Case Study Global Airfreight International

Transcription

1 Case Study Global Airfreight International Rate Management and Automated Quoting Key Benefits 450 hours of work saved a month, reducing annual costs by $100,000 Increased rate accuracy More professional, productive operations Technology is definitely improving the sales process in freight...we are now more accurate, faster, more professional and, most importantly, more productivity. Herbert Wong, Senior Manager of Business Development

2 Key Takeaways Freightos enables GAI to generate instant, professional and accurate air, LCL and FCL freight quotes or rate quotes in seconds, integrating complex rates and pricing levels to ultimately provide better customer service to customers and agents. GAI is further increasing automated quoting by enabling agents to generate freight quotes online, right from their website. Results Reduced cost of sale, with over 450 hours of work saved every month, valued at over $100,000 USD annually Increased rate accuracy, as opposed to 15% average industry error rate More professional quote and rate templates Instant integration of complex pricing for customers and agents Technology is definitely improving the sales process in freight. Instant and automated information online will make the industry more productive. Herbert Wong, Senior Manager of Business Development

3 About Global Airfreight International Global Airfreight International (GAI) is one of ASEAN s largest local freight forwarders, with over 600 employees spread across 9 countries and 16 offices, and a well-established global network. The 45-year-old forwarding company is based in Singapore and has an annual revenue exceeding USD $110 million dollars. Despite an air freight speciality, GAI can handle any inquiry from any customer, providing a full logistics solution for any need, according to Herbert Wong, the senior manager of business development. The Chairman of Global Airfreight International cites two key drivers of the company s success: Very skilled personnel Outstanding customer support Which is where Freightos came in providing GAI personnel with the tools to provide even better service. The Challenge High Cost of Sale. Inaccurate Quotes. Slow Quoting. With a customer base of both agents and customers, Global Airfreight International (GAI) was wasting valuable hours of sales time on each quote or rate. "An agent or customer would send us an requesting a price, explained Wong. We would look through our air freight file to find the right carrier and rate, based on our knowledge and memory. Afterwards, we would type out the quote manually in an Excel spreadsheet, copy and paste it into an and send it to the agent." But that wasn t working for GAI. As Wong explains, "Beforehand, we had to rely on knowledge and memory to find the necessary information. In the past, everything was in hard copy so we had to look through the file to find the information. GAI needed to provide faster, more accurate freight rates and quotes to reduce their cost of sale. Complex freight rates meant long lookup times of up to an hour, a convoluted distribution process and, occasionally, inaccuracies due to human error.

4 Why GAI chose Freightos GAI set out to find a system that could deal with complex pricing levels varying across clients and routes. The system would need to be affordabe and easily rolled out, without requiring lengthy training. Ideally, this system would have full multi-modal support as well. Rate management system Automated quoting Multi-modal support Online quote Business intelligence Complex pricing level support Rapid rollout With rate management and automated quoting, Freightos had already enabled global forwarders to generate over 75,000 instant, online quotes. Automated freight quotes generated The big-data routing and pricing engine support all tariffs air,ocean or land and apply GAI s pricing rules. Together with the dynamic business intelligence suite, which offered each salesperson and manager a live dashboard of quoting activity, Freightos fit the bill. Since Freightos runs in the cloud (and in 7 languages), deployment required just a browser and an internet connection.

5 The Benefits Within three months, Global Airfreight International had its sales team quoting with Freightos to both customers and agents. Roll-out was quick and painless, growing to nearly 1,000 quotes monthly rapidly Dec 2013 Jan 2014 Feb 2014 Mar 2014 Apr 2014 May 2014 GAI Adoption of Freightos Platform The results were clear. From an hour spent generating quotes that could ultimately prove to be inaccurate, now all GAI had to do was, according to Wong, "key in the information in Freightos, PDF it and send it to the agent or client. Professional and accurate quotes took minutes, saving over 5,000 hours of labor a year, valued at over $10,000 month of labor costs saved. Saving 5,000 hours/year $ $100,000+ /year saved

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7 Fast quoting and the business intelligence to track it is was not a luxury for GAI. Freightos rate management, automated quoting and dynamic business intelligence charts help GAI staff organize rates, generate quotes faster and track quoting performance in real-time: "My staff uses it every day. Because of the nature of the job, they need to constantly quote. I use it to see how well staff are quoting." With Freightos delivering an ROI of over 10X on labor costs alone, GAI can expand its position as one of ASEAN s largest freight forwarders, without compromising on customer service, efficiency or pricing. Since 1970, GAI has continued to grow by empowering its talented staff with the tools to work as productively as possible: As Wong told us, Instant, automated information online will make the industry more productive. Technology is definitely improving the sales process in freight We are now more accurate, faster, more professional and, most importantly, more productivity.

8 Shooting for the stars GAI's innovation is just getting started. Now that GAI s air and ocean quotes are managed in the cloud and that the sales team are generating quotes for customers and agents in minutes, Freightos and GAI are already taking the next step forward, enabling GAI s network of global agents to log into GAI and pull their own quotes, complete with full pricing and markups already embedded. Ready to hear more? sales@freightos.com (0) linkedin.com/company/freightos