Petroleum Data Management Certification. Kananaskis November 19, 2013

Transcription

1 Petroleum Data Management Certification Kananaskis November 19, 2013

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3 Workforce Challenges in the Petroleum Industry The demand on energy is growing, while the workforce is shrinking due to retirements. By 2015, close to 22,000 senior petrotechnical professionals will exit the workforce Schlumberger Oil and Gas Benchmark Survey Over the next decade, the oil and gas industry in Canada will need to fill from 62,500 to 84,000 job openings due to industry activity and age-related attrition. Labour Market Outlook to 2022 for Canada s Oil and Gas Industry

4 Workforce Challenges in the Petroleum Industry The technical complexity of jobs is increasing, while the technical skills of the workforce are lagging behind. 74% of oil and gas organizations see large gaps in technical skills of their workforce. Mercer s 2013 Oil and Gas Talent Outlook.Survey One third of organizations across sectors does not have the right skills within the organization to manage data effectively. Economist Intelligence Unit, Sept. 2011

5 We Need More Data Management Professionals! 45% of executives across sectors report having too much data and too few resources to manage them. Economist Intelligence Unit, Sept By 2018, the US could face a shortage of 1.5 million of data managers. McKinsey Global Institute Report, June 2011 Labour Supply Labour Demand

6 Better Yet We Need More Competent Data Management Professionals! There are no university programs offering degrees in data management in the petroleum industry. Most data analysts in the industry get trained on the job. The quality and extent of the on-the-job training depends on an organization. Few organizations have career development plans for data management professionals. It is not immediately clear which knowledge and skills data management professionals have.

7 What Do Data Management Professionals Know?

8 What Do Data Management Professionals Know? There is little consensus where the role fits in an organization, how data scientists can add more value, and how their performance will be measured. Harvard Business Review, Oct. 2011

9 Imagine the Situation What are your learning goals for next year? I have loaded data for 3 years. What else do I need to learn to get promoted?

10 Benefits of Petroleum Data Management Certification for Employees What if the industry could.. provide data analysts with career guidance? help graduates learn about careers in data management? recognize employees for their competencies? Professional Development Career Guidance Employee Recognition

11 Benefits of Petroleum Data Management Certification for Employees What if the industry could.. help employees in getting jobs in their country and abroad? National and International Labour Mobility

12 Imagine the Situation. I need to find an experienced data analyst. Whom can I interview tomorrow?

13 Benefits of Petroleum Data Management Certification for Organizations What if the industry could help organizations.. make better selection decisions? spend less time training new data analysts on the basics of data management? have more knowledgeable and efficient employees? have more engaged workforce? More accurate hiring and promotion decisions Reduced training and career development costs Greater work efficiency Better quality of services Employee engagement

14 What is Certification Program? Certification Program is designed to test professional knowledge and skills, and upon successful passing of a certification examination, provide a declaration of professional competence. Certification provides assurance that an individual is committed to industry standards of competence (i.e., a rubber stamp of approval ). Certification is a voluntary process. Certification contributes to positive public perceptions of the profession.

15 Professional Certification or Licensure Programs

16 Petroleum Data Analyst Certification Program The PPDM Association is building a certification program for entry-level data analysts in the petroleum industry. An entry-level data analyst has from 3 to 5 years of experience in the role. The certification objective is to identify competent data analysts who merit a credential Certified Petroleum Data Analyst.

17 Petroleum Data Analyst Certification Program The certification program will have two requirements: Application o Completion of an application form to satisfy the experience requirement Assessment Certification is NOT education o Completion of a competency-based multiple-choice examination

18 Development of Certification Exam The development of assessment is tied directly to the six stages of the Assessment Life Cycle.

19 Development of Certification Exam: What Has Been Done Stage 1: Defining Targets & Specs Developed the PPDM Data Analyst Competency Profile Designed an exam blueprint

20 Petroleum Data Analyst Competency Profile Competency is a combination of knowledge, skills, abilities, and other characteristics underlying competent job performance.

21 Petroleum Data Analyst Competency Profile Development

22 Competency Structure Competency Name Competency Definition Competency Indicators

23 Petroleum Data Analyst Competency Profile: Role Description Work with specific applications in one or more domains or disciplines of the E&P industry Responsible for stewardship of data, specifically in the areas of data analysis, quality, availability, and security Understand the importance of his/her work and promote the value proposition for data and its management in an organization Coordinate and oversee data loading, conduct data analysis, and apply quality management methods to ensure the fitness of data for business use in accordance with industry standards and organizational policies

24 Petroleum Data Analyst Competency Profile: Assumptions Outlines the foundational knowledge for all data analysts in the petroleum industry regardless of the: type of organization geographic region Applies primarily to data analysts working with well and seismic data Specifies knowledge which data analysts must strive to acquire

25 Petroleum Data Analyst Certification Exam Blueprint Describes the content and structure of assessment Provides a road map for exam development and preparation Specifies the type of exam questions, their level of difficulty and their breakdown by competency. e.g., 45% of exam questions will assess competency Data Analysis.

26 Petroleum Data Analyst Certification Exam Blueprint

27 Petroleum Data Analyst Certification Exam Blueprint

28 Petroleum Data Analyst Certification Exam Blueprint

29 Petroleum Data Analyst Certification Exam Blueprint

30 Final Product A reliable and valid Petroleum Data Analyst Certification Examination to identify entry-level data analysts who have met the standard of competence set by the petroleum industry

31 Service Quality testing Thank you! Communication professional details Excellence Psychometrics Hard Work YARDSTICK