Unit 3 Choosing Your Business

Transcription

1 Name Period Day Objectives: Unit 3 Choosing Your Business Know the factors you should consider when choosing a business Identify a business that aligns with your values, interests, knowledge and skills. Identify the purpose and major elements of a business plan. Identify the potential products and/or services offered by a specific industy and the types of tasks people do in that industry Classify a business by type of ownership, product type and NAICS code. Identify your potential customer as businesses, individuals and/or families. Use marketing principles to select a business name and create a tagline. Use design principles to create a logo, business card and letterhead. Vocabulary: capital business plan industry trademark NAICS logo tagline slogan business card letterhead design proximity white space design alignment design repetition design contrast primary colors secondary colors tertiary colors warm colors cold colors complementary colors analogous colors 1

2 A. Factors to Consider When Choosing a Business 1. Your Interests A. What do I to do? B. What are the talents I? 2. Your Abilities A. Choose a business which the talents you already possess. 3. Startup Money and Resources (also known as ) A. You have only? B. What resources are available at my? C. What resources will I need to? 4. Profit Potential A. Will consumers what you are selling? B. Can you enough to make it worth your while? 5. Pleasure A. Choose something you will doing. 6. Availability B. How much do you have to invest in the business? B. Describing Your Industry 1. Description of the Industry a. What is the of the business? b. Use the Occupational Outlook Handbook (OOH) What They Do 2. Products and/or Services Provided a. What types of things do companies in this industry? b. Do some research. Try the OOH, websites, phones books or call businesses. 3. Nature of the Work a. How are the products/services? b. Use the Occupational Outlook Handbook (OOH) Duties Assignment: Prepare an Industry Background Teen Entrepreneur Project 4 page 51 2

3 C. The Business Plan 1. What is a Business Plan? A business plan is a of that serves as a blueprint for building a business. A business plan includes information about: A. the B. the in which the business competes C. the and/or offered by the business D. the expected of the business E. the of the business F. the of the business 2. What Does a Business Plan Tell You? A. of the Business B. The of the Business what are the future goals of the business C. The to achieve the vision 3. Why Create a Business Plan? To attract 4. What Makes a Good Business Plan

4 D. The Company Description 1. Purpose A. Provides a brief of the business B. Establishes a for the reader 2. Company Name A. DO 1. convey of business and its products 2. be easy to and 3. to allow for growth 4. have words or less. C. Process B. DON T 1. words 2. have a name to another business 3. others 4. be too or general 5. begin with 1. Check potential business names with the 2. Make a list of your top potential names. 3. Survey at least people with a of backgrounds. 4. Select the name with the most votes. 3. Major Types of Business Ownership A. Sole Proprietorship a business with only owner. B. Partnership a business with or owners. C. Corporation a business that becomes a person. Corporations may have only owner or of owners. Owners are known as. 4. Miscellaneous A. Use the North American Industry Classification System or to locate Industry codes. B. Your business will operate from your and start in the year. C. You will have employee (you) and at least advisor (your teacher). Assignment Create Your Company Description Teen Entrepreneur Project 2 page 36 4

5 E. Graphic Design Basics Proximity Purpose is to organize Easy to read = Easy to remember Creates more white space- No more than 3-5 visual units on a page Alignment - Purpose is to unify and organize the page Allows you to create a formal, fun or serious look Align elements to have some visual connection AVOID multiple alignments on one page AVOID a centered alignment when possible Repetition - Purpose is to unify and add visual interest Be consistent throughout the piece Find existing repetitions and strengthen them Contrast - Color Purpose is to create interest and to improve organization Elements should not create any confusion Add contrast with: Font choices, line thickness, colors, shapes, sizes, space, etc. If you are going to make something different, make it really different! Purpose is to evoke certain emotions Colors should have meaning to the project Color Group Colors How to Make / Effect Primary Secondary Tertiary Complementary Analogous Warm Cool 5

6 Project Time Redesign an Ad 1. Open the Redesign and Ad Project PowerPoint. 2. Redesign the advertisement for the company. You must include all the information shown in the slide in your advertisement. 3. Remember to consider proximity, alignment, repetition, contrast and color. 4. Use the COLOR printer to print your advertisement (Room 357W). Logo and Tagline 1. Logo Rules A. Project company s (i.e. steady, energetic, serious, fun, young) B. is better a. Limit the number of b. Create colors C. - you cannot copy or be similar to another business D. Easy to 2. Tagline Rules A. Convey idea of what you B. with logo C. Easy to D. Short and to the point - No more than words Assignment Create Your Logo and Tagline Teen Entrepreneur Project 3 page Download the Logo and Tagline template from the Shared folder. 2. Design four different logos for your business. 3. Ask at least twenty people of different ages and genders to select their favorite logo. Be sure to keep a tally of your results as you will need to turn it in with the project. 4. Create four different taglines to go along with the winning logo. 5. Ask at least twenty people of different ages and genders to select their favorite tagline. Be sure to keep a tally of your results as you will need to turn it in with the project. 6. Combine your logo and tagline into one graphic. 7. Submit the rubric, your final logo and tagline, the four potential logos and taglines and your tally sheets. 6

7 Business Card and Letterhead 1. Business Card A. Purpose to one s identity and desire to. B. Required elements a. Business b. Your and job (i.e. owner) c. Mailing d. number e. and C. Optional Elements a. site and address b. Additional graphic c. Brief list of D. Business Card Rules a. Do NOT b. Design is with other documents c. No more than fonts d. Remember - keep size and placement balanced 2. Letterhead A. A that is printed at the top sheet of a letter B. Required Elements a Business b Mailing c number d and C. Letterhead Rules e Place within top inches of your document f Design is with other documents g No more than fonts h Remember - keep size and placement balanced Assignment Create Your Business Card and Letterhead TE Projects 6 and 7 pages 66 & 72 7

8 Unit 3 Review Choosing Your Business Part A: Answer each question. 1. What factors should you consider when you are deciding what type of business to start? 2. What six general areas of information are contained in a business report? 3. Why is it important to ask people which company logo they like best? 4. Why do entrepreneurs create business plans? 5. What are the five characteristics of a good business plan? 6. Why is it important to create several possible business names before deciding on a final option? 7. What are the five principles of design you should address when creating your graphic documents? 8

9 Part B: Circle the letter of the best response. 8. Jamie started a home-based business 10 years ago. The business took off, and Jamie is now opening a fifth store. Jamie s business is most likely in the stage of the business life cycle. a. Decline c. Startup b. Growth d. Not enough info to answer 9. A business owned by one person is called a: a. Corporation b. Microbusiness c. Partnership d. Sole Proprietorship 10. Which section of the business plan provides information about the industry in which your business will operate? a. Company Description c. Letterhead b. Industry Background d. Trademark 11. The primary colors are: a. Blue, green and yellow b. Red, blue and yellow c. Red, green and blue d. None of the above 12. Which color scheme is most likely to make you feel energetic and/or excited? a. Analogous c. Cool b. Complementary d. Primary 13. According to design theory, which alignment should be avoided whenever possible? a. Center c. Left b. Justified d. Right 14. Which design principle tells us to keep like things together? a. Alignment b. Contrast c. Proximity d. Repetition 15. Contrast can be achieved by altering all of the following EXCEPT? a. Alignment c. Fonts style and size b. Colors d. Shapes e. Secondary f. Warm Part C: Identify each statement as true or false. 16. To make a logo more interesting you should have at least 3-5 colors. 17. A tagline should have no more than 5 words not including prepositions. 18. One of the purposes of a business card is to let others know you are ready to do business. 19. Letterhead refers to the heading that is printed at the top of a page. 20. When you decide to bold all the headings in a document, you are using the repetition design principle. 21. It s best to keep your company name less than three words and general so that it allows for growth. 22. A business name, logo and tagline should work together to create a unified image of the business. Part D: Match each piece of information with the website used to locate the information. 23. Business names that are already in use. A. NAICS 24. The nature of the work in an industry. B. OOH or O-Net Online 25. The official name for an industry. C. US Patent and Trademark Office 9

10 Part E: Complete the crossword puzzle Across 3. type of employee you hope to attract 7. one quality of a good business plan 9. the area of a design that is blank (2 wrds) 10. the address you should use for your business 11. making things different in a design 14. symbol used to ID a business 15. the blueprint for a business (2 wrds) 17. colors directly across the color wheel 18. an important entrepreneurial consideration for students 19. business with more than 1 owner 20. maximum number of words in a business name 21. colors associated with a particular business 22. small document containing a name, business affiliation and contact info (2 wrds) 24. a logo should have design elements 25. your idea about how your business will look in the future 27. colors next to one another on the color wheel Down 1. money and resources used in a business 2. slogan 4. officially registered name or symbol 5. part of the business plan that gives a brief overview of the business (2 wrds) 6. a possible advisor for your business 8. a business plan helps you to set these 12. a business name should be easy to 13. one of the items addressed in a business plan 16. a tagline should avoid words 23. colors that make you feel calm and steady 26. the number of employees your business will have when you first open 10