. At Chemology, our experienced team takes great pride in supplying our valued customers with superior quality water treatment chemicals at very competitive prices. Environmental Statement Chemology is sensitive to the needs of our environment We are committed to continually reducing our impact on the environment. As such the following initiatives have been implemented: Chemical drum recycling programs Waste reduction activities Waste reuse systems
10 Marketing Support Chemology is committed to supporting its distributor network with the goal of continually strengthening the distributor s position and increasing their competitiveness in the market. The following tasks will help support each distributor by geographic market: Provision of training on Chemology products and specifications Quarterly market visits Routine phone calls Monthly report from Chemology Monthly phone call to discuss the report Bi-monthly newsletter from Chemology Provision of feedback opportunities Forwarding of leads to distributors as they arise from incoming enquiries Regular updating of the Chemology website and publishing of blogs marketing program
11 Work With Us Seeking Sales Partners At Chemology, we sincerely wish to help more Australian businesses enjoy the benefits of our products. Therefore we are seeking sales partners who can help make this possible and share our journey with us for long term mutual advantage. The decision on who we partner with to grow our wholesale business across Australia is a critical one and one we are certainly not taking lightly. For the benefit of all parties, it is important that the matching process is one of best fit. To this end, it is therefore imperative that we clearly communicate the criteria we will be using in our decision-making process. Chemology is very interested in talking to potential sales partners who can demonstrate the following qualities: A proven track record in retailing premium quality industrial chemicals A network of customers seeking high quality chemical treatments at affordable prices backed up by excellent service An organisational culture that is based on providing excellence in the areas of customer service and product quality A like-minded desire to work with Australian businesses and help improve their operational effectiveness and competitiveness If this sounds like you and your organisation, then we most definitely have something in common and could quite possibly complement each other s business. The next step would be to contact us using the contact details provided at the back of this document.
12 Postal PO BOX 388, Lonsdale, South Australia 5160 Delivery 4 Walla Street, Lonsdale, South Australia admin@chemology.com.au chemology.com.au
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