Leverage Transparency

Transcription

1 The HR Leader in the 2020 Workplace Jeanne Meister, Partner, Future HR Will Change More in next Five Years Than in Past 20 Employee Experience Imperative Apply Marketing Lens To HR Leverage Transparency 2 1

2 HR Journey From Efficiency To Experience Self Service Standardized Offerings Employee Experience Efficiency Experience Engage Educate Empower 3 Why The Focus On Employee Experience? PURPOSE LEARNING SPACE TECHNOLOGY CULTURE >50% 40% 88% 57% 29% of Millennials would take a pay cut for a job that matches their values. Source: Deloitte Millennial Survey of employees say their decision to move to a new company is influenced by L&D. Source: ATD of knowledge workers are more engaged when they select where to work based on their tasks. Source: Steelcase, Engagement and the Workplace of workers consider the technology sophisticatio n of an employer a factor in choosing a job. Source: MIT Sloan Report of workers say company culture and values are one of the top three drivers of satisfaction. Source: Glassdoor Economic Research 4 2

3 Meet Katya: New Hire What Did You Think of Katya? Find a Partner and Pair & Share Introduce yourself and discuss: What seems possible, probable or unlikely? What inspires you, what concerns you? What are takeaways for you? Your organization? 6 3

4 An Employee s Perspective: Katya s First Year Positive Recruitment/On boarding on Company App Prior to FTE Team Win and Recognition Nominated for Learning In Action and head off to Indonesia Manager #2 Negative Manager Not involved in development Six Month Performance Review Out of Sync With Reality Learning Not relevant to job goals Re organization 7 First Step: Re Imagine HR & Focus On Employee Experience Employee Experience h Source: Airbnb 8 4

5 Second Step: Apply The Principles Of Employee Experience To HR Transparency Responsiveness Smart Technology Collaborative Tools Employee Experience h Physical Source: Future Workplace 9 Space Community Flexibility Purposedriven Learning Career Development SunTrust onup Financial Movement

6 SunTrust onup: Financial Fitness For Team Members Why: Your job needs to be more than a place to work each day William H Rogers, CEO What: Eight on line modules to teach financial wellbeing with incentives to register and complete this Results: Team members who complete Financial Fitness report higher levels of employee engagement 11 Learning Is Personalized, On-Demand Reach diverse audiences Seamless learning process Accessible and flexible Business led model The Learning Experience Model Line ownership Learner accountability Measurement of training impact Involvement of leaders More social learning Strong bonds with HR processes Source: Tenaris University

7 Workspace Co-Created With Employees 13 Using Consumer Technologies In Workplace What s App For All Hands Meetings Intelligent Assistant For Recruiting & Onboarding

8 Amazing Workplace Pros: Empowers everyone to develop individuality. Cons: Scrappy work environment, lots of things to do that competes for attention. Advice to Management: New comers take time to get up to speed. The company needs a proper documentation of the organization Apply a Marketing Lens to HR Create a Consumer Type Experience in the Workplace Three Marketing Tools Design Thinking Hackathons Employees As Brand Advocates

9 Use Design Thinking To Re Frame HR DESIGN THINKING Key Design Thinking Questions What Is? What If? What Wows? What Works? 17 IBM Used Design Thinking to Create New Performance Management App: ACE ACE: Appreciation/Coaching/Evaluation App History Idea Came From IBM Millennial Corps Designed By and For IBMERs Released in FEB 2016, to date 90,000 IBMers using ACE

10 Hackathons For HR Cisco HR Breakathon on Forbes: It s really easy to share valuable content to my network and demonstrate my expertise in the industry. Employee Advocacy When employees share their organization s content on their personal social networks 135 advocates reach > 1 million Facebook fans 50% of employees already share about their brands 90% of consumers trust recommendations from people they know Socially engaged employees 58% more likely to attract top talent Results: First Year: 1,000+ advocates 22,000+ pieces of content shared 19 million+ impressions $290,000 In Marketing Value Source: Courtesy of Kronos

11 2016 Future Workplace Courtesy of Glassdoor Transparency Inside the Enterprise is a Global Phenomenon

12 But There Is A Transparency Gap Among Sample of 2,147 Global Leaders 90% How Important do you Believe Transparency is to your Organization's Future Success? (% Answering Very/Extremely) 90% How Transparent* Do you Believe Your Organization is Today? (% Answering Very/Extremely) 80% 85% 80% 70% 70% 60% 60% 50% 50% 46% 40% All Respondents 40% All Respondents * By transparent we mean open to communicating and sharing company information internally on a regular basis? Source: Future Workplace Forecast 2016 Future Workplace Future Workplace Forecast What Can HR Do To Build Transparency? Create Opportunities For Transparency Listen and Be Responsive to Employees Build Employer Ratings Into People Process Use Data To Inform Your HR Strategy Capture Content From Employer Ratings To Make Your Employer Brand Real

13 New HR Roles/ Skills/Partners New Roles Employee Experience People Analytics Community Manager New Skills Design Thinking Data Science Internal Communications New Partners Marketing Communications Real Estate IT Global Citizenship Consumerization of HR Is Here! 25 To Recap: HR Leader In 2020 Will Be Focusing On Employee Experience Make the Workplace an Experience Engage Use Marketing Lens Promote Education on Employee Advocacy & Build Transparency into HR Processes Empower HR Responsive To Employee & Candidate Needs Experience Educate

14 Let s Stay Connected Jeanne Meister futureworkplace.com