More and better skilled staff for the Egyptian tourism sector February 2018 in Hurghada, Egypt

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1 More and better skilled staff for the Egyptian tourism sector February 2018 in Hurghada, Egypt

2 Source: World Travel and Tourism Council 2017; Bundesinstitut für Berufsbildung 2017; UNWTO World Tourism Barometer 2017 More and better skilled staff for the Egyptian tourism sector IN A NUTSHELL The lab of tomorrow fosters the development of new business-driven solutions for specific problems affecting developing and emerging countries. On behalf of the German Federal Government, the lab brings together European and in-country companies, customers and specialists to collaborate on developing successful business ideas for solving specific development challenges. THE CHALLENGE The upcoming lab of tomorrow joins forces with TUI in order to tackle the challenge: How might we improve the quality and quantity of skilled personnel for the Egyptian tourism sector? BACKGROUND The tourism industry is one of the major sectors of Egypt s economy: In 2016, it contributed 7.2% of GDP and 6,6% of total employment, with rising tendency. In view of the recession during the past fours years, the government remains determined for the sector to retain its position as a key driver of the economy and aims to increase tourism flows to reach 20 million by To meet the future market needs, the tourism sector is required to double the number of its employees and improve their qualifications. There is an urgent need for more and modernized capacity building measures in the Egyptian tourism sector Vocational education and training is of high priority for Egypt s government, since the lack of qualified staff is a crucial obstacle for the development of the Egyptian economy. Ministries and companies alike are willing to invest in demand-driven offers of education and training for Egyptian workers. There are vast opportunities for European companies in the field of vocational education and training to offer tailor made solutions for the Egyptian tourism sector, win important market shares and lead the way to an efficient and sustainable workforce in Egypt!

3 More and better skilled staff for the Egyptian tourism sector CENTRAL CHALLENGES AND POSSIBLE SOLUTIONS Specific and targeted trainings (technical and personal skills) and training centers Exchange programmes Collaboration between private and public actors Dual education Information exchange Job diversification Tourism - Lack of qualified labour Lack of vocational education and training offers - Low attractiveness of the sector Education & Training - Theoretical and impractical education - Poor reputation of dual education - Lacking qualification of teachers - Substantial gender related and regional differences Gamification Enhance H&S standards and HR files Pilot programme tackling the stigmatization of female workers ToT programme Career plan development understanding for sustainability

4 More and better skilled staff for the Egyptian tourism sector SUB-CHALLENGES How might we help middle and upper hotel management staff to improve management skills in order to increase service quality as well as sustainability, health and safety standards? The possibilities to improve the quality and quantity of skilled personnel for the Egyptian tourism sector are manifold and imply different challenges. In order to develop all-embracing business solutions, our partners have committed to support the solution development for specific problems they are facing (sub-challenges). In the lab, each team will tackle a specific sub-challenge. Once you apply for the lab, let us know which sub-challenge you want to work on! Labor Market Access Project How might we help companies to improve job quality in order to enhance the attractiveness of the tourism sector for blue collar workers (age group 18-35)? Employment Promotion Project How might we help hotel operators to hire/ (re-)train former staff in order to reintegrate them? Job quality Reintegration of former staff Management training More & better skilled staff for the Egyptian tourism sector Pre-job training How might we help the private sector and the government to improve technical and vocational education in the tourism sector in order to improve the quality of the sector? Diversity & inclusion On-the-job/ practical training How might we provide future perspectives for disadvantaged youngsters (with a focus on young women) in the tourism industry in Egypt? How might we help existing staff to improve access to on the job training in order to deliver better service? Enhancement of the Egyptian Dual System

5 Icons made by Becris, Freepik, Smashicons and Zlatko Najdenovski from More and better skilled staff for the Egyptian tourism sector EXAMPLES OF KEY STAKEHOLDERS WHO CAN CONTRIBUTE TO SOLVING THIS CHALLENGE Hotels & resorts Tourism operators IT companies Government representatives Hotel & tourism schools Training companies & consultancies Tour guide association Investors / investor associations E-Learning & gamification providers Civil society organizations Representatives of governorates Social entrepreneurs Schools & universities Associations / Federations Public relations agencies and publishers

6 More and better skilled staff for the Egyptian tourism sector HOW IT WORKS How might we improve the quality and quantity of skilled personnel for the Egyptian tourism sector? Receive & exchange information about the problem and its root causes Receive support to conduct trails of your business idea in the partner country (timeframe: 3 months) In a 4-day design-thinking workshop you work in interdisciplinary teams to co-create new business solutions together with your future customers Our global network will support you to implement your business model on a small scale in the target country to prove the viability of the concept (timeframe: 6 months) At this stage, the proof of concept exists and you will be able to access the required resources to operate

7 Photos GIZ/ Lojayen Said and Ahmed Fathy More and better skilled staff for the Egyptian tourism sector KEY BENEFITS FOR YOUR BUSINESS IDENTIFY new business opportunities through in-depth analyses EXPLORE a new market and develop a promising business case RECEIVE further support when testing your ideas in the partner country MEET local and international experts, relevant decision makers and potential customers COLLABORATE with other entrepreneurs and find new business partners

8 United Nations 2017 More and better skilled staff for the Egyptian tourism sector THE GLOBAL CONTEXT The challenge Egypt s tourism sector is facing is not a local phenomenon. In fact, it mirrors the Sustainable Development Goals No. 4 and No. 8 of promoting lifelong quality education and decent work for all by 2030 that were adopted by the UN General Assembly. In over 76% of the countries with data, more than 1 in 10 youth are neither in the educational system nor working. Young women are more likely than young men to fall into that category. Goal 4 and 8 aim to ensure equal access for all women and men to affordable and quality technical, vocational and tertiary education and full and productive employment by By 2030, the proportion of youth not in employment, education or training shall be reduced substantially. Obtaining a quality education and decent work is the foundation to improving people s lives and sustainable development. Join the lab of tomorrow and contribute directly to reaching the UN Sustainable Development Goals!

9 More and better skilled staff for the Egyptian tourism sector APPLICATION KICK-OFF: INNOVATION WORKSHOP If you want to participate in the lab of tomorrow, register on our homepage and apply for the 7 th lab of tomorrow! If you have any questions regarding the upcoming lab, please don t hesitate to contact us. Date: February 2018 Location: Hurghada Offer: Four-day design thinking workshop Professional coaching Board and lodging in Hurghada Participation fee: 250 per company CONTACT Andrea Mießner andrea.miessner@giz.de Telephone: