Strategic Plan Builds Momentum. Terry Garcia Crews CEO & General Manager Southwest Ohio Regional Transit Authority

Transcription

1 Strategic Plan Builds Momentum Terry Garcia Crews CEO & General Manager Southwest Ohio Regional Transit Authority Jan. 30, 2012

2 A little bit about SORTA Cincinnati, Hamilton County and adjacent counties 344-bus Metro fleet; 44-bus Access paratransit fleet 17 million annual rides; 834 employees

3 SORTA s strategic planning process Reviewed our current situation Defined our vision and mission Identified strategic priorities for the next 3 years Created strategies and tactics to support priorities Assigned champions and tracked progress Aligned stakeholders to build momentum

4 Reviewed our current situation Financial: Funding and cost trends Operations: Performance and fleet trends Regional: SWOT: Service area, demographic trends Strengths, weaknesses, opportunities, threats

5 Defined what we re about Vision: What we want to become A regional system connecting our community

6 Defined what we re about Mission: Why our organization exists To connect people and places, support economic development, and improve quality of life in the region

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14 Created strategies to support

15 Added tactics and responsibilities SORTA Strategic Plan Item No Task Team Leader Start Date Completion Date Status Board Governance (Champion: Garcia Crews) Elevate the profile of the SORTA board m Not started On Plan Complete u Issues 1.1 Realign SORTA relative to Metro Desmond 11/1/2011 3/1/ Position SORTA as the authority on public transportation, locally and nationally Create a communications plan to support increased board influence Leverage SORTA board influence and contacts to provide access for CEO Garcia-Crews 1/1/2012 4/1/2013 Hilvers 1/1/2012 4/1/2012 Garcia-Crews 1/1/2012 4/1/ Develop a strategic plan road show Hilvers 3/1/2012 5/1/2012 m 1.6 Write white papers on transit topics to share with stakeholders Hilvers 4/1/ /31/2013 m 1.7 Cultivate business relationships Garcia-Crews 1/1/2012 4/30/ Increase coverage of board activities in internal publications Hilvers 1/1/ /31/2013

16 Added tactics and responsibilities SORTA Strategic Plan Item No Task 2012 Budget 2013 Budget Measurable Goal Progress Elevate the profile of the SORTA board 1.1 Realign SORTA relative to Metro Prepare white paper on structure options (RTC vs. RTA) to present to Board Legal research underway 1.2 Position SORTA as the authority on public transportation, locally and nationally $8,000 Transportation Summit held; Presentation at APTA by CEO & 1 Board member Presentation at APTA CEO Conference by CEO entitled: A Strategic Plan Builds Momentum. Scheduled for Jan Create a communications plan to support increased board influence Leverage SORTA board influence and contacts to provide access for CEO 1.5 Develop a strategic plan road show 1.6 Write white papers on transit topics to share with stakeholders 1.7 Cultivate business relationships Plan written and approved by 4/1/2012 Board appt. of CEO to key community boards Document and plan developed by 5/1/ per quarter, beginning 4/1/2012 I key appointee to Board (business or company leader) Discussions with President Hartmann regarding potential business leaders for board appointments. 1.8 Increase coverage of board activities in internal publications Monthly update in Drive employee publication

17 Began aligning stakeholders Board: New committee structure Quarterly updates Employees: Newsletters Progress reports Community: Stakeholder briefings Community outreach

18 Good things started happening Photo of Smartcard being used New Glenway Crossing transit center and new Rt. 38X Uptown Express New fareboxes that support new fare options including smartcards New radio system and vehicle tracking

19 With more coming in 2012! Working with other transit providers to become more integrated and regional in focus Comprehensive service analysis with broad input Improvements: new fare options, real-time information Preliminary work on new University transit center

20 Strategic plan means alignment All pushing in the same direction to turn the flywheel Keep pushing until momentum builds You re in the driver s seat move forward!

21 It s all about building momentum! When people begin to feel the magic of momentum when they begin to see tangible results, when they can feel the flywheel beginning to build speed that s when the bulk of people will line up and throw their shoulders against the wheel and push. - Jim Collins Good to Great

22 The end questions?