Contents. Strategic Positioning. Strategic Positioning. Go To Market. Product Positioning. Operational Efficiency. Growth & Trends.

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1 Contents Strategic Positioning Go To Market Product Positioning Operational Efficiency Growth & Trends 2 Strategic Positioning Consumer Retail Data Corporate Enterprises Rural 3 1

2 TTML Integrated Play VAS Mobile V-Data Audio Conferencing Fixed Wireless Phone ADSL Fixed Wired Phone High capacity Leased Lines 4 Contents Strategic Positioning Go To Market Product Positioning Operational Efficiency Growth & Trends 5 2

Wireless Services Distribution Channel India s

exclusive outlets, occupying 50,000 Sq Ft of

distribution reach through presence at over

vouchers distributed through more than 30,000

PTB in Autorickshaw Mobile PTB PCOs Installed at

3 Wireless Services Distribution Channel India s largest branded telecom retail chain Over 300 exclusive outlets, occupying 50,000 Sq Ft of prime retail space Extensive handset distribution reach through presence at over 20,000 multi-brand retail outlets Recharge vouchers distributed through more than 30,000 outlets 6 Mobile on Mobile Innovate & Re-invent PTB in Autorickshaw Mobile PTB PCOs Installed at at BEST BEST Buses Buses Police Police Chowkies Railway Stations PTB in BEST Bus 7 3

4 Reaching Out with a Strong Brand Touching lives lives at at every every stage stage Best Best in in Class Class Network Infrastructure Pioneers in in wireless home home phones Providing the the fastest fastest wireless data data services 8 Marketing Initiatives 9 4

Awards 2005 Mobile Content / Applications Higher bandwidth = better services + enhanced experience Pay

5 Contents Strategic Positioning Go To Market Product Positioning Operational Efficiency Growth & Trends 10 Wireless Products & Services Fixed Wireless Phones Best Service in Emerging Markets - World Communication Awards 2005 Mobile Content / Applications Higher bandwidth = better services + enhanced experience Pay Telephony Booths TTML has around 5 Lakh high ARPU PTBs Low End / Mass Market Mid End / Youth Market High End 11 5

Handset Range 12 Data Cards 11000 450% 450% 2000 First

2 25 20 15 CQGR 60% 19.9-10 5-0.3 1.0 1.2 1.7 2.7 4.

6 Handset Range 12 Data Cards % 450% 2000 First 6 Months Average Dec` V-Data CQGR 60% Q3FY05 Q4FY05 Q1FY06 Q2FY06 Q3FY06 Q4FY06 Q1FY

7 Mass Messaging Solution (The Mini SMS Gateway) Daily MIS Trouble Tickets Seasonal Greetings New Arrival Notices Meeting Notices Information On Discounts Sales Leads Customer Comm. Flight Information Reminders 14 Wireless VAS Solutions SMS CRBT VAS Revenues 38.5 Voice Station 70% 70% 22.6 Internet Quarterly Average of FY07 Q3 FY08 Wallpapers & Contents MMS 15 7

New VAS 1-800 Toll-Free Free to caller-called party pays Ideal Solution for large institutes like

Nationwide common number Can be accessed by callers from any operator TTML subscribers can call Toll

8 New VAS Toll-Free Free to caller-called party pays Ideal Solution for large institutes like banks, BPOs etc. Nationwide common number Can be accessed by callers from any operator TTML subscribers can call Toll Free numbers of other operators Do Not Disturb Register of customers No intrusive calls No promotion SMSes Accessed by out-calling agencies. Mandated by DoT 16 Audio Multipoint Conferencing 17 8

9 Video Multipoint Conferencing 18 Indicom Enterprise Customers 19 9

10 Technology Partners 20 Contents Strategic Positioning Go To Market Product Positioning Operational Efficiency Growth & Trends 21 10

11 Key Initiatives CVP Customer Value Program IMO Insource Mgmt. Office CMO - Cost Optimization IMO Overlay Program Zero Tolerance EVD Electronic Vouchers 22 SCORECARD FY08 vs FY07 (9 months) FY 07 FY 08 EOP Sub Base (Nos. in million) Total Revenue (Rs.Crs.) EBITDA (Rs.Crs.) EBITDA Margin % 20% 26% Cash Profit (Rs.Crs.) PAT (Rs.Crs.) (265) (105) 13 Quarters of Progressive Growth - Quarter on Quarter 23 11

12 FY08 Incremental Market Share PSU & BPL 10% Vodafone 21% IDEA * 15% AirTel 19% Reliance 17% TTML 18% 24 TTML Operations Efficiency Subscriber Base (`000) Productivity 4,127 4,696 (Subs per Employee) 3,037 3,291 2,350 2,711 3,074 3,478 2,164 2,425 2,493 2,709 Cost per Sub (Rs.) EBITDA Margin (%) * 28% * 19% 23% 24% 25% 25% Operational parameters are comparable to Industry 25 12

13 TTML - Financials Revenue (Rs. Crs) EBITDA (Rs. Crs) Cash Profit (Rs. Crs) PAT (Rs. Crs) * (28) (27) 24 (59) (46) * (49) (93) * Forex losses and FCCB conversions impacted Cash Profit and PAT 26 TTML Key Business Parameters EOP Subscriber Base (Mn) Revenue (Rs. Crs.) FY05 FY06 FY07 FY FY FY FY FY08 EBITDA (Rs.Crs.) Cash Profit (Rs. Crs.) FY05 (66) 125 FY FY FY08 FY05 FY06 (21) 0 (210) 131 FY07 FY

14 Thank You 28 Disclaimer Certain statements in this release concerning our Company objectives, future prospects, expectations may be forward-looking statements, which involve a number of risks, and uncertainties that could cause actual results to differ materially from those in such forward-looking statements. Tata Teleservices (Maharashtra) Limited may, from time to time, make additional written and oral forward looking statements, including our reports to shareholders. The Company does not undertake to update any forward-looking statement that may be made from time to time by or on behalf of the company

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