How the Data Management Profession is Growing up
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1 PROFESSIONAL PETROLEUM DATA MANAGEMENT ASSOCIATION How the Data Management Profession is Growing up Trudy Curtis, CEO PPDM Association
2 WHY WE ARE WHERE WE ARE
3 SUMMARY SITUATION: Data management is not recognized as a professional discipline. We lack education programmes, certification, and the fundamental consensus of practices that are needed to move forward. PROBLEM: Data managers want career paths and recognition, but this is only rarely an option. MITIGATION: Industry is developing the foundations for data management as a profession. APPLICATION: These foundations and programmes must be available to everyone. VALUE: Professional data managers are more portable, skills are more transferrable, data is recognized and treated as an asset, business risk is mitigated.
4 CAPABILITY MATURITY MODEL INTEGRATION
5 CAPABILITY IMMATURITY MODEL 0: Negligent -1: Obstructive -2: Contemptuous -3: Undermining
6 WHO GETS THE BLAME?
7 HOW DISCIPLINE EMERGES Audit and Enforce Outcome are predictable Industry Practices Skills taught in school DMP are portable Outcomes are predictable. Company Policies Skills transportable within organizations Company can train their staff. Group Procedures Regional or departmental variations Skills are not transportable. Individual Practices Every DM for themselves. Processes inconsistent and time variant.
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9 ALIGN CMMI AND DISCIPLINES Individual Practices Group Procedures Company Policies Industry Practices Audit and Enforce
10 LEVEL 1 INDIVIDUAL PRACTICES Level 1 Initial (Chaotic) It is characteristic of processes at this level that they are (typically) undocumented and in a state of dynamic change, tending to be driven in an ad hoc, uncontrolled and reactive manner by users or events. This provides a chaotic or unstable environment for the processes. Initial (Chaotic)It is characteristic of professions at this level that they are (typically) undocumented and in a state of dynamic change, tending to be driven in an ad hoc, uncontrolled and reactive manner by users or events. This provides a chaotic or unstable environment for the profession.
11 LEVEL 2 GROUP PROCEDURES Level 2 Repeatable It is characteristic of processes at this level that some processes are repeatable, possibly with consistent results. Process discipline is unlikely to be rigorous, but where it exists it may help to ensure that existing processes are maintained during times of stress. It is characteristic of professions at this level that some processes are repeatable, possibly with consistent results (locally). Professional discipline is unlikely to be rigorous, but where it exists it may help to ensure that existing processes are maintained during times of stress.
12 LEVEL 3 COMPANY PPP Level 3 Defined It is characteristic of processes at this level that there are sets of defined and documented standard processes established and subject to some degree of improvement over time. These standard processes are in place (i.e., they are the AS-IS processes) and used to establish consistency of process performance across the organization. It is characteristic of professions at this level that there are sets of defined and documented standard processes established and subject to some degree of improvement over time. These standard processes are in place (i.e., they are the AS-IS processes) and used to establish consistency of process performance across the organization.
13 WHO MAKES THE BEST DATA MANAGER?
14 LEVEL 4 INDUSTRY PROFESSION Level 4 - Managed It is characteristic of processes at this level that, using process metrics, management can effectively control the AS-IS process (e.g., for software development ). In particular, management can identify ways to adjust and adapt the process to particular projects without measurable losses of quality or deviations from specifications. Process Capability is established from this level. It is characteristic of professions at this level that, using process metrics, management can effectively control the DM process (e.g., for data management). In particular, industry can identify ways to adjust and adapt the process to particular projects without measurable losses of quality or deviations from specifications. Professional Capability is established from this level.
15 LEVEL 5 AUDIT AND ENFORCE Level 5 Optimizing It is a characteristic of processes at this level that the focus is on continually improving process performance through both incremental and innovative technological changes/improvements. It is a characteristic of professions at this level that the focus is on continually improving professional performance through both incremental and innovative technological changes/improvements.
16
17 PROFESSIONAL PETROLEUM DATA MANAGEMENT ASSOCIATION What are the Pieces?
18 WHAT DO PROFESSIONAL ASSOCIATIONS DO? Associations that represent a specific profession have a mission to define and defend a set of standards for professional practice of that profession. This mission attracts members, engages industry leaders, and shapes business practice and public policy. 18 Anna Rubin: Copyright, The 2012, PPDM Communicators, Association. All rights reserved. 2012
19 DO WE NEED EDUCATION?
20 WHAT DOES THAT MEAN? Audit Measure Teach Certify Agree Define 20
21 BUILDING THE PROFESSION Conferences Workgroups Community of practice Best Practices Audit & Enforce Audit/ Measure Accredit Education Certify Education
22 PROFESSIONAL PETROLEUM DATA MANAGEMENT ASSOCIATION How do we know when we have arrived? Criteria for a Group to be Considered a Profession
23 WHAT DATA MANAGERS FEEL LIKE
24 NINE CRITERIA FOR A GROUP TO BE CONSIDERED A PROFESSION Select Committee on Science and Technology Sixth Report
25 NINE CRITERIA FOR A GROUP TO BE CONSIDERED A PROFESSION 1. The profession must be controlled by a governing body which in professional matters directs the behaviour of its members. For their part the members have a responsibility to subordinate their selfish private interests in favour of support for the governing body.
26 NINE CRITERIA FOR A GROUP TO BE CONSIDERED A PROFESSION 2. The governing body must set adequate standards of education as a condition of entry and thereafter ensure that students obtain an acceptable standard of professional competence. Training and education do not stop at qualification. They must continue throughout the member's professional life.
27 NINE CRITERIA FOR A GROUP TO BE CONSIDERED A PROFESSION 3. The governing body must set the ethical rules and professional standards which are to be observed by the members. They should be higher than those established by the general law.
28 NINE CRITERIA FOR A GROUP TO BE CONSIDERED A PROFESSION 4. The rules and standards enforced by the governing body should be designed for the benefit of the public and not for the private advantage of the members.
29 NINE CRITERIA FOR A GROUP TO BE CONSIDERED A PROFESSION 5. The governing body must take disciplinary action including, if necessary, expulsion from membership should the rules and standards it lays down not be observed or should a member be guilty of bad professional work.
30 WHO MAKES THE BEST DATA MANAGER?
31 NINE CRITERIA FOR A GROUP TO BE CONSIDERED A PROFESSION 6. Work is often reserved to a profession by statute - not for the advantage of the members but because, for the protection of the public, it should be carried out only by persons with the requisite training, standards and disciplines.
32 NINE CRITERIA FOR A GROUP TO BE CONSIDERED A PROFESSION 7. The governing body must satisfy itself that there is fair and open competition in the practice of the profession so that the public are not at risk of being exploited. It follows that members in practice must give information to the public about their experience, competence, capacity to do the work and the fees payable.
33 HAVE YOU ENCOUNTERED THIS?
34 NINE CRITERIA FOR A GROUP TO BE CONSIDERED A PROFESSION 8. The members of the profession, whether in practice or in employment, must be independent in thought and outlook. They must be willing to speak their minds without fear or favour. They must not allow themselves to be put under the control or dominance of any person or organisation which could impair that independence.
35 NINE CRITERIA FOR A GROUP TO BE CONSIDERED A PROFESSION 9. In its specific field of learning a profession must give leadership to the public it serves.
36 DATA MANAGEMENT AS A DESTINY Do you agree with these principles? What is the most important step forward?
37 PROFESSIONAL PETROLEUM DATA MANAGEMENT ASSOCIATION Thanks! Trudy Curtis CEO, PPDM Association
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