Trupp HR, Inc EMPLOYER BRAND SLIDE 1

Transcription

1 Trupp HR, Inc EMPLOYER BRAND SLIDE 1

2 JEAN ROQUE President + Founder T R U P P H R, I N C. Focusing your Employer Brand through the Applicant s Lens

3 Understanding Employee Value Proposition Today s Agenda Understanding Employer Branding Building your Employer Brand Trupp HR, Inc EMPLOYER BRAND SLIDE 3

4 C H A L L E N G E Lack differentiation or relevance O U TC O M E Not attracting top applicants Common Challenges Compensation is primary lever Paying more than we need to Messaging and reality do not align Employee retention is suffering Trupp HR, Inc EMPLOYER BRAND SLIDE 4

5 Employee Value Proposition

6 What is your EVP? What a company offers its employees in return for their performance and discretionary effort... including both tangible and intangible aspects. E M P L O Y E E C O N N E C T I O N Determines level of discretionary effort in bringing company mission, vision and values to life E M P L O Y E R P E R S P E C T I V E Attracts, retains, engages and motivates employees to drive business success Trupp HR, Inc EMPLOYER BRAND SLIDE 6

7 WHAT YOU SAY = WHAT YOU DO Why does it matter? New hire commitment increases by up to 27% when recruiting processes accurately reflect the realities and candidates can accurately assess their fit with the organization. Trupp HR, Inc EMPLOYER BRAND SLIDE 7

8 Defining your EVP CONSIDER: Who is your target applicant pool? What is important to your high-performers? Who is your competition? What makes your company a great place to work? Trupp HR, Inc EMPLOYER BRAND SLIDE 8

9 Defining your EVP 2 in 3 candidates will accept a lower salary if you have a good employer brand Source: 8 Recruiting Trends to Embrace in 2014 by CareerBuilder Total Rewards Compensation Pay practices Benefits Time off Work arrangements Affiliation Mission, Vision and Values Culture Reputation Community Work Environment Interesting and challenging work Respect and inclusion Workload Resources Flexibility and independence People Quality of people (leadership, peers, subordinates) Communication Trust Collaboration Career Opportunities to learn and grow Career advancement opportunities Employment security Recognition and feedback Trupp HR, Inc EMPLOYER BRAND SLIDE 9

10 Job Postings Career Web Site Social Media Employee Communications Performance Management Messaging your EVP

11 Your brand is what people say about you when you are not in the room. Jeff Bezos CEO Amazon Employer Branding

12 Employee Value Proposition COMPANY S OFFERING The reasons why employees enjoy working for your company. Employer Brand COMPANY S REPUTATION The market s perception of your organization as an employer. What comes first?

13 The 4 Phases of the Job Search 76% WOULD COMPROMISE ON SALARY FOR A GOOD EXPERIENCE 73% USE GOOGLE SEARCH 54% USE JOB BOARD 80% USE A CAREER SITE 70% USE SOCIAL MEDIA 13% CONSIDER EMPLOYERS TO BE RESPONSIVE Results based on mid-level job searcher careerbuilder 2015 Candidate Behavior Study Trupp HR, Inc EMPLOYER BRAND SLIDE 13

14 Interview Comments:

15 Building your Employer Brand

16 Building a Compelling and Sustainable Employer Brand 91% of candidates believe employment brand plays a key role in their decision whether or not to apply. careerbuilder 2013 Candidate Behavior Study Trupp HR, Inc EMPLOYER BRAND SLIDE 16

17 Assessing Your Public Image Web Site Community PUBLIC IMAGE News Social Media 69% of Americans would not take a job with a company that had a bad reputation, even if they were unemployed Glassdoor Online Reviews Word of Mouth Trupp HR, Inc EMPLOYER BRAND SLIDE 17

18 Assessing the Applicant Experience Job Posting Application Process 50% will tell their friends about a bad experience 64% will tell their friends about a good experience careerbuilder 2013 Candidate Behavior Study APPLICANT EXPERIENCE Communications Interview Process Process Timeline Lost Candidates New Hire Surveys Trupp HR, Inc EMPLOYER BRAND SLIDE 18

19 Assessing Your Employee Engagement EMPLOYEE ENGAGEMENT Employee Surveys Retention Rates Performance Metrics Absenteeism Employee Referrals Trupp HR, Inc EMPLOYER BRAND SLIDE 19

20 EXTERNAL ENGAGEMENT Industry associations Community citizenship EMPLOYEE REFERRAL PROGRAMS Strengthen recruiting strategy Reinforce the employer brand ENCOURAGE SOCIAL ENGAGEMENT Company reviews Sharing happenings + pics Inspiring Brand Ambassadors

21 Get leadership buy-in Embrace transparency Your employees are key Bring your brand to life Leverage marketing expertise Measure your progress A few more thoughts

22 Questions? TRUPP HR Jean Roque TRUPPHR ( ) Program # Program #