HR Matrix X CBM Driving your employee performance to organizational effectiveness

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Damon Stanley
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1 The Fifth Arab HR Conference HR Matrix X CBM Driving your employee performance to organizational effectiveness Paper 1: Interpretation of strategy in terms of HR Management

2 Interpretation of strategy in terms of HR Management Today s fast-changing competitive landscape requires that every company has market oriented and financially spelled competitive strategy. No clear directions for the HR Management. HR should intervene the strategy process to interpret the stragegy To intervene, HR needs to assume the role of being a strategic partner for the top management to implement strategies throughout the organization to add even more value to the organization.

3 Roles of HR Management Administrative Expert Employee Champion Change Agent Strategic Partner > Administrative Efficiency (Better, faster, cheaper) > Talent Improvement, Competencies Management > Help make change happen and happen fast > Partnering in Strategy Deployment and Execution

4 Strategic Partnership Process for HR The effort of being a strategic partner must start with the understanding of the business and the competition. HR can only be a real strategic partner if it Takes its part in the strategy formulation process, s the strategic word throughout the organization, Takes an active role in the implementation of it and s the necessary competencies for the accomplishment of the strategy.

5 Strategic Partnership Process for HR Contribution Interpretation

6 HR Contribution to the Strategy Formulation

7 HR Contribution to the Strategy Formulation

8 HR Contribution to the ing of the Strategic Word The skills, knowledge and services that HR typically provides the organization can be used to help corporate leaders deploy the strategy. Regardless of how simple, complex or mysterious your company s strategic plan, usual training tools can help. HR should prepare series of training sessions to spread the strategic word throughout the organization. To give the message visually, HR can use House of Strategy model.

9 the Word: House of Strategy Building the Strategic Model of the Company

10 HR Interpretation of the Strategy: Organizing The Strategic Action Vision Finance Customer, Operations People & Strategies Market & Brand St. Strategies Knowledge St.

11 Organizing the Strategic Action Vision Finance Customer, Operations People & Strategies Market & Brand St. Strategies Knowledge St. Plan C1 Plan C2 Plan P1 Plan P2 C1.1 C1.2 P2.1 P2.2

12 Interpretation of Strategy in Terms of HR Actions 50 countries, stores Organizational arrangements Brand awareness & customer satisfaction researches New competencies m2 sales area employees Recruitment Plans Training Plans Employee satisfaction researches Product density schedules Visual guidelines $2 billion annual profit. Improvement Plans for profit per m2 Operational Efficiency Plans We will be the most preferred and biggest Turkish fashion brand in the world in 2015.

13 Success Area Strategic Imperatives FINANCE CUSTOMER & BRAND PRODUCT & OPERATIONS PEOPLE & KNOWLEDGE To manage operations efficiently and profitably. Our goal is to be among the top 3 most recognizable and desirable brands in our sector. To constantly and promptly provide new and well fitting products in a friendly store environment to make the customer live an unforgettable shopping experience and feel good. Be the part of the unforgettable experince and feel good.

14 Strategic Action Plans Blue Prints No Success Area Strategy How? (Action) When? Who?

15 Resource Needs of Strategic Actions Green Prints No Action Source- Manpower Place Description Budget Total\Year Time When? Dept. Who? Eleman, Bilgi, Beceri, Finansal, Demirbaş

16 HR Interpretation of the Strategy: Strategically Manage the Competencies The strategic partnership of HR play a critical role to help achieve top management s strategic targets. The strategic management of employees competencies by HR is the key to accomplish the company s vision. The competency profiles should be defined to reflect necessary competencies to achieve best performance in implementing the strategy for each and every position in the company.

17 Strategic Management of the Competencies Through Resource Based View fo the Strategy

18 Strategic Management of the Competencies Strategy Competitive Advantage Core Competencies Other Resources Capabilities Technical Competencies Behavioral Competencies Human Resources Capabilities Other Resources

19 Conclusions To meet the competitive challenges organizations face today, HR must go beyond being a functional player and should become strategic partner. Today HR Management can Take its part in the strategy formulation process, the strategic word throughout the organization, Take an active role in the implementation of it and the necessary competencies for the accomplishment of the strategy.

20 Thanks

Strategic HR Management: Strategy Facilitation Process by HR

Available online at www.sciencedirect.com Procedia - Social and Behavioral Sciences 58 ( 2012 ) 313 321 8 th International Strategic Management Conference Strategic HR Management: Strategy Facilitation