Post Graduate Diploma in Corporate Social Responsibility (PGDCSR)

Transcription

1 Post Graduate Diploma in Corporate Social Responsibility (PGDCSR) Introduction Corporate Social Responsibility has come to be accepted as an emerging discipline globally..many business organizations have also accepted their social responsibility voluntarily. Some others have adopted to keep up a corporate image while others to get a competitive edge among others. For an individual as for an organization, CSR gives an opportunity to deliver as a responsibility enlightened citizen. As per the section 135 of the new Companies Act 2013, all companies registering a net profit of `5 crore or more are required to spend 2% of this amount on Corporate Social Responsibility (CSR). This means starting a completely new activity for large number of companies in India. Even those companies, who already have an established CSR programme, will have to restructure it in order to meet the legal requirements. It is expected that these changes will create a need for CSR Professionals and the proposed programme (PGDCSR) aims to fulfill that need. Objectives To equip individuals with knowledge and skills undertaking Corporate Social Responsibility. To develop competencies for effective field interventions, research and management of CSR interventions. To develop an insight into present CSR strategies of model business organization. To enable students with conceptual clarity on need, purpose and relevance of research applicability in CSR practice. Course duration: One year divided into two Semester Admission time: As per the announcement by the Department of Human Resource Development. Eligibility criteria: Graduate from any UGC recognized University. Selection Procedure If the number of student s applications exceeds number of seats for this Post graduate diploma course, than the selection will be done on the basis of their score in written Test and personal interview organized by the Department of Human Resource Development. Students pursuing any other course can simultaneously pursue this post graduate diploma in Corporate Social Responsibility as per the norms of the Veer Narmad South Gujarat University. Student can pursue this course as an external student and can appear in examination fulfilling other requirements of the course. Students found weak in certain skills will have to pursue foundation courses offered on at the Department of Human Resource Development Veer Narmad South Gujarat University Surat. 1

2 Total Seats: Regular 30 External: 30 Medium of Instruction: English. Fees Structure: Regular Students: Fees For External: Fees Total Fees for the Post Graduate Diploma in Corporate Social Responsibility will be Rs.15,000 (Fifteen thousand) which may be paid in two installments (Rs / Ist. installment and Rs IInd installment.) as per the dates prescribed by the Department of Human Resource Development Veer Narmad South Gujarat University Surat. Students will also have to pay other fees as per VNSGU regulations. Total Fees for the Post Graduate Diploma in Corporate Social Responsibility will be Rs.7500 (Seven thousand five hundred) which may be paid in two installments (Rs. 5000/ - Ist. installment and Rs IInd installment.) as per the dates prescribed by the Department of Human Resource Development Veer Narmad South Gujarat University Surat. Students will also have to pay other fees as per VNSGU regulations. Programme Structure: The total duration of his programme will be 1 year (two Semesters) programme. The Course structure will be as follows. Semester I: Paper Code Subjects No. of Credits PGDCSR-01 History and Philosophy of CSR 4 PGDCSR-02 Legal Framework surrounding CSR 4 PGDCSR-03 Designing effective CSR strategy 4 PGDCSR-04 CSR Programme Management and Evaluation 4 PGDCSR-05 Successful CSR Model 4 PGDCSR-06 Social Research 4 Total Credits of Semester I 24 Semester II: Paper Code Subjects No. of Credits PGDCSR-07 Industry Internship 8 Total Credits of Semester II 8 2

3 Semester 1 PGDCSR001: History and Philosophy of CSR Course Objective: The objective of this paper is to provide students a historical backdrop of CSR and its earlier versions along with the philosophy behind it. UNIT I: Introduction CSR Schools of thought-views of Milton Friedman, Philip Kotler etc.-relationship between Corporates and Communities UNIT II: Philosophy behind CSR Religious base and Indian tradition of doing good, charity- concept of zakaat -Earlier Philanthropy by Indian companies like the house of TATAs and global examples of Rockefeller, MacArthur, Ford Foundations etc. UNIT III: CSR and National Development issues Environmental Externality-Problems of poverty and inequality-accountability not just to shareholders but all stakeholders, triple bottom line concept-business enterprises as part of larger society UNIT IV: Critique of CSR Major critique of CSR-Perspective of Left leaning intellectuals-the counter perspective of liberals-the pragmatic potential of CSR REFERNCES 1. Agrawal Sanjay K Corporate Social Responsibility, Sage Publications, New Delhi 2. Katamba David, Zipfel Christoph and Haag David, Principles of Corporate Social Responsibility (CSR): A Guide for Students and Practicing Managers in Developing and Emerging Countries, Strategic Book Publishing 3

4 PGDCSR002: Legal Framework surrounding CSR Course Objective: The objective of this paper is to familiarise students with CSR related legal provisions in the Companies Act UNIT I: Introduction The new Companies Act 2013 and its provision section 135 pertaining to the CSR- Company Rules 2014 and schedule VII- What can be done under CSR and what cannot be done UNIT II: CSR related management changes Formation of CSR committees-role of independent Directors in CSR committee-formulating company CSR policy-disclosures on company website- Reporting CSR activities in the annual report and website UNIT III: Tax Treatment of CSR CSR benefits in taxation Implications of hiring NGOs and paying them for CSR payment to CSR consultants UNIT IV: Meeting the Legal requirements Understanding uncertainties and waiting for certain announcement from the Ministry of Corporate Affairs (MCA)-role of chamber of commerce REFERNCES 1. CII-PwC Handbook on Corporate Social Responsibility in India 2. Taxmann Companies Act 2013, Taxmann Publications Pvt. Ltd. 3. Taxmann Companies Act 2013, Bharat Law Books 4

5 PGDCSR003: Designing effective CSR strategy Course Objective: The objective of this paper is to train students in designing effective CSR strategy for the company in such a way that apart from meeting legal requirements, it will help the community in their development. UNIT I: Introduction CSR is good for business, good for society- important CSR sectors like livelihoods, education, health, water and sanitation etc climate change and CSR - understanding the policy debates in these sectors and national goals-aligning CSR with these goals UNIT II: Needs Assessment Community needs assessment-designing and carrying our surveys-research methodologysampling and sample size-designing interview schedule- qualitative tools like case studies, FGDs etc.-data analysis, charts and report writing-presentation to the management UNIT III: Making a CSR Policy Based on needs assessment making CSR plan for the company that is replicable, scalable and sustainable learning from the CSR plans of other reputed corporates involving employees, generating internal support and passion UNIT IV: Aligning CSR plan with Company VMVs Fine tuning the CSR plan and overall CSR strategy in such a way that is it aligned with company s Vision, Mission and Values (VMVs)- Being a good corporate citizen REFERNCES 1. Cohen Elaine, CSR for HR: A Necessary Partnership for Advancing Responsible Business Practices 2. Kotler Philip and Nancy Lee, Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause, Wiley Publications. 5

6 PGDCSR004: CSR Programme Management and Evaluation Course Objective: The objective of this paper is to teach students various monitoring and evaluation practices and CSR implementation process documentation. UNIT I: Introduction The need for monitoring and evaluation-concept of concurrent evaluation-on course corrections and lessons from the development sector UNIT II: CSR Implementation Operationalising the CSR plan at the ground level making field corrections and meeting field challenges- pros and cons of partnering with government schemes, departments and NGOs UNIT III: Concurrent Evaluation The need for doing, learning from mistakes and correcting them at the same time- models of concurrent evaluations on site corrections documenting them UNIT IV: Impact Assessment Final evaluation and analysing the impact on the community need for independent evaluatorlearning from the loose ends and thereby strengthening CSR documenting the entire journey in such way that it remains valuable literature for future REFERNCES 1. Epstein Marc, Measuring and Improving Social Impacts: A Guide for Nonprofits, Companies, and Impact Investors 2. Sapru R K, Public Policy: Formulation, Implementation and Evaluation 6

7 PGDCSR005: Successful CSR Model Course Objective: The objective of this paper is to expose students to the best CSR models not only from India but across the world UNIT I: Introduction Understating proven, tried and tested CSR models that are doing well since long-what can be learnt from them-replicating these models and scaling them up UNIT II: CSR Models in Gujarat Ankleshwar Industrial Association and its activities Dahej and Hazira belt Ambuja Cement Foundation UNIT III: CSR Models in India TATAs, Aditya Birla Group, Reliance Foundation, ITC e-choupals etc.-models in the Public sector like ONGC, NTPC etc.- concept of Public Private Partnership (PPP) UNIT IV: Global CSR Models Global Models like Rockefeller Foundation- MacArthur Foundation Bill and Melinda Gates Foundation Corporates partnering with UN agencies REFERNCES Jonker Jand and Witte Macro de, Management Models for Corporate Social Responsibility Horrigan Brayan, Corporate Social Responsibility in the 21st Century: Debates, Models and Practices Across Government, Law and Business 7

8 PGDCSR006: Social Research Course Objectives: This is an introductory course in social science research methodology. It is designed to introduce the student to basic concepts and problems encountered in social scientific investigation, including types of data and measurement, sampling, and research design. This course will emphasize the importance and limitations of theory and methodology in social science research as well as the purpose of applied research, program evaluation, policy analysis, and research ethics. Following are the course objectives. Familiarity with various methods of conducting empirical research. Familiarity with important research terms and concepts. Ability to assess the benefits of research applied to social sciences. Clarity of thinking in collection and interpretation of numerical data. UNIT I The Role of Social Research The Research Process Ethical Issues in Social Research UNIT II Quantitative and Qualitative Research Preparation of Research Proposal Survey Research UNIT III Questionnaire Design Measurement and Scaling Concepts Sample Designs and Sampling Procedure UNIT IV Univariate Statistics Bivariate Analysis: Test of Differences and Measures of Association Multivariate Analysis Report Writing 8

9 REFERNCES Basic Text Books: 1. Donald R Cooper, Pamela S Schindler (2006), Business Research Methods, 9th Edition, The McGraw-Hill Companies 2. William G Zikmund (2006), Business Research Methods, 7yh Edition, Thomson South- Western. 3. Bhattacharyya Dipak Kumar, (2007) Human Resource Research Methods, Oxford University Press, New Delhi. 4. Bryman Alan, Business Research Methods, (2008) Oxford University Press, New Delhi. 9

10 Semester 2: Industry Internship During this semester, the student will undergo practical training through industry internship. Each PGDCSR student will either be placed in an ongoing CSR programme or will be asked to develop a one for the chosen company. This will give students much needed exposure in terms of how CSR programmes are designed, implemented and evaluated. At the end of the internship, student will have to submit a project report and make a presentation. 10