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1 Planning our [STRATEGY, CASE FOR ACTION & JOURNEY] JAVIER GOMES JUNE 2017

2 JAVIER GOMES PROGRAM MANAGER S&OP HEINEKEN

3

4 THE HEINEKEN COMPANY OUR S&OP JOURNEY S&OP CORE KEY LEARNINGS HEINEKEN PROUD, INDEPENDENT, RESPONSIBLE GLOBAL BREWER THE WORLD S MOST INTERNATIONAL BREWER NO 1 IN EUROPE NO 2 IN THE WORLD BRANDS PRESENT IN >170 COUNTRIES COMPANY PRESENT IN >70 COUNTRIES SURPRISING AND EXCITING CONSUMERS EVERYWHERE BREWING GREAT BEERS AND CIDERS, BUILDING GREAT BRANDS LONG AND PROUD HISTORY AND HERITAGE

5 THE HEINEKEN COMPANY OUR S&OP JOURNEY S&OP CORE KEY LEARNINGS HEINEKEN TRULY GLOBAL PRESENCE CONSOLIDATED BEER VOLUME 73,500+ EMPLOYEES EUROPE 78.6mhl AMEE mhl >165 BREWERIES, MALTERIES, CIDER PLANTS AND OTHER PRODUCTION FACILITIES IN OVER 70 COUNTRIES CONSOLIDATED BEER VOLUME IN 2016: MHL AMERICAS 58.7mhl ASIA 24.4mhl 1 Within the Africa, Middle East and Eastern Europe segment, Eastern Europe consists of Belarus and Russia.

6 THE HEINEKEN COMPANY OUR S&OP JOURNEY S&OP CORE KEY LEARNINGS HEINEKEN OUR STRATEGIC PRIORITIES DELIVER TOP LINE GROWTH DRIVE E2E PERFORMANCE ENGAGE AND DEVELOP OUR PEOPLE BREW A BETTER WORLD

7 Our S&OP

8 THE HEINEKEN COMPANY OUR S&OP JOURNEY S&OP CORE KEY LEARNINGS FROM , S&OP HAS BEEN IMPLEMENTED AT HEINEKEN IN 2014 >90% OF OUR VOLUME MANAGED THROUGH 48 COUNTRIES APPLY HEINEKEN S&OP

9 THE HEINEKEN COMPANY OUR S&OP JOURNEY S&OP CORE KEY LEARNINGS WITH GREAT SUCCESS AND RECOGNITION S&OP HAS SIGNIFICANTLY IMPROVED AND/OR INCREASED THE FOLLOWING ASPECTS 56% 41% Decision making 6% 54% 36% 14% 4% 55% 27% Collaboration Business value Strongly agree Agree Don t know Disagree Strongly disagree AFTER 2014: THERE IS A NEED TO GROW MATURITY THROUGH... PERCENTAGE OF (SENIOR) DIRECTORS AND OPCO MT AGREEING 94%... KEEP EXTENDING AND GET MORE VALUE OUT OF S&OP 79%... MORE INTEGRATION WITH SUPPLIERS AND CUSTOMERS 82%... MORE INTEGRATED MANAGEMENT OF PRODUCT PORTFOLIO 96%... EVOLVING FROM VOLUMES TO FINANCIAL VALUES 85%... SUPPORTING WITH MORE ADVANCED AND INTEGRATED IT KEY SUCCESS FACTORS Coalition of the Willing Competition Strategic Alignment Local Empowerment Co-Creation

10 THE HEINEKEN COMPANY OUR S&OP JOURNEY S&OP CORE KEY LEARNINGS EXTERNAL AND INTERNAL CHALLENGES DEMAND HIGHER CAPABILITIES

11 THE HEINEKEN COMPANY OUR S&OP JOURNEY S&OP CORE KEY LEARNINGS WHAT S NEXT? HOW TO GET A STEP-CHANGE? HOW TO CROSS THE LINE?

12 Low H i g h SOPHISTICATION (Ability to manage complexity) High THE HEINEKEN COMPANY OUR S&OP JOURNEY S&OP CORE KEY LEARNINGS FIT FOR PURPOSE APPROACH ONE SIZE DOES NOT FIT ALL Basic Planning S&OP CORE + Elevated Demand and Supply Planning. Existing Foundational S&OP S&OP NEXT Elevated Demand and Supply Planning Redesigned S&OP Process Our SEGMENTED approach makes us DIFFERENT Foundational S&OP Low PLANNING COMPLEXITY High

13 S&OP CORE

14 THE HEINEKEN COMPANY OUR S&OP JOURNEY S&OP CORE KEY LEARNINGS S&OP CORE DRIVE VALUE THROUGH SPEED, EFFICIENCY AND SIMPLICITY AGILE APPROACH TO DEVELOPING AND PILOTING LEVERAGE ON OUR EXISTING TOOLS PROCESSES BOLDNESS TO AIM AT MINIMUM REQUIREMENTS Our Programme Principles are present in all we do

15 THE HEINEKEN COMPANY OUR S&OP JOURNEY S&OP CORE KEY LEARNINGS EXPECTED BENEFITS DRIVING A POSITIVE BUSINESS CASE INVENTORY REDUCTION; 10 to 15% REDUCTION OF OBSOLESCENCE COSTS; 10 to 30% LOGISTICS COSTS REDUCTION; APPROX 1% REVENUE INCREASE; UNDER 1% REDUCED COGS; APPROX 1% RECURRING IT COST REDUCTION

16 THE HEINEKEN COMPANY OUR S&OP JOURNEY S&OP CORE KEY LEARNINGS S&OP CORE THE HOW STRUCTURED PROGRAMME APPROACH, FOLLOWING PROVEN GUIDELINES AND ORGANIZATION COLLABORATIVE, CO-DEVELOPMENT WITH GLOBAL EXPERTS, PILOT OPCOS AND PARTNER AMBITIOUS ROLL-OUT PLAN FOR FAST PAY- BACK

17 THE HEINEKEN COMPANY OUR S&OP JOURNEY S&OP CORE KEY LEARNINGS S&OP CORE SCOPE AND STARTING POINTS BASIC SCOPE: DEMAND AND SUPPLY PLANNING COMBINING INSIGHTS FROM NEW GLOBAL BLUEPRINT AND OUR LATEST AND GREATEST FUTURMASTER IMPLEMENTATIONS COVERING ALL ELEMENTS OF THE HIGH PERFORMANCE ORGANIZATION (HPO) MODEL

18 THE HEINEKEN COMPANY OUR S&OP JOURNEY S&OP CORE KEY LEARNINGS S&OP CORE JOURNEY AND AMBITION TODAY INITIAL DESIGN PILOT 1 PILOT 2 FLIGHT 1 FLIGHT 2 ROLL-OUT FLIGHT 3 FLIGHT OpCos by 2020

19 KEY-LEARNINGS

20 THE HEINEKEN COMPANY OUR S&OP JOURNEY S&OP CORE KEY LEARNINGS FIT-FOR-PURPOSE OVER ONE-SIZE-FITS-ALL STEP-CHANGE OVER GRADUAL APPROACH STRONG FOCUS ON CHANGE MANAGEMENT TANGIBLE AND INTANGIBLE BENEFITS TO SUPPORT OUR STORY CO-DEVELOPMENT WITH OPCOS AND PARTNER

21 Questions? JAVIER GOMES PROGRAM MANAGER S&OP HEINEKEN Javier.Gomes@heineken.com

22 22

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